The Publicity Success Webinar presentation from 2 July 2008

1. Know-How Now Business Success Webinar Series. sponsored by: Something to Talk About? PR Strategies to Give Your Business a Voice

2. Something to Talk About? PR Strategies to Give Your Business a Voice. Suzi Dafnis Australian Businesswomen’s Network

3. Something to Talk About? PR Strategies to Give Your Business a Voice. Fiona De Zotti Australian Businesswomen’s Network

4. Something to Talk About? PR Strategies to Give Your Business a Voice. Corrie McLeod Espresso Communications Corrie McLeod is the managing director and founder of Espresso Communications, a full-service communications consultancy. Established in 2004, Espresso adopts a distinct flavour in connecting with its stakeholders and its communication techniques including client counsel and relating with clients audiences.

5. Something to Talk About? PR Strategies to Give Your Business a Voice. Kate Sykes careermums.com.au Kate Sykes is the founder of www.careermums.com.au - the first national online jobs board and candidate board connecting skilled parents to flexible and part time jobs. Employers and recruiters can list their full time, part time, job share, contract, casual, freelance and volunteer jobs on CareerMums for 30 days.

12. Media Outlet ‘Personallity’ Something to Talk About? PR Strategies to Give Your Business a Voice. Characteristics Look for neighbourhood relevance; often more junior; fewer staff; Take wire reports Local Lower Credibility; highly sensational; typically inaccurate;consumer focused Tabloids Very emotive; can be more sensational; wide-read and spread; high credibility; consumer oriented General Interest Less opportunity for placements; very talented writers; trend oriented; mid-week deadlines Business Weeklies Well read in your community; set industry news standards; experienced journalists; more in-depth; highly specialised knowledge; easier deadlines Science/research Very hungry; set industry news standards; often staffed with more novice journalists; more in-depth; highly specialised knowledge; easier deadlines Trades Medium

13. Media Outlet ‘Personality’ Something to Talk About? PR Strategies to Give Your Business a Voice. Characteristics Variable news cycles; lots of space to fill; more irreverent; 24/7; less factual Internet Public markets; breaking news; “never ending” stories; short news cycles; limited features Wires Hard deadlines; “sectioned” out; hard news oriented Dailies All of the above and more stories; niche areas; softer news bias TV/Cable Top-line; hard deadlines; visual; emotional; competitive; fewer stories TV/Broadcast Medium

17. The Inverted Pyramid Something to Talk About? PR Strategies to Give Your Business a Voice.

20. MentorNet Imagine the success your business could achieve with the help of a Mentor. Hurry! The next MentorNet program starts on 23 September . Grow your Business with the help of a Mentor

21. Know-How Now Business Success Webinar Series. Goverment Programs and Support for Small Business Need help? Get official information on grants, financial aid, skill training and other benefits from both the state and federal government. It's easier than you think. Programs and funding to help your business grow National - 16 July 2008 sponsored by:

22. Belonging has Benefits Pay-as-you-go membership is just $20 a month