Content marketing is a beast. It takes time, money and precious resources to do it well. Here we teach you how to beat the bulge and how to detox your content marketing strategy (or lack there of).

1. Content Marketing Detox:
How to Beat the Bulge
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2. Have you ever been told to
just DO Content Marketing,
‘cause, you know, it works?
If you answered Yes! then I am sorry you were
misinformed. But hear me out …

3. Content Marketing
does work, if:
1. You have the right people in place
2. You have the right systems in place
3. You have the right promotion plan in place

4. Here are a few signs that
you’ve been gaining the
content marketing bulge:

5. Can’t Shed the Pounds
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6. Working without a proper content strategy in
place or a team that is not held accountable
to the outcomes (Not the tasks, but the
actual results.) will cause some serious
content bloat.

7. Pro Tip:
Start small. One amazing post per month is
better than a bunch of crappy content. Use a
calendar and plop in what is being published
when and by who.

8. Water Retention
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9. Too many companies invest huge amounts of
money, time and resources into creating
content…..that no one ever sees! They ‘retain’
all the content right there, on their hips.

10. Pro Tip:
Apply the 80/20 rule of content marketing. 80%
of your time should be spent PROMOTING your
content, while only 20% of your time should be
spent creating it. Wowzer is right!

11. Feeling Sluggish and
Unproductive
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12. Content Marketing Strategy alone is often
seen as a “glorified production line for
content nobody really needs or wants.” The
discipline of Content Marketing, when
executed well, involves the creation,
publication, and promotion of useful content
across the internet.

13. Pro Tip:
Use the Skyscraper Technique created by Brian
Dean to come up with headlines and killer topic
ideas sure to catch the attention of your core
audience. Schedule this monthly with your core
content team to plan next month’s content and
promotion strategy.

14. Content Marketing
Detox Plan
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15. “Content marketing is
the only marketing left”
~ Seth Godin
As Seth explains, teaching your customers and giving your
customers the resources to believe you is the new marketing. They
(customers) become a fan of yours because you teach them
something that makes them feel better about the world.

16. 1. Write the Plan

17. Create the editorial schedule or publishing schedule:
Who: Writer, editor, promoter
What: Topics, SEO keywords, and content types
Where: What outlets or publications
When: Schedule days and times to promote
1. Write the Plan

18. 2. Solidify a content
creation process

19. 2. Solidify a Content Creation Process
Brainstorm “clicky” topic ideas monthly a-la Skyscraper
Technique.
Use parameters and set expectations for writing drafts
Establish what type of editing you need and turnaround
times (typically one week is sufficient)

20. 3. Drill down your
content promotion
process
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21. 3. Drill Down Your Content Promotion
Process
Where you are publishing a piece will effect your
promotion process. (Contributed content versus your
own blog or YouTube channel.)
Include a “People Mentioned email” - This is the email
you send to anyone who was linked to, mentioned or
quoted in your piece.
Schedule your future promotion plans for this piece.
Remember, promotion is king (not content), so make
sure this piece doesn’t die the day it was born.

22. “If you’re not putting out
relevant content in relevant
places, you don’t exist”
~ Gary Vaynerchuk

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Need help with a
Content Marketing Plan?
Email us today!
Renee@onboardly.com