This document provides an overview of Hindustan Unilever Limited (HUL), the largest fast-moving consumer goods (FMCG) company in India. It is majority owned by Unilever and produces foods, beverages, cleaning agents and personal care products. HUL has over 35 brands, 16,000 employees, and reaches 6.4 million retail outlets across India. The company's vision is to inspire small everyday actions that can make a big difference while doubling its size sustainably. Its mission is to add vitality to life.

1. Rustomjee
Business
School

2. OVERVIEW OF THE COMPANY
 INCORPORATED: 1933
 INDUSTRY: CONSUMER GOODS.
 HEADQUARTERS: MUMBAI ,MAHARASHTRA.
 KEY PEOPLE: HARISH MANWANI(CHARIMAN)
NITIN PARANJE(MD & CEO)
 TURNOVER: 25,206 CRS.
 PEOPLE: 16000 EMPLOYEES INCLUDING 1500 MANAGERS
 PARENTAGE: PART OF 44.3 BILLION EUROS OF UNILEVER GROUP.
 REACH: 6.4 MILLION RETAIL OUTLETS.
 R&D CENTRES: MUMBAI & BANGALORE, INDIA.
Rustomjee
Business
School

3. INTRODUCTION
 Hindustan Unilever Limited (HUL) is the largest FMCG
company in India.
 It is owned by the British-Dutch company “Unilever” and
has about 52% majority stake in Hindustan Unilever
Limited .
 Its products include foods, beverages, cleaning agents
and personal care products.
 It is headquartered in Mumbai, Maharashtra, India.
Hindustan Unilever Limited has over 35 brands spanning
20 distinct categories.
 As per Nielsen market research data, two out of three
Indians use HUL products.
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Business
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4. VISION OF THE COMPANY
 The four pillars of our vision set out the long term direction for the
company – where we want to go and how we are going to get
there:
 We work to create a better future every day
 We help people feel good, look good and get more out of life with
brands and services that are good for them and good for others.
 We will inspire people to take small everyday actions that can add
up to a big difference for the world.
 We will develop new ways of doing business with the aim of
doubling the size of our company while reducing our environmental
impact.
 To earn the love and respect of India, by making a real difference to
every Indian
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5. MISSION OF THE COMPANY
Unilever's mission Is
“TO ADD VITALITY TO LIFE”
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6. Rustomjee
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MERGERS &ACQUISITIONS MERGERS
THE ERSTWHILE TATA OIL MILLS
COMPANY(TOMCO) IN 1ST APRIL,1993
POND’S (INDIA) LIMITED(PIL) IN 1998
 BROOKE BOND LIPTON INDIA LIMITED(BBLIL)
IN 1ST JANUARY,1996

7. BRANDS
FOOD
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8. HOME CARE BRANDS
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9. PERSONAL CARE BRANDS
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10. EXPANSION MODE
 increasing its distribution network by 50% over the last two
years.
 The company also relaunched nearly two-third of its
products portfolio
 The company had said in its 2011-2012 annual report that
it had reached 2 million stores across urban and rural India.
 Hindustan Unilever also increased the number of perfect
stores from 80,000 in 2010 to one million in 2013, the
company said.
 A perfect store ensures that the right products are
available on the shelves and are marketed clearly.
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11. Rustomjee
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The Indian subsidiary of Unilever also added
more than 17,000 Shakti entrepreneurs in 2013,
taking the total count to 65,000.
Shakti entrepreneurs are a network of rural
women reaching out and selling the company’s
goods in villages where it has limited reach.
Hindustan Unilever has also developed a low-cost
distribution model based on the mobile phone

12. STRATEGY
 Pushing consumer for more
Betting on Big Stars for Usage Advertising
Competitive and Compelling
 Bigger, Better and Faster Communication
Innovations
 Highlighting Benefits
 Leveraging Information technology & Social
Media
 Increasing Consumption in Rural Market
Rustomjee
Business
School