About HUL's best practices.

1. Made By:
Shubham Gupta
Siddharth Gupta
Rajas Sontakke

2. OVERVIEW OF THE COMPANY
 INCORPORATED: 1933
 INDUSTRY: CONSUMER GOODS.
 HEADQUARTERS: MUMBAI ,MAHARASHTRA.
 KEY PEOPLE: HARISH MANWANI(CHARIMAN)
NITIN PARANJE(MD & CEO)
 TURNOVER: 25,206 CRS.
 PEOPLE: 16000 EMPLOYEES INCLUDING 1500
MANAGERS.
 PARENTAGE: PART OF 44.3 BILLION EUROS OF
UNILEVER GROUP.
 REACH: 6.4 MILLION RETAIL OUTLETS.
 R&D CENTRES: MUMBAI & BANGALORE, INDIA.

3. INTRODUCTION
 Hindustan Unilever Limited (HUL) is the largest FMCG
company in India.
 It is owned by the British-Dutch company “Unilever” and
has about 52% majority stake in Hindustan Unilever
Limited .
 Its products include foods, beverages, cleaning agents and
personal care products.
 It is headquartered in Mumbai, Maharashtra, India.
 Hindustan Unilever Limited has over 35 brands spanning
20 distinct categories.
 As per Nielsen market research data, two out of three
Indians use HUL products.

4. VISION OF THE COMPANY
The four pillars of our vision set out the long term direction for
the company – where we want to go and how we are going to get
there:
 We work to create a better future every day
 We help people feel good, look good and get more out of life
with brands and services that are good for them and good for
others.
 We will inspire people to take small everyday actions that can
add up to a big difference for the world.
 We will develop new ways of doing business with the aim of
doubling the size of our company while reducing our
environmental impact.
To earn the love and respect of India, by making a real
difference to every Indian.

5. MISSION OF THE COMPANY
Unilever's mission
Is
“TO ADD VITALITY TO LIFE”

6. AWARDS AND RECOGNITION
 In 2012, HUL was recognized as one of the worlds most innovative
companies by Forbes. With a ranking of number 6, it was the highest
ranked FMCG company
 Hindustan Unilever Limited won 13 awards at the Emvies 2012 Media
Awards organized by the Advertising Club Bombay in September 2012
 In July, 2012 Hindustan Unilever Limited won the Golden Peacock
Occupational Health and Safety Award for 2012 in the FMCG category
for its safety and health initiatives and continuous improvement on key
metrics.
 As per the latest Nielsen Campus Track-Business School Survey
released in February 2013, Hindustan Unilever Limited has emerged as
the No.1 employer of choice for B-School students who will graduate in
2013, across functions. HUL also retained the 'Dream Employer' status
for the 4th year running and continues to be the top company
considered for application by B-School student in India

7. SUSTAINABLE LIVING
Unilever launched Sustainable Living Plan in on 15th
November 2010 at London, Rotterdam, New York
and New Delhi simultaneously.
The Unilever Sustainable Living Plan has three major
goals, which Unilever aims to achieve by 2020:
 Help more than one billion people improve their
health and well-being
 Halve the environmental impact of their products
 Source 100% of their agricultural raw materials
sustainably

8. Three Best Practices of HUL are:
• Strong Supply Chain System
• New Innovations
• Responsibility Towards Society and Environment

10. €15.3 billion spent on raw materials and
packaging from over 10,000 suppliers in
2009.
Raw materials and ingredients
Our share of world volume:
Preliminary data pending audit.

11. 264 manufacturing sites.
Continuous improvement in
eco-efficiency in factories (1995–
2009):
 41% reduction in CO2 from
energy
 65% reduction in water use
 73% reduction in total waste
Manufacturing
Preliminary data pending audit.

12. Around one-fifth of Unilever’s sales
are through ten major retail chains.
Our products are sold in over 10
million small shops in developing and
emerging markets.
50% of sales from developing and
emerging markets.
Distribution and retailing

13. Unilever manages a number of
partnerships globally.
Customer partnerships

14. 2 billion consumers use a Unilever
product on any day.
Top 13 brands with combined sales of
€23 billion in 2009.
€5.3 billion invested in advertising and
promotion.
€891 million invested in R&D.
Consumers

16. Unilever is a world leader in
research and development
(R&D).
Innovation driving growth 1
● €891 million invested in R&D in
2009
● At least 250 new patent
applications filed each year
● A portfolio of more than 20,000
patents and patent applications

17. Competitive advantage
through an integrated R&D
programme.
Innovation driving growth 2
● More than 6,000 R&D
professionals
● 6 strategic R&D laboratories
delivering groundbreaking
technologies
● 31 major development centres
developing and implementing
product innovations
● 92 locations around the globe
with R&D teams implementing
innovations in countries and
factories

18. Focused efforts that swiftly
bring bigger innovations to
market.
Innovation driving growth 3
Knorr Stock Pot
revolutionises bouillon
with a format that
provides a more
authentic bouillon.
Small & Mighty
is the industry’s first
super-concentrated
liquid detergent, using
one-third of the
packaging, one-third of
the water and one-third
of the transport of
dilute liquids.
Dove Body Wash
Uses proprietary
NutriumMoisture
technology, earning its
scientifically-proven
claim to provide
‘effective natural
nourishment’.

19. Social and Environment

20. Helping society through our
products and programmes.
• 133 million people reached by Lifebuoy
handwashing programmes since 2002
• 15 million people in 3 million
households in India provided with safe
drinking water through Pureit
• 44% of our products in line with
internationally accepted guidelines for
saturated and trans fats, sugar and salt
• Nearly 17 million school meals
delivered to 80,000 children in 2009
through our partnership with the World
Food Programme
• 45,000 women entrepreneurs reach 3
million consumers in 100,000 Indian
villages selling Unilever products door
to door
Social

21. * Measured by tonne per production. Preliminary data pending audit.
• We are committed to sourcing all palm
oil from certified sustainable sources by
2015
• 15% of the tea we use globally is
sourced from Rainforest Alliance
CertifiedTM farms
• Over the period 1995–2009 we have
achieved reductions of:
• 41% in CO2 emissions*
• 73% in total waste*
• 65% in water usage*
Eleven years as sector leader of
the Dow Jones Sustainability Indexes.
Our goal is to double the size of the business whilst
at the same time reducing our environmental
footprint. This encompasses the whole value chain –
from the sourcing of raw materials through to
consumer use and disposal of our products.
Environmental

22. Working in partnership is crucial in
developing and delivering some of our
major sustainability commitments.
UN World Food
Programme: to feed
hungry children and
improve their nutrition
World Heart Federation:
to promote heart health
Global Alliance for
Improved Nutrition: to
co-create new
approaches in food
fortification to address
malnutrition
FDI World Dental
Federation: to improve
oral health
Global Public-Private
Partnership for
Handwashing with soap:
to promote good
hygiene practice
UN Global Compact: to
align business operations
and strategies in the
areas of human rights,
labour, environment and
anti-corruption
Our principal global partnerships are with:
Working with others

23. CORPORATE SOCIAL RESPONSIBILITY
Providing education on health and hygiene
Women empowerment
Water management
Rehabilitation of special or underprivileged children
Care for the destitute and HIV-positive
Rural development.
Plays active role in natural calamities

24.  Lifebuoy Swasthya Chetana - Health & Hygiene
 Shakti – Empowerment of women through micro-enterprise Opportunity
 Yashodadham - Relief and Reconstruction in Gujarat's Kutch district
 Asha Daan - Happy Home actively supported by HUL

25. At Hindustan Unilever Limited (HUL), we have always believed in an approach of doing
business which we call “doing well by doing good”. Project Shakti is a rural distribution
initiative that targets small villages. The project benefits HUL by enhancing its direct
rural reach and also creates livelihood opportunities for underprivileged rural women.
Shakti is our initiative that combines social responsibility, sustainability, and business
strategy. Shakti model is very strong and sustainable because it is the best way we can
give it back to the society through supporting our cause of ' empowering
underprivileged rural women' along with making business sense.
Shakti started with 17 women in two states. Today, it provides livelihood enhancing
opportunities to about 45,000 women in 15 Indian states and provides access to quality
products across 100,000+ villages and over 3 million households every month .
PROJECT SHAKTI

26. Problem Solving
Different companies can learn these practices from HUL and apply to improve there
Brand Value and increase there sales and profit.
Supply Chain Management:
Effective supply chains give businesses a competitive advantage in the marketplace
and help mitigate risks associated with acquiring raw materials and delivering products
or services. By implementing supply chain management systems, businesses are able
reduce waste, overhead costs and shipping delays in a scientific way.
Benefits of SCM:
•Reduced Costs
•Increased Efficiency
•Increased Output
•Increased Profits
Innovation:
Innovation leads to Creativity, Leadership and Experience. It ensure the product's success in the
market through a process of conceptualization, design and implementation . Due to factors such as
globalisation and outsourcing, there is an increased push to improve efficiency and effectiveness of
organisations. Organisations need more than good products to survive; they require innovative
processes and management that can drive down costs and improve productivity. Innovation is
important as it is one of the primary ways to differentiate your product from the competition.

27. Innovation can help you discover what opportunities exist now, or are likely to emerge in the future.
Successful businesses not only respond to their current customer or organisational needs, but often
anticipate future trends and develop an idea, product or service that allows them to meet this future
demand rapidly and effectively. Helps in Developing a unique selling point.
Social and Environment:
A strategic approach to CSR is increasingly important to a company's competitiveness. It can bring
benefits in terms of risk management, cost savings, access to capital, customer relationships, human
resource management, and innovation capacity. It also encourages more social and environmental
responsibility from the corporate sector at a time when the crisis has damaged consumer confidence
and the levels of trust in business. Benefits of CSR are:
•Win new business
•Increase customer retention
•Develop and enhance relationships with customers, suppliers and networks
•Attract, retain and maintain a happy workforce and be an Employer of Choice
•Save money on energy and operating costs and manage risk
•Differentiate yourself from your competitors
•Generate innovation and learning and enhance your influence