Introduction to HUL<br />Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians.<br />HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others.<br />Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan Lever Limited, is INDIAs largest consumer products company and was formed in 1933 as Lever Brothers India Limited. It is currently headquartered in Mumbai, India and its 41,000 employees are headed by Harish Manwani, the non-executive chairman of the board. HUL is the market leader in Indian products such as tea, soaps, detergents, as its products have become daily household name in India. The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.<br />The company was renamed in late June 2007 as "Hindustan Unilever Limited".<br />
The Company has over 16,000 employees and has an annual turnover of around Rs.19, 400 crores (financial year 2010 - 2011). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about €44 billion in 2011. Unilever has about 52% shareholding in HUL.<br />With over 35 brands spanning 20 distinct categories such as:-<br />soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit.<br />
DETAIL’S OF HUL<br /><ul><li>Date of Establishment : - 1933
In the above pie chart we see the position of various FMCG companies doing business in India. We can see that HUL is enjoying the position of market leader and is followed by ITC as close second in the market share of FMCG products.<br />
HUL's Exports geography comprises, at present, countries in Europe, Asia, Middle East, Africa, Australia, and North America etc.<br /><ul><li>HUL’s products touches two out of three Indian everyday
Shelf availability 84% outlets in India</li></ul>COMPETITORS ANALYSIS<br />According to the market survey done by BUSINESS TODAY the top 10 companies of FMCG sector are given below:-<br />
FUTURE PROJECTS OF HUL:<br /> As competition is increasing day by day,it’s difficult to maintain the leader position & to further strengthen the distribution network HUL made a project called “PROJECTSHAKTI” which will serve the following purpose:<br />A) To Reach:<br /><ul><li>Small, scattered settlements and poor infrastructure make distribution difficult.
Over 500,000 villages not reached directly by HUL.</li></ul>B)To Communicate:<br /><ul><li>Low literacy hampers effectiveness of print media.
Poor media-reach: 500 million Indians lack TV& radio.</li></ul>C) To Influence:<br /><ul><li>Low category penetration, consumption.</li></ul>D) Awareness:<br /><ul><li>Per capita consumption in Unilever categories is 33% of urban level.</li></li></ul><li>Purpose & principles:-<br /> Our corporate purpose states that to succeed requires "the highest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment on which we have an impact."<br /><ul><li>Always working with integrity:-</li></ul>Conducting our operations with integrity and with respect for the many people, organisations and environments our business touches has always been at the heart of our corporate responsibility.<br /><ul><li>Positive impact :-</li></ul>We aim to make a positive impact in many ways: through our brands, our commercial operations and relationships, through voluntary contributions, and through the various other ways in which we engage with society. <br /><ul><li>Continuous commitment:-</li></ul>We're also committed to continuously improving the way we manage our environmental impacts and are working towards our longer-term goal of developing a sustainable business.<br /><ul><li>Setting out our aspirations:- </li></ul>Our corporate purpose sets out our aspirations in running our business. It's underpinned by our code of business Principles which describes the operational standards that everyone at Unilever follows, wherever they are in the world. The code also supports our approach to governance and corporate responsibility.<br />
<ul><li>Working with others:-</li></ul>We want to work with suppliers who have values similar to our own and work to the same standards we do. Our Business partner code, aligned to our own Code of business principles, comprises ten principles covering business integrity and responsibilities relating to employees, consumers and the environment.<br />
Awards & recognition<br /> These are some highlights of recognition we have received from external bodies on our social, economic and environmental performance during 2009 and 2010.<br /> Awarded top Indian company in the 'FMCG' sector for the third consecutive year at Dun & Bradstreet-Rolta Corporate Awards, 2009.<br />HUL ranked fourth in the ‘Top Companies for Leaders, 2009' (Asia Pacific region) and 10th place in the global rankings in a survey carried out by Hewitt Associates<br />HUL received the Award for Excellence in HR in 2010 from Confederation of Indian Industry (CII). This is a rigorous fact-based assessment which is conducted by a team of external assessors. HUL has won this award for the third consecutive year.<br />Awarded Customer and Brand Loyalty Award by Business India & Business Standard in 2009<br />Awarded for Best Corporate Social Responsibility Practice at the Social & Corporate Governance Awards 08-09 by BSE, Nasscom Foundation and Times Foundation<br />Awarded in the Category 'FMCG Manufacturing Supply Chain Excellence' at the Third Express, Logistics & Supply Chain Awards by APL Logistics, Indiatimes, Mindscape, Business India Group in 2009<br />
Our vision<br />Unilever products touch the lives of over 2 billion people every day – whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.<br />A clear direction:-<br /> The four pillars of our vision set out the long term direction for the company – where we want to go and how we are going to get there:<br /><ul><li>We work to create a better future every day
We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
We will inspire people to take small everyday actions that can add up to a big difference for the world.
We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact.</li></li></ul><li>CONCLUSION:-<br />We've always believed in the power of our brands to improve the quality of people’s lives and in doing the right thing. As our business grows, so do our responsibilities. We recognise that global challenges such as climate change concern us all. Considering the wider impact of our actions is embedded in our values and is a fundamental part of who we are.<br />
SWOT ANALYSIS<br />1.STRENGTH<br /><ul><li>Variety of products
Babool</li></li></ul><li>CONCLUSION<br />Hindustan Unilever ltd. Is a leading FMCG company in India and from last three consecutive years has shown accelerated growth in FMCG portfolio. Customers in India are also spending more in FMCG as their standard of living is growing. HUL has placed itself successfully in the position of market leader in FMCG products. Though there was some downfall in sales and profit of the company in the beginning of this decade but after that HUL has shown considerable rise in both sales and profit. The future of the company is also looking bright as FMCG market in India is still expanding and so we can safely conclude that HUL will be able to secure its number one position in FMCG product.<br />HUL has also started “PROJECT SHAKTI” that has provided it direct reach to rural market. This may be considered a revolutionary step since the urban market is reaching its saturation level and there is a huge scope exploring rural market. This will also be helpful not only increasing its market share but also fight competition.<br />