3. A.Introduction
B.History of company
a)Financial position
b)Mission and vision
c)Objective
d)CSR
C.Marketing strategy
D.Marketing mix
E.STP(Segmentation Targeting Positioning)
F.Product mix
G.Communication mix
H.PLC(Product Life Cycle)
I.BCG
J.Conclusion
K.Reference
HINDUSTAN UNILIVER LIMITED
4. INTRODUCTION
HUL is India’s largest fast moving consumer
goods company with a heritage of over 80 years
in India and touches the lives of two out of three
Indians.
HUL works to create a better future every day
and helps people feel good, look good and get
more out of life with brands and services that are
good for them and good for others.
The Company has over 16,000 employees and
has an annual turnover of INR 27408 crores
(financial year 2013 - 2014).
HINDUSTAN UNILIVER LIMITED
5. HUL formed in 1956.
It has it’s own research centres i.e. HURC in
mumbai and bangalore, which has 200
highly qualified scientists and
technologists.
One of the country’s largest and recognised a
“Golden Super Star Trading House”
In 1931, first Indian subsidiary, Hindustan
vanaspathi manufacturing company, followed by
Lever Brothers India Limited (1933) and united
traders limited (1935).
HUL provides indirect employment to about 2.5
lakh people.
8. HISTORY OF COMPANY
Financial position:
They endow the company with scale of
combined volumes of about 4 million tonnes and
sales of over Rs. 13,000 crores
HUL was formed by merging three subsidiaries
of uniliver ltd.in 1956. At present, Unliver PLC
holds a 51.6% stake in the co., It owns 35 major
Indian brands.
HINDUSTAN UNILIVER LIMITED
9. Mission:
Uniliver’s mission is “to add vitality to life”. They
meet everyday needs for nutrition, hygeine and
personal care with brands that help people feel
good,look good and get more out of life.
Innovation:
In their scientific innovation to meet consumer
needs they will respect the concerns of their
consumes and of society. They will work on the
basis of sound science applying rigorous standards
of product safety.
HINDUSTAN UNILIVER LIMITED
10. VISION:
HUL is committed to operate and grow its
business in a socially responsible way, their
vision is to grow their business whilst
reducing the environmental impact of their
operations and increasing their positive social
impact.
HINDUSTAN UNILIVER LIMITED
11. Objectives:
Always working with integrity
Positive impact
Continuous commitment
Setting out their aspirations
Working with others
HINDUSTAN UNILIVER LIMITED
12. Corporate Social Responsibility:
Their aim is to achieve responsible growth and
they will inspire to bring this to life by
encouraging that will add up to make a big
difference.
They are committed to conducting own
operations with integrity & respect in the
interest of their stakeholders, and in line with
their code of business principles.
They collaborate and engage with diff.
stakeholders including government. NGO’s,
IGO’s, suppliers, formers and distributors to
tackle the challenges faced by the society
HINDUSTAN UNILIVER LIMITED
14. Shift the decision making power from the
subsidiary to its headquarters
Pushing consumer for more usage
Competitive and compelling communication
Increasing consumption in rural marketing
Bigger, better and faster innovation
Highlighting benefits
HINDUSTAN UNILIVER LIMITED
15. SWOT ANALYSIS
STRENGTH
1.Largest market share
2.Largest exporter of country
3.Efficient manpower having 16000
employees over 1300 managers
4.Every brand of HUL has its own high
brand value
WEAKNESS
1.HUL is steadily losing its market share
in segments including shops, hair,
oral,skin care as economic growth slows
and competition increases.
OPPORTUNITIES
1.It can switch to new brands in
segments like confectionary,
medicines etc
2.Divercification
THREATS
1.HUL is facing increased compitition
with the entry of ITC Ltd
2.Also facing compitition from P & G
HINDUSTAN UNILIVER LIMITED
19. Offers brands with various price range even
in same category
Price of the product comfortable to all income
group
Competitive rates as compared to its peers
Discount are offered on various products
HINDUSTAN UNILIVER LIMITED
20. First company in india to introduce shampoo
sachet for rural population
Sales takes place to retail & wholesale
distribution
Conducting survey about the products & their
preferences
HINDUSTAN UNILIVER LIMITED
21. Creating product awareness through
advertising and information on the website
Introduction of a new product at lower price
Giving free samples and showing live
demonistration of the product
Celebrities endorsing the company’s product
HINDUSTAN UNILIVER LIMITED
