Hindustan Unilever Limited (HUL) (BSE: 500696) is Indias largest consumer goods company based in Mumbai,Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods, beverages, cleaning agents and personal care products . In 2007, Hindustan Unilever was rated as the most respected company in India for the past 25 years by Business world. HUL is the market leader in Indian consumer products with presence in over 20 consumer categories.It has over 35 brands. The company has a distribution channel of 6.3 million outlets. HUL has the largest number of brands in the Most Trusted Brand List.
Formed in 1933 as Lever Brothers India Limited. It came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers(Hindustan Vanaspati Mfg. Co.Ltd. and United Traders Ltd) The company was renamed in June 2007to Hindustan Unilever Limited´ Hindustan Unilevers distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products.
HLRC-SET UP IN 1958. INDIAS LARGEST FMCG. MARKET CAPITALISATION OF $6,660 MILLION CEO-DOUGLAS BAILEY SALES-RS.10,000 CRORE. CATEGORY-20 CO.(home & personal care, food &beverages),80 FACTORIES. EMPLOYEE-41000,MANAGER-1350. EQUITY SHARES-51.55%. 2000 SUPPLIERS. 200 SCIENTISTS & TECHNOLOGISTS.
Mission Unilever‟s mission is to add vitality of life. They meeteveryday needs foe nutrition,hygiene,and personal care with brands thathelp people feel good,look good and get more out of life. Vision To earn the love and respect of india, by making a realdiffrences to every indian.
Innovation In their scientific innovation to meet consumer needs theywill respect the concerns of their consumers and society.They willwork on the basis of sound science applying rigorous standards of product safety.
Strengths- Strong brand Portfolio, price quantity & variety. Innovative aspects. Solid base of the company. Corporate social responsibility.Weakness-Strong competitors. Low export level. High price of some products. High advertising costs.
Opportunities-.Large domestic market.2.Untapped rural market.3.Chngeing lifestyle & rising income level, i.e.increasing per capitaincome of consumers.Threats-Tax & regulatory structure.Slowdown in economy can have an impacton FMCG industry. Loosing market share due to New EntrantsITC Ltd-one of the biggest threatsMimic of BrandsRemoval of import restrictions resulting inreplacing of domestic brands.
Laundry Water TreatmentSurf ExcelRin PureItWheel
1 India : Opportunities and challenges HUL : Well positioned to create substantial2 value
1 India : Opportunities and challengesIncreasing per capita income drives FMCG growthA large differentiated segment of consumersOpportunity to grow consumption and penetrationEvolving trade structurePotential inflection points
2 HUL : Uniquly PositionedAn unmatched brand portfolioInnovation and R&D capabilities to straddle the pyramidTrack record of building profitable mass market brandsVersatile distribution network with multi-channel capabilitiesCombining corporate responsibility and business strategiesto aid the development of rural IndiaStrong local talent base
Procter and Gamble (P&G) India : P&G HYgielth Care Ltd.(PGHH) andGillette india Ltd.Godrej Consumer Products Ltd.(GCPL): It has two segments: Soap(64% of revenues) and Personal care. GSPL is second largest soap player in india after HUL with a market share of 9.2% Personal carincludes hair care products, shaving ceeam and other toiletries. Dabur India Limited : Dabur India Limited is an India-based fast moving consumer goods company which deals with healthcare,personal care and food products.
Colgate-Palmolive (India) Limited: It manufactures the range of products marketed under the colgate which include orel care products and palmolive (Skin care and hair care products) brand names.Marico Limited: Marico has a portfolio on high margin “beauty and Wellness” Platform which include hair oils, shops, edible oils, skin care etc.
Strategic organizational structure Markets Strategies: Robust FMCG market growth, particularly rural markets ; expected to continue International companies seeking market position Growth in Modern trade offers a great opportunity Invest behind our brands and deliver consumer value Input inflation is an on-going challenge - the business remains focused on driving cost saving initiatives and effecting selective price increases
Strategic organizational structureStrategies for The New India: With current trends and the company‟s corecompetencies in mind, Hindustan Lever Limited has two broad growthstrategies it can pursue at each end of its value web: Enable Agriculture andConnect Consumers. HLL currently sits between agriculturalproduction and retail sales, working primarily as a processor, marketer anddistributor of branded consumer health and beauty, home cleaning andpackaged food products. In its current position, it touches both ends of the valueweb yet has a strategic stake in neither. These two broad strategies will look togrow HLL revenues by fulfilling unmet needs in the market as well as shore uptheir strategic position
Strategic organizational structure• Connect Consumers: At the other side of the value web, in the retail and consumer sales sector, Hindustan Lever has a window of opportunity to be a dominant player in the urban retail grocer business. This rapid and tremendous rise in the size and buying power of the middle-class consumer population has created a vast need for aspirational and branded products. HLL is already capitalizing on this need in some ways by introducing premium health and beauty products. However, further rewards can be reaped by directly entering the retail business and by producing a new wider range of branded consumer products. More specifically, HLL can pursue two system strategies to address unmet needs in the market: HLL Retail and HLL Branded Food.
Strategic organizational structureConnect Customers Value Web: Connect Customers is an aggressivestrategy that moves to make them a dominant player in the retail grocer market.While current grocer chains currently exist in some cities, HLL will movequickly to maximize their new chain‟s reach and product variety. In so doing,they will introduce a new node to the value web and deliver a new type of retailexperience, offering and price to Indian middle-class consumers whileleveraging HLL‟s scale and process mastery. Branded food will leverageHindustan Lever‟s expertise in innovation, marketing, sales, and distribution togenerate and market new branded consumer food products. Through this effort,HLL could solidify its position as the number one brand in India.
Executive Summery Of Company Mr. Nitin ParanjpeMr. Harish Manwani Managing Director and Chairman Chief Executive Officer
Executive Summery Of CompanyMr. Sridhar Ramamurthy Mr. Pradeep Banerjee Mr. A. NarayanExecutive Director Finance & Executive Independent DirectorIT and Chief Financial Director, Supply ChainOfficer
Executive Summery Of CompanyMr. S. Ramadorai Dr. R. A. Mashelkar Mr. O. P. BhattIndependent Director Independent Director Independent Director
Executive Summery Of CompanyMr. Nitin Paranjpe Mr. Sridhar RamamurthyManaging Director and Executive Director, Finance & ITChief Executive Officer and Chief Financial Officer
Executive Summery Of CompanyMr. Hemant Bakshi Ms. Geetu VermaExecutive Director, Executive Director, FoodsHome and Personal Care
Executive Summery Of CompanyMr. Manish Tiwary Mr. Pradeep BanerjeeExecutive Director, Executive Director,Sales and Customer Supply Chain Development
Executive Summery Of CompanyMs. Leena Nair Mr. Dev BajpaiExecutive Director, Executive Director, LegalHuman Resources and Company Secretary
Directorship in other CompaniesIndian School of BusinessCitigroup India Advisory BoardWhirlpool CorporationMembership / Chairmanship of Board Committees inother CompaniesWhirlpool CorporationCorporate Governance and Nominating Committee – MemberFinance Committee – Member
Directorship in other CompaniesKimberly Clark Lever Private LimitedHindustan Unilever Vitality FoundationBhavishya Alliance Child Nutrition InitiativesBombay Chamber of Commerce & IndustryBreach Candy Hospital TrustFederation of Indian Chamber of Commerce and IndustryMembership / Chairmanship of Board Committees inother CompaniesNil
Directorship in other Companies Unilever India Exports LimitedPonds Exports LimitedHindustan Unilever Vitality FoundationMembership / Chairmanship of BoardCommittees inother Companies Pond‟s Exports LimitedAudit Committee – Chairman
Directorship in other CompaniesLIC Nomura Mutual Fund Asset Management CompanyLimitedBOC India LimitedMembership / Chairmanship of Board Committees inother CompaniesLIC Nomura Mutual Fund Asset Management CompanyLimitedAudit Committee – Member
Directorship in other CompaniesTata Consultancy Services LimitedTata Industries LimitedTata Technologies LimitedCMC LimitedPiramal Healthcare LimitedTata Elxsi LimitedTata Teleservices (Maharashtra) LimitedComputational Research Laboratories LimitedTata Communications LimitedTata Advanced Systems LimitedAsian Paints LimitedBSE Limited
Directorship in other CompaniesReliance Industries LimitedTata Motors LimitedThermax LimitedKPIT Cummins Infosystems LimitedPiramal Healthcare LimitedVyome Bioscience Private LimitedSakal Papers Private LimitedIKP Centre for Technologies in Public HealthIKP Knowledge ParkReliance Gene Medix Plc
Directorship in other CompaniesOil and Natural Gas Corporation LimitedTata Consultancy Services LimitedMembership / Chairmanship of Board Committees inother Companies Oil and Natural Gas Corporation LimitedAudit and Ethics Committee – MemberShareholders‟ / Investors‟ Grievances Committee – MemberProject Appraisal Committee – ChairmanHeath, Safety and Environment Committee – MemberFinancial Management Committee – Member
Directorship in other CompaniesUnilever Nepal LimitedUnilever India Exports LimitedMembership / Chairmanship of Board Committees inother CompaniesNil
Strategic organizational structure HLL Reseller Reseller sells to receives food from consumer distributor and through small pays processor markets Connect Customers Value Web HLL sells to consumers through larger, branded outlets Food Money Information/Reso rces
Swot Analysis Of CEO Mr. Nitin Paranjpe (49) joined the Company as aManagement Trainee in 1987. In his early years in the Company, Mr. Paranjpeworked as Area Sales Manager - Detergents and then Product Manager -Detergents. In April 1996, he became the Branch Manager - Chennai and inFebruary 1999 he was appointed as a member of the Project MillenniumTeam. In 2000, he moved to Unilever London, and was involved in a reviewof the organisation structure. During 2001, he was an Executive Assistant tothe Chairman and Executive Committee in Unilever London. On his return to India in 2002, Mr. Paranjpe became the Category Head - Fabric Wash and Regional Brand Director (Asia) forseveral Laundry and Household Cleaning (HHC) brands. In 2004,he became Vice President - Home Care (Laundry & HHC) India,responsible for the Home Care business. He was appointed asthe Executive Director for the Home & Personal Care businessin March 2006.
Swot Analysis Of CEO Mr. Paranjpe was appointed as the Managing Director and Chief Executive Officer of the Company in April 2008. He is also an Executive Vice President of Unilever Companies in South Asia. Mr. Paranjpe holds a Bachelor Degree in Engineering (Mechanical) and MBA in Marketing from JBIMS, Mumbai. Mr. Paranjpe is a member of the Shareholders‟ / Investors‟ Grievance Committee and the Compensation Committee of the Company.Directorship in other CompaniesKimberly Clark Lever Private LimitedHindustan Unilever Vitality FoundationBhavishya Alliance Child Nutrition InitiativesBombay Chamber of Commerce & IndustryBreach Candy Hospital TrustFederation of Indian Chamber of Commerce and Industry
Awards and FelicitationsSix of our brands (Lux, Lifebuoy, Closeup,Fair & Lovely, Clinic Plus and Sunsilk)featured in Top 15 list in Brand Equity‟s Most Trusted Brands Survey.Hindustan Unilever Limited (HUL) was awarded the CNBC AWAAZ StoryboardConsumer Awards 2011 in three categories. FMCG Company of the Year The Most Consumer ConsciousCompany of the YearThe Digital Marketer of the YearHUL won 5 EFFIE Awards which were organized by the Ad Club of Bombay.HUL won the „Golden Peacock Innovative Product Award‟ for Marvella RO.HUL was identified the sixth most innovative company in the world in aranking published by Forbes magazine.
Awards and Felicitations HUL was awarded for Exceptional supplier performance by Bharti Walmart. Supplier of the Year: Retail Format Supplier of the Year : Cash & Carry Format Supply Chain Excellence : Cash & Carry Format Supplier of the Year for CSR /SustainabilityHUL received “TESCO Value Award” for best in class execution of the Joint
Awards and FelicitationsHUL was awarded the FMCG Supply Chain Excellence Award at the 5thExpress, Logistics & Supply Chain Awards endorsed by The Economic Timesalong with the Business India Group.Doomdooma factory won the Gold Award in the Process Sector, Large Businesscategory at The Economic Times IndiaManufacturing Excellence Awards 2011.
Awards and FelicitationsHUL was awarded the National Award for Excellence in Corporate Governance, 2011by the ICSI.HUL received the „Dream employer of the year‟ Awards presented by UTVBloomberg.Fortune India featured India‟s most admired companies wherein HindustanUnilever was ranked at No.2.HUL was recognised as the Best Employer Brand in Asia at the Asia‟s Best EmployerBrand Awards 2011.HUL ranked sixth in the list of „Global Top Companies for Leaders 2011 StudyResults‟ announced by Aon Hewitt, TheRBL Group and Fortune.
SummeryHindustan Unilever Limited (HUL) is one of the largest fast moving consumer goodscompany in India. The company, a subsidiary of Unilever, sells Foods and Home andPersonal Care brands in about 100 countries worldwide. The company, along with itssubsidiaries, is engaged in the production and distribution of soaps and detergents, personalproducts, beverages, foods, ice creams, exports and others products such as chemicals andagri products. The major brands of the company include Lux, Hamam, lifebuoy, Dove, RIN,Surf, Wheel, Sunlight, Vim, Fair & Lovely, Clinic Plus, Sun Silk, Close-up, Pepsodent,Lakme, Brook Bond and others. The company has 12 subsidiary companies and over 37manufacturing plants located across India. The distribution network of the companycomprises of 2,000 suppliers and associates and 4,000 redistribution stockiest and covers 6.3million retail outlets. The company is headquartered at Mumbai, India.This comprehensive SWOT profile of Hindustan Unilever Limited provides you an in-depthstrategic SWOT analysis of the company‟s businesses and operations. The profile has beencompiled by GlobalData to bring to you a clear and an unbiased view of the company‟s keystrengths and weaknesses and the potential opportunities and threats. The profile helps youformulate strategies that augment your business by enabling you to understand your partners,customers and competitors better.
Type Public Company BSE:HULFounded 1933Key People Harish Manwani(Chairman),Nitin Paranjpe(CEO and Managing Directors)Industry Fast Moving Consumer Goods (FMCG)Product Home & Personal Care,Foods,water PurifierRevenue Over Rs. 13,000 Crores (Calender 2007)Employees Over 65,000 direct & Indirect employeesParent Uniliver plcWebsite www.hul.co.in
India : A buoyant economy with huge opportunity Big opportunity to grow Penetration & Consumption Market share gains - Key focus area; further strengthening our Competitive position in strategic categories Continued investments behind innovation / brands Cost pressures, particularly in Laundry expected to continue; to be Managed by cost effectiveness programs and judicious price increases Building capability for long term value creation - Top priority New organization to leverage „One HLL‟ and „One Unilever‟