Dabur India ltd is India’s leading FMCG company.
127 years old brand.
Dabur is currently the 4th largest Indian consumer
goods manufacturing company.
DABUR: Largest Indian Personal &
•Largest in Ayurveda
•Herbal & Natural Portfolio
5 major umberalla brands
Retail Reach 2,500,000
MARGINAL DISTRIBUTION OF DABUR:--
FOR RETAILORS IT IS 8-10%
FOR DISTRIBUTORS IT IS 3-4 %
FOR STOCKISTS IT GOES AROUND 2-3 %
Total distributers 5000
Total retail outlets 2500000
company ware house
Regional ware house
Now this channel depends on the complexity of the
product, if it is a product like pen, soap etc. then the
entire channel might be there, as the complexity of
the product goes up the channel size comes down.
Dabur gets about 75 of its sales from rural areas.
So the chain can get long in this condition.
Sales around 50 countries of the world
FROM TIME TO TIME
DABUR HAS ROPED
CRICKET STARS TO