distribution channel of dabur

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distribution channel of dabur

  1. 1. DISTRIBUTION AND CHANNEL MANAGEMENT OF DABUR
  2. 2. Dabur India ltd is India’s leading FMCG company. 127 years old brand. Dabur is currently the 4th largest Indian consumer goods manufacturing company.
  3. 3. DABUR: Largest Indian Personal & Healthcare Company Company •Largest in Ayurveda •Herbal & Natural Portfolio 5 major umberalla brands •35o+ products 3500 employees 14 Plants 5000 Distributors Retail Reach 2,500,000
  4. 4. MARGINAL DISTRIBUTION OF DABUR:-- FOR RETAILORS IT IS 8-10% FOR DISTRIBUTORS IT IS 3-4 % FOR STOCKISTS IT GOES AROUND 2-3 % Total distributers 5000 Total retail outlets 2500000
  5. 5. Manufacturing plant company ware house Regional ware house Regional stockist Super stockist Stockist Distributor Retailer Distribution Process
  6. 6. Now this channel depends on the complexity of the product, if it is a product like pen, soap etc. then the entire channel might be there, as the complexity of the product goes up the channel size comes down. Dabur gets about 75 of its sales from rural areas. So the chain can get long in this condition. Sales around 50 countries of the world
  7. 7. PROMOTION FROM TIME TO TIME DABUR HAS ROPED IN BOLLYWOOD CELEBRITIES AND CRICKET STARS TO ENDORSE ITS PRODUCTS.

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