Hindustan Unilever Limited is India's largest fast-moving consumer goods company that was incorporated in 1933. It is a subsidiary of British-Dutch company Unilever and has over 35 brands spanning 20 categories. HUL is headquartered in Mumbai and has a wide distribution network of over 6 million retail outlets across India. The company focuses on areas like oral care, skin care, hair care, laundry, and food and beverages. It employs sustainable business practices and rural development initiatives such as Project Shakti.

3. OVERVIEW OF THE COMPANY
 INCORPORATED : 1933
 INDUSTRY : CONSUMER GOODS.
 HEADQUARTERS : MUMBAI ,MAHARASHTRA.
 KEY PEOPLE : HARISH MANWANI(CHARIMAN)
NITIN PARANJE(MD & CEO)
 TURNOVER : 25,206 CRS.
 PEOPLE : 16000 EMPLOYEES INCLUDING 1500
MANAGERS.
 PARENTAGE : PART OF 44.3 BILLION EUROS OF
UNILEVER GROUP.
 REACH : 6.4 MILLION RETAIL OUTLETS.
 R&D CENTRES : MUMBAI & BANGALORE, INDIA.

4. INTRO
INTRODUCTION

5.  Hindustan Unilever Limited (HUL) is the largest FMCG
company in India.
 In 1931, first Indian subsidiary, Hindustan Vanaspati
Manufacturing Company, followed by Lever Brothers India
Limited (1933) and United Traders Limited (1935).
 It is owned by the British-Dutch company “Unilever” and
has about 52% majority stake in Hindustan Unilever Limited .
 Its products include foods, beverages, cleaning agents and
personal care products.
 It is headquartered in Mumbai, Maharashtra, India.
 Hindustan Unilever Limited has over 35 brands spanning 20
distinct categories.
 As per Nielsen market research data, two out of three Indians
use HUL products.

6. Hindustan Unilever
– a 75 year history

7. HISTORY
HUL touches the lives of two out of every three Indians
everyday
Part of the €40 billion Unilever Group. The Group has
more than 400 brands spanning 14 categories of home,
personal care and food products
Presence in over 100 countries and employs more than
174,000 people worldwide
The Company was incorporated in 1933 but its products
have been sold in India since 1888 7

8. VISION OF THE COMPANY

9. The four pillars of our vision set out the long term direction
for the company – where we want to go and how we are
going to get there:
 We work to create a better future every day
 We help people feel good, look good and get more out of
life with brands and services that are good for them and
good for others.
 We will inspire people to take small everyday actions that
can add up to a big difference for the world.
 We will develop new ways of doing business with the aim
of doubling the size of our company while reducing our
environmental impact.
To earn the love and respect of India, by making a real
difference to every Indian.

10. MERGERS &ACQUISITIONS
MERGERS:
THE ERSTWHILE TATA OIL MILLS COMPANY(TOMCO) IN
1ST APRIL,1993
POND’S (INDIA) LIMITED(PIL) IN 1998
BROOKE BOND LIPTON INDIA LIMITED(BBLIL) IN
1ST JANUARY,1996

11. ACQUISITIONS:
BROOKE BOND IN 1984
LIPTON IN 1972
LAKME LIMITED
50:50 JOINT VENTURE WITH US BASED KIMBERLY
CLARK CORPORATION IN 1994
MODERN FOODS IN 2002
POND’S(INDIA) LIMITED IN 1986

13. • Hindustan unilever limited has a wide range of product in
FMCG sector covering almost every needs and wants of the
customers
• Hindustan unilever limited considers quality as one of the
principle objective
Other objectives include
• Always work with integrity
• Positive impact

14. Contd…..
• Continuous commitment
• Setting out our aspirations
• Corporate social responsibility
• Build segments & markets for the future unilever has
strong expertise

15. MISSION
Unilever’s mission is to
“ADD VITALITY TO LIFE”
To meet everyday needs of people everywhere
INNOVATION
The company is committed to respond creatively to
changing needs and aspirations of its consumer through
technological excellence and quality management
across its business

17. CORE COMPETENCY
The wide distribution network:
Operation involves 2000 suppliers & associates
7000 re-distribution stockiest
6.3 million retail outlets reaching the entire urban & 250
million rural customers
Products manufactured in 40 factories across India.

18. Contd…
 HUL aim is not only to enable easy access to their brands,
but also to touch consumers with a 3 way convergence of
 Product availability
 Brand communication
 And higher levels of brand experience
 MODERN TABLE: The innovative marketing initiatives are
taken to provide consumers with experience of our brands at
the store itself, through product tests and in store sampling.

20. Mr.Harish Manwani
Chairman
Mr. Nitin
Paranjpe
Managing Director
and Chief
Executive Officer
Mr. Sridhar
Ramamurthy
Executive Director,
Finance & IT and
Chief Financial
Officer
Mr. Pradeep
Banerjee
Executive Director,
Supply Chain

21. Mr. Aditya Narayan
Independent Director
Mr. S. Ramadorai
Independent Director
Mr. O. P. Bhatt
Independent
Director
Dr. Sanjiv Misra
Independent Director

23. MANAGEMENT DIMENSIONS
Audit Committee
Remuneration and Compensation Committee
Shareholders / Investors Grievance Committee
Share Transfer / Transmission Committee

25. CONTRIBUTION TO DIFFERENT SECTORS
HUL is the market leader in Indian consumer products
with presence in over 20 consumer categories such as
soaps, tea, detergents and shampoos amongst others with
over 700 million Indian consumers using its products
The company has a distribution channel of 6.4 million
outlets and owns 35 major Indian brands. Its brands
include:
Food and Drink brand
Personal Care brand
Home Care brand
Water Purifier brand

26. HUL FOOD BRANDS
 TEA
 Brooke Bond
 Lipton
 COFFEE
 Brooke Bond Bru

27.  FOOD
 Kissan
 Annapurna
 Knorr
 ICE CREAM
 Kwality Wall’s

28. TEA
Brooke Bond Red Label was launch in 1903
It is India's single largest tea brand.

29. SALT
 Annapurna brand, first introduced in 1997
The brand currently operates in two of the largest,
almost universally consumed, foods categories of the
country – Salt & Atta (wheat flour)

30. ICE CREAM
Kwality Wall's, launched in 1995
Key launches includes. Cornetto, Feast, Viennetta,
and a range of Sundaes, and also exciting eats for
children specifically, like Lime Punch or Sunshine
Zing Cone

32. PERSONAL CARE

33. TOILET SOAPS BY HUL
HUL is the market leader in the soap
segment in India

34. Dove was launched in 1955 in US. It has been available in India from 1995.
It has proved to have ¼ of moisturising cream that maintains the skin be
smooth & soft.
In 2004, HUL’s campaign of Real Beauty by Ogilvy inspired women to have
the
 confidence to be comfortable with themselves & in 2006 it got the Grand
Effie Award.

35. Became India’s Largest Premium
Shampoo
Brand within the launch of 1 year.
HUL is upgrading Dove time to time
to meet
customer needs e.g. Dove Daily,
Dove Dry Therapy, Dove Breakage
Therapy
& so on…
DOVE SHAMPO

36. Clinic Plus Health shampoo was launched in India in the year 1987. It is
India's largest selling shampoo, offering the five most important hair
health benefits: strengthens weak hair, prevents hair breakage, softens
rough dry hair, shine for thick and healthy hair, and contains anti-
dandruff ingredient.
The franchise also includes Clinic All Clear Total, first introduced in
1996. It is a dual shampoo – it not only fights the last dandruff flake, but
also adds back lost nutrients to make hair healthy and beautiful. Clinic
All Clear Total is a dandruff solution for everyday use.

37. GERMS SE KOI
DAR NAHI
Launched in 1895 in UK and then in India.
A Low cost soap catering huge population.
The jingle, ‘Making a billions of Indian feel safe
and secure’
Says everything!!
Comes with different varieties and treats
different needs.

38. Lux was launched in UK in 1899 as a Laundry soap to wash delicate(silk) clothes in home.
In India, Lux launched in 1929 & it has proved to be a powerful brand in beauty soap segment.
From the starting, it has been claimed as “The Beauty Soap Of Film Stars”.
In 2006, Lux was awarded as Awaz consumer Award 2005 as the most preferred toilet soap.

39. Welcome to the
segment Of
HUL Oral Care

40.  Pepsodent, launched in 1993, was the first toothpaste with a unique anti-
bacterial agent to address the consumer need of checking germs even
hours after brushing.
 Pepsodent packs included a Germ Indicator in February-May 2002,
which allowed consumers to see the efficacy in fighting germs. As a
follow-up, in October 2002.
 The relaunch campaign in October 2003 widened the context to "sweet
and sticky" food and leveraged the truth that children do not rinse their
mouths every time they eat, demonstrating that this makes their teeth
vulnerable to germ attack.
 Pepsodent's most recent campaign aims at educating consumers on the
need for germ protection through the night.
 Pepsodent also includes a range of toothbrushes.

41.  Closeup is the original youth brand of India.
The first brand targeting youth in the oral care market, with an edgy and
youthful image which stays relevant till date. Ever since its launch in
1975
Closeup was the first gel toothpaste to be launched in India and has led
the gel toothpaste segment ever since.
Closeup became the first Gel toothpaste with Fluoride in the Indian
Market!
The brand umbrella also includes Closeup Lemon Mint, gel toothpaste
with the whitening benefits of lemon.
The latest entry in the Closeup stable is Closeup Milk Calcium –
revolutionary new toothpaste with the goodness of milk calcium

42. 0%
10%
20%
30%
40%
50%
60%
FY04 FY05 FY06 FY07 FY08
HUL
NIRMA
GCPL
54%
6% 9%
6%
10%
57% 55% 55%
52%
10% 9%
8% 8%
9%
5%
HUL’s SOAP MARKETSHARE

43. The HUL Hair Care

45. HOMECARE BRANDS

46. HUL LAUNDRY CARE

47. Pioneer in Indian detergent powder.
Constantly upgraded itself.
e.g. Surfexcel Blue, Quick wash,

48. A Heritage brand launched in 1888
In the form of detergent cake.
Value added brand i.e. priced over
Wheel but below Rin.
Famous in WB & Kerala.
SUNLIGHT

49.  Low priced detergent.
 Introduced in 1987 to compete with
Nirma.

50.  Launched in 1969, Rin with the power of its thunderous
lightning flash has become a household name synonymous with
dazzling white clothes.
 A Value added brand with different variants e.g. Rin matric &
Rin advanced.
 Rin has won a number of accolades, the most recent being
voted as the Most Preferred Detergent brand in India at the
Awaaz Consumer Awards in 2006.

52. MARKETING STRATEGIES OF HUL

53. MARKETING STRATEGIES OF HUL
FOR URBAN INDIA
 Adopted Total Productive Maintenance(TPM)
to meet zero error, zero aloes.
 Focuses on short supply chain for distribution.
 To meet the every needs of people everywhere.
 Also uses Direct selling channel(HUN), franchisee to reach
everyone e.g. Aviance, Ayush.
 Build segments & market for the future where
Unilever has strong expertise.

54. For long term benefits, HUL started Project Streamline
in 1997.
MARKETING STRATEGIES OF HUL
FOR RURAL INDIA
Project Shakti, partnership with Self help
groups of Rural women & covers 5000
villages in 52 districts in different states.
Appointed 6000 Sub-stockists that directly covers
about 50,000 villages & 250 million customers.
Integrate Economic, Environment & Social objectives with
Business agenda.

55. CORPORATE SOCIAL RESPONSIBILITY
Providing education on health and hygiene
Women empowerment
Water management
Rehabilitation of special or underprivileged
children
Care for the destitute and HIV-positive
Rural development.
Plays active role in natural calamities

56.  Lifebuoy Swasthya Chetana - Health & Hygiene
 Shakti - Empowerment of women through micro-enterprise
Opportunity
 Yashodadham - Relief and Reconstruction in Gujarat's
Kutch district
 Asha Daan - Happy Home actively supported by HUL

57. At Hindustan Unilever Limited (HUL), we have always believed in an
approach of doing business which we call “doing well by doing good”.
Project Shakti is a rural distribution initiative that targets small villages. The
project benefits HUL by enhancing its direct rural reach and also creates
livelihood opportunities for underprivileged rural women. Shakti is our
initiative that combines social responsibility, sustainability, and business
strategy. Shakti model is very strong and sustainable because it is the best
way we can give it back to the society through supporting our cause of '
empowering underprivileged rural women' along with making business
sense.
Shakti started with 17 women in two states. Today, it provides livelihood
enhancing opportunities to about 45,000 women in 15 Indian states and
provides access to quality products across 100,000+ villages and over 3
million households every month .
PROJECT SHAKTI

58. FINANCIALS
Segment-
Wise Sales
(%)
2008-
09
2009
-10
2010-
11
2011-
12
2012-
13
Soaps and
Detergents
49 48 46 48 49
Personal
Products
29 30 32 31 31
Beverages
and
Packaged
Foods
19 20 20 19 18
Others 3 2 2 2 2
Year 2008-09 2009-10 2009-10 2009-10 2012-13
Market Capitalisation
(Rs. crores)
51,770 52,077 61,459 88,600 100,793

60. FINDINGS
 Sustainable Living Plan aims to help everyone enjoy a
good quality of life while respecting the planet
 Sustainable Development Report
 Sustainability is critical to the continued success of
business and to the environment and society we live in
 Sustainability Strategy.

61.  Consumers
 Business partners
 Employees
 Eco systems
 Society
 Investors

62. Contd….
• GREEN BARRENS
• HUL SANKALP
• PURE DRINKING
WATER FOR ALL

64.  Awarded top Indian company in the 'FMCG' sector for the third
consecutive year
 HUL ranked fourth in the ‘Top Companies for Leaders, 2009' (Asia
Pacific region) and 10th place in the global rankings
 Received CNBC AWAAZ Consumer Awards in six categories for
2010
 HUL received the Award for Excellence in HR in 2010 from
Confederation of Indian Industry (CII)
 Awarded for Best Corporate Social Responsibility Practice at the
Social & Corporate Governance Awards 08-09.
 Project Shakti won the Silver Trophy at the EMPI-Indian Express
Indian Innovation Awards, 2009.

65. Selection is the process of select the best
candidates for the job by using various tools
and techniques.
In our country, recruitment and selection
process work simultaneously.
Those are joined terms employment function
of the organization and this employment
function is stated here for Unilever's practices.

66.  1. Reception of application: After accomplishing the recruitment
process, Unilever go to the selection process where they start the
process with the reception of application form filled up through
internet online form. After scrutinizing the data, they select
applications for written test.
 2. Evaluating reference and biographical data: At the second stage of
evaluating the data, they verify the validity authenticity of the
information presented on the form as well as reference of the
employee through references.
 3. Employment test: This written test measures the candidates
 1. Analytical ability
 2. Computation ability
 3. Verbal skill
 4. Written skill
 5. General knowledge
More above 65% marks ensures applicants pass.

67. 4. Assessing candidate through interview:
 Mainly three steps are followed in the selection procedure.
 First phase: The candidates are invited for a viva with sales and training
manager. A human resource manager also exists there. In this viva the
candidate’s situation handle ability is measured.
 Second phase: It is the viva with the general sales and operation
manager (GOSM), and trade marketing manager. At this stage individual
skill is measured. The question tries to measure out the fitness of the
candidate for the post.
 Third phase: In this stage the applicant face the HRD customer
development team (CDT) this phase measure the applicability of the
applicants potential for the jobs. In these stage why the applicant prefers
the Unilever and why it would like to join the expected team. The
questions try to measure the passion and the thrill in the employees or
Unilever.

68.  5. Cognitive ability test: There is no recognized cognitive
ability test for Unilever selection process. However, the written
test through its analytical questions the dose the cognitive test on
applicants mentality.
 6. Physical ability test: The physical test is administered by
Apollo Hospital to measure the HIV, Hepatitis B, C or such
many diseases in its applicant’s health and fitness for job effort.
 7. Work samples: For some technical jobs Unilever follows the
work sample test on particular employee like the one of Finance
and IT.
 8. Hiring decision: Finally the every step success ensures an
applicant join in the Unilever family.

69. 1) WRITTEN /APPTITUDE.
2) GROUP DISCUSSION.
3) PSYCHOMETRIC TEST(CONDITIONAL).
4) TECHNICAL INTERVIEWS(CONDITIONAL).
5) HR INTERVIEWS.

70.  RECRUITMENT PROCESS FOR HIGHER POST
1) PSYCHOMETRIC TEST.
2) BUSINESS GAME.
3) HR INTERVIEWS.
 Challenges in Recruitment & Selection:
1) Talent Shortage.
2) Attrition Rate.
3) Remoteness of Job.
4) Scrutiny of employee’s credentials.

72. Thank you for your time....