hul

1. A
Assignment
On
HUL
Submitted by: Akoliya
Hanisha
Submitted to: Vijay Pithadiya
I.MBA: 3
En .no: 01
Smt.S.H.Gajera MBA Mahila
College

2.  INTRODUCTION
Hindustan Unilever Limited, formerly Hindustan Limited, is INDIA’s largest consumer
product company and was formed in 1933 as lever Brother India Limited. It is currently
headquartered in Mumbai, India.
Hindustan Unilever Limited (HUL) is India’s largest fast moving consumer goods company
with a heritage of over 80 years inIndia and touches the lives of two out of three Indians.
With over 35 brands spanning 20 distinct categories such as soaps, detergent, shampoos, skin
care, toothpastes, deodorants etc.. The company is a part of the everyday life of millions of
consumers across India.
The company has over 16,000 employees and has an annual turnover of around RS.25,206
crores (financial year 2012-2013).HUL is a subsidiary of unilever, one of the world’s leading
suppliers of fast moving consumer goods with strong local roots in more than 100 countries
across the globe with annual sales of $51 billion in 2012. Unilever has about 67%
shareholding in HUL.
Its 41,000 employees are headed by Harish Manavani, the non-executive chairman of the
board. HUL is the market leader in Indian product such as tea, soaps, detergents, as its
products have become daily household name in India. The Anglo-Dutch company Unilever
owns a majority stake in Hindustan Unilever Limited.
Today, HUL is one of India’s largest exporters of branded Fast Moving consumer Goods. It
has been recognized by the Government of India as a Golden Superstar Trading House.
Over time HUL has developed into a viable & competitive sourcingbase for Unilever
worldwide in Home and Personal Care & Foods & Beverages category of product. HULis
also a global marketing arm for select licensed Unilever brands and also works on building
categories with core country advantage such as braded.
HUL Exports offers high level of service with flexibility and responsiveness thorough out the
supply chain. It has a dedicated organization structure to support this endeavor and this has
helped in growth of these businesses in particular.

3.  HUL Export geography comprises, at present, countries in Europe, Asia, Middle
East, Africa, Australia, and North America etc.
 HUL’s products touches two out of three Indian everyday
 Reach 80% Households
 Direct Coverage of 1mln outlets
 2000 Suppliers and Associates
 71 Manufacturing locations
 15000 Employees
 1100 Managers
 Shelf availability 84% outlets in India

4. OVERVIEW OF THECOMPANY
 INCORPORATED : 1933
 INDUSTRY: CONSUMER GOODS.
 HEADQUARTERS: MUMBAI, MAHARASHTRA.
 KEY PEOPLE: HARISH MANWANI(CHAIRMAN)
NITIN PARANJE (MD &CEO)
 TURNOVER: 25,206 CRS.
 PEOPLE: 16000 EMPLOYEES INCLUDING 1500
MANAGERS.
 PARENTAGE: PART OF 44.3 BILLION EUROS OF UNILEVER
GROUP
 REACH: 6.4 MILLION REATIAL OUTLETS.
 R&D CENTRES: MUMBAI & BANGALORE, INDIA
 ManagementDetails:
 Chairperson: – Harish Manwani
 MD:- Nitin Paranjpe
Directors:-A Narayan , Ashok k Gupta,C K Prahalad, D S Parekh, D Sundaram,
Dhaval Buch, Douglas Baillie, Dr. R A Mashelkar ,Gopal Vitthal

5. HISTORY OF HUL
 1888- Lever brothers came to India Sunlight soap introduced in India.
 1895-Lifebuoy soap launched.
 1905-Lux soap introduced in India.
 1913-Vim scouring powder introduced.
 1930-Unilever is formed on January 1st through merger of Lever Brother and
Margarine Unite.
 1931-Company registered on November 27th; Sewri factory site bought.
 1932-Hindustan Vanaspati Manufacturing Vanaspati manufacture starts at Sewri
 1947- Pond’s Cold Cream launched.
 1959-surf launched.
 1969-RIN bar launched; Braun coffee launched.
 1971-Climic shampoo launched.
 1978-Fair & Lovely skin cream launched.
 1993-The erstwhile Brooke Bond India acquires the kissan brand from the United
Breweries Group, giving HLL an entry into the foods business.
 1994-Tata oil Mills Company merges with HLL, the largest merger in Indian
corporate history.
 1994-Brooke Bound India and Lipton India merged to form Brooke Bond Lipton
India Limited.
 1995-Kissan Annapurna salt is launched.
 1996-Brooke Bond Lipton India Limited merges with HLL.
 1996-Lakme Lever Limited, a joint venture with Lakme limitedis formed

6.  1998-pond’s India limited merges with HLL.
 1998-HLL acquires 100% shareholding of Lakme in Lakme lever limited.
 2001-HLL identifies 35 ‘power’ brands form a total of 110 brands, to be
Be pushed for higher growth.
 2002-Modern becomes a wholly owned subsidiary of HLL.
 2007-Name formally changed to Hindustan Unilever Limited.
 17th October 2008-HUL Completed 75 years of corporate existence in India.
 October 2013-Mr.Sanjiv Mehta (53) joined the Board of the Company.
 October 17th –HUL Completed 80 years.
 LOGO OF HINDUSTAN UNILEVER LIMITED

7. Board of Directors
Mr. Sridhar
Ramamurthy
Executive Director, Finance
& IT and Chief Financial
Officer
Mr. Pradeep
BanerjeeExecutive
Director, Supply
Chain
ORGANISATION STRUCTURE
Mr. Harish
Manwani
Non-
Executive
Chairman
Mr. Nitin Paranjpe
Managing Directorand
Chief Executive Officer
Mr. S.
Ramadorai
Independent
Director
Mr. Aditya
Narayan
Independent
Director

8.  VISION & MISSION
 VISION
Unilever product touch the lives of over 2 billion people every day – whether
that’s thought feeling great because they’ve got shiny hair and a brilliant
smile, keeping their home fresh clear, or by enjoying a great cup of tea,
satisfying meal or healthy snack.
 MISSION
Unilever’s mission is to add vitality to life we meet every day needs for
nutrition, hygiene, and personal care with brands that help people feel good,
look good and get more out of life.
 INNOVATION
 In their scientific innovation to meet consumer needs they will respect the
consumer of their consumers and of society.
 They will work on basis of sound science applying rigorous standard of
product safety.

9.  PRODUCT LINE
A) HOMEAND PERSONAL CARE:
1) Personal Wash
Lux Breeze
Lifebuoy Dove
Liril Pears
Hamam Rexona
2) Laundry 3) Skin Care
Surf Excel Fair and lovely
Rin Pond’s
Wheel Aviance
4) Hair care 5) Oral care
Sun silk naturals Persodent
Clinic Close up
6) Deodorants 7) Color Cosmetics
Axe Lakme
Rexona
8) Ayurvedic personal and health care:
A) Foods
B) Water Purifier

10.  CONTRIBUTION TO DIFFERENT SECTORS
MARKET CAPITALISATION AS PER BSE DEC 2008
 PRODUCT BY PRODUCTION INFORMATION
 HUL is the market leader in the in the soap segment in India.
 LUX
 Lux was launched in UK in 1899 as Laundry soap to wash delicate (silk) clothes in
home.
 In India, Lux launched in 1929 & it has proved to be powerful brand in beauty soap
segment.
 From the staring, it has been claimant as “The Beauty Soap of Film Stars.”
 In 2006, Lux was awarded as Awaz consumer Award 2005 as the most preferred
toilet soap.
HOME & PERSONAL
CARE
FOODS
EXPORTS
OTHERS(CHEMICALS,
WATER)
16.2%
7.3%
2.2%

11.  LIFEBUOY
 Launched in 1895 in UK and then India.
 A Low Cost soap catering huge population.
 The jingle, ‘Making a billion of Indian feel safe and secure’says everything!!
 Comes with different varieties and treats different needs.
 POWER BRANDS OF HUL

12.  SWOT ANALYSIS
1.STRENGHTH
 Variety of product
 Distribution Network
 Brand image
 Quality Management
 Innovation and R&D strength
2.WEAKNESS
 Not able to compete with local competitor in the rural market
 Not focus on upper class population
 Pricing policy is not good
3. OPPORTUNITY
Huge Market
Increasing per capital income
Increasing consumption pattern
Potential for making more impact of brand image.
4. THREATS
From High class competitors
Proctor & Gamble
Pantene
Dabur
Babool

13.  CONCLUSION
Hindustan Unilever ltd. Is a leading FMCG in India and from last three
consecutive years has shown accelerated growth in FMCG portfolio. Customer
in India is also spending more in FMCG as their standard of living is growing.
HUL has placed itself successfully in the position of market leader in FMCG
product. Thoughts there were some downfall in sales and profit of the
company in the beginning of this decade but after that HUL has shown
considerable rise in both sales and profit. The future of the company is also
looking bright as FMCG market in India is still expanding and so we can
safely conclude that HUL will be able to secure its number one position in
FMCG product.
HUL has also started “PROJECT SHAKTI” that has provided it direct reach
to rural market. This may be considered a revolutionary strep since the urban
market is reaching its saturation level and there is a huge scope exploring rural
market. This will also be helpful not only increasing its market share but also
fight competition.