The document summarizes marketing strategies used by Hindustan Unilever Limited (HUL) on selected products. It provides an introduction to the topic and company, describing HUL's product lines and objectives to study HUL brands and marketing strategies. The methodology section explains how secondary data was collected from sources like websites, journals and analyzed. Key marketing strategies discussed include HUL's new growth strategies, sustainability governance, and competitive strategies. The conclusion states that HUL has successfully positioned itself as the market leader in India's fast moving consumer goods and its future outlook remains bright.

1. Marketing Strategies on
Hindustan Unilever Limited
on Selected Products.
Presented By:
Hassan Saeed
15BBA1011

2. Content
 Introduction.
 About Topic
 About Company.
 Product Line of HUL.
 Objectives and Methodology.
 Marketing Strategies.
 Conclusion.

3. About Topic
 The topic is to study the marketing strategies of Hindustan Unilever Ltd.
 We have done a study on Marketing strategies on Hindustan Unilever Ltd.
 How The products of HUL is different form others.

4. About Company
o Hindustan Unilever Limited (HUL), Formerly Hindustan Lever Limited, is INDIA’s largest
consumer products company and was formed in 1933.
o The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.
o Today, HUL is one of India’s largest exporters of branded Fast Moving Consumer Goods.
o The company was renamed in late June 2007 as "Hindustan Unilever Limited“
o Its 18,000 employees till (2016) are headed by Harish Manwani.

5. Product Line
 Food & Beverage’s.
 Home Care.
 Personal Care.
 Water Purifier Brand.

6. Objectives and Methodology
Objectives
 To study various brands of HUL.
 To find the market share of the HUL brands and its competitive brands.
 To study the competitive brands in the market of, home care products, food brands,
personal care products.
 To study various marketing strategies of HUL.

7. Methodology
o Research Data collected from different websites, journals, newspapers,
company research papers.
o The Data are very useful for the theoretical, conceptual and organizational
background analysis.
o Secondary Data are pre-published.
o Analysis of data’s is made by plotting different graphs and tables which can
be easily understandable.
o by observing these graphs we have made our conclusions

8. Marketing Strategies
 HUL’S New Growth Strategies.
 Sustainability Strategies
Governance.
 Governance.
 Competitive Strategy.

9. CONCLUSION
 Hindustan Unilever limited. Is a leading FMCG company in India and from last three
consecutive years has shown accelerated growth in FMCG portfolio.
 HUL has placed itself successfully in the position of market leader in FMCG products.
 Customers in India are also spending more in FMCG as their standard of living is
growing.
 The future of the company is also looking bright.
 HUL will be able to secure its number one position in FMCG product.
 HUL has also started Project SHAKTI, that has provided its direct reach to rural market
It’ll also be helpful not only increasing its market share but also fight competition.

10. …THE END!