Why Sub Product? Improve MatchThe network needs a common language to alignsupply and demand. We also need to be specific toraise right TN/EP. GIP is too general. Improve Quality SalesDifferent customers have different needs and they areattracted by AIESEC for different reasons. It isimportant to be clear whom we are selling our productand how they will be attracted. GIP is too general.
Why Sub Product? Further development of GIPProduct segmentation allows us to really focus anddevelop different sub products step by step.
Technical:16 GIP --------------------Sub-Products Information Technology Nature & Life ScienceManagement Engineering ---------------- Other Technical Subjects Marketing Accounting Social Science and Culture: Business -------------------- Administration Teaching & Language Education Finance Arts & Architecture Law Cultural EducationHuman Resources Social Sciences Economics Communication & Journalism
Technical |Information TechnologyArtificial IntelligenceDatabase ManagementMobile ApplicationsMobile TechnologyNetwork Management & Data TransmissionSoftware Development and ProgrammingSystems Analysis and DesignWeb Development and Management
Technical | Nature and Life ScienceAgriculture Genetic EngineeringApplied Physics HorticultureBiochemistry Land & Water ManagementBiology Medicine & HealthcareBiophysics MicrobiologyEcology Molecular BiologyEnvironmental Protection Organic ChemistryFood Engineering Physical ChemistryGeneral & Inorganic Chemistry Process Engineering / Bioprocess
Social Science and Culture|Teaching & Language Education Advanced Teaching Child (Youth) Education Foreign Languages Education Introductory Teaching Linguistics Subjects Education
Social Science and Culture| Arts & ArchitectureArchitectureArtsFashion & DesignGraphic Design Social Science and Culture| Cultural Education Advanced Cultural Education Bilingual and Cross Cultural Education International Education Introductory Cultural Education
Social Science and Culture| Social SciencesCounselling and GuidanceDevelopment StudiesPsychologySocial WorkSociology Social Science and Culture|Communication & Journalism Introduction to Communications Journalism Public Relations
Management| Business AdministrationCorporate Community EngagementCrisis ManagementEvent ManagementHotel + Restaurant ManagementIndustrial ManagementInternational ManagementIntroduction to Management / Business AdministrationOrganisation Management + PlanningProject ManagementTransportation / Distribution Management
Clarification of Market & Product Segmentation1) Market segmentation to drive penetration in themarket2) Sub product to align supply & demand Market Segmentation Product Segmentation
1) Market segmentation to drive penetration in the market Case study 1: Market penetration in Bursa-City in Turkey 70% TNs realized in top 3 industry: Automobile, Textile, FoodPenetration in top industries:-Well known as international talent provider in the industry HR circle-Cooperation with big names in the industries-Exposure on most industry events as guest-Cooperation with main industrial park (contacts of all companies inthe industries)
2) Product segmentation to align supply anddemand Case study 1: Sub Product Package in Brazil AIESEC Brazil offers 5 sub products for AIESEC to sell in key industries. For each product, they have specific proposal with concrete supply information, proposed JD and testimonial. The benefits of sub product package is-make it specific for company to understand AIESEC and make it easier for members to sell with business language.
Sub Product Matrix Market A Market B Market CProduct AProduct BProduct C
Implementation advice for ICX• Choose focus industries• Link sub products with focus industries• Build sales force around focus industries• Package and offer sub products
Clarification of Market & Product Segmentation1) For OGX, market segmentation can be basedon sub product. We do recruitment based differentbackgrounds and type of JD.2) Students also want to know what industriesthey will be working for.
Recruit with GIP sub productCase study: AIESEC Romania OGX operation isbased on sub product.
Recruit with GIP sub productCase study: AIESEC Romania• Each product has it`s own business modeland value proposition• Each product has it`s checklist• Each product has different marketing strategy• Implementation is done through ongoingrecruitment• Each products has different suppliers
Recruit with GIP sub product• Each product isimplemented by oneProject Manager from MCVP oGIPthe national level• Each ProjectManager is workingdirectly with the local Global Education Global Global IT PMProject Managers Project Manager Marketing PM Structures Global IT OCP
Recruit with GIP sub product• Every product has a working space for better tracking What you should track in the working space:1. Strategy & Timeline2. Pipeline3. OCP Contacts4. Supplier management5. LC Tracking tool & status6. Global Supply and demand7. Partnerships with youth alliances
Globally, we are developingbusiness strategies fordifferent sub products basedon scale & growth.
(Absolute growth of TNs) LOW SCALE – HIGH GROWTH HIGH SCALE – HIGH GROWTHGROWTH Other Technical Subjects Marketing Business Administration Information Technology Teaching Language Education Cultural Education GIP LOW SCALE – LOW GROWTH HIGH SCALE – LOW GROWTH 2011 Engineering Accounting Social Science Art & Architecture Communication & Journalism Economics Finance Law Nature & Life-science SCALE Human Resources (Absolute realization of TNs)
Global Sub Product Focus-(AI GIP responsible)Marketing, IT, TeachingGlobal Sub Product Development-(AI VP Product Development)Tourism, Engineering
Let’s move GIP to nextstage with sub products.