GIP Sub Product Strategy


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  • Shud we explain the focus of product choice?
  • GIP Sub Product Strategy

    1. 1. Global Internship ProgramSub Product Strategy
    2. 2. Why sub productfor GIP?
    3. 3. Why Sub Product? Improve MatchThe network needs a common language to alignsupply and demand. We also need to be specific toraise right TN/EP. GIP is too general. Improve Quality SalesDifferent customers have different needs and they areattracted by AIESEC for different reasons. It isimportant to be clear whom we are selling our productand how they will be attracted. GIP is too general.
    4. 4. Why Sub Product? Further development of GIPProduct segmentation allows us to really focus anddevelop different sub products step by step.
    5. 5. What are subproducts for GIP?
    6. 6. Technical:16 GIP --------------------Sub-Products Information Technology Nature & Life ScienceManagement Engineering ---------------- Other Technical Subjects Marketing Accounting Social Science and Culture: Business -------------------- Administration Teaching & Language Education Finance Arts & Architecture Law Cultural EducationHuman Resources Social Sciences Economics Communication & Journalism
    7. 7. TechnicalInternships
    8. 8. Technical |Information TechnologyArtificial IntelligenceDatabase ManagementMobile ApplicationsMobile TechnologyNetwork Management & Data TransmissionSoftware Development and ProgrammingSystems Analysis and DesignWeb Development and Management
    9. 9. Technical | Nature and Life ScienceAgriculture Genetic EngineeringApplied Physics HorticultureBiochemistry Land & Water ManagementBiology Medicine & HealthcareBiophysics MicrobiologyEcology Molecular BiologyEnvironmental Protection Organic ChemistryFood Engineering Physical ChemistryGeneral & Inorganic Chemistry Process Engineering / Bioprocess
    10. 10. Technical | EngineeringAerospace Engineering Environmental EngineeringAutomotive Engineering Industrial EngineeringChemical Engineering Introductory EngineeringCivil Engineering Mechanical EngineeringElectrical Engineering Telecommunications EngineeringElectronics Engineering
    11. 11. Technical |Other Technical Subjects Advanced Mathematics Animal Products Technology Construction Fermentation Technology Geometry Hydromechanics Plant Products Technology Renewable Energies Robotics Tourism
    12. 12. Social Scienceand CulturalInternships
    13. 13. Social Science and Culture|Teaching & Language Education Advanced Teaching Child (Youth) Education Foreign Languages Education Introductory Teaching Linguistics Subjects Education
    14. 14. Social Science and Culture| Arts & ArchitectureArchitectureArtsFashion & DesignGraphic Design Social Science and Culture| Cultural Education Advanced Cultural Education Bilingual and Cross Cultural Education International Education Introductory Cultural Education
    15. 15. Social Science and Culture| Social SciencesCounselling and GuidanceDevelopment StudiesPsychologySocial WorkSociology Social Science and Culture|Communication & Journalism Introduction to Communications Journalism Public Relations
    16. 16. ManagementInternships
    17. 17. Management| MarketingAdvertising + Public RelationsBrand & Trademark ManagementConsumer + Buyer BehaviorCustomer Relationship ManagementImport & ExportInternational MarketingIntroductory MarketingMarket Research & EvaluationProduct Planning, Development & ControlRetail + Sales Marketing
    18. 18. Management|Human ResourcesAdvanced HR managementIndustrial relationsInternational Resource ManagementIntroductory HR managementOrganisational BehaviourPersonal EvaluationRecruitment and AllocationTraining and Development
    19. 19. Management| EconomicsDevelopmental EconomicsEconomic Research + ForecastingEnvironmental EconomicsInternational Trade + Balance of PaymentIntroductory EconomicsMacroeconomicsMicroeconomicsMonetary Economics + Public FinancePolitical ScienceStatistics
    20. 20. Management| FinanceBankingFinancial Planning + BudgetingInsuranceInternational Financial ManagementIntroductory FinanceInvestment Management + Security AnalysisRisk Management
    21. 21. Management| LawAdvanced LawBusiness LawCivil LawCriminal LawInternational LawIntroductory Law
    22. 22. Management| AccountingAuditingCost accountingFinancial accountingIntroductory accountingManagerial accountingPurchasingSocial & Ethical Editing + ReportingSocial AccountingTaxation
    23. 23. Management| Business AdministrationCorporate Community EngagementCrisis ManagementEvent ManagementHotel + Restaurant ManagementIndustrial ManagementInternational ManagementIntroduction to Management / Business AdministrationOrganisation Management + PlanningProject ManagementTransportation / Distribution Management
    24. 24. How to implementsub productstrategy in ICX?
    25. 25. Clarification of Market & Product Segmentation1) Market segmentation to drive penetration in themarket2) Sub product to align supply & demand Market Segmentation Product Segmentation
    26. 26. 1) Market segmentation to drive penetration in the market Case study 1: Market penetration in Bursa-City in Turkey 70% TNs realized in top 3 industry: Automobile, Textile, FoodPenetration in top industries:-Well known as international talent provider in the industry HR circle-Cooperation with big names in the industries-Exposure on most industry events as guest-Cooperation with main industrial park (contacts of all companies inthe industries)
    27. 27. 2) Product segmentation to align supply anddemand Case study 1: Sub Product Package in Brazil AIESEC Brazil offers 5 sub products for AIESEC to sell in key industries. For each product, they have specific proposal with concrete supply information, proposed JD and testimonial. The benefits of sub product package is-make it specific for company to understand AIESEC and make it easier for members to sell with business language.
    28. 28. Sub Product Matrix Market A Market B Market CProduct AProduct BProduct C
    29. 29. Implementation advice for ICX• Choose focus industries• Link sub products with focus industries• Build sales force around focus industries• Package and offer sub products
    30. 30. How to implementsub productstrategy in OGX?
    31. 31. Clarification of Market & Product Segmentation1) For OGX, market segmentation can be basedon sub product. We do recruitment based differentbackgrounds and type of JD.2) Students also want to know what industriesthey will be working for.
    32. 32. Recruit with GIP sub productCase study: AIESEC Romania OGX operation isbased on sub product.
    33. 33. Recruit with GIP sub productCase study: AIESEC Romania• Each product has it`s own business modeland value proposition• Each product has it`s checklist• Each product has different marketing strategy• Implementation is done through ongoingrecruitment• Each products has different suppliers
    34. 34. Example of business model
    35. 35. Recruit with GIP sub product• Each product isimplemented by oneProject Manager from MCVP oGIPthe national level• Each ProjectManager is workingdirectly with the local Global Education Global Global IT PMProject Managers Project Manager Marketing PM Structures Global IT OCP
    36. 36. Recruit with GIP sub product• Every product has a working space for better tracking What you should track in the working space:1. Strategy & Timeline2. Pipeline3. OCP Contacts4. Supplier management5. LC Tracking tool & status6. Global Supply and demand7. Partnerships with youth alliances
    37. 37. GIP sub productdevelopment
    38. 38. We can group 16 sub productsbased on their scale andgrowth
    39. 39. (Absolute growth of TNs)GROWTH LOW SCALE – HIGH GROWTH HIGH SCALE – HIGH GROWTH THE THE PIONEERS CHAMPION (Below 1000 realization; above (Above 1000 realization; above 500 growth) 500 growth) LOW SCALE – LOW GROWTH HIGH SCALE – LOW GROWTH THE THE BEGINNERS PRODUCERS (Below 1000; below 500 growth) (Above 1000 realization; below 500 growth) SCALE (Absolute realization of TNs)
    40. 40. GIP Product Segmentation GIP Segmentation, Scale-Growth 2000 Marketing 13561, 1796 1500 Business Administration 7885, 1297 ITGRoWTH 1000 6517, 959 5486, 866 Teaching 5193, 694 500 690, 251 149, 148 1722, 115 338, 92 1562, 52 86 2137, 0 144, -41 128, -63 0 2000 -162 4000 1576, -192 1667, 2808, -181 6000 8000 10000 12000 14000 16000 -500 SCALE
    41. 41. Globally, we are developingbusiness strategies fordifferent sub products basedon scale & growth.
    42. 42. (Absolute growth of TNs) LOW SCALE – HIGH GROWTH HIGH SCALE – HIGH GROWTHGROWTH Other Technical Subjects Marketing Business Administration Information Technology Teaching Language Education Cultural Education GIP LOW SCALE – LOW GROWTH HIGH SCALE – LOW GROWTH 2011 Engineering Accounting Social Science Art & Architecture Communication & Journalism Economics Finance Law Nature & Life-science SCALE Human Resources (Absolute realization of TNs)
    43. 43. Global Sub Product Focus-(AI GIP responsible)Marketing, IT, TeachingGlobal Sub Product Development-(AI VP Product Development)Tourism, Engineering
    44. 44. Let’s move GIP to nextstage with sub products.