This document discusses effective communication techniques. It defines communication as the transmission of ideas, feelings, information, thoughts or emotions between a sender and receiver so they share the same understanding. Effective communication involves sending a message so that the meaning received is as close as possible to what was intended. The document also discusses listening skills such as hearing, focusing on the message, comprehending, analyzing, evaluating, responding and remembering. It provides rules for better listening including stopping talking, repeating or paraphrasing, clarifying or probing, and maintaining eye contact. Mass media is defined as communication that reaches a large audience through television, newspapers, magazines or radio.

1. Effective Communication
Techniques

2. Communication
• Communication is the
transmission of an idea or feeling
so that the sender and receiver
share the same understanding.
• It is a process of exchanging –
Information
Ideas
Thoughts
Feelings
Emotions
Through –
Speech
Signals
Writing

3. Effective Communication
• “The process of Sending a message in such a way that the
message received is as close in meaning as possible to the
message intended”.

6. Listening Skills
• Listening is the absorption of the meanings of words and sentences by the
brain. Listening leads to the understanding of facts and ideas.
• Although we “learn” to listen on our mother’s knee, very few persons have
ever been thought to listen. The most common complaint of subordinates
about their supervisor is: “He / She never listens..
• Various stages to listening:
Hearing
Focusing on the message not the person
Comprehending and interpreting
Analyzing and Evaluating
Responding
Remembering

7. Rules for Better Listening:
• Stop Talking.
• Repeat / Paraphrase.
• Clarify / Probe.
• Maintain Eye Contact.

8. Techniques for the Receiver Developing Listening
Skills
• Be Prepare to listen.
• Don’t interrupt..
• Concentrate on Words & Meaning.
• Learn to Distinguish between
• Peripheral Listening.
• Projective Listening.
• Improve Surroundings.
• Concentrate.

9. Mass media
• The means of communication that reach large numbers of people in
a short time, such as television, newspapers, magazines, and radio.
• “It is a message created by a person or a group of people sent
through a transmitting device (a medium) to a large audience or
market”
• Mass media is communication that reaches and influences a large
number of people.

10. Types of Mass Media

13. Conclusion
• In conclusion, it is important to always remember the importance of
communication in an organization.
• The methods of communication you choose could in a sense make
or break the management structure of your organization and could
also affect your relationship with customers, if not chosen carefully.
• It is vital therefore that you spend some time choosing the right
methods to aid you in your management tasks.

14. References
• http://www.slideshare.net/tirthamal2010/communication-ppt-
26816723
• http://www.slideshare.net/AdilKhan11/effective-communications-
skills-39036889
• http://www.slideshare.net/effectivecommunication/cs-final-ppt-
11938630
• http://www.slideshare.net/tirthamal2010/communication-ppt-
26816723
• http://www.slideshare.net/SaimaSam/mass-media-30154320