Rakha's Evaluation question 5

1. What kind of mediainstitutionmight distribute your mediaproduct and
why?
We decidedtouse RevolverEntertainmentforourdistributioncompany.
We firstoriginallydecidedtouse ‘Universal DistributionCompany’.The companyderivesfrom
America,and isownedbya companycalledComcast. However,we decidedtochange our
distributioncompanyasUniversal UKdoesnotdistribute filmsthatare ingenre of social realism,
thismade us realise thisisnotthe correct companyto choose forour film.The Universal Companyis
a popularcompanywithinthe UK.The UK know the Universal companywell asitisthe distribution
companyfor mostfilms,asthe Americanfilmare playinginthe cinemawithinthe UK.Yet,the
Universal companydidnotgo withourgenre as thisdistributioncompanyisnot
independentitsmore popularasitstars inmanywell-knownfilms,howeverwe
thoughtas out filmisanindependentproductionwe shoulduse adifferent
company.Thisisbecause itis ownedbyan Americancompany,andourfilmis
made withinthe UK.
We finallydecidedtochoose RevolverEntertainmentforourdistributioncompanyaswe thoughtit
wouldbe bettersuitedforourfilm. We decidedtouse thiscompanyaswe thoughtit wouldgo
withoutgenre asitrepresented ‘Kidulthood’whichisthe same genre asour,
social realism.The companyalsorepresented‘Offender’.We didresearchinto
the companyand realisedthatitwouldsuitourfilmbest,we thoughtthis
because itisan independentcompany. Revolverentertainmentiswell knownin
the UK as itrepresentsUK’sfilms,asmanyfilmsmade inthe UK are
independent.
So afterdoingthe researchon ‘RevolverEntertainment’we thoughtitwouldbe besttouse the
company,thisisbecause theydistribute similarfilmslike ours. Selectingthiscompanyensuresus
that our filmwill be prosperous because we have usedacompanywhichhasdistributedinthe same
genre as us,social realism.