PictureHouse would be the most appropriate media institution to distribute the filmmakers' independent thriller film. PictureHouse specializes in distributing non-mainstream, independent films in the UK market, which matches the niche style of the filmmakers' project. Previous films distributed by PictureHouse, like The Perks of Being a Wallflower and The Lobster, have been alternative yet successful, making PictureHouse a suitable choice. Exhibiting the film at CinemaCity, which is owned by PictureHouse, would reach the intended arthouse audience.

1. What kind of media institution
might distribute your media
product and why?
Our thrillerfilmisan
independent,alternativethriller
whichwouldattract a niche market.
It wouldbe distributedbyanon-
mainstreamdistributorsuchas
PictureHouse Entertainment,rather
than choosingamainstream
distributorsuchascompaniesthat
are a part of the ‘Big6’, such as
Universal.Itwouldbe unrealisticto
selectabig distributioncompany
because the style of ourfilmisfairly
niche andis basedaroundthe film
‘Kill List’whichwasdistributedin
the UK byStudioCanal.StudioCanal
specialiseindistributing
independent,art-houseandforeign
filmsinthe UK. StudioCanal is
anotherpossible distributor
because of the fact it specialisesin
independentfilms,howeverIwould
not state our filmasbeingarthouse
as it wouldbe viewedasmore of an
alternative,whichisbettersuitedto
the type of filmsdistributedby
PictureHouse.
PictureHouse isaUK distributor,whichhasa mostlyindependentBritish
marketand specialisesinnon-mainstreamfilms.The styleof ourfilmis
more suitedtothe independentandniche markettherefore choosinga
small distributioncompanylikePictureHousewouldbe the most
appropriate institution.Ratherthan choosingadistributioncompanysuch
as SonyPictures,whichspecialise indistributingglobal mainstreamfilms.
Previousfilmsthathave beendistributedbyPictureHouseinclude:The
Perksof beinga Wallflower,Moonrise KingdomandThe Lobster.These
particularfilmsare quite alternative,howevertheyhave beensuccessful in
termsof beingwell-knownandmakingprofit.These factorscontribute to
the reasonsfor choosingPictureHouseasa distributor.
Because we have chosen
PictureHouse asa distributorthe
cinemathat islikelytoexhibitthe
filmwouldbe CinemaCity,asthey
are ownedbyPictureHouse.
CinemaCityhave aspecificaudience
of arthouse andindependentso
wouldbe well-suitedtoourfilm.
If we were todistribute ourfilm,it
wouldbe importanttoconsiderthe
use of digital technologiesasaway
to gaina largeraudience.We could
considerVideo-On-Demandservices
such as Netflixasitwoulddistribute
the filmona largerscale andgain a
largeraudience.VoDserviceshave
become increasinglypopularsoit
wouldbe sensibletotake into
considerationthe impactof using
VoDas a formof distributioncould
take on our film.However,we
wouldhave toconsiderthe budget
and realisticallymake decisionson
whatwouldbe the wisestchoice in
keepingtoourbudgetandhaving
successful distribution.
There are opportunitiesforyoungfilmmakersinBritainwhichwould
give usgood distributionopportunities,forexampleif we enteredthe BFI
firstfeature filmcompetition,itwouldbe asuccessful wayof gettingour
filmoutto small distribution companiesthattake inan interestinyour
filmmakingtalent.However,there are some difficultiesthatcan be
commonlyfacedbringingafilmtomarket,inour situationmoneywould
be a majorfactor that woulddisadvantage ourchance todistribute our
filmtoan institution.Becausewithoutabigbudgetitwouldbe difficult
to pay cinemastoshowour film,aswell aspayingforadvertisement.
However,thisbarriercanbe overcome withthe use of funding.Another
issue thatwouldbe facedwhentryingto finda companyto distribute
our mediaproductwouldbe the competitionwithotherfilms,there are
goingto be betterand more successful filmsmade thatwill appeal to
certaindistributorsmore thanothers.Toovercome thiswe wouldneed
to have faiththat we wouldfindaspecificdistributorwhoisinterested
enoughinour film.