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RV 2015: Advocacy and Coalition Building: Fighting Transit Opposition by Megan Channell, AICP

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Coalition building and community outreach are extremely important factors. Each influences the decision-making process of government officials. How can you broaden coalitions and increase community engagement? Explore several creative tactics and strategies that helped revitalize entire neighborhoods through educating and engaging a broad spectrum of community stakeholders. Hear three approaches that led to long-lasting coalitions and a more in-depth level of community engagement -- programs that went beyond the usual strategies of sponsoring neighborhood events to solicit feedback. Learn about citizen advocacy classes, regional-scale collaborations, neighborhood initiatives and more.

Moderator: William Schroeer, Executive Director, East Metro Strong, Northfield, Minnesota
Julie Gustafson, Community Relations Program Manager, Portland Streetcar, Inc., Portland, Oregon
Art Guzzetti, Vice President, Policy, American Public Transportation Association, Washington, DC
Veronica Hahni, Executive Director, Los Angeles Neighborhood Initiative, Los Angeles, California
Megan Channell, AICP, Principal Planner, San Mateo County Transit District, San Carlos, California

Published in: News & Politics
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RV 2015: Advocacy and Coalition Building: Fighting Transit Opposition by Megan Channell, AICP

  1. 1. RAIL~VOLUTION ADVOCACY AND COALITION BUILDING: FIGHTING TRANSIT OPPOSITION GRAND BOULEVARD INITIATIVE October 28, 2015
  2. 2. 2 OVERVIEW Why  the  Grand  Boulevard  Ini3a3ve?   History  of  Stakeholder  Engagement   Con3nued  Coali3on  Building  and  Outreach  
  3. 3. 3 Why  the  Grand  Boulevard  Ini3a3ve?   History  of  Stakeholder  Engagement   Con3nued  Coali3on  Building  and  Outreach  
  4. 4. EL CAMINO REAL CORRIDOR 4 •  State Route 82 •  Heart of Silicon Valley •  San Francisco to San Jose - 43 miles •  Downtown connection •  55+ participatory stakeholders El  Camino   Real   Corridor  
  5. 5. COMMUNITY VALUES & STAKEHOLDER INTERESTS 5
  6. 6. CHALLENGE: EXISTING CONDITIONS We can do better. 6
  7. 7. CHALLENGE: POPULATION AND JOBS Illustration of Corridor commute distances •  Corridor Population: 714k •  40% population growth by 2040 •  Not enough homes for number of jobs •  28% of Corridor workers travel 25+ miles from home 7
  8. 8. WHY THE GRAND BOULEVARD INITIATIVE? People friendly places. 8
  9. 9. OPPORTUNITY: TRANSPORTATION •  Leverage transportation infrastructure and service to create sustainable communities •  Buses and train stations within walking distance Caltrain  –  10  sta-ons  within  ¼  mile   BART  –  5  sta-ons  within  ¼  mile   Backbone  of  VTA  and  SamTrans  bus  service   9
  10. 10. OPPORTUNITY: PRIORITY DEVELOPMENT AREAS •  18 Priority Development Areas •  Housing and jobs •  Transit and pedestrian-friendly environments San Mateo County Santa Clara County 10
  11. 11. GRAND BOULEVARD VISION Walkable     Mixed-­‐use   Enhanced   Transit  Service   Complete   Streets   Land  Use   Intensifica3on   1
  12. 12. 12 Why  the  Grand  Boulevard  Ini3a3ve?   History  of  Stakeholder  Engagement   2006  -­‐  Ongoing   Con3nued  Coali3on  Building  and  Outreach  
  13. 13. COLLABORATIVE APPROACH •  Unique approach to inter-jurisdictional collaboration •  Regional opportunity for TOD along bi-county, multi- city State highway •  Cooperation, not compulsion 13
  14. 14. •  “Big Tent” Approach •  Task Force •  Vision Statement •  10 Guiding Principles •  Working Committee •  Community Leaders Roundtable •  Determine where collaboration makes sense HOW GBI WORKS 14
  15. 15. ACTIVE STAKEHOLDERS ADVOCATES  &   COMMUNITY   MEMBERS   ELECTED  &   APPOINTED   OFFICIALS   RESPONSIBLE   AGENCIES   15 55 active stakeholders groups… … and growing!
  16. 16. VARIED PERSPECTIVES ON TOD ADVOCATES  &   COMMUNITY   MEMBERS   ELECTED  &   APPOINTED   OFFICIALS   RESPONSIBLE   AGENCIES   •  City Councils •  Boards of Supervisors •  Boards of Directors 16
  17. 17. VARIED PERSPECTIVES ON TOD ADVOCATES  &   COMMUNITY   MEMBERS   ELECTED  &   APPOINTED   OFFICIALS   RESPONSIBLE   AGENCIES   •  19 Cities •  2 Counties •  2 Transit Agencies •  2 CMAs •  Association of Governments •  MPO •  California DOT 17
  18. 18. VARIED PERSPECTIVES ON TOD ADVOCATES  &   COMMUNITY   MEMBERS   ELECTED  &   APPOINTED     OFFICIALS   RESPONSIBLE   AGENCIES   •  Economic Development •  Transportation •  Public Health •  Housing •  Environmental •  Business & Employers •  Developers •  Residents •  Property Owners •  Policy •  Labor 18
  19. 19. CONSENSUS BUILDING CHALLENGES •  Consistent messaging across competing missions •  No such thing as “general public” •  Incremental approach vs. immediate gratification 19
  20. 20. BIG TENT: KEY TO SUCCESS •  Regional collaboration with local autonomy •  Guiding Principles founded by and adopted in local plans •  Action by consensus •  Civic engagement with agency expertise 20
  21. 21. 21 Why  the  Grand  Boulevard  Ini3a3ve?   History  of  Stakeholder  Engagement   Con3nued  Coali3on  Building  and  Outreach  
  22. 22. FOCUS ON GRASS ROOTS SUPPORT   People Community Region Success! Region Issues People 22
  23. 23. MESSAGE PLATFORM What  do  we  care   about?   What  stands  in  the   way?   What  should   we  do?   How  will  the  world   be  different?   23 Goal: Empower civic discourse with residents and business community on GBI Vision and how communities can grow sustainably.
  24. 24. CUSTOMIZED COLLATERAL Customizable to fit outreach needs 24
  25. 25. STAKEHOLDER ENGAGEMENT: EVENTS •  GBI Meetings •  Farmer’s Markets •  Breakfast Forums •  Bus Tours •  Walking Tours •  Historic Reenactments •  Local Group Meetings •  Door-to-door 25 Yes, and evening meetings too...
  26. 26. STAKEHOLDER ENGAGEMENT: MEDIA •  Program Website •  Introductory Video •  Become a Friend §  E-newsletters •  Social Media 26
  27. 27. WHAT’S NEXT? •  Celebrate successes and the people behind them •  Build Task Force/Working Committee member teams to engage local communities •  Leverage partnerships to secure local funding to realize the GBI Vision: people friendly places 27
  28. 28. THANK YOU Megan Channell, LEED-AP, AICP Principal Planner | GBI Project Manager San Mateo County Transit District channellm@samtrans.com (650) 622-7815 www.grandboulevard.net 28

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