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RV 2015: Food: How Transit is Improving Choices by Donald Keuth

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How does transit affect one of our most basic needs -- food? Access to quality, fresh produce or just basic groceries is an important function of transit. So is enriching the experience of public gathering spaces. Learn how communities in Atlanta, Dallas and Phoenix are using transit as a tool to respond to food deserts and improve access to quality groceries. Whether it's active transport, a food bus, or regulations that allow communities to promote food choices, hear how these cities are leading the way.

Moderator: James Cromar, AICP, Director of Planning, Broward Metropolitan Planning Organization, Fort Lauderdale, Florida
Adelee Le Grand, AICP, Associate Vice President, AECOM, Atlanta, Georgia
Veletta Lill, Former Executive Director, Dallas Arts District, Dallas, Texas
Donald Keuth, President, Phoenix Community Alliance, Phoenix, Arizona

Published in: Food
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RV 2015: Food: How Transit is Improving Choices by Donald Keuth

  1. 1. 1  
  2. 2. 2       The Discovery Triangle encompasses the area between downtown Phoenix and the Biomedical District in the west, Tempe and the ASU Tempe campus in the southeast and Papago Park in the northeast. The Triangle is rich with those assets that 21st Century companies and their knowledge workers desire: §  Higher education and knowledge industry clusters §  Multi-model and global transportation §  Vibrant urban centers §  Multitude of lifestyle amenities           THE  DISCOVERY  TRIANGLE   16,000  acres   25-­‐square  miles   THE DISCOVERY TRIANGLE
  3. 3. THE  DISCOVERY  TRIANGLE   Proprietary  Asset  Database  DISCOVERY TRIANGLE – ASSETS
  4. 4. With Valley growth projections of more than 2.5 million people and 1.2 million jobs in the next 25 years, how will the Discovery Triangle influence the region?     DISCOVERY TRIANGLE – GROWTH
  5. 5.     The Discovery Triangle Development Corporation (DTDC), a public-private nonprofit corporation formed to serve as a facilitator and advocate for regional urban redevelopment and innovation investment. The DTDC has three priorities designed to support The long-term vision of the region: Serve as the catalyst for regional collaboration to stimulate high value projects with its partners. Develop and advance a comprehensive urban public policy for the region. Promote and package the assets of the area, celebrating the history and diversity of the neighborhoods located within the Triangle.       THE  DISCOVERY  TRIANGLE   Development  Corpora4on  THE DTDC
  6. 6. 6       Discovery Triangle is both a place and an initiative. It is a movement for fostering an urban lifestyle that integrates education, economic prosperity, Recreation and a celebration of Arizona. It is a regional model and multi-jurisdictional effort, that leverages and enhances the environmental, intellectual and cultural vitality of the area. Its assets are rich in content, empowered by both nature and the built environment.        THE  DISCOVERY  TRIANGLE   Our  Approach  DISCOVERY TRIANGLE – OUR APPROACH
  7. 7. 7     Transformative Urban Model for Redevelopment and Revitalization Showpiece for the region Model for regional planning and coordination Best practices in sustainable design Organic development of neighborhoods/nodes Urban Core Connector Develop a tri-city multi-modal master transit plan Pedestrian orientation Canal linkage Bicycle paths THE  DISCOVERY  TRIANGLE   Urban  DISCOVERY TRIANGLE - URBAN
  8. 8. 8     Economic Center for high-wage knowledge, innovation and technology clusters Hub for international discovery-based companies Fertile ground for start-up ventures, new industries and entrepreneurial businesses of all kinds Environmental The most sustainable region in the U.S. Catalyst for regional recognition in sustainable advancements Petri dish for solar and energy technologies Intellectual Access to world-class education and talent Pioneers in developing an innovative K-12 system Individual Well Being Exceptional healthcare Recreational, cultural and entertainment amenities     THE  DISCOVERY  TRIANGLE   Vitality  DISCOVERY TRIANGLE - VITALITY
  9. 9. ROLE OF DTDC   Discovery Triangle Development Corporation (DTDC) is a non-profit “civic entrepreneur” that brings together community partners to solve problems that impede the success of the Discovery Triangle region.   PROBLEM   The Discovery Triangle, a 25-square-mile region, is considered a “food desert”. The majority of places to purchase fresh foods are convenience stores and it is difficult for residents to easily access grocery stores.       Many Discovery Triangle residents rely on public transportation, including taxi cabs, to get to a grocery store which takes time and money.   INITIATIVE: FEEDING THE FOOD DESERT
  10. 10. FOOD STORES MAP
  11. 11. To enhance the health of Discovery Triangle residents by increasing access, availability, and affordability of fresh produce and providing health and wellness resources to empower community members to make healthy choices. GOAL
  12. 12. DTDC launched and operates a mobile fresh produce market, “Fresh Express by Discovery Triangle”, which sells fresh, affordable, and high-quality fruits and vegetables out of a retrofitted Valley Metro bus. In addition to fresh produce, ASU College of Nursing has a station on the bus to provide free health screenings and Junior League of Phoenix has volunteers on-board to assist with nutrition education. WHAT WE DID
  13. 13. JANUARY, 2014
  14. 14. GEOGRAPHIC REACH •  The area we will serve is classified as a low-income census tract by the Federal government   •  The area is predominantly 60% or less of the Phoenix MSA   •  12% of the individuals in the labor force are unemployed   •  Average Family Income: $33,802   •  Median Community Income: $24,347
  15. 15. COMMUNITY SURVEY DTDC visited several Balsz school events to survey the community. •  What do you think about the prices, selections and locations of the store that you currently shop at for fresh fruits and vegetables?   "They offer it but it is bad quality" "They are expensive and poor quality" "Sometimes it is good, sometimes it is bad" "It's okay" "It is very expensive” "Expensive and not good” "Food City, it’s hard because the food isn't fresh"
  16. 16. COMMUNITY SURVEY •  What types of fruits would you like to see on the bus? Watermelons, bananas, oranges, apples, melons, strawberries, pears, pineapples, grapes, limes, avocados, lettuce, cabbages, mangoes, peaches, guavas, blueberries, papayas, raspberries   •  What types of vegetables would you like to see on the bus? Tomatoes, chilies, carrots, potatoes, cucumbers, pumpkins, corn, bell peppers, broccoli, peas, jalapeños, radish, cauliflower, green beans, garlic, celery, spinach, mushrooms, asparagus   •  Would you shop at the Fresh Express if the time is convenient for you? Everyone said yes
  17. 17. FRESH EXPRESS BY DISCOVERY TRIANGLE •  Began with a pilot program, operating on Tuesdays and Thursdays   •  Route stops include schools, senior centers, parks, churches, other key community gathering places in underserved neighborhoods   •  On-board community health resources include nutrition education, healthy food demonstrations, and health screenings   •  Produce sold at cost   •  Accept all forms of payment (SNAP, debit/credit, cash)   •  Launched March 2014
  18. 18. Chicago   FreshMoves Mobile Market   (run by Food Desert Action) Kansas City   Healthy Harvest Mobile Market   (run by Truman Medical Center) Memphis   Green Machine   (run by St. Patrick Community Outreach Center) IDENTITY AND DESIGN
  19. 19. PARTNERS
  20. 20. - GOING FROM 3 TO 4 DAYS OF OPERATIONS - SECOND BUS TO BE ADDED - NATIONAL MODEL FRESH EXPRESS 2015/2016

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