The document discusses the 2015 Rail~Volution conference focusing on guerilla placemaking, led by facilitators from various planning and transportation sectors. It outlines the concept of pop-ups, such as temporary parklets and events, emphasizing the importance of community involvement and outreach for successful placemaking. Key strategies include engaging diverse stakeholders, generating excitement, and fostering relationships to create vibrant urban spaces.

1. 2015 Rail~Volution Conference
Dallas, TX
Idea Exchange―
Guerilla Placemaking
Facilitators
Joshua Ghaffari, Community and Facilities Planner
– DC Office of Planning, Washington, DC
Janet Gonzalez, Transportation Sustainability Director
– HDR, Chicago, IL

2. What is a Pop-up?

3. Where do you see pop-ups
in your city?

4. What makes them successful?

5. Temporary Parklets

6. Temporary Street Furniture

7. Retail & Performance

8. Arts & Events

9. Food Trucks

10. Traveling meetings

11. Placemaking and Community
...the importance of on-the-ground activities

12. Outreach should be:
1. Easy 2. Fun 3. Worthwhile

13. Understand what you are trying
to accomplish
• Get input (from a diverse group)
• Build support and foster relationships
• Educate and expose public and stakeholders
• Build a culture/build excitement

14. Get people involved...
...even though they didn’t know they wanted to be
The pop-up

15. A captive audience

16. An unwitting audience

17. Get people invested...
...find common ground

18. A walking workshop

19. Multi-jurisdictional workshop...
...including a diverse group of stakeholders

20. Get people to understand...
...put them in the right shoes

21. A bikeshop

22. A walkshop by wheelchair

23. Build a culture...

24. Of health

25. Of community

26. Make it worthwhile...
...for everyone

27. Get useful input...
...ask the right questions

28. Vote with your wallet
Photo: Sam Schwartz Engineering D.P.C.

29. Let people see what
others are saying