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Rail~Volution 2017 John Martin | Headwinds or Tailwinds?

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The world is going to change more in the next 10 years than it did in the last 100. At the Rail~Volution conference in September, John Martin, a national leader and futurist, took conference attendees on a look into the future, Using his firm’s research-inspired lens, he identifies not only the major headwinds, but also the positive tailwinds shaping the future of transit-oriented development and equitable, thriving communities.

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Rail~Volution 2017 John Martin | Headwinds or Tailwinds?

  1. 1. 1
  2. 2. “Our world will change more in the next 10 years than it has in the past 50 years.”
  3. 3. “No matter where you fit in the transit and urban planning category, the key question you have to ask yourself is how will I be relevant tomorrow?”
  4. 4. Rail~Volution’s Vision “America’s cities and regions will be transformed into livable places — healthy, economically vibrant, socially equitable and environmentally sustainable — where people have transportation choices.”
  5. 5. 5 Ridership Is Falling Off In Many Cities
  6. 6. 6 Funding Is Falling
  7. 7. 7 Conservative Anti-Transit Trend Is Growing
  8. 8. 8 Federal Policy Is Headed In Wrong Direction
  9. 9. How pessimistic or optimistic are you about our industry realizing Rail~Volution’s grand vision?
  10. 10. The Game Changer Trend & Consequences For Cities TODAY’S AGENDA How Rail~Volution Can Help Every City Win The Major Trends Affecting Our Vision 3 2 1 4 The Path Forward For Winning Cities of Tomorrow
  11. 11. 11 THE FUTURE CULTURAL TRENDS CATEGORY TRENDS (HOUSING, ECONOMIC DEVELOPMENT, ENVIRONMENT, ETC.) DEMOGRAPHIC TRENDS TODAY
  12. 12. 10 Major Trends
  13. 13. Trend #1 Growing Anti-Transit and Anti-Urban Planning Voices
  14. 14. 14 So, You Think It’s A Small Local Group Fighting Your Local Transit Initiatives? THINK AGAIN!
  15. 15. 15 Americans for Prosperity – Tim Phillips Funders David and Charles Koch
  16. 16. 16 Agenda 21 United Nations environmental manifesto, approved at a U.N. conference in Brazil in 1992, is devoted almost entirely to global poverty, pollution and the need to conserve natural resources. One recommendation is that governments develop “efficient, cost-effective, less polluting and safer rural and urban mass transit.” The other talks about “reducing the need for motor vehicles by favoring high-occupancy public transport.” They Have Linked Smart Growth with “Agenda 21.”
  17. 17. 17 Their Position: Transit and Smart Growth = Social Re-Enginnering
  18. 18. More Organized Opposition in Referendums Future Implication
  19. 19. Trend #2 New Federal Policies
  20. 20. 20 Congressman Earl Blumenauer (OR-3) “Federal transit funding is going to be more competitive and at risk”
  21. 21. More Pressure To Find Innovative and Local Funding Sources Future Implication
  22. 22. Trend #3 Technology Supported Convenience
  23. 23. Reducing The Demand For Travel. Every Place Becomes More Livable Without Planning & Services. Future Implication
  24. 24. Trend #4 Rise Of A Distributed Workforce
  25. 25. Project Freelance Listing Boards
  26. 26. 1/3 Today Source: Forbes U.S. Freelance Workforce 1/2 2020 53M 80M
  27. 27. 1/4 Today Source: SIR Distributed Workforce 1/2 Future
  28. 28. Reducing Travel Demand. Every Place Becomes More Workable Without Planning & Services. Future Implication
  29. 29. Trend #5 The Promise of Autonomous Vehicles
  30. 30. Timing? 2020 for fully automated models 2030 for sufficient numbers to make a difference (2B) 2040 to have a transformative societal impact
  31. 31. Supports Suburban Sprawl. Ride Time Is My Time. Future Implication
  32. 32. Easier To Say “Transit Is Yesterday’s Technology.” AV Future Implication #2
  33. 33. Tailwinds . . . May Help Achieve Our Vision
  34. 34. Trend #6 Shift To The Sharing Economy
  35. 35. Transportation Network Companies (TNCs)
  36. 36. Shift To More Mobility Options With Sustainable Private Sector Providers Future Implication
  37. 37. Trend #7 Rising Cost of Transportation
  38. 38. Short Term Gas Price
  39. 39. Long Term Gas Price
  40. 40. Tolls Everywhere
  41. 41. Potential Growth In Toll Road Mileage Source: EMSmith 5,000 Miles 2015 25,000 Miles 2030
  42. 42. 59% Of Moderate Income Household Income Goes To Annual Housing & Transportation Cost 1/3 to mobility
  43. 43. Rising Demand For More Affordable Mobility Options Future Implication
  44. 44. Trend #8 The Equity Movement
  45. 45. U.S. Population 326 Million Source: U. S. Census Reports Today 358 Million 2030
  46. 46. Rate 12% to 15% U.S. Poverty Number of People: 46M 2020
  47. 47. “The Wealth Gap” Is Increasing 7.5X62+ Year Olds 40 and Under Pre-recession Source: Federal Reserve Bank
  48. 48. “The Wealth Gap” Is Increasing 7.5X Pre-recession Today 14.8X 62+ Year Olds 62+ Year Olds 40 and Under 40 and Under Source: Federal Reserve Bank
  49. 49. City of Richmond 1 in 4 live in poverty
  50. 50. Poverty Is Now A Top 3 Community Concern Across Richmond Total City of Richmond Henrico Chesterfield Enhanced economic development 89% 88% 90% 88% Improved quality of K–12 education 89% 92% 88% 87% Reduction in poverty 82% 84% 81% 80% Expanded access to quality children’s healthcare 81% 85% 80% 79% More comprehensive pre-K education 79% 85% 78% 77% Expanded access to quality adult healthcare 77% 83% 77% 73% More effective workforce training 75% 77% 77% 71% More affordable housing options 73% 79% 72% 70% Expanded transit service across the region 73% 79% 73% 69% Please note: Percentages represent top two box ratings of “4” and “5” from Q4. Q4. How important are each of these community needs today?
  51. 51. Growing Appreciation Of Less Fortunate People Increases Support (Including Support For Mobility Options & Purpose-Built Communities). Future Implication
  52. 52. Trend #9 Shift To The Cities
  53. 53. Greater Density = Greater Success For Multiple Mobility Options And Sustainable Urban Design Practices Future Implication
  54. 54. Trend #10 Growing Preference For A 15-Minute Livable Community
  55. 55. Top desires for “ideal” neighborhood I would love to live within 15 minutes commute of my work or my school Having access to stores, restaurants, and services close to my home (within about 15 minutes) Q: How much do you agree with each of the following statements, when thinking about your ideal neighborhood? Please use a scale of 1 to 5, where “1” means “completely disagree” and “5” means “completely agree.” Recent Movers n = 300 Future Movers n = 300 81% 64% Percent saying “4” or “5” 79% 73% RECENT MOVERS FUTURE MOVERS RECENT MOVERS FUTURE MOVERS
  56. 56. 70% 30% 61% 37% 45% 48% Community A Community B 2004 2011 2015 Community A: Houses with large yards, and you have to drive to the places you need to go Walkable Community Trends Source: National Association of Realtors National Community and Transportation Preference Survey (2004, 2011, 2015) Such a big shift in about 10 years is remarkable. Community B: Houses with small yards, and it is easy to walk to the places you need to go
  57. 57. Positive Momentum Towards Livable Places. “A Trend Is Your Friend.” Future Implication
  58. 58. The Game Changer Trend & Consequences For Cities TODAY’S AGENDA How Rail~Volution Can Help Every City Win The Major Trends Affecting Our Vision 3 2 1 4 The Path Forward For Winning Cities of Tomorrow
  59. 59. Game Changer Trend The Age Shift
  60. 60. WINNING CITIES OF TOMORROW
  61. 61. Traits of Winning Cities of Tomorrow 1. Positive Attitude 2. Shared Story 3. Livable Places 4. Affordable Spaces 5. Work Force Flexibility 6. Magnet for Young People 7. Beyond Borders 8. Open Mind 9. Open Book 10. Big Tent
  62. 62. The winning cities of tomorrow will be known as HOT SPOTS for young people. INSIGHT
  63. 63. MILLENNIALS 1983-2001 16-34
  64. 64. 68 THE FUTURE CULTURAL TRENDS CATEGORY TRENDS (HOUSING, ECONOMIC DEVELOPMENT, ENVIRONMENT, ETC.) DEMOGRAPHIC TRENDS TODAY
  65. 65. FEWER MORE
  66. 66. 70 Longevity Revolution 1900 2017 47 79
  67. 67. The Shifting Birthrate 2.1 3.7 2.2
  68. 68. 1909-28 1929-45 1946-64 1965-82 1983-01 3,200,000 25,000,000 74,000,000 74,000,000 84,000,000 100 80 62 44 25 Birth Years: Median Age: Source: US Census 2002-20? 65,000,000 6 Generations Alive At One Time GREATEST SILENT BOOMER GEN X MILLENNIAL GEN “Z”
  69. 69. 73 Age Wave Creating The
  70. 70. In the U.S. the population over age 65 will grow from 46 million today to 74 million by 2030
  71. 71. 2000 U.S. Population 65+ Source: US Census 2030 19% 20202010 2040 20% 16% 13%11%
  72. 72. The Population Age Pyramid
  73. 73. Source: U.S. Census Bureau
  74. 74. 1960 vs. 2030 Source: U.S. Census Bureau
  75. 75. 80 The battle will be for YOUNGER WORKERS
  76. 76. 21,295 18,498 100,767 104,697 33,860 40,575 2014 2024 VIVA THE OLDER WORKERS 155,922 163,770 Source: SIR Analysis of Bureau of Labor Statistics Dec 2015 Labor Force Projections % Change: +5.0% +19.8% +3.9% -13.1% 55+ 25-54 16-24
  77. 77. 21,295 18,498 100,767 104,697 33,860 40,575 2014 2024 COMPETITION FOR YOUNGER WORKERS WILL INTENSIFY Labor Participation Rates (in millions) 155,922 163,770 Source: SIR Analysis of Bureau of Labor Statistics Dec 2015 Labor Force Projections % Change: +5.0% +19.8% +3.9% -13.1% 122,062 123,195 55+ 25-54 16-24
  78. 78. “Companies expanding or relocating know that 85 percent or more of their workers will come from the population already in place.” Site Selection Consultant 83
  79. 79. “The future pipeline of workers will be the ultimate driving force of all relocation decisions tomorrow.” Site Selection Consultant
  80. 80. The most important issues for respondents in site selection today are location and workforce Q4. When selecting a new location or site for your company—such as a site for a new facility, a new manufacturing center, a data center, an expansion, a new headquarters location, and so forth—what one issue is of greatest concern to you? This confirms what we learned in the qualitative study among site selection and economic development professionals. There were no mentions of “placemaking,” and only a handful mentioned quality of life factors. Please note: Categories were created based on coded open- ended responses. n = 232 CorporateReal Estate Professionals 27% 26% 12% 11% 10% 10% 5% 0% 20% 40% 60% 80% 100% Location Workforce Cost Business climate Transportation Infrastructure Other 85
  81. 81. 86 Respondents project that workforce availability and connectivity will be even more important site location attributes in 10–15 years Q12. Now, what about 10–15 years in the future? Will each of these factors be more or less important 5–10 years from now? 29% 35% 31% 36% 37% 37% 25% 43% 33% 34% 28% 19% 19% 10% 72% 68% 65% 64% 56% 56% 35% 0% 20% 40% 60% 80% 100% Availability of the region’s labor force to meet our needs in the future Presence of advanced telecommunications system Availability of the region’s labor force to meet our needs today The quality of the overall transportation system Quality of life factors, such as schools, housing, and recreational opportunities The overall attitude and partnership between local government and… Financial support and incentives provided by community, region, or state 4 5 - Much more important 10–15 years…n = 185 Transportation will be a top priority Corporate Real Estate Professionals
  82. 82. 500 recent corporate moves: “Talent recruitment and retention” Source: Smart Growth America 87
  83. 83. 89 HQ2
  84. 84. 90 50,000 Employees $5B investment in Mini-village 100,000+ Avg. Incomes Near International Airport Served By Transit HQ2
  85. 85. Winners Losers 91
  86. 86. Winners — those that galvanize their communities around these transcendent demographic and cultural shifts, embracing mobility and transit as an economic development driver. Losers — those that don’t see these shifts and let anti-transit conversation pick up and current land use policies remain in place.
  87. 87. 93 Recruit Big Companies People Follow Companies Community Grows Old Model The Old Economic Development Model
  88. 88. 94 Recruit for Targeted Industries Build Sense of Place and Community People Will Flock to It Businesses Will Grow From Within and Others Will Come Recruit Big Companies People Follow Companies Community Grows Old Model New Model The New Economic Development Model
  89. 89. The Key Is To Understand What Younger People Want Today
  90. 90. 96 THREE INTER- RELATED FACTORS: AGE: “With age comes wisdom” PERIOD: “It’s different today” COHORT: “The generation gap” 1 2 3
  91. 91. More Social
  92. 92. What Do Young People Want In A Place? 1. Social Scene (entertainment, food, outdoor).
  93. 93. 99 Hyper Connected
  94. 94. What Do Young People Want In A Place? 1. Social Scene (entertainment, food, outdoor). 2. Hyper-connected, Hyper-Convenient.
  95. 95. 3. GENERATIONAL COHORT AFFECTS VIEWS 101 NOT “WHO YOU ARE,” BUT… WHAT “IMPRINTED” YOU WHEN YOU CAME OF AGE
  96. 96. Generational Values Defining Events Who We Are Culture’s impact
  97. 97. 103 SILENT BOOMER GEN X MILLENNIAL GEN “Z” Late 1920s to mid ‘40s Late ‘50s to mid ‘70s Late ‘70s to mid ‘90s Late ‘90s to mid 2010s Now to mid ‘30s GENERATION and FORMATIVE “WONDER YEARS”:
  98. 98. GENERATIONAL VALUES: ARCHTYPE: MILLENNIALS: Confidence plus Civic duty Achievement Hyper connected Multi-tasking Fearless Co-dependent Purposeful Ambitious
  99. 99. HOW THEY WERE RAISED 1
  100. 100. 67% of Millennials were born to Boomers who are determined to “do parenting right.”
  101. 101. Precious little DNA
  102. 102. “You’re Special”
  103. 103. WHO WAS YOUR NUMBER ONE INFLUENCE IN: Choosing a college: Choosing a major in college: Making a decision to take current job: Making decisions: MOM & DAD MOM & DAD MOM & DAD MOM & DAD Source: SIR study among high school and college students in Florida, 2012 And a strong bond with MOM & DAD
  104. 104. They are DIGITAL NATIVES and are “WIRED” together HOW THEY ARE WIRED 2
  105. 105. VS. the experiencethe experience
  106. 106. The COLLECTIVE SELF Dominates The wisdom of MANY is better than the thoughts of FEW They trust anony- mous posts, reviews, recommendations. The crowd RULES.
  107. 107. The Collective Self A MILLENNIAL PARADOX? “Special”
  108. 108. EVERYONE IS SPECIAL, EVERYONE HAS VALUE “I’M SPECIAL” is not comparative as in “I’M BETTER THAN YOU.” It’s an absolute statement: “Yes, I’m special, but so are you. And you. And you…” That means EVERYONE HAS VALUE, and NO ONE IS BEST. Millennial Mindsets: MILLENNIALS SENSE OF “SELF” IS THE COLLECTIVE, IT’S “WE,” NOT “ME”
  109. 109. MILLENNIAL “WE” MENTALITY BOOMER “ME” MENTALITY Culture Shift
  110. 110. MILLENNIAL ORIENTATION: COLLECTIVE SELF
  111. 111. Have we raised a generation of SOCIALISTS? Actually, we’ve raised a generation all about COMMUNITY
  112. 112. HYPER Community New Expression of Community
  113. 113. New Mobility
  114. 114. “I would like to live in a place where I did not need to use a car very often.” Percent Agree/Agree Strongly Source: America in 2015 A ULI Survey of Views on Housing, Transportation, and Community Millennials are just not as car-centric
  115. 115. 50% 1978 16 75% 1978 17 86% 1978 18 31% 49% 68% Today Today Today % of U.S Population with Driver’s License Source: USDOT
  116. 116. “For me this choice has almost nothing to do with being anti-car. Instead, it's about all the other things a "non-car life" represents - it helps me be more environmentally conscious, socially aware, and local.” - Millennial
  117. 117. Source: Rockefeller Foundation 66%Place high-quality transportation in their top three concerns when evaluating a new place to live
  118. 118. Source: Rockefeller Foundation 75% Believe they will live in a place that does not require a car
  119. 119. 126 This Is What We See In Our Millennial City Research
  120. 120. RALEIGH NC WASH. DC CHARLOTT E NC AUSTIN TX ATLANTA GA Denver CO Is safe 89% 87% 86% 91% 81% 90% Has a variety of employment options 90% 82% 83% 85% 82% 87% Quality and affordability of housing options 92% 83% 87% 87% 83% 83% Offers outdoor recreation options 71% 60% 71% 77% 71% 76% Offers a great food scene 76% 75% 78% 85% 77% 75% Embraces creativity 59% 55% 58% 69% 59% 64% Embraces innovation 70% 58% 61% 69% 60% 64% Is near the mountains 28% 24% 40% 17% 30% 64% Has access to water 59% 54% 64% 65% 54% 63% Is bike-able/walkable 46% 50% 41% 43% 44% 61% Has easy public transportation 42% 66% 40% 47% 46% 60% Embraces small business/start- ups/entrepreneurship 54% 48% 60% 61% 54% 57% Higher education options 76% 60% 60% 73% 62% 57% Is diverse 60% 63% 55% 69% 55% 55% Urban living environment 47% 59% 51% 60% 46% 53% Offers an active music scene 51% 36% 46% 53% 49% 49% Offers an active arts scene 42% 38% 44% 43% 42% 46% Has rich history 42% 47% 39% 41% 42% 42%127 Safety, variety of employment, quality and affordability of housing top the list Q20. Wh en you think about a city as a place you’d really want to live, how importan t are each of the following to you? BASICS Raleigh, NC n = 198 Washington, DC n = 199 Charlotte, NC n = 200 Austin, TX n = 194 Atlanta, GA n = 204 Denver, CO n = 195
  121. 121. RALEIGH NC WASH. DC CHARLOTT E NC AUSTIN TX ATLANTA GA Denver CO Is safe 89% 87% 86% 91% 81% 90% Has a variety of employment options 90% 82% 83% 85% 82% 87% Quality and affordability of housing options 92% 83% 87% 87% 83% 83% Offers outdoor recreation options 71% 60% 71% 77% 71% 76% Offers a great food scene 76% 75% 78% 85% 77% 75% Embraces creativity 59% 55% 58% 69% 59% 64% Embraces innovation 70% 58% 61% 69% 60% 64% Is near the mountains 28% 24% 40% 17% 30% 64% Has access to water 59% 54% 64% 65% 54% 63% Is bike-able/walkable 46% 50% 41% 43% 44% 61% Has easy public transportation 42% 66% 40% 47% 46% 60% Embraces small business/start- ups/entrepreneurship 54% 48% 60% 61% 54% 57% Higher education options 76% 60% 60% 73% 62% 57% Is diverse 60% 63% 55% 69% 55% 55% Urban living environment 47% 59% 51% 60% 46% 53% Offers an active music scene 51% 36% 46% 53% 49% 49% Offers an active arts scene 42% 38% 44% 43% 42% 46% Has rich history 42% 47% 39% 41% 42% 42% 128 Placemaking Attributes Raleigh, NC n = 198 Washington, DC n = 199 Charlotte, NC n = 200 Austin, TX n = 194 Atlanta, GA n = 204 Denver, CO n = 195 Q20. When you think about a city as a place you’d really want to live, how important are each of the following to you? PLACEMAKING
  122. 122. MILLENNIALS: Community focused – we, us, together . . . 15-Minute Livable Communities
  123. 123. GENERATIONAL VALUES: ARCHTYPE: GEN Z (also known as “Kids”): Safety and security Frugal and savvy Self-educate Co-create Inclusive Pluralistic Resourceful Pragmatic
  124. 124. GENERATIONAL VALUES: ARCHTYPE: GEN Z (also known as “Kids”): Safety and security Frugal and savvy Self-educate Co-create Inclusive Pluralistic Resourceful Pragmatic
  125. 125. GENERATIONAL VALUES: ARCHTYPE: GEN Z (also known as “Kids”): Safety and security Frugal and savvy Self-educate Co-create Inclusive Pluralistic Resourceful Pragmatic
  126. 126. Has a new parenting style arrived in the past decade?
  127. 127. Source: Pew Research Center Are you doing a very good job at raising your kids? Boomer Dads 42% Gen X Dads 37% Millennial Dads 43% Dads 18–30
  128. 128. Are you doing a very good job at raising your kids? Boomer Moms 41% Gen X Moms 48% Millennial Moms 57% Source: Pew Research Center Moms 18–30
  129. 129. Millennial Moms “We’re stricter and more loving than older parents.” “We stick to our guns rather than give in too quickly.” Source: Pew Research Center
  130. 130. Practical, Safe, Pragmatic, Frugal . . . 15-Minute Livable Communities GEN Z:
  131. 131. What Do Young People Want In A Place? 1. Social Scene (entertainment, food, outdoor). 2. Hyper-connected. Hyper-convenient. 3. 15-minute Livable Community. Millennials – Community Gen Zs – Protect the homeland
  132. 132. The Game Changer Trend & Consequences For Cities TODAY’S AGENDA How Rail~Volution Can Help Every City Win The Major Trends Affecting Our Vision 3 2 1 4 The Path Forward For Winning Cities of Tomorrow
  133. 133. Create A Community Vision.
  134. 134. People don’t follow what you do, but rather whyyou do it. People join (and do business with) other people who share their same beliefs, goals or dreams. 141
  135. 135. 142 City Vision Statement Community Values Characteristics, aspirations, and moral attributes that the community cherishes and desires. Communit y Value 3 Communit y Value 2 Communit y Value 1
  136. 136. 143 Q10. Looking forward, what are the top three desired community values associated with _____? n = 549 31% 17% 17% 17% 12% 10% 9% 8% 7% 6% 6% 5% 4% 3% 3% 3% 3% 3% 3% 2% 23% 0% 20% 40% 60% 80% Safe Family-oriented Diverse Economic opportunities for everyone Affordable Clean Welcoming/Friendly Inclusive Easy to get around Growing Education-focused Environmentally-friendly Community-oriented Good police-community relations Collaborative Contemporary Innovative Multigenerational Caring United Other
  137. 137. Transit Vision 2040 Our Multi-city Transportation System That Moves Our Economy Forward High Speed Ferries BRT Circulator Bus Light Rail “Spine”
  138. 138. Create A Sense of Urgency & Importance
  139. 139. 7 Tenets of a Great Story 1. Three-Part Structure: A beginning, middle, and end. 2. A protagonist: There must be a hero! The hero of the story is the one who is transformed as the story unfolds. 3. A goal: Where the hero is headed—what transformation they are seeking, or simply what transformation happens to them. 4. The risk: Something should be at stake. Risk is what makes any story a story. 5. An Aha Moment: A moment in the story when the hero realizes or experiences something that changes the course of the future. 6. Transformation: What changed as a result. 7. Enlightenment: Leave people understanding the moral of the story.
  140. 140. Sell What’s At Stake! Are We Appealing To Young People? Are We Attracting And Retaining Young People? Become A Futurist: Be The Voice of What’s Ahead
  141. 141. 1960 vs. 2030 Source: U.S. Census Bureau
  142. 142. 15 33 MILLENNIALS Median age: 24 20 30 50 70 It’s their world now… 10 40 60 80 34 51 GEN X Median age: 43 52 70 BOOMERS Median age: 61 83,000,000 74,000,000 75,000,000 TODAY: 21 65 US Census
  143. 143. 25 43 MILLENNIALS Median age: 34 It’s their world now… 2025: 44 61 GEN X Median age: 53 62 80 BOOMERS Median age: 71 87,000,000 69,000,000 70,000,000 20 30 50 7010 40 60 80 21 65 US Census
  144. 144. Follow The Proven Millennial Placemaking Playbook
  145. 145. RALEIGH NC WASH. DC CHARLOTTE NC AUSTIN TX ATLANTA GA Denver CO Is safe 89% 87% 86% 91% 81% 90% Has a variety of employment options 90% 82% 83% 85% 82% 87% Quality and affordability of housing options 92% 83% 87% 87% 83% 83% Offers outdoor recreation options 71% 60% 71% 77% 71% 76% Offers a great food scene 76% 75% 78% 85% 77% 75% Embraces creativity 59% 55% 58% 69% 59% 64% Embraces innovation 70% 58% 61% 69% 60% 64% Is near the mountains 28% 24% 40% 17% 30% 64% Has access to water 59% 54% 64% 65% 54% 63% Is bike-able/walkable 46% 50% 41% 43% 44% 61% Has easy public transportation 42% 66% 40% 47% 46% 60% Embraces small business/start- ups/entrepreneurship 54% 48% 60% 61% 54% 57% Higher education options 76% 60% 60% 73% 62% 57% Is diverse 60% 63% 55% 69% 55% 55% Urban living environment 47% 59% 51% 60% 46% 53% Offers an active music scene 51% 36% 46% 53% 49% 49% Offers an active arts scene 42% 38% 44% 43% 42% 46% Has rich history 42% 47% 39% 41% 42% 42% 152 Placemaking Attributes Raleigh, NC n = 198 Washington, DC n = 199 Charlotte, NC n = 200 Austin, TX n = 194 Atlanta, GA n = 204 Denver, CO n = 195 Q20. When you think about a city as a place you’d really want to live, how important are each of the following to you? PLACEMAKING
  146. 146. “We followed SIR’s research to attract and retain more young professionals — and the strategy worked.” Chrystal Neal ChamberRVA Senior Vice President
  147. 147. June 2017
  148. 148. June 2017
  149. 149. Enlist Community Supporters
  150. 150. Tap Third-Party Supporters How would you distribute $100 among these transportation services and needs?
  151. 151. Investment in “transit” is tied with roads! Q13. How would you distribute the $100 among these services and needs? Total n = 306 Total Public transit service $31 Passenger train service $17 Sidewalks and bicycle paths $15 Local secondary roads such as Broad Street and Hull Street $12 Intercity highways such as I- 95 and I-64 $11 Local highways such as Powhite Parkway $8 Airport facility $7 TOTAL: $100 $31 $31
  152. 152. Our Case or Share Of Mind Is Rising 2005 2009 2015 Public transit service $13 $17 $31 Passenger train service $15 $13 $17 Sidewalks and bicycle paths $8 $10 $15 Local secondary roads such as Broad Street and Hull Street $18 $17 $12 Intercity highways such as I-95 and I-64 $18 $19 $11 Local highways such as Powhite Parkway $17 $15 $8 Airport facility $12 $7 $7 TOTAL: $100 $100 $100
  153. 153. Remain Flexible & Connected
  154. 154. Your Shared Future Roads, autonomous vehicles, shared use vehicles and a network of public transit options are all hype-connected and seamlessly integrated as your customers’ personal transportation system – to make a 15-minute community a connected place.
  155. 155. The Game Changer Trend & Consequences For Cities TODAY’S AGENDA How Rail~Volution Can Help Every City Win The Major Trends Affecting Our Vision 3 2 1 4 The Path Forward For Winning Cities of Tomorrow
  156. 156. What are your most pressing operational needs - practice areas where Rail~Volution could help? What type of conference content do you want to see at future Rail~Volution conferences? 1. 2.
  157. 157. What are your most pressing operational needs - practice areas where Rail~Volution could help? What type of conference content do you want to see at future Rail~Volution conferences? 1. 2.
  158. 158. How to arrive at a shared vision for your community.
  159. 159. How to recruit, motivate, and support a growing base of apostles.
  160. 160. How to design and run market-wide communications to get everyone onboard.
  161. 161. Access to a Database of public policies that shape transportation choices and livability.
  162. 162. Case study examples of communities that are doing it right — what and how.
  163. 163. What are your most pressing operational needs - practice areas where Rail~Volution could help? What type of conference content do you want to see at future Rail~Volution conferences? 1. 2.
  164. 164. More local leaders sharing what’s working in their cities.
  165. 165. More national leaders and experts sharing trends and insights.
  166. 166. More peer to peer networking opportunities.
  167. 167. International perspectives on mobility and livability.
  168. 168. THANK YOU John W. Martin john.martin@sirhq.com

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