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RV 2015: Shared-Use Mobility: Advancing Equitable Access in Low-Income and Disenfranchised Communities of Color by Sara Barz


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Is there equity in shared-use mobility today? Will there be tomorrow? Who will serve low-income communities? For-profit companies will want subsidies. There are few nonprofit car shares in the market to fill the gap. Low-emission vehicles are desperately needed in communities disproportionately burdened by air pollution. But launching an electric or hybrid car-sharing effort can be prohibitively expensive. What is the way forward? Analyze the research. Listen to lessons learned. Explore opportunities and strategies for car sharing in low-income communities.

Moderator: Creighton Randall, Program and Development Director, Shared-Use Mobility Center, Chicago, Illinois
Fernando Cazares, Regional Coordinator, Natural Resources Defense Council, Santa Monica, California
Sara Barz, Shared Mobility Coordinator, City of Oakland, Oakland, California
Joel Espino, Environmental Equity Fellow, The Greenlining Institute, Berkeley, California
Jennifer White, Communications Director, Buffalo Car Share, Buffalo, New York
Justin Holmes, Director, Corporate Communications & Public Policy, Zipcar, Boston, Massachusetts

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RV 2015: Shared-Use Mobility: Advancing Equitable Access in Low-Income and Disenfranchised Communities of Color by Sara Barz

  1. 1. How  Can  Ci)es  Bring   Shared  Mobility  to  All   Residents? OAKLAND’S  CAR  SHARE  AND  OUTREACH  PROGRAM Sara  Barz   Shared  Mobility  Coordinator,  City  of  Oakland,  California   @skbarz  
  2. 2. Car  Share  in  Oakland,  2000s-­‐2015 Image  1  &  2:  Google  Streetview.  Image  3:  "Car2Go  Amsterdam  Smart  ED  cropped"  by  Car2Go_Amsterdam_Smart_ED_Herengracht.JPG:  BrbblderivaOve  work:   Mariordo  (talk)  -­‐  This  file  was  derived  from    Car2Go  Amsterdam  Smart  ED  Herengracht.JPG:.  Licensed  under  CC  BY-­‐SA  3.0  via  Commons  -­‐  hYps://    
  3. 3. Current  Loca)ons  of  Car  Share ZIPCAR   CITY  CARSHARE  
  4. 4. Demographics Image  1  &    2:  PolicyMap.  American   Community  Survey  Data  2009-­‐2913  
  5. 5. Car  Share  Policy
  6. 6. Call  for  Car   Share  Projects The Car Sharing Program is part of the overall Climate Initiatives Program, which invests a significant amount over the course of Plan Bay Area into innovative technologies and strategies that aim to reduce transporta- tion-related emissions. The primary source of funding for the Climate Initiatives Program is Congestion Mitigation and Air Quality Improvement (CMAQ) funds. Cycle 1 of CMAQ Climate Initiatives Program funding included a $31 million grant program initiated in 2010. This grant program, known as the Climate Initiatives Innovative Grant Program, tested 17 high-impact, innovative transportation projects with the greatest potential to reduce GHGs. Several of these projects included car sharing components, and early evaluation results have shown these projects to be successful. Cycle 2 will support the expansion of similar efforts to other areas by investing $2 million in the Car Sharing Program. METROPOLITAN TRANSPORTATION COMMISSION Call for Applications: Car Sharing Program Joseph P. Bort MetroCenter | 101 Eighth Street | Oakland, California 94607 | WHAT IS CAR SHARING? Car sharing allows people to rent cars by the hour, for as short a time as 30 minutes up to a full weekend, and is primarily for short distance trips. Car sharing can save families and individuals hundreds of dollars every month in car payments, insurance, gas, registration and repairs by encouraging members to drive less often. Car sharing services have been available in the Bay Area since 2001, and in that time the number of vehicles available and the number of subscribers has grown. Acknowledging the importance of car sharing on both the community and the environment, Plan Bay Area, the region’s long-range trans- portation plan/Sustainable Communities Strategy, invests $13 million in car sharing over the course of the Plan to achieve a 2.6 percent per capita reduction in greenhouse gas (GHG) emissions. The Car Sharing Program is a $2 million grant program that aligns with the car sharing goals identified in Plan Bay Area and the Climate Initiatives Program.The funding is intended to be a one-time funding source to help projects with initial implementation costs. BAY AREA CLIMATE INITIATIVES PROGRAM see other side > July 2014 TIMELINE December 2014 – January 2015 Anticipated Awards October 2014 – November 2014 Review Process Friday, October 17, 2014 4 p.m. Application Submission Due Date Friday, August 22, 2014 Metropolitan Transportation Commission Joseph P. Bort MetroCenter 101 8th Street, Oakland, CA 94607 Pre- Application Workshop July 2014 Call for Applications Issued FOR MORE INFORMATION, CONTACT: Stefanie Hom Transportation Planner Phone: 510.817.5756 Email: ELIGIBLE PROJECTS The Car Sharing Program will support the car sharing program goals identified in Plan Bay Area. Projects must support expansion to/of one or more of the following to be considered for grant funding: 1. Suburban or urban communities that do not have robust car sharing service 2. Underserved minority and/or low-income communities 3. Business parks and transit connections 4. Innovative/new technologies, i.e. point-to-point car sharing, electric vehicle (EV) fleet ELIGIBLE APPLICANTS Public agencies located within the top six- teen cities taking on two-thirds of the re- gion’s housing growth in Plan Bay Area, or a city that can demonstrate it is taking on a significant amount of growth. Businesses, non-profits, and community organizations may also apply if they partner with a public agency that is willing to sponsor the project.
  7. 7. Oakland  Car  Share  and  Outreach   Program PROGRAM  COMPONENTS   1.  Regulatory  reform   2.  Outreach  and  incenOves  focused  in  East   Oakland  neighborhoods   3.  EvaluaOon   GRANT  AWARD   1.  $320,526  in  CMAQ  funds   2.  Dedicated  local  match  of  $64,105  from   Measure  B  (county  sales  tax  for  transpo)   3.  27  months     4.  Grant  covers  ~50%  of  program  costs,   including  staff  Ome  and  materials  
  8. 8. Outcomes:  Frustra)on  and  Excitement CHALLENGES  WITH  PARTNERSHIP   1. Public  money  moves  slowly   2. Funding  agencies  don’t  necessarily  talk  to   one  another   RESPONSE  FROM  CAR  SHARING  ORGS   1. Very  posiOve  and  open  to  regulaOon!   2. Car  sharing  organizaOons  are  willing  to  work   with  the  City  to  expand  in  new  areas     3. Car  sharing  organizaOons  have  already   expressed  interest  in  purchasing  permits  
  9. 9. Takeaways 1.  To  expand  car  share  to  low-­‐income  or   underrepresented  areas,  ciOes  don’t   have  to  buy  vehicles  or  build  parking;   regulaOon  and  incenOves  can  aYract  car   sharing  organizaOons     2.  To  pursue  equity,  the  City  has  got  to   regulate  the  curb  and  car  sharing   organizaOons   3.  CMAQ  funds  can  be  used  for  shared   mobility  iniOaOves  
  10. 10. Thank  you SEE  OUR  POLICY  MATERIALS  :  HTTP://BIT.LY/OAKCARSHARE   Sara  Barz     @skbarz