Jeremy Casson - An Architectural and Historical Journey Around Europe
4. proposal(4)
1. Proposal
1
Working Title:
What is it called? This can change if you think of something better later NCS interview
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this? To find out
what the NCS is about and what there is to do and let people know what you will achieve from the
NCS hopefully getting more people to take the NCS experience and promote it to the viewers.
Genre:
What sort of product is it it’s an interview
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
I will be asking the person getting interviewed to explain what the NCS is about and the I will ask
what made her want to go on the trip and what did you feel you would gain from the trip after this I
will be asking about the facts of the trip and what you do in it and then I will do an answer your
question where I will ask some of my friend to write out some questions they want to know about
the programme then will end and go off with a song and the song I will use is white tiger which is
the NCS theme song.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person? My audience can range, obviously 15-18 year olds
because that is the age you have to be to do the programme and maybe ages 35 and over who
might have a kid of that age and they might listen in to find out whether they would like there child
to do it. Because it is for anybody no matter what they may be so I would say the social grading is
ABC1.
Psychographics would be balanced as This group is a mixture of Achievers and the Socially
Conscious groups.
- They will respond to concepts of success but related to benefitting mankind.
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
There will be no offence material NCS is for everyone of colour ability culture and religion there is
nothing saying that you can’t do it people under the age of 15 or over than 18 can’t do it but that
doesn’t mean other ages can’t listen to the radio about it as it will not have any offence language
or adult talk. I will have to tell the person I am interviewing to make sure she doesn’t use any
offensive terms or inappropriate language which I wouldn’t expect her to do anyway. NCS is an
existing thing but I won’t be using logos or anything as people won’t be able to see what’s
happening anyway. I haven’t seen anything like this before and have searched to see but nothing
came up with this concept.