My product is a mobile game quiz about the song lyrics of the band Chase Atlantic. It is aimed at teenagers aged 13-18, primarily females, from lower to middle class backgrounds who enjoy belonging to a group. The game will entertain through testing knowledge of Chase Atlantic songs. Research into the band's color schemes, rose designs, fonts and question/answer formats will be applied to the game's background, text and gameplay. While some of the band's songs contain cursing, the game will keep lyrics kid-friendly. A warning will be included about potentially offensive song content found outside the game. The game will feature Chase Atlantic's copyrighted music and lyrics.

1. Proposal
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Working Title:
What is it called?
Chase Atlantic Quiz
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
My products purpose is to entertain.
Genre:
What sort of product is it?
My product is a game that can be played on mobile devices.
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a
story? If so, discuss it here
My product is about Chase Atlantic and their song lyrics.
Audience:
Who is your audience?
My audience is around 13-18, mainly female with any social status, but lower and
middle class would be the prime ones. For psychographic, my audience would be a
belonger.
Why would your project appeal to this person?
My project would appeal to these people because the band that I am doing is more
of a teens band, and more females are attracted to it because its all males. My
project would also appeal to any social status because the application wouldn’t
cost any money to play or any in-app purchasing. Also it would appeal for the
belonger psychographic because the application would be based in the UK with a
chance of it making worldwide.
Research and Planning:
What elements of your research and planning will you use in your final production?
I will be using the overall colour scheme and also the rose designs that I used in
the mock up background I made. I will also be using the text font designs for the
question and answers.
Where will you use your research and planning in your final production?
I will be using the colour scheme and rose designs in the background of the

2. Proposal
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project, then use the text fonts and question boxes for the questions.
Legal & Ethical Considerations:
Think about any offensive material you will include?
Possibly the songs I use can contain cursing in other parts of the song, but the
lyrics itself in the app would be kid-friendly, mostly.
Will you restrict younger people using/accessing it?
Possibly, if they research into the songs there could be some curse words or
graphic themes, like drinking and drugs.
Will it offend any social groups/religions/ethnicities?
No, I doubt that my product will offend any social groups/religions/ethnicities.
How will you ensure you do not offend anyone?
I will ensure that I do not offend anyone by looking into the songs and put a
warning on the app opening page.
Are you using characters/names/logos of existing products/IPs?
I will be using the band Chase Atlantic and their songs and lyrics.
Will you product be sufficiently different from existing products to not get sued for
copyright infringement?
No, the designs are my own, except from the lyrics.