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NFPtweetup Collaborative Slideshow 24 Nov 08


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A slideshow crowd-sourced through Twitter for NFPtweetup, 24 November 2008.

Thank you to everyone that contributed a slide to this project, made it greater than the sum of its parts and created something that can be shared by charities and nonprofits wanting to explore Twitter and social media.

Real names and Twitter IDs follow here:

Damien Austin-Walker: @bb2god
Folu Babatola: @FoluB
Steve Bridger: @stevebridger
James Briggs: @jamesbriggs
John Carnell: @bullyinguk
Rob Dyson: @Robpermeable
Michael Grimes: @citizensheep
Paul Henderson: @paulhenderson
Howard Lake: @howardlake
Ben Matthews: @benrmatthews
Jonathan Waddingham: @jon_bedford
Ed Walker: @ed_walker86
Amy Sample Ward: @amyrsward
Leah Williams: @leahmouse
James Stevens: @breathingsince
Michael Waugaman: @waugaman
Paul Webster: @watfordgap
Paul Whaley: @sixteenvoices
Laura Whitehead: @LittleLaura

For more content from this event, check the wiki here: or search Twitter for tweets including 'NFPtweetup'.

Published in: Business, Technology, Education

NFPtweetup Collaborative Slideshow 24 Nov 08

  1. NFPtweetup 24 November, 2008
  2. Steve Louie fajalr ?
  5. One tweet (123 characters) One blog post (768 words) 22 comments and pingbacks (thanks to Nick Booth (@Podnosh) for the pic tip)
  6. Twitter The Myth Buster The voice from inside the charity
  7. Twitter The Myth Buster The voice from inside the charity
  9. Twitter profiles for charities: personal or corporate or careful balance? <ul><li>corporate branding </li></ul><ul><li>almost entirely work-related </li></ul><ul><li>but personal, informal tone </li></ul><ul><li>named person </li></ul><ul><li>corporate branding </li></ul><ul><li>no personalisation </li></ul><ul><li>mix of tones </li></ul><ul><li>personal picture and profile name </li></ul><ul><li>mostly work-related but also some personal updates </li></ul>? What are the pros and cons of each approach?
  10. Why Paul likes social networks
  11. <ul><li>“ For the last fifty years the two most important communications media in most people's lives were the telephone and television: different media with different functions. </li></ul><ul><li>“ It turns out that the difference between conversational tools and broadcast tools was arbitrary, but the difference between conversing and broadcasting is real.” </li></ul>
  13. 1. Questions signal to followers that you are interested 2. Questions prompt conversation 3. Questions stimulate @Replies 4. Questions draw passive followers into active engagement 5. You will learn from the answers you get 6. Questions give you feedback and insight into your community The act of consistently asking  quality questions  on Twitter can have a massive impact upon your network. Here’s 6 reasons why questions are so powerful: Ask Questions Find out more at
  15. Automatically publish news feeds <ul><li>Use TwitterFeed to push feeds to your Twitter stream </li></ul><ul><li>I use a combination of Yahoo! Pipes and TwitterFeed ( ), but TwitterFeed itself allows multiple feeds with custom text at the front of each tweet. </li></ul><ul><li>BUT (& these are things I need to remember too!) </li></ul><ul><li>Be careful not to bombard people with automated tweets </li></ul><ul><li>Make sure to mix in real live tweeting as well </li></ul><ul><li>Don’t forget that the power of Twitter is in the interactions, not the self-promotion </li></ul>Michael Grimes Citizenship Foundation
  17. Use TweetDeck – you can set up a column with a search term to show all tweets that mention that term. Useful for following discussions on a particular subject such as mentions of your organization's name or area of work.
  18. What is twitter overkill? As an organisation with so much to potentially twitter about, where do you draw the line? And who is responsible for twittering? One person? One department? Many departments? Ed Walker, web & digital marketing co-ordinator, UCLan Students’ Union
  19. Everyone at loves Twitter (and Social Media in general) from the Press Office, to Digital, to Fundraising So who gets to control it?
  21. NfP Twitter Example – Selected feeds from website via Twitterfeed – Easy access to expanded digital footprint, but perhaps a little dull. Suggestions for Improvement most welcome!
  24. “ The message is not about the charity. It’s about why the messenger cares” Katya Andresen - Network for Good Treat every donor like a major donor
  27. Art + History + Women = Balanced Twitter Metrics?
  28. The Third Sector PR and Communications network: Rob Dyson, founder. Also board member of CharityComms, and PR Manager at Whizz-Kidz <ul><li>Twitter has allowed the facebook Third Sector and Communications Network to make real-time announcements, link to articles and signpost charity PRO’s to helpful resources. </li></ul><ul><li>This kind of info can become ‘spam’ on facebook if constantly emailed to members – or simply get lost on the group ‘wall’. But these conversational updates suit ‘tweets’ perfectly. </li></ul><ul><li>Twitter has also driven up members of the facebook group – supporting more people. Results all round! </li></ul>
  30. No brand protection at… <ul><li>nationaltrust </li></ul><ul><li>nspcc </li></ul><ul><li>childline </li></ul><ul><li>rnli </li></ul><ul><li>royalbritishlegion </li></ul><ul><li>macmillancancer </li></ul><ul><li>cancerbackup </li></ul><ul><li>rnib </li></ul><ul><li>artscouncil </li></ul><ul><li>dogshome </li></ul><ul><li>leonardcheshire </li></ul><ul><li>wellcometrust </li></ul><ul><li>charitiesaidfoundation </li></ul><ul><li>tategallery </li></ul><ul><li>ageconcern </li></ul><ul><li>britishlibrary </li></ul><ul><li>concern </li></ul><ul><li>britishmuseum </li></ul><ul><li>naturalhistorymuseum </li></ul><ul><li>childreninneed </li></ul>as of 13 November 2008 <ul><li>pdsa </li></ul><ul><li>wrvs </li></ul><ul><li>rnid </li></ul><ul><li>sueryder </li></ul><ul><li>animals </li></ul><ul><li>… </li></ul>
  31. <ul><li>What do we need to achieve? </li></ul><ul><li>Which audiences are important for this? </li></ul><ul><li>Where are those audiences online; which platforms are they using? </li></ul><ul><li>Do those platforms & tools fit with the kind of content we have or can create? </li></ul><ul><li>Can we sustain what we start? </li></ul>Is Twitter the right tool for the job, or for us?
  32. Crowd-sourced from Twitter with contributions from: