How one organisation used Twitter to engage supporters, gain new donors, and collaborate with other non-profits
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This document discusses several ways that organizations have used Twitter positively, including: 1) Engaging with local dog owners on Twitter to sign up new supporters for a sponsored dog walk. 2) Networking and connecting women's organizations online through Twitter. 3) Receiving a $2,000 corporate donation and being chosen as a charity partner after using Twitter.
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How one organisation used Twitter to engage supporters, gain new donors, and collaborate with other non-profits
- 1. Something good your organisationhas achievedusing Twitter Something good your organisationhas achievedusing Twitter 24 September ‘09
- 2. Mixing Twitter with a live blog Scribblelive.com lets you find relevant tweets and Twitter users and include their messages e.g. to add more comments on a live event. @howardlake UK Fundraising
- 3. Paws in the Park and Twitter I used the @weldmar account to engage with Dorset based dog owners – in particular one owner who Tweets as her dog. Three new supporters signed up for the sponsored dog walk due to this engagement – a small start, but worth it! @chrisandharvey Chris Davies, Weldmar Hospice
- 4. Networking women’s organisations online @whywomen Leah Williams
- 5. Feedback. W/ Twitter feedback from your community is a light-weight time commitment, easy to follow & aggregate, and another opportunity to engage. @amyrswardAmy Sample Ward
- 11. @famholidayassoc’s twitter YAY! moments £2,000 corporate donation Chosen charity at the Travolution Awards Volunteer graphic designer found
- 13. @learnasone Steve Heyes Let donors talk to the people who matter
- 14. >400 followers; > 1000 site hits & 6 part series published in Freshtiesamongst others for @Zerocredit_UK. I love twitter it puts me on an even playing field with everyone else!
- 15. Magic FM become unofficial Marathon 'partner‘ for Whizz-Kidz
- 16. Tracey Todhunter (@lowcarbondiary) Not just one good thing with Twitter – lots of them Slide for #NFPTweetup 24 Sept 09 by @paulhenderson
- 17. Endorsement from the greatest of the twiterati. Donations sky-rocketed @adoptaword Clare Horwood
- 18. Good things come to those who Tweet! @fordementia
- 19. In the beginning Twitter? What’s that she asked? It’s a micro-blogging site and everyone’s using it! Maybe we should too? But what should we Tweet about? The wonderful work of our charity, the services we provide, events we hold and our fabulous fundraisers! Maybe we can build relationships with similar organisations too…now that’s an idea!
- 20. Is anybody listening? Ok, so I’ve Tweeted…now what? Wait, somebody replied with RT and repeated what I said…is this good? Actually it’s excellent- it means they endorse what you said and now their followers know all about it too! Great….maybe I should engage more.
- 21. How to make friends & influence people So we’re a dementia charity with a large network of carers, why not follow other carer organisations? We also have Nurses who work within the NHS- follow NHS Trusts, Nurses and Nursing Organisations eg RCN. Follow people who have experiences of caring and dementia. Listen to what they’re saying and respond. Simples!
- 22. Measuring outcomes Let me tell you a story… @NursingTimes asked a question to which @fordementia responded. @NursingTimes liked our response so much they asked us to write an article. What happened next you say? Our story was featured on their website and in their newsletter. Result!
- 23. One good deed deserves another @fordementiabecame good friends with the very nice people from @vitalise through Twitter. We liked what they had to say and what their charity does. Ergo, we featured a story about their respite breaks for people with dementia and their partners on our website. They thought this was a grand idea and are going to reciprocate. And that my friends is what they call SOCIAL NETWORKING!