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An intro to Facebook and Twitter for nonprofits


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A quick intro for nonprofit organizations looking to explore Facebook and Twitter further for fund raising, volunteer recruiting, marketing, branding and event coordination. I gave this presentation to the INFPA (Iowa Not-for-Profit Alliance) Conference in February 2009.

Published in: Technology

An intro to Facebook and Twitter for nonprofits

  2. 2. What is social media? <ul><li>Blogs, social networks, podcasts, message boards, micro-sharing, lifestreams, etc. </li></ul><ul><li>People having conversations online </li></ul><ul><li>A shift from broadcast to peer-to-peer </li></ul><ul><li>Evolution of human communication </li></ul><ul><li>Hundreds of new tools & technologies </li></ul>
  3. 4. SOCIAL MEDIA is… “ Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.” <ul><li>Beth Kanter </li></ul><ul><li> </li></ul><ul><li>@kanter on twitter </li></ul>
  4. 6. Source:
  5. 7. Facebook: A quick summary 140 million+ active users Half of users are out of college; 25+ is fastest growing demographic. Advocacy and causes are popular on Facebook.
  6. 8. Using Facebook’s Causes Application Anyone with a Facebook account can create a Cause. Donations to Causes can benefit over 1 million 501(c)(3) nonprofits and presidential campaigns. Individuals can leverage their network of friends (social graph) to initiate grassroots change. “ Equal opportunity activism.”
  7. 9. Susan G. Komen for the Cure Facebook Cause 318,336 members and $12,330 donated as of February 2009. Incredible stories being shared on “The Wall.”
  8. 10. Use Facebook to organize and promote your events
  9. 11. Create a branded page for your nonprofit Use as a central hub for all your social media & web efforts. Hook in your blog posts via RSS feed. Build & communicate with your community. Recruit volunteers.
  10. 12. What the heck is Twitter? A microblogging social network with 5 million+ users. Updates (“tweets”) are 140 characters or less. Tweets can be sent and received via text (SMS).
  11. 13. An example of the 140-character limit:
  12. 14. Twitter Explained: <ul><li>Your consciousness, syndicated. </li></ul><ul><li>An online, 24/7 cocktail party. </li></ul><ul><li>Powerful in hyperlocal geographic pockets. </li></ul><ul><li>Twitter users gather in real life – “ tweetups .” </li></ul><ul><li>Great way to connect w/ local & nat’l media. </li></ul><ul><li>Best focus group ever. </li></ul><ul><li>Efficient communication. </li></ul>
  13. 15. Getting started on Twitter: <ul><li>Subscribe to relevant tweeps - other nonprofits and like-minded individuals on Twitter. (Yes, it’s acceptable to “follow” someone on Twitter who you haven’t met yet.) </li></ul><ul><li>Post often and be responsive . Answer questions. You get out of it what you put into it. </li></ul><ul><li>To reference other users in your updates, use the @ symbol in front of their username. (Example: @hillabean) </li></ul><ul><li>Mingle, don’t shout. Behave like you would at a networking event or cocktail party. This builds your social capital . </li></ul>
  14. 16. Twitter + Memes = Twemes!
  15. 17. Twitter: Frivolous or Powerful? How frozen peas started a movement Thousands of Twitter users incorporated frozen peas into their avatars to show support for blogger and cancer patient Susan Reynolds. A Frozen Pea Fund was created, inspired by Susan Reynolds.
  16. 18. Global Twestival in 100+ cities for Charity: Water 100% volunteer-driven. Goal: Raise $1 million dollars. Micro-donations taken via TipJoy and then tweeted. Bloggers created their own badges and videos .
  17. 19. Some resources for nonprofits: <ul><li> (Beth Kanter’s blog) </li></ul><ul><li> 12 tips for nonprofits on getting started with social media </li></ul><ul><li>Chris Brogan’s blog posts about nonprofit use of social media </li></ul><ul><li>Facebook Causes </li></ul><ul><li>Case Study: Twestival for Charity: Water </li></ul>
  18. 20. twitter: @nathantwright 515-554-0502 [email_address]