Twitter was formed in 2006 by Jack Dorsey, Evan Williams, and Biz Stone. It became one of the first social media platforms that allowed sharing through text messages. GIFs became a popular way to express emotions on Twitter, with over 100 million being shared daily by 2016. Wendy's successfully used Twitter for marketing, growing their followers by 300,000 in 6 months and exceeding $10 billion in global sales in 2017.

1. Twitter Social Media
Success Stories
By: Louis Burgos

2. • Formed in 2006
• Jack Dorsey, Evan Williams,
and Biz Stone.
• First “truly” social media
platforms because you can
tweet through a texting app
• Keep up with today’s news
(#Hashtag)
Beaumont, C. (2008, November 25). The team
behind Twitter: Jack Dorsey, Biz Stone and Evan
Williams.

4. Who uses Twitter?
Statista: 2018 https://www.statista.com/statistics/192703/age-distribution-
of-users-on-twitter-in-the-united-states/

5. Tweet and GIF
• Image format that
animates images in
small file size.
• Invented in 1987 by
Steve Wilhite.
• Reported in February
2016, over 100 million
GIFs were shared on
Twitter.

6. @MLBGIFs
• Multiple Twitter
Accounts
• @MLB, @Cut4,
@MLBNetwork
• Use of GIFs because
it’s shareable and
relatable.

7. Why use GIFs?
• New for of
communication
• ”Reaction GIFs”
are the most
popular
• Express
feelings/emotions
Source: GIPHY
Richard Yao. The Surging Popularity of GIFs in Digital Culture. A
Media Corporation. April, 5. https://medium.com/ipg-media-
lab/the-enduring-popularity-of-gifs-in-digital-culture-
54763d7754aa

9. • Used Twitter for marketing
purposes
• Increased followers from 2.1
million, to 2.4 million in a
span of 6 months.
• Passed their $10 billion
global sales goal in 2017.
Kristen Erikson. How Wendy’s used Social Media
to profit $64m in a year. Deputy.com.
Deputechnologies. 2017
https://www.deputy.com/us/blog/how-wendys-
used-social-to-profit-64m-in-a-year

10. The Beginning of the end
Matthew. Wendy’s incredible Twitter Marketing Success: How
they do it. TwitterBoost. June 19, 2017.
http://twitterboost.co/wendys-incredible-twitter-marketing-
success-how-they-do-it/

12. Sources
• Richard Yao. The Surging Popularity of GIFs in Digital Culture. A Media Corporation. April, 5.
https://medium.com/ipg-media-lab/the-enduring-popularity-of-gifs-in-digital-culture-54763d7754aa
• Matthew. Wendy’s incredible Twitter Marketing Success: How they do it. TwitterBoost. June 19, 2017.
http://twitterboost.co/wendys-incredible-twitter-marketing-success-how-they-do-it/
• Kristen Erikson. How Wendy’s used Social Media to profit $64m in a year. Deputy.com.
Deputechnologies. 2017 https://www.deputy.com/us/blog/how-wendys-used-social-to-profit-64m-in-
a-year
• Statista: 2018 https://www.statista.com/statistics/192703/age-distribution-of-users-on-twitter-in-the-
united-states/
• GIPHY
• www.Twitter.com/MLBGIFs