Social Media: Building & Discovering New Communities

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A social media presentation for Professor Jennifer Follis' Journalism 200 students at the University of Illinois at Urbana-Champaign

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Social Media: Building & Discovering New Communities

  1. 1. SOCIAL MEDIA BUILDING & DISCOVERING NEW COMMUNITIES
  2. 2. #UIUCJOUR LIVE TWEET
  3. 3. TWITTER FIRST IMPRESSIONS:
  4. 4. WHY?
  5. 5. WHY USE SOCIAL MEDIA?
  6. 6. WHY USE SOCIAL MEDIA (CONT.) Extension of real life relationships
  7. 7. WHY USE SOCIAL MEDIA? Build Relationships: • With Your Community • With your classmates • With your friends • With your family • With local community • With celebrities
  8. 8. WHY USE SOCIAL MEDIA (CONT.) Discover New Communities / Ideas
  9. 9. WHY USE SOCIAL MEDIA (CONT.) An opportunity to be helpful
  10. 10. HOW?
  11. 11. HOW TO BUILD RELATIONSHIPS ON TWITTER
  12. 12. SOCIAL MEDIA GOLDEN RULE Tweet others the way You want to be tweeted
  13. 13. HOW TO BUILD RELATIONSHIPS ON TWITTER 1. Identify needs 2. Provides solutions to needs
  14. 14. HOW TO BUILD RELATIONSHIPS ON TWITTER Create Conversation: Listen // Ask Questions // Respond // Add something meaningful
  15. 15. LISTENING IS KEY
  16. 16. WHAT? WHAT DO YOU TWEET ABOUT?
  17. 17. THE PRACTICAL SOCIAL MEDIA IN ACTION
  18. 18. LISTENING WHAT DO YOU TWEET ABOUT
  19. 19. GOOD WAYS TO LISTEN Follow the right people • Community Leaders • Industry Leaders • University leaders
  20. 20. COMMUNITY LEADERS • @chambanamoms • @chambanalaura • @CHCEDC • @CUMTD • @colaburbana • @cityofurbana • @champarks • @smcchambana • @smilepolitely What about industry leaders?
  21. 21. GOOD WAYS TO LISTEN Use + Follow the Right Hashtags Community • #chambana • #UIUC • #UrbanaLove My Industry • #socEnt • #STEMtoSTEAM
  22. 22. JOURNALISM HASHTAGS • #journchat • #wjchat • #mybxb • #digitaljournalism • #newmedia • #digitalmedia
  23. 23. GOOD WAYS TO LISTEN Create Twitter Lists • Industry Leaders (Journalism, Design, Social Media, etc) • Friends (Location-based, Family, etc) • Topics (Sports, TV, Celebrities, etc)
  24. 24. RESPONDING WHAT DO YOU TWEET ABOUT // CONVERSATIONS
  25. 25. HOW TO RESPOND WELL • Have conversations with others • Begin your conversations and Reply with “@” • Reply to others who mention you as soon as you can (within 24 hours) • Retweet what’s relevant to your community or business by selecting a tweet and clicking “Retweet” • Turn your notifications on – phone or email so you know when people interact with you
  26. 26. RETWEETS
  27. 27. CONTEXT BEFORE CONTENT
  28. 28. CREATING TWEETS
  29. 29. THE ANATOMY OF A TWEET
  30. 30. WHAT DO YOU TWEET ABOUT? Be A Leader 1) Be a hyperlocal community leader 2) Be an industry thought leader 3) Be active in your community and industry
  31. 31. HYPERLOCAL "SOCIAL MEDIA IS AN OPPORTUNITY TO RETURN LOCAL FLAVOR TO LOCAL COMMUNITIES." #ATMW @CHAMBANALAURA
  32. 32. TIPS FOR WELL- COMPOSED TWEETS • Mention your information source (where you found the link, image, etc.) • Use hashtags that give information about your tweet and promote your brand (i.e. #journalism #socialmedia) • Make shorter tweets – aim for 120 characters or less to increase the likelihood of retweets • When mentioning a twitter username at the beginning of a tweet use a period (.) in front of the username. (eg “.@carlcatedral is speaking at #UIUCJOURN)
  33. 33. BE A LEADER THROUGH SERVING WHAT DO YOU TWEET ABOUT
  34. 34. CASE STUDIES SOCIAL MEDIA IN ACTION
  35. 35. RESOURCES
  36. 36. RESOURCES AND LINKS Live Tweets from #UIUCJOURN via storify: http://storify.com/carlcatedral/uiucjour-live-tweets #UIUCJOURN Twitter List: https://twitter.com/carlcatedral/lists/uiucjour Tweetdeck: http://www.tweetdeck.com/ More info on Twitter Lists: http://mashable.com/2013/05/31/new-twitter-lists/#_ http://mashable.com/2009/11/02/twitter-lists-guide/ Favoriting Tweets: http://socialmediatoday.com/adam-barrell/1444991/2-big-reason- why-you-should-be-favouriting-tweets
  37. 37. SOCIAL MEDIA CLUB CHAMBANA:HTTPS://TWITTER.COM/SMCCHAM BANA
  38. 38. #SMLiveECI: www.carlcatedral.com/smliveeci
  39. 39. CONTACT www.carlcatedral.com carl@catedralconsulting.com
  40. 40. THANK YOU

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