This document contains 101 marketing quotes from experts in the field. Some of the key ideas expressed in the quotes include: focusing marketing efforts on understanding the audience and crafting resonant messages; delivering useful content to buyers at the precise moments they need it; and embracing authenticity and originality in branding and content. The quotes emphasize building communities, sharing compelling stories, and experimenting with new marketing approaches. Many of the quotes are attributed to speakers at the INBOUND 2013 conference.
42 Useful Digital and Social Media Marketing QuotesAlexandra M. Coțe
Are you in need of some inspirational digital and social media marketing tips and suggestions?
Of course you are! Here are some of the best quotes for your upcoming marketing strategy.
More: https://mktodyssey.wordpress.com/
35 Inspiring Marketing Quotes to Improve Your ConversionsSwayHub
35 inspiring and actionable marketing quotes from industry greats, chock-full of wisdom to help you improve your conversion rates and optimize your pages more effectively.
In our research and conversations, we've come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites. We hope you feel the same.
Interested in learning more about our strategy services and industry research? Have other quotes you love? We’d love to hear from you! Feel free to reach out at michael.brenner@newscred.com.
*Correction: Slide 27 should be attributed to Jonathan Perelman.
15 thought leaders presenting at the Authority Rainmaker conference share integrated marketing advice on Design, Content, Traffic and Conversion.
Authority Rainmaker conference is May 13-15 in Denver, CO featuring nationally known experts including Daniel Pink, Sally Hogshead, Chris Brogan and Henry Rollins. Marketing experts include Brian Clark, Ann Handley, Joe Pulizzi, Danny Sullivan, and many others.
This eBook was produced for Copyblogger Media by TopRank Online Marketing.
25 Inspiring Quotes From Experts Shaping the Future of MarketingHubSpot
Get inspired by marketing experts Seth Godin, Nate Silver, and Scott Harrison.
Want to get more inspiration from these experts?
Attend INBOUND 2013. Learn more: http://www.inbound.com/
The document provides guidance for using Gary Vaynerchuk's book Crush It as a classroom companion. It highlights key quotes from the text and extracts relevant discussion questions. The purpose is to help teachers align classroom discussions with students' passions and interests, and focus on taking action rather than just inspiration. The guide is designed to spark conversation about entrepreneurship, social media, personal branding, and living a passionate life.
Lissa Cowan outlines 5 ways for businesses to captivate their audience and communicate their vision effectively. They are: 1) Identify the core "why" and passion behind the business. 2) Define a compelling story that conveys uniqueness and values. 3) Re-purpose existing resources and content for new platforms. 4) Pay attention to small details in interactions with customers. 5) Develop a deep understanding of customer needs and passions. The tips emphasize engaging customers, crafting a clear narrative, and collaborating with them.
42 Useful Digital and Social Media Marketing QuotesAlexandra M. Coțe
Are you in need of some inspirational digital and social media marketing tips and suggestions?
Of course you are! Here are some of the best quotes for your upcoming marketing strategy.
More: https://mktodyssey.wordpress.com/
35 Inspiring Marketing Quotes to Improve Your ConversionsSwayHub
35 inspiring and actionable marketing quotes from industry greats, chock-full of wisdom to help you improve your conversion rates and optimize your pages more effectively.
In our research and conversations, we've come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites. We hope you feel the same.
Interested in learning more about our strategy services and industry research? Have other quotes you love? We’d love to hear from you! Feel free to reach out at michael.brenner@newscred.com.
*Correction: Slide 27 should be attributed to Jonathan Perelman.
15 thought leaders presenting at the Authority Rainmaker conference share integrated marketing advice on Design, Content, Traffic and Conversion.
Authority Rainmaker conference is May 13-15 in Denver, CO featuring nationally known experts including Daniel Pink, Sally Hogshead, Chris Brogan and Henry Rollins. Marketing experts include Brian Clark, Ann Handley, Joe Pulizzi, Danny Sullivan, and many others.
This eBook was produced for Copyblogger Media by TopRank Online Marketing.
25 Inspiring Quotes From Experts Shaping the Future of MarketingHubSpot
Get inspired by marketing experts Seth Godin, Nate Silver, and Scott Harrison.
Want to get more inspiration from these experts?
Attend INBOUND 2013. Learn more: http://www.inbound.com/
The document provides guidance for using Gary Vaynerchuk's book Crush It as a classroom companion. It highlights key quotes from the text and extracts relevant discussion questions. The purpose is to help teachers align classroom discussions with students' passions and interests, and focus on taking action rather than just inspiration. The guide is designed to spark conversation about entrepreneurship, social media, personal branding, and living a passionate life.
Lissa Cowan outlines 5 ways for businesses to captivate their audience and communicate their vision effectively. They are: 1) Identify the core "why" and passion behind the business. 2) Define a compelling story that conveys uniqueness and values. 3) Re-purpose existing resources and content for new platforms. 4) Pay attention to small details in interactions with customers. 5) Develop a deep understanding of customer needs and passions. The tips emphasize engaging customers, crafting a clear narrative, and collaborating with them.
This document contains quotes from 50 influencers on influence marketing. Some key themes that emerge are:
- Have a clear strategy and understand why you are engaging influencers and what it will do for your business.
- Develop long-term relationships with influencers by interacting with them before you need them for a campaign.
- Help influencers by crafting campaigns that align with their passions and audiences in order to leverage their credibility.
- Do not treat influencers as a distribution channel but rather as extensions of your company through collaborative marketing.
Timeless Marketing Wisdom From David OgilvyHubSpot
This document provides timeless marketing advice from David Ogilvy, the Father of Advertising. It shares several of his insightful quotes on topics like writing advertising copy in plain language, testing advertisements, hiring the best people, and aiming for remarkable work. The quotes encourage marketers to write honestly and persuasively, use consumer research, continuously improve through testing, and hire people who are more talented than themselves.
1) The presentation examines how digital marketing has led many brands to forget the core principles of branding and focus too much on checking boxes of required channels and creating shareable content.
2) While digital has changed marketing, the fundamentals of branding and how people interact with brands emotionally have not changed. Simplicity, emotion, and confidence still resonate with people more than complex messages.
3) Donald Trump's presidential campaign demonstrates how effective branding principles can still be when applied, through messages that are simple, emotional, and confident rather than detailed or fact-based. His success shows these timeless elements should not be overlooked in digital environments.
18 social media quotes from Jay Baer, social media strategy consultant and speaker, and author of the Convince & Convert blog at www.convinceandconvert.com
REAL ESTATE- Create more clients in 30 DaysDawn Doherty
This document provides an introduction to a marketing system for real estate professionals called "Create More Clients in 30 Days". It discusses the importance of commitment, developing a memorable impression through self-expression and values, and creating consistent contact with prospects and clients. Statistics are presented on business failure rates and the need to follow up multiple times with contacts. The system teaches skills for goal-setting, developing a unique value proposition, networking, and sample sales conversations. Worksheets are included in an appendix to help users apply the concepts.
Tara Hunt - Your Social Media Strategy Wont Save YouCarsonified Team
Being friendly and helpful on Facebook and Twitter won't make your app succeed. In this valuable session, Tara will explain how to think 'customer centrically', put user happiness first, reward enthusiasts, learn not launch and raise whuffie. She'll also explain the difference between 'Influencers' and 'Enthusiasts' and why it's important to reach the latter. Don't miss it!
Things I will tell my kids if they become entrepreneursLaurent Haug
The lessons I learned in 20 years as an entrepreneur. Partly inspired by Sam Altman's excellent course on How to start a startup, available on http://startupclass.samaltman.com
Feedback on laurenthaug at gmail dot com
The document outlines the culture and philosophy of Nomad, a company that provides bookkeeping and CFO services to help entrepreneurs succeed by removing financial friction. Some key points:
- Nomad was created to help entrepreneurs focus on growing their business by taking care of the financial side of things.
- Their team understands the struggles of entrepreneurs from experience starting their own startups.
- They aim to remove pain points, reduce risk, and create opportunities for entrepreneurs by providing financial services.
- Their philosophies include believing entrepreneurs are important for economic growth, being a cornerstone of communities, only taking on clients they can help greatly, prioritizing clients, partners, and team, hiring the right people,
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... FINN
For years now, European media have reported breathlessly on every step of Silicon Valley tech giants like Uber, Tesla, Salesforce and Slack - and their founders Elon Musk, Travis Kalanick, Stewart Butterfield and Marc Benioff.
Why do they seem so endlessly fascinating to media - and what can we learn from them?
Whether you're the founder of a European scale up or a corporate communication manager trying to find new ways to increase the reputation of your executive team in your industry, this webinar is sure to inspire you with insights, strategies and tactics.
20 Presentation Secrets You Won't Find ElsewhereNFN Labs
The document summarizes presentation tips from 20 experts interviewed by Effect Works, a communication consulting company. It lists the names of the experts, who come from fields like entrepreneurship, writing, and technology. The document encourages sharing the 20 tips with others on social media to help more people improve their presentation skills.
Startup Weekend is a global community that organizes events to educate people about entrepreneurship. In 2012, Startup Weekend reached 100,000 attendees across 300+ cities in 100 countries. The organization is growing rapidly and aims to further support entrepreneurs around the world. Testimonials highlight how Startup Weekend events have helped individuals start successful businesses and nonprofit organizations that create local impact.
How To Promote Your Business Like A HeavyweightRoss Simmonds
Wondering how to promote and generate buzz around your business? Instead of settling for the small ideas, take a few of these lessons from Fortune 100 brands and start implementing strategies and tactics that will help you achieve success. Small budget? No problem. Here are a few marketing ideas made for small & medium sized businesses.
#KeynoteInks from Content Marketing World 2018Kingman Ink
Kingman Ink provides visual summaries of conferences, meetings, and events. Founder Kelly Kingman creates drawings that capture the key ideas from executive retreats and presentations. She is passionate about using drawing as a tool for thinking and collaboration. Kingman Ink has provided services for Fortune 500 companies and thinkers like Dan Pink and Seth Godin.
In this report, Quid maps the news and social media for a specific category. By giving you the power to quickly understand massive amounts of information, Quid helps brands discover industry and brand insights.
30 best Creative, Design & Marketing QuotesMike Hendrixen
30 Creative, Design & Marketing Wisdom, Quotes and Sayings. All photos (c): www.pimgeerts.nl
Featuring quotes from Seth Godin, Albert Einstein, Jim Stengel, Charles Darwin, Mark Zuckerberg, Steve Jobs and Benjamin Franklin.
Everyone needs a motivational boost from time to time, no matter your role or industry. Here are our favourite motivational marketing quotes. Allow them to inspire your daily work throughout your business.
This document contains a list of 47 names of individuals. It then provides copyright information for the book "It's Time... for Network Marketing" which was edited by John Milton Fogg and published by Leonard Clements and Monique Gallagher. The book contains essays from each of the individuals listed and is intended to promote network marketing. It describes network marketing as the most remarkable form of free enterprise.
Here are a few tips on selling from David Ogilvy and other experts. Can you sell?
Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy
Predictive learning of sensorimotor information is hypothesized to be the underlying mechanism that drives cognitive development. As infants learn to minimize the prediction error between their sensory feedback and predictions, they develop various cognitive abilities sequentially through two processes:
1) Learning the relationship between their actions and sensory consequences to develop self-other cognition and goal-directed action.
2) Producing imitative actions in response to others' actions, which allows for the development of imitation, altruistic behavior, and social cognition.
This hypothesis is supported by computational models that show how predictive learning can account for the emergence of skills like self-other discrimination, mirror neuron systems, imitation, and hierarchical representations of goal-directed action in infants
E-mail etiquette is important for professional communication. As e-mail usage grows, basic etiquette rules should be followed to set an appropriate tone. Proper e-mail etiquette includes keeping messages brief, using appropriate greetings and closings, checking for errors, and maintaining a positive tone. Following etiquette shows professionalism and can help avoid conflicts. While e-mail is generally less formal than letters, it is more formal than phone calls. Adhering to general formatting guidelines and etiquette rules helps ensure effective electronic communication.
This document contains quotes from 50 influencers on influence marketing. Some key themes that emerge are:
- Have a clear strategy and understand why you are engaging influencers and what it will do for your business.
- Develop long-term relationships with influencers by interacting with them before you need them for a campaign.
- Help influencers by crafting campaigns that align with their passions and audiences in order to leverage their credibility.
- Do not treat influencers as a distribution channel but rather as extensions of your company through collaborative marketing.
Timeless Marketing Wisdom From David OgilvyHubSpot
This document provides timeless marketing advice from David Ogilvy, the Father of Advertising. It shares several of his insightful quotes on topics like writing advertising copy in plain language, testing advertisements, hiring the best people, and aiming for remarkable work. The quotes encourage marketers to write honestly and persuasively, use consumer research, continuously improve through testing, and hire people who are more talented than themselves.
1) The presentation examines how digital marketing has led many brands to forget the core principles of branding and focus too much on checking boxes of required channels and creating shareable content.
2) While digital has changed marketing, the fundamentals of branding and how people interact with brands emotionally have not changed. Simplicity, emotion, and confidence still resonate with people more than complex messages.
3) Donald Trump's presidential campaign demonstrates how effective branding principles can still be when applied, through messages that are simple, emotional, and confident rather than detailed or fact-based. His success shows these timeless elements should not be overlooked in digital environments.
18 social media quotes from Jay Baer, social media strategy consultant and speaker, and author of the Convince & Convert blog at www.convinceandconvert.com
REAL ESTATE- Create more clients in 30 DaysDawn Doherty
This document provides an introduction to a marketing system for real estate professionals called "Create More Clients in 30 Days". It discusses the importance of commitment, developing a memorable impression through self-expression and values, and creating consistent contact with prospects and clients. Statistics are presented on business failure rates and the need to follow up multiple times with contacts. The system teaches skills for goal-setting, developing a unique value proposition, networking, and sample sales conversations. Worksheets are included in an appendix to help users apply the concepts.
Tara Hunt - Your Social Media Strategy Wont Save YouCarsonified Team
Being friendly and helpful on Facebook and Twitter won't make your app succeed. In this valuable session, Tara will explain how to think 'customer centrically', put user happiness first, reward enthusiasts, learn not launch and raise whuffie. She'll also explain the difference between 'Influencers' and 'Enthusiasts' and why it's important to reach the latter. Don't miss it!
Things I will tell my kids if they become entrepreneursLaurent Haug
The lessons I learned in 20 years as an entrepreneur. Partly inspired by Sam Altman's excellent course on How to start a startup, available on http://startupclass.samaltman.com
Feedback on laurenthaug at gmail dot com
The document outlines the culture and philosophy of Nomad, a company that provides bookkeeping and CFO services to help entrepreneurs succeed by removing financial friction. Some key points:
- Nomad was created to help entrepreneurs focus on growing their business by taking care of the financial side of things.
- Their team understands the struggles of entrepreneurs from experience starting their own startups.
- They aim to remove pain points, reduce risk, and create opportunities for entrepreneurs by providing financial services.
- Their philosophies include believing entrepreneurs are important for economic growth, being a cornerstone of communities, only taking on clients they can help greatly, prioritizing clients, partners, and team, hiring the right people,
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... FINN
For years now, European media have reported breathlessly on every step of Silicon Valley tech giants like Uber, Tesla, Salesforce and Slack - and their founders Elon Musk, Travis Kalanick, Stewart Butterfield and Marc Benioff.
Why do they seem so endlessly fascinating to media - and what can we learn from them?
Whether you're the founder of a European scale up or a corporate communication manager trying to find new ways to increase the reputation of your executive team in your industry, this webinar is sure to inspire you with insights, strategies and tactics.
20 Presentation Secrets You Won't Find ElsewhereNFN Labs
The document summarizes presentation tips from 20 experts interviewed by Effect Works, a communication consulting company. It lists the names of the experts, who come from fields like entrepreneurship, writing, and technology. The document encourages sharing the 20 tips with others on social media to help more people improve their presentation skills.
Startup Weekend is a global community that organizes events to educate people about entrepreneurship. In 2012, Startup Weekend reached 100,000 attendees across 300+ cities in 100 countries. The organization is growing rapidly and aims to further support entrepreneurs around the world. Testimonials highlight how Startup Weekend events have helped individuals start successful businesses and nonprofit organizations that create local impact.
How To Promote Your Business Like A HeavyweightRoss Simmonds
Wondering how to promote and generate buzz around your business? Instead of settling for the small ideas, take a few of these lessons from Fortune 100 brands and start implementing strategies and tactics that will help you achieve success. Small budget? No problem. Here are a few marketing ideas made for small & medium sized businesses.
#KeynoteInks from Content Marketing World 2018Kingman Ink
Kingman Ink provides visual summaries of conferences, meetings, and events. Founder Kelly Kingman creates drawings that capture the key ideas from executive retreats and presentations. She is passionate about using drawing as a tool for thinking and collaboration. Kingman Ink has provided services for Fortune 500 companies and thinkers like Dan Pink and Seth Godin.
In this report, Quid maps the news and social media for a specific category. By giving you the power to quickly understand massive amounts of information, Quid helps brands discover industry and brand insights.
30 best Creative, Design & Marketing QuotesMike Hendrixen
30 Creative, Design & Marketing Wisdom, Quotes and Sayings. All photos (c): www.pimgeerts.nl
Featuring quotes from Seth Godin, Albert Einstein, Jim Stengel, Charles Darwin, Mark Zuckerberg, Steve Jobs and Benjamin Franklin.
Everyone needs a motivational boost from time to time, no matter your role or industry. Here are our favourite motivational marketing quotes. Allow them to inspire your daily work throughout your business.
This document contains a list of 47 names of individuals. It then provides copyright information for the book "It's Time... for Network Marketing" which was edited by John Milton Fogg and published by Leonard Clements and Monique Gallagher. The book contains essays from each of the individuals listed and is intended to promote network marketing. It describes network marketing as the most remarkable form of free enterprise.
Here are a few tips on selling from David Ogilvy and other experts. Can you sell?
Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy
Predictive learning of sensorimotor information is hypothesized to be the underlying mechanism that drives cognitive development. As infants learn to minimize the prediction error between their sensory feedback and predictions, they develop various cognitive abilities sequentially through two processes:
1) Learning the relationship between their actions and sensory consequences to develop self-other cognition and goal-directed action.
2) Producing imitative actions in response to others' actions, which allows for the development of imitation, altruistic behavior, and social cognition.
This hypothesis is supported by computational models that show how predictive learning can account for the emergence of skills like self-other discrimination, mirror neuron systems, imitation, and hierarchical representations of goal-directed action in infants
E-mail etiquette is important for professional communication. As e-mail usage grows, basic etiquette rules should be followed to set an appropriate tone. Proper e-mail etiquette includes keeping messages brief, using appropriate greetings and closings, checking for errors, and maintaining a positive tone. Following etiquette shows professionalism and can help avoid conflicts. While e-mail is generally less formal than letters, it is more formal than phone calls. Adhering to general formatting guidelines and etiquette rules helps ensure effective electronic communication.
Here are some key reasons why it is better to say what can be done rather than what cannot be done when communicating negative information:
- It provides a constructive focus. Stating possibilities and options directs the conversation towards solutions rather than just problems.
- It maintains hope. Expressing what can be done leaves the door open for positive outcomes rather than shutting things down completely. This is psychologically easier for the receiver to accept.
- It builds goodwill. The sender comes across as trying to help rather than just deliver bad news. Saying what can be done shows the sender's willingness to work with the receiver.
- It invites participation. By outlining potential actions, the sender gives the receiver a role in
The document discusses different forms of business communication, including memos, emails, and instant messaging. It provides guidance on how and when to use each method appropriately. Memos are best for internal communication that needs documentation when not all employees have access to email. Email is now very common but can be informal so the document provides tips for writing effective business emails. Instant messaging is growing in use but also has challenges like security and distraction that the document addresses. The document outlines best practices for each communication method.
B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Co...Quynh LE
The document summarizes key findings from a report on content marketing trends among B2B marketers in North America in 2014. Some of the main findings include:
- 42% of B2B marketers consider themselves effective at content marketing, up from 36% the previous year. Having a documented content strategy and person overseeing strategy are linked to increased effectiveness.
- Common goals of B2B content include brand awareness, lead generation, and customer acquisition. The most effective marketers prioritize lead generation more.
- Popular tactics include social media, articles, blogs, videos and more. Best-in-class marketers rate blogs as most effective while others rate in-person events highest.
The document discusses best practices for writing business memos and emails. It provides guidelines on memo and email format, including headers, subject lines, and structure. It emphasizes keeping communications clear, concise, and tailored to the intended audience. The document also differentiates between formal and informal communication styles and advises treating all workplace correspondence professionally.
This document discusses strategies for writing effective memos, letters, and emails. It emphasizes researching the purpose and audience to determine the appropriate tone and content. A direct approach leads with the main point for friendly audiences, while an indirect approach uses buffers to acknowledge different perspectives first for resistant readers. The document also outlines organizing information by type of message - informative, requests, inquiries, or appreciation - and providing clear main ideas and logical structure for most Western audiences.
Thank you for bringing this issue to our attention. We aim to fully satisfy all our customers.
Body
Specify what action you are taking to resolve the complaint.
Example: We have reviewed your complaint regarding the television purchased on August 13. As the television is still under warranty, we will send a technician to your home on Thursday between 1:00 and 3:00 pm to repair the problems you described at no charge.
Conclusion
End upbeat and thank the customer.
Example: Thank you for your patience and for being a loyal RaDX customer. Please let me know if you need anything else.
The document provides guidance on writing effective memos within an organization. It defines memos as informal written communications between colleagues used to share information. The key parts of a memo are identified as the heading with to, from, date and subject lines, an opening paragraph stating the purpose, a summary or body, and a closing statement. Guidelines are presented for successful memos, including introducing the topic clearly, using highlighting techniques, and providing a directive or complimentary close. An effective memo checklist is also included to ensure the correct format is followed and the writing is clear, precise and free of errors.
The document provides information about effective business correspondence and communication. It discusses the importance of business correspondence as a link between people and as an instrument for professional exchange of ideas. It outlines the seven C's of effective communication - clear, concise, complete, concrete, correct, coherent and courteous. The document also discusses different types of business letters and memoranda, and provides guidelines for writing effective business letters, including the required parts like the heading, inside address, salutation, body, complimentary closing and signature.
Business correspondence refers to communication through the exchange of letters in a business context. It helps maintain proper relationships between businesses and customers who are scattered in different locations. Business letters are an inexpensive and convenient way to provide and obtain business information. They can also help create and maintain goodwill, as well as serve as evidence in case of disputes. The essential qualities of a good business letter include simplicity, clarity, accuracy, completeness, relevance, courtesy, and neatness both in terms of language and appearance. Common types of business letters are enquiry letters, quotation letters, order letters, complaint letters, and recovery letters.
The document provides guidance on effective email communication. It discusses defining communication, analyzing typical communication preferences and methods, challenges with email, and principles for writing effective emails such as having a clear purpose, considering your audience, and using an appropriate tone. The document emphasizes keeping emails concise, avoiding unnecessary attachments, responding promptly, and reading emails before sending.
The document discusses the concept of a brand and introduces the Lean Brand approach. It defines a brand as the relationship between an organization and its audience, not superficial elements like logos. The Lean Brand focuses on discovering the emotional value for customers through experimentation and learning rather than relying on a "brand genius." It advocates building Minimum Viable Brands and getting customer feedback through metrics to iteratively improve the brand-customer relationship.
International speaker, author, trainer and social media consultant Linda Coles offers three presentation options on developing personal brands and using social media effectively. The first presentation, "The Brand of You", helps attendees understand how to stand out and develop their personal brand. The second, "Life Online", teaches attendees how to master social media platforms and increase their online brand. The third, "Start with Hello", provides guidance on how to convert strangers into clients by building effective relationships through introductions and brief conversations.
How To Be More Successful By Having A Stronger Brand PerceptionMark Masters
What do you do that's different from everyone else, when there are so many others looking to take your customers away from you.
Here's a guide to tell a compelling story and to reposition yourself in the minds of others.
The Number One Job Hunting Book in the World!Jim Stroud
JimStroud.com - Jobseekers! If the only thing you have done to find work is post your resume to a job board, you are missing out on countless opportunities. Stop doing what you have always done and implement a job search strategy that pays off now and for the entirety of your career. If you are unemployed, under-employed or unhappily-employed; the facts, ideas and methods in this book will help you find work quickly and keep you employed for years to come.
In this book, you will learn:
# Why now is a good time to be looking for work
# How to know which careers are worth your time
# How to look for work in other countries
# How to find jobs that will boost your entire career
# How to advance your career by writing your resume in advance
# How to position yourself to be found by recruiters looking to hire
# How to get fired from a job before you even start it
# How to find more qualified job leads with less effort
# How to start your own online business with no money down
# How to find a job on Twitter
# How to cold call a company and get a job
# Reasons why recruiters never call you back (and ways to convince them otherwise)
# How to deal with recruiters who pitch you jobs you do not want
# How to get job search help from family and friends
# How to use Facebook to get a job
And everything else that I forgot to mention in this description!
"The #1 Job Hunting Book In The World" is presented in a conversational style and humorous tone that engages the reader throughout. The information is contemporary, relevant and practical enough for immediate application. Read this book and be inspired to actions that will cause opportunities to seek you out.
...
If you have my permission to download this book, share it online, share it via email, share, share away. However, the right to bind it and sell it is exclusively mine. If you would like to purchase hard copies of my book, you can buy them (and my other books) on Amazon.com.
Jim Stroud
LinkedIn: www.linkedin.com/in/jimstroud
Blog: www.JimStroud.com
YouTube: www.youtube.com/jimstroud
Amazon: http://amzn.to/2q2mBhu
P.S. If you want me to lead you to who is hiring now at my beloved employer, I suggest you check out our website at: https://www.randstadsourceright.com/careers/
EVERY job Iead I could give will come from that website, so do us both a favor and just go there. Thanks!
;-)
12 Lessons from Content Marketing World 2013Lenovo
1. The document outlines 12 lessons from content marketing including telling stories that change people's lives, being useful by helping people and listening to their needs, being entertaining to gain word of mouth, and being educational by teaching people something new.
2. It also discusses being provocative by challenging assumptions, being visual using images that are processed faster than text, and being strategic by setting objectives that lead to sales.
3. Additional lessons include being scientific by testing calls to action and analyzing audience behavior, distributing content thoughtfully for different devices and attention spans, iterating content across different formats, and taking risks to sometimes fail but also grow.
The document discusses what makes certain brands highly desirable to consumers and causes them to develop strong cravings for those brands. It argues that superior products that truly meet consumer needs and anticipate their desires are the key driver of brand craving, rather than marketing or advertising alone. It also emphasizes the importance of connecting emotionally with consumers and creating an element of delight or surprise in order to develop strong brand loyalty.
What We Learned at ANA 2015 Masters of MarketingMatt Duchesne
1. Disruption requires fundamentally changing a business model rather than just having a great idea. Brands must be agile and responsive to trends.
2. Marketers should consider people's perceived age ("APT") rather than just generational groups, and gather nuanced data on consumers.
3. Hiring outside one's industry and partnering externally can spark innovative ideas and creativity. Isolated companies are less likely to thrive.
10 B2B Masters Reveal Their Storytelling SecretsLinkedIn
It’s not businesses but the people within businesses who make buying decisions. B2B decision makers, like all consumers, decide with emotion and then justify their decisions with logic. And there’s no better way to connect with human emotions than a compelling story.
That's why we have compiled and published a new eBook, 10 B2B Masters Reveal Storytelling Secrets, to help marketers like you create content that stands out and inspires action by tapping into the human element. You’ll learn marketing humanization tactics, inspiring brand examples and storytelling tips from the following B2B marketing experts:
Jay Baer
Beth Comstock
Jason Miller
Jonah Sachs
David Raab
Bryan Eisenberg
Bryan Kramer
Lee Odden
Tim Washer
DJ Waldow
We sincerely hope you enjoy reading the excellent insights from these thought leaders as much as we enjoyed receiving them. Have your own storytelling tips to share? Tweet us http://www.twitter.com/LinkedInMktg
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorldJim MacLeod
For a few days in late 2016, The Content Marketing Institute brought together the world's leaders in Content Marketing. Here are a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing.
The document discusses how some brands are able to create products that people crave and become obsessed with, while others are ignored. It argues that this is not due to marketing or advertising alone, but because these in-demand brands start by deeply understanding people's needs and desires. They innovate to create products and experiences that people love before knowing they want them. This level of customer understanding and delight leads to strong emotional connections and advocacy, giving these brands significant sales advantages.
Content Marketing World 2014 Recap: What Libraries Need to Know!Angela (Shoup) Hursh
I attended Content Marketing World 2014 #CMWorld in Cleveland, Sept. 8-11. This is a recap of the presentations I attended, most of which related to my work as a Content Team Leader in the marketing department of a major metropolitan library. Includes main points from key speakers, photos and video! Talk to me about your experience on Twitter @Webmastergirl or email me at Angela.Hursh@CincinnatiLibrary.org.
Re designing the World of PR [People Relations]MSL
The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in the PR industry like everywhere. At a recent conference, our chief strategy officer Pascal Beucler was asked to stimulate a discussion on if the PR industry was ready for this change, the challenges we face and the power shifts we need to address, as an industry, to make it happen.
TBWA quote compilation on change on mad-blog.commad blog
Some Brands don't like change.
Change doesn't much care.
Today the people live in the network era,
while lots of brands stick in the industrial age,
relying on industrial strategies, tactics & metrics.
If brands don't want to loose touch with their customers they must stop walking the industrial walk and change the ways how they operate and communicate.
But how?
An answer is swirling around in bits and pieces, as lots of different, savvy people already shared interesting and inspiring thoughts about how brands should change.
We simply put those statements togehter to unfold the whole story.
Source: mad-blog.com
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
The document discusses social selling and using social media in sales. It defines social selling as salespeople using social media like LinkedIn to interact with prospects, provide value through content, and build relationships until prospects are ready to buy. The four pillars of social selling are creating a professional brand, focusing on the right prospects, engaging with insights, and building trusted relationships. Successful social selling involves sharing knowledge and interesting content rather than self-promotion to gain attention. Content should have certain factors like being positive or providing value to increase the likelihood of being shared. Salespeople are expected to check company social media regularly and share relevant, engaging content.
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...LinkedIn
As 2013 comes to a close, we look back at 10 of favorite LinkedIn Marketing Influencer posts of the year. This timeless collection represents a mere sampling of the thousands of articles shared by our LinkedIn Influencers.
Enjoy it on your tablet, mobile phone or laptop while roasting chestnuts on an open fire. As an added bonus, snuggle up and check out the final pages to learn how you, as a marketer, can best utilize the Influencer channels for inspiration, education and content curation.
Follow more LinkedIn Influencers at: http://www.linkedin.com/today/influencers?trk=tod3-top-nav-filter
This document provides 15 tips for effective content marketing from experts. The tips include creating helpful content focused on customers' needs, using blogs as hubs, telling stories over time through multiple channels, and committing to long-term content production despite challenges. Producing high-quality, customer-centric content across owned channels helps build trust and visibility for brands over the long run.
BÁO CÁO TÀI NGUYÊN INTERNET VIỆT NAM NĂM 2014Quynh LE
This document provides a report on Vietnam's internet resources in 2014. It summarizes the growth and development of Vietnam's country code top-level domain (.vn), Vietnamese internationalized domain names (IDN.vn), IP addresses, autonomous system numbers, domain name system, and Vietnam National Internet Exchange. Some key facts include that the number of .vn domain registrations reached over 200,000 in 2012, IDN.vn registrations began in 2004, IPv4 address space grew significantly between 2000-2014, and the Vietnam National Internet Exchange saw major increases in members and traffic between 2009-2014. The report aims to analyze internet resource usage and growth in Vietnam.
This document provides a report on Vietnam's Internet resources in 2014. It covers statistics and analysis on the growth and usage of the country's ASCII ".vn" top-level domain, Vietnamese IDN domain names, IP addresses, autonomous system numbers, the Vietnam Internet Exchange, and DNS usage. The report finds that Vietnam's Internet infrastructure and resources continued expanding rapidly in 2014, with the number of ".vn" domains reaching over 200,000 and IDN domains surpassing 1 million. IPv6 deployment also progressed according to the national action plan.
The Changing Vietnamese Consumer LandscapeQuynh LE
This Vietnam consumer market research report presents perspectives on the forces shaping the Vietnam consumer market. More and more consumers have entered the disposable income economy. Conspicuous consumption - of apartments, motor cycles, high-end mobiles, air-con as well as well as day-to-day consumables - has resulted in considerable anxiety in how to keep up with the neighbours. The Vietnamese consumer is plagued with affluenza and many are failing to self actualize.
THE BEHAVIORAL ECONOMICS GUIDE - 2014
Edited by Alain Samson
CONTENTS
Foreword by George Loewenstein and Rory Sutherland
PART 1 - The Basics
An Introduction to Behavioral Economics
Selected Behavioral Economics Concepts
References
PART 2 - Resources
Books Read by 'Behavioral Economics Group' Members
Scholarly Journals with Behavioral Economics Content
Postgraduate Programs in Behavioral Economics and Behavioral/Decision Science
PART 3 - Applied Perspectives
Psychology and Behavioral Economics in Practice
Advocacy
BrainJuicer
Decision Technology
Decode Marketing
Fehr Advice
The Irrational Agency
#ogilvychange
PART 4 - Author and Contributing Organization Profiles
This document provides an overview of customer experience as a framework for marketing. It discusses the many definitions and concepts related to customer experience. While quality used to be enough for success, businesses now must understand customers emotionally to build loyalty. The author argues that research on customer experience needs to move beyond standard surveys and metrics to better capture emotions. Looking to fields like neuroscience, businesses can gain deeper insights into customer behavior. The future of research is actively listening to customers and co-creating customized solutions rather than following standard recipes.
The document discusses how the traditional marketing funnel model no longer accurately captures how consumers make purchasing decisions. It introduces a new "consumer decision journey" model with four primary phases: initial consideration, active evaluation, closure when purchasing, and post-purchase experience. It notes that consumer decision making is now more circular and complex than the linear funnel model suggests. Marketers must understand this new journey in order to influence consumers at the most important touchpoints and align their strategies and spending accordingly.
India is an extremely diverse country with no clear sense of national identity. However, a growing urban middle class is fostering a new sense of common aspiration and ambition. This middle class, connected by technology and the market economy, is demanding better governance and holding politicians accountable. While reform is still slow, grassroots pressure from India's urban areas may be the catalyst for meaningful change from the bottom-up.
Vietnam experienced moderate economic growth of 4.9% in the first half of 2013, driven by the service sector growing at 5.9%. Inflation eased to 6.7% due to falling international commodity prices. Exports increased by 16% in the first half, led by electronics such as phones. Foreign direct investment was a major contributor to export growth, with Japan being the largest investor in 2012. Vietnam joined the WTO in 2007 which opened its markets and reduced tariffs.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
This document provides an introduction to the Outlook on the Global Agenda 2014 publication. It acknowledges the report team at the World Economic Forum that produced the publication. The introduction explains that the publication examines the major issues the world will face in the coming year based on insights from over 1,500 global experts surveyed by the Forum's Network of Global Agenda Councils. It aims to provide a comprehensive overview of the challenges and opportunities the world faces in 2014.
2013 State of Inbound Marketing - FullreportQuynh LE
Inbound marketing continues to grow in popularity and effectiveness. The report found that 60% of companies now use inbound strategies, up from previous years. Inbound marketing budgets have increased nearly 50% per year for the past three years. Inbound leads are shown to be more cost effective, generating 54% more leads at lower costs than traditional outbound tactics. While traditional marketing methods are declining in importance, the inbound approach helps address the fragmented digital audience by integrating relevant content and aligning marketing and sales teams.
Ogilvy - 20 Quotes to Rich You into CreativeQuynh LE
This document contains 20 quotes attributed to creative professionals from the advertising agency Ogilvy & Mather. Each quote is credited to an individual, their title, and which Ogilvy office they work at. The quotes are meant to inspire creativity and provide motivation. They cover topics like seizing opportunities, doubting yourself, and pushing boundaries.
The document is a report on philanthropic attitudes and sentiments in Vietnam today. It finds that while the incidence of giving is high, the frequency and amounts given are relatively low. Lack of trust in charities is a major barrier. Disaster relief and causes related to children and the disabled are most likely to stimulate support. However, this presents difficulties for smaller NPOs focused on other issues. Targeting specific demographic groups connected to an NPO's cause could improve efficiency. While major organizations enjoy trust, social media may need to become a key outreach channel for smaller NPOs due to its ability to maintain personal connections at scale. The broad range of sources through which people engage with charities also poses challenges.
Cimigo on Social Media Customer Service in Vietnam Customer Service in VietnamQuynh LE
The survey of 291 Vietnamese company representatives found that while 80% see customer service as important, the vast majority feel it needs improvement. Less than 1/3 have clear customer service metrics or investigate customer satisfaction, and only 1/3 include training. Most feel international companies provide better service. However, 3/4 feel service is improving in Vietnam, though more focus is needed to compete internationally.
Cimigo on Vietnam Residential Energy Use 2013Quynh LE
This document analyzes residential energy use and associated CO2 emissions in Vietnam. It conducted a nationwide online survey of 1,394 households to understand energy use patterns. Key findings include:
- Rural dwellings, those in central Vietnam with no air conditioning, and households relying on well water used energy most efficiently.
- Least efficient dwellings were those with small household sizes, multiple air conditioners, large homes, and those using electricity for heating water or cooking.
- For row houses specifically, renters with large households and no air conditioning used energy most efficiently, while small households and those with air conditioning used the most.
Richard has spent 16 years in Vietnam assisting in the development and building of numerous brands to achieve leadership positions. He founded Cimigo in 2003 and today it has offices across eight countries in Asia. Richard resides in Vietnam with his family.
Cimigo is a marketing research and consulting firm that provides services to companies in Vietnam, Indonesia, India, China, Hong Kong, Philippines and Singapore. They have two main service areas: 1) Consulting services which include market research, product optimization, brand equity analysis and customer loyalty programs. 2) Research services such as ethnography, focus groups, surveys and social media tracking. Cimigo has tested over 300 TV commercials since 2009 using their online AdTraction methodology. Their database provides reports on individual TVC performance and benchmarks against other ads. The document outlines lessons learned from analyzing the top, worst and average performing ads based on Cimigo's research.
2013 Southeast Asia Digital Future In FocusQuynh LE
This document provides an overview of key digital trends in Southeast Asia, as analyzed by comScore. It finds that social networking captures the largest share of users' online time in the region. Facebook is the dominant social network with high penetration rates. Mobile usage is growing rapidly, surpassing 20% of internet traffic. Younger users are heavier internet users and drive growth. E-commerce is beginning to take off, with Amazon, Lazada, and local players seeing success. Online video and entertainment are also growing categories.
This document discusses research on internet and mobile internet usage in Vietnam. Some key points:
- Internet penetration has grown significantly in Vietnam and is now over 50% nationally, with higher rates in major cities. Mobile internet usage is also growing rapidly.
- Younger generations are more likely to use the internet, but mobile access is driving growth among older age groups. Rural and less urban areas are leapfrogging past PC access via mobile phones.
- Local content like news and entertainment dominate online activities, but global platforms are growing in popularity. Social networks are widely used while blogs and forums decline.
- Mobile ease and geolocation tools open opportunities for businesses across sectors as mobile increasingly enters the path to purchase
A Conversation about The Future of AdvertisingQuynh LE
The document discusses the future of advertising. It notes that advertising used to tell stories but now it needs to inspire consumers to tell stories for brands through collaboration. Community and crowdsourcing will become more important as attention becomes scarce. The future of advertising will involve targeting creative messages to inspire conversations rather than just broadcasting ads. It will be less about audiences and media plans, and more about building communities and interest plans through curating content and collaboration.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
4. And we thought you would, too.
Here are 101 awesome
marketing quotes.*
*With some special appearances from our
INBOUND 2013 speakers.
5. Spending energy to
understand the audience
and carefully crafting a
message that resonates
with them means making a
commitment of time and
discipline
to the
process.
Nancy Duarte
President & CEO, Duarte Design
“
SPEAKING AT INBOUND 2013
6. When you enchant people, your
goal is not to make money from
them or to get them to do what
you want, but to fill
them with great
delight.
Guy Kawasaki
Former Chief Evangelist, Apple
Co-founder, Alltop.com
“
7. Great content is the best
sales tool in the world.
Marcus Sheridan
Author, The Sales Lion Blog
“
SPEAKING AT INBOUND 2013
8. Remarkable social
media content and
great sales copy are
pretty much the
same — plain
spoken words
designed to focus
on the needs of the
reader, listener, or
viewer.
Brian Clark
Founder, Copyblogger
“
9. Make the
customer
the hero of
your story.
Ann Handley
Chief Content Officer, MarketingProfs
“
SPEAKING AT INBOUND 2013
10. If you wait until
there is another
case study in your
industry, you will
be too late. Seth Godin
Best-Selling Author
“
SPEAKING AT INBOUND 2013
11. Instead of one-
way interruption,
web marketing is
about delivering
useful content at
just the precise
moment that a
buyer needs it.
David Meerman Scott
Best-Selling Author
“
SPEAKING AT INBOUND 2013
12. The next time you hear a
social media myth, question it.
Ask for the proof, and ask out loud.
Dan Zarrella
Social Media Scientist, HubSpot
“
SPEAKING AT INBOUND 2013
13. Bring the
best of your
authentic
self to every
opportunity.
Image Credit: snre
John Jantsch
Author, Duct Tape Marketing
“
SPEAKING AT INBOUND 2013
14. Your culture is your brand.
Image Credit: TerryJohnston
Tony Hsieh
CEO, Zappos.com
“
15. You can’t just ask customers what
they want and then try to give that to
them.
Steve Jobs
Former CEO, Apple
“
16. You must embrace
the true value of your
organization and
develop a referral
system that allows
you to bring the best
of your authentic self
to every opportunity.
John Jantsch
Author, Duct Tape Marketing
“
SPEAKING AT INBOUND 2013
17. The only way to put out a
social media fire is with social
media water."
Image Credit: fox_kiyo
Ramon Deleon
Social Media Marketer, Domino’s
“
SPEAKING AT INBOUND 2013
18. For a long time we were taught that our role in
communications was, for the lack of a better term,
how to lie. Lie about what the company wants out
there. Now it’s more about how do you tell a
compelling story about your company.
Rick Turoczy
Co-founder, Portland Incubator Experiment
“
SPEAKING AT INBOUND 2013
19. More contact means more sharing of
information, gossiping, exchanging,
engaging — in short, more word of mouth.
Image Credit: questin
Gary Vaynerchuk
Best-Selling Author
“
20. There’s a lot of fear-mongering
about “losing control” of your
brand online, when, in fact,
you’ve got control over as
much as you always have:
how you present your
business and how you act.
Amber Naslund
Best-Selling Author
“
SPEAKING AT INBOUND 2013
21. There is no
black magic to
successfully
attracting
customers
via the web. Rand Fishkin
Founder, SEOmoz
“
SPEAKING AT INBOUND 2013
22. …one way to sell
a consumer
something in the
future is simply
to get his or her
permission in
advance.
Seth Godin
Best-Selling Author
“
SPEAKING AT INBOUND 2013
23. Success is making those who
believed in you look brilliant.
Dharmesh Shah
CTO & Co-founder, HubSpot
“
SPEAKING AT INBOUND 2013
24. Let your originality – your specialness,
your brand personality – come through
in your online content.
Ann Handley & C.C. Chapman
Author, Content Rules
“
SPEAKING AT INBOUND 2013
25. When you want to change things, you won’t
please everyone.
Sheryl Sandberg
Chief Operating Officer at Facebook
“
26. Don’t talk about your product like it’s a
dad-gum rainbow.
Marcus Sheridan
Author, The Sales Lion Blog
“
SPEAKING AT INBOUND 2013
27. The weird set an
example for the rest
of us. They raise the
bar; they show us
through their actions
that in fact we’re
wired to do the new,
not to comply with
someone a thousand
miles away.
Seth Godin
Best-Selling Author
“
SPEAKING AT INBOUND 2013
28. Good innovators typically think very big and
they think very small. New ideas are
sometimes found in the most granular details
of a problem where few others bother to look.
Nate Silver
Founder, FiveThirtyEight.com
“
SPEAKING AT INBOUND 2013
29. No matter what,
the very first piece
of social media real
estate I’d start with
is a blog. Chris Brogan
Founder, New Marketing Labs
“
30. Focus on the core problem your
business solves and put out lots of
content and enthusiasm, and ideas
about how to solve that problem.
Laura Fitton
Inbound Marketing Evangelist, HubSpot
“
SPEAKING AT INBOUND 2013
31. Instead of one-way interruption, web
marketing is about delivering useful
content at just the precise moment
that a buyer needs it.
David Meerman Scott
Best-Selling Author
“
SPEAKING AT INBOUND 2013
32. Don’t find customers
for your products;
find products for
your customers.
Seth Godin
Best-Selling Author“ SPEAKING AT INBOUND 2013
33. People shop and learn in a
whole new way compared
to just a few years ago, so
marketers need to adapt or
risk extinction.
Brian Halligan
CEO & Co-founder, HubSpot
“
SPEAKING AT INBOUND 2013
34. People don’t trust
businesses the
way they used to
… For the first time
we found that the
most trusted
sources were ‘a
person such as
yourself or a peer’.
Steve Rubel
Chief Content Strategist, Edelman
“
SPEAKING AT INBOUND 2013
35. Social media are tools. Real time is a mindset.
David Meerman Scott
Best-Selling Author
“
SPEAKING AT INBOUND 2013
36. For B2B Marketers, our biggest
obstacles are usually complexity
and fear of failure. We need to
be willing to fail.
Image Credit: Fr. Stephen, MSC
Tim Washer
Corporate Comedian, Cisco
“
SPEAKING AT INBOUND 2013
37. Dan Lyons
Marketing Fellow, HubSpot
My theory is that in the age of the
internet, it’s what you write, not where
you write it, that matters.“
SPEAKING AT INBOUND 2013
38. It no longer makes economic sense to
send an advertising message to the
many in hopes of persuading the few.
M. Lawrence Light
Former Chief Marketing Officer, McDonalds
“
39. Shifting from buying stuff to
buying experiences, and
from spending on yourself
to spending on others, can
have a dramatic impact on
happiness.
Elizabeth Dunn
Best-Selling Author
“
SPEAKING AT
INBOUND 2013
40. In today’s information
age of Marketing and
Web 2.0, a company’s
website is the key to
their entire business.
Marcus Sheridan
Author, The Sales Lion Blog
“
SPEAKING AT INBOUND 2013
41. Increasingly, the mass marketing
is turning into a mass of niches.
Chris Anderson
Best-Selling Author
“
42. So as I thought about it,
the most important
"tool" you can have
today in business is
insatiable curiosity.
The minute you lose it,
you're dead.
Steve Rubel
Chief Content Strategist, Edelman
“
SPEAKING AT INBOUND 2013
43. You can’t just ask
customers what they want
and then try to give that to
them. By the time you get it
built, they’ll want
something new.
Image Credit: Kevin N. Murphy
!
!
Steve Jobs
Former CEO, Apple
“
44. When are you
going to admit
that there is
something
glorious about
being you?
“
Erika Napoletano
Best-Selling Author
SPEAKING AT
INBOUND 2013
45. Don’t be afraid to get
creative and
experiment with your
marketing.
Mike Volpe
CMO, HubSpot
“
SPEAKING AT
INBOUND 2013
46. Confidence is the
willingness to be as
ridiculous, luminous,
intelligent, and kind
as you really are,
without
embarrassment.
Susan Piver
Best-Selling Author
“
SPEAKING AT
INBOUND 2013
47. The way you can understand all of
the social media is as the creation
of a new kind of public space.
Image Credit: ghirson
Danah Boyd
Social Media Researcher, Microsoft
“
48. A blog is a great way to connect
more deeply with your existing or
would-be customers, build a
community around your business,
give a human personality and “voice”
to an organization, evolve your
business and relationships in
sometimes unexpected or surprising
ways, and yes, drive sales.
Ann Handley
Chief Content Officer, MarketingProfs
“
SPEAKING AT INBOUND 2013
49. Marketing today is much
more like sailing than
driving. Your boat is the
brand. If you point your boat
in the right direction, follow
the winds/currents, and
steer, you will get the boat
to go where you want it.
Marketers should become
the wind, but accept that
they’re at the mercy of the
currents and weather.
Steve Rubel
Chief Content Strategist, Edelman
“
SPEAKING AT INBOUND 2013
51. Before you create
any more “great
content,” figure out
how you are going
to market it first.
Image Credit:cadfael1979!
Joe Pulizzi & Newt Barrett
Co-Authors, Get Content Get Customers
“
52. The signal is the truth. The noise is what
distracts us from the truth.
Nate Silver
Founder, FiveThirtyEight.com
“
SPEAKING AT INBOUND 2013
54. Increasingly, search is our mechanism for
how we understand ourselves, our world,
and our place within it.
Image Credit: !
MicMacPics1!
John Battelle
Founder, Federated Media Publishing
“
55. How dare you
settle for less
when the world
has made it so
easy for you to
be remarkable?
Seth Godin
Best-Selling Author
“
SPEAKING AT INBOUND 2013
56. If you have more money than brains, you
should focus on outbound marketing. If
you have more brains than money, you
should focus on inbound marketing.
Image Credit: RangerRick!
Guy Kawasaki
Former Chief Evangelist, Apple
Co-founder, Alltop.com
“
57. Quit counting fans, followers, and
blog subscribers like bottle caps.
Think, instead, about what you’re
hoping to achieve with and
through the community that
actually cares about what you’re
doing.
Amber Naslund
Best-Selling Author
“
SPEAKING AT
INBOUND 2013
58. Creating an interesting
presentation requires a more
thoughtful process than
throwing together the blather
that we’ve come to call a
presentation today. Spending
energy to understand the
audience and carefully crafting
a message that resonates with
them means making a
commitment of time and
discipline to the process.
Nancy Duarte
President & CEO, Duarte Design
“
SPEAKING AT INBOUND 2013
59. Find interesting stories to tell – look to
your customers or challenges in your
industry. Don’t worry so much about
talking about your products. Build an
audience first with compelling stories.
“
Tim Washer
Corporate Comedian, Cisco
SPEAKING AT INBOUND 2013
60. In a way, the web is like your
Hollywood agent: It speaks for you
whenever you’re not around to
comment.
Image Credit:!
Chris Brogan & Julien Smith
Co-Authors, Trust Agents
“
61. You can’t expect
to just write and
have visitors
come to you—
that’s too passive.
Anita Campbell
Founder & CEO, SmallBizTrends.com
“
62. For business,
our internet
love affair was
a gift from the
gods.
Image Credit:!
CarbonNYC!
Gary Vaynerchuk
Best-Selling Author
“
63. The best companies win with inbound
marketing by deeply engaging and aligning
with their sales department so both parts of
the business are more measurable, scalable,
and effective.
Image Credit: Lee Ann L.!
Mark Roberge
SVP of Sales & Services, HubSpot
“
SPEAKING AT INBOUND 2013
64. To trust agents,
hyperlinks are the
21st century
equivalent of the
name-dropper.
Chris Brogan & Julien Smith
Co-Authors, Trust Agents
“
66. Marketers need
to build digital
relationships
and reputation
before closing a
sale.
Chris Brogan
Founder, New Marketing Labs
“
67. I wanted to reinvent
charity. I thought it
had become broken
and stigmatized.
The word means
'love,' and I truly
believe that giving
time, talent, money
is wholly
redemptive.
Scott Harrison
CEO, charity: water
“
SPEAKING AT INBOUND 2013
68. To be successful
and grow your business
and revenues, you must
match the way you
market your products
with the way your
prospects learn about
and shop for your
products.
Brian Halligan
CEO & Co-founder, HubSpot
“
Image Credit: Lee An
SPEAKING AT INBOUND 2013
69. Spending money on
others provides a bigger
happiness boost than
spending money on
yourself.
“
Elizabeth Dunn
Best-Selling Author
SPEAKING AT
INBOUND 2013
70. Worry less about sounding professional
and worry more about creating
remarkable content that other humans
can relate to.
Ann Handley
Chief Content Officer, MarketingProfs
“
SPEAKING AT INBOUND 2013
71. Effective
engagement is
inspired by the
empathy that
develops simply
by being human.
Image Credit: !
Brian Solis
Principal, Altimeter Group
“
72. Smartphones are reinventing
the connection between
companies and their customers.
Image Credit: Ziębol!
Rich Miner
Parter, Google Ventures
Co-founder, Android
“
73. Marketing without data is like driving
with your eyes closed.
Dan Zarrella
Social Media Scientist, HubSpot
“
Image Credit: Lee Ann L.!
SPEAKING AT INBOUND 2013
75. Anyone’s job, no
matter what your
position, is about
being effective at
accomplishing your
company’s goals.
“
Rand Fishkin
Founder, SEOmoz
SPEAKING AT INBOUND 2013
76. We’re all learning here; the best
listeners will end up the smartest.
Image Credit: !
dsassoi!
Charlene Li & Josh Bernoff
Co-Authors, Groundswell
“
77. Marketing isn’t
magic. There is a
science to it.
Dan Zarrella
Social Media Scientist, HubSpot
“
Image Credit: Lee Ann L.!
SPEAKING AT INBOUND 2013
78. Holding back
technology to preserve
broken business
models is like allowing
blacksmiths to veto the
internal combustion
engine in order to
protect their
horseshoes.
Don Tapscott & Anthony D. Williams
Co-Authors, Wikinomics
“
80. The difference between
Sales and Marketing is that
Marketing owns the
message and Sales owns
the relationship.
John Jantsch
Author, Duct Tape Marketing
“
SPEAKING AT INBOUND 2013
81. Keep your eye
out for hot
topics and
trends. The
media is
constantly
looking for
timely stories.
Image Credit: motograf!
Jim Kukral
Author, ATTENTION!
“
82. Leadership comes when your hope and your
optimism are matched with a concrete vision of
the future and a way to get there. People won’t
follow you if they don’t believe you can get to
where you say you’re going.
“
Seth Godin
Best-Selling Author
SPEAKING AT INBOUND 2013
83. Traditional methods
of sales prospecting
are grossly inefficient.
Image Credit: dominiqu
Jill Konrath
Author, Snap Selling
“
84. Authenticity, honesty, and personal
voice underlie much of what’s
successful on the web.
Rick Levine
Co-Author, The Cluetrain Manifesto
“
85. Many charities go out
and just ask people for
money; We ask people
for their voice.
Scott Harrison
CEO, charity: water
“ SPEAKING AT INBOUND 2013
87. The key to making a good forecast is not in
limiting yourself to quantitative information.
Nate Silver
Founder, FiveThirtyEight.com
“
SPEAKING AT INBOUND 2013
88. Rand Fishkin
Founder, SEOmoz
Best way to sell something:don’t sell anything. Earnthe awareness, respect, andtrust of those who mightbuy.
“
SPEAKING AT INBOUND 2013
89. Until Facebook camealong, there washardly anywhere on thepublic internet where youhad to operate with yourreal name.
David Kirkpatrick
Author, The Facebook Effect
“
90. By listening, marketing will
re-learn how to talk.
Doc Searls & David Weinberger
Co-Authors, The Cluetrain Manifesto
“
91. A thrilled customer is the most potent marketing
asset your organization can leverage.
John Jantsch
Author, Duct Tape Marketing
“
SPEAKING AT INBOUND 2013
92. Companies need
connections to their
markets to create
long-term loyalty.
Charlene Li & Josh Bernoff
Authors, Groundswell
“
93. Be passionate about the
culture and the business,
and remain positive,
because it inspires others.
Barry Libert
CEO, Mzinga
“
94. Good is the enemy of great...
The vast majority of good
companies remain just that—
good, but not great.
Image Credit: Charles
Jim Collins
Author, Good to Great
“
95. On average, people
should be more skeptical
when they see numbers.
They should be more
willing to play around
with the data themselves.
Nate Silver
Founder, FiveThirtyEight.com
“
SPEAKING AT INBOUND 2013
96.
In this age of
microblogging and two-
second sound bites,
almost no one has the
attention span, or time,
to read more than a few
sentences.
Tim Frick
Author, Return on Engagement
“
97. Once you have your
questions and stories, map
them to the buying process
— just as your prospect
will experience them.
Ardath Albee
Author, Emarketing Strategies for the Complex Sale
“
98. Internet word of
mouth is extremely
important. You see
what the most vocal
consumers have to
say about you and
about your
competitors -- and
they're saying it
without necessarily
knowing you're
watching them.
Steve Rubel
Chief Content Strategist, Edelman
“
SPEAKING AT INBOUND 2013
99. You want to
invent new ideas,
not new rules.
Image Credit:!
doug88888!
Dan Heath
Co-Author, Made to Stick
“
100. Content is the fuel that powers the
inbound marketing machine. Without gas,
your car can't go anywhere. Without your
car, burning fuel is a dangerous mess.
Laura Fitton
Inbound Marketing Evangelist, HubSpot
“
SPEAKING AT INBOUND 2013
101. Those who build
and perpetuate
mediocrity… are
motivated more by
the fear of being
left behind. Jim Collins
Author, Good to Great
“
102.
Money follows
passion —
not the other
way around.
TWEET EBOOK!
Image Credit: BlakJakDavy!
David Siteman Garland
Host, Rise to the Top
“
103. In that age of ambient
intelligence -- of
information
everywhere --
marketing will need to
be contextual, and
brands will have to
align their interests
with the interests of
their prospects and
customers.
Dan Lyons
Marketing Fellow, HubSpot
“
SPEAKING AT INBOUND 2013
104. Companies
need to lighten
up and take
themselves
less seriously.
They need to
get a sense of
humor.
Doc Searls & David Weinberger
Co-Authors, The Cluetrain Manifesto
“
105. Faith in yourself, in
your friends, in your
colleagues, and
most of all, faith in
your ability to impact
our future is the best
strategy I know.
“
Seth Godin
Best-Selling Author
SPEAKING AT INBOUND 2013
106. COME SEE THESE SPEAKERS AND
MORE AT INBOUND 2013.
August 19-22, 2013
Hynes Convention Center
Seth Godin
Nate Silver
Scott Harrison
Nancy Duarte
Marcus Sheridan
Ann Handley
Mike Volpe
CC Chapman
Steve Rubel
Erika Napoletano
Mark Roberge
Dan Zarrella
Laura Fitton
John Jantsch
Amber Naslund
Tim Washer
David Meerman Scott
Rand Fishkin
Dan Lyons
Ramon Deleon
Susan Piver
Elizabeth Dunn
Paull Young
Brian Halligan
Dharmesh Shah
SPEAKING AT INBOUND 2013