This document provides 15 tips for effective content marketing from experts. The tips include creating helpful content focused on customers' needs, using blogs as hubs, telling stories over time through multiple channels, and committing to long-term content production despite challenges. Producing high-quality, customer-centric content across owned channels helps build trust and visibility for brands over the long run.
You're wasting your time blogging if you don't use calls to action in your bl...Simpfinity
Want more clients for your digital agency services? Maybe you would like to have more newsletter subscribers? Or more social media followers?
Your readers aren’t going to do it by themselves. You need to give them a little push in a form of call to action to motivate them to make the move. Take a look at how to make on optimal CTA that will motivate your readers and lower your bounce rate.
Full article here: https://www.simpfinity.com/blog/ctas/
Content Marketing 101 (and how to write a kick ass blog post)Cake and Arrow
In recent years, content marketing has come to replace traditional marketing as the most effective method of achieving business objectives and driving sales. This presentation defines content marketing, describes how it works, and explores interesting examples of successful content marketing that push the boundaries of traditional marketing. The final section also includes some tips and strategies for writing compelling content.
You're wasting your time blogging if you don't use calls to action in your bl...Simpfinity
Want more clients for your digital agency services? Maybe you would like to have more newsletter subscribers? Or more social media followers?
Your readers aren’t going to do it by themselves. You need to give them a little push in a form of call to action to motivate them to make the move. Take a look at how to make on optimal CTA that will motivate your readers and lower your bounce rate.
Full article here: https://www.simpfinity.com/blog/ctas/
Content Marketing 101 (and how to write a kick ass blog post)Cake and Arrow
In recent years, content marketing has come to replace traditional marketing as the most effective method of achieving business objectives and driving sales. This presentation defines content marketing, describes how it works, and explores interesting examples of successful content marketing that push the boundaries of traditional marketing. The final section also includes some tips and strategies for writing compelling content.
Discover 7 Ways to Create a
Sustainable, Passive Income for Life
So You Can Work Less, Earn More & Finally Escape The Rat Race...
The 2 Day Summit is Over, Access The Replays For Just $1!
Facebook Marketing 101 - How Do I Market My Business On Facebook?Virtual Desk Support
Facebook is changing ~ rapidly. New features are being added daily, organic reach is on the decline, "pay to play" is becoming the norm and engagement is everything!
The key to success on Facebook comes down to two things:
1.) Attracting the right group of people and creating authentic relationships by getting to know the people that "like" your pages.
2.) Nurturing those relationships thoughtfully before attempting to leverage them into evangelists and customers.
Learn how to use Facebook wisely to market your business and sell more of your art work, creative products and services to people eager to support you.
Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.
8 Distribution Tips That Will Help Your Content Soar After Pressing PublishRoss Simmonds
Ever write a blog post, design an ebook or create a Slideshare and wonder why it fell flat? It's very possible that the content distribution tactics put behind your content simply didn't give it the fuel it needed to take off. If you're looking for a few ways to increase the likelihood that your content will succeed, here's 8 great content distribution tips that are sure to give your content more life!
Communication is the most frequently used concept, but do you actually know what is at stake when you think about it? In keywords: communication, strategy, scope, adaptability, weigh, ghost writing, PR,profitability, breakthrough. Search for Writer of Your Success Story.
ATS Week brought to you by ATS Jr. Companies is a top personal development and training company, begins July 16- July 23. We are providing the best content in training, coaching and personal development. Learn things from selling on eBay to writing a book to overcoming your arrogance, starting a business and so much more! To learn more go to theatsjr.com
Witty writing and hellacious headlines are the difference between awesome and average. This evolutionary version of the homo sapiens has an attention span of seven seconds, less than a goldfish, so catchy captions are crucial.
This is one of the lessons that Dilbert by Scott Adams, can teach us about modern marketing.
Welcome to W3 Boom Magazine. Let us know your feedback on http://W3Boom.com
In This edition:
1) Let’s learn how to blog well
2) How to Effectively Make Money with Your Blog?
3) Effective Website Traffic Increasing Techniques: I-III
4) Empower Network; Honest Review
5) Who is behind WordPress and Associated Press Hacks?
Discover 7 Ways to Create a
Sustainable, Passive Income for Life
So You Can Work Less, Earn More & Finally Escape The Rat Race...
The 2 Day Summit is Over, Access The Replays For Just $1!
Facebook Marketing 101 - How Do I Market My Business On Facebook?Virtual Desk Support
Facebook is changing ~ rapidly. New features are being added daily, organic reach is on the decline, "pay to play" is becoming the norm and engagement is everything!
The key to success on Facebook comes down to two things:
1.) Attracting the right group of people and creating authentic relationships by getting to know the people that "like" your pages.
2.) Nurturing those relationships thoughtfully before attempting to leverage them into evangelists and customers.
Learn how to use Facebook wisely to market your business and sell more of your art work, creative products and services to people eager to support you.
Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.
8 Distribution Tips That Will Help Your Content Soar After Pressing PublishRoss Simmonds
Ever write a blog post, design an ebook or create a Slideshare and wonder why it fell flat? It's very possible that the content distribution tactics put behind your content simply didn't give it the fuel it needed to take off. If you're looking for a few ways to increase the likelihood that your content will succeed, here's 8 great content distribution tips that are sure to give your content more life!
Communication is the most frequently used concept, but do you actually know what is at stake when you think about it? In keywords: communication, strategy, scope, adaptability, weigh, ghost writing, PR,profitability, breakthrough. Search for Writer of Your Success Story.
ATS Week brought to you by ATS Jr. Companies is a top personal development and training company, begins July 16- July 23. We are providing the best content in training, coaching and personal development. Learn things from selling on eBay to writing a book to overcoming your arrogance, starting a business and so much more! To learn more go to theatsjr.com
Witty writing and hellacious headlines are the difference between awesome and average. This evolutionary version of the homo sapiens has an attention span of seven seconds, less than a goldfish, so catchy captions are crucial.
This is one of the lessons that Dilbert by Scott Adams, can teach us about modern marketing.
Welcome to W3 Boom Magazine. Let us know your feedback on http://W3Boom.com
In This edition:
1) Let’s learn how to blog well
2) How to Effectively Make Money with Your Blog?
3) Effective Website Traffic Increasing Techniques: I-III
4) Empower Network; Honest Review
5) Who is behind WordPress and Associated Press Hacks?
As a small business owner, you might not have a huge marketing budget or the monetary resources to plunge into extensive marketing efforts like billboards and TV advertisements. Therefore, it is essential that you equip yourself with the knowledge to create effective content marketing campaigns, which result in more inbound traffic and create ample awareness and exposure for your offerings.
Try this: go to Google and type ‘content marketing’, what do you discover?
You are not looking at just some results; you are looking at millions of Google results for content marketing, millions! This makes it extremely clear why marketers (like myself,) around the world are going crazy about content marketing, and why wouldn’t they? Content Marketing is currently one of the most effective and rapidly growing strategies for effective digital marketing.
Sure, you might have heard about the importance of content strategy from a tech-savvy friend, or maybe you’ve even seen the term somewhere on your Facebook news feed, but do you truly know what it is or know the IMMENSE POWER that it contains?
The more original and optimized content presented, the more chances you have of seamless exposure and awareness.
Formulating a content strategy not only helps you boost sales but through carefully thought over steps, you can turn an entire audience (derived from your websites and social media platforms) into leads and/or clients, who will then bring in more clients through referrals.
In addition, the nature of your content gives a face and voice to your business. As the marketing environment advances, customers now have more and more buying power. They are looking for companies, services and solutions that make them feel valued through responsive and exciting content!
Here are a few ways you can effectively use content to promote growth and development for your small business.
Content Marketing World 2014 Recap: What Libraries Need to Know!Angela (Shoup) Hursh
I attended Content Marketing World 2014 #CMWorld in Cleveland, Sept. 8-11. This is a recap of the presentations I attended, most of which related to my work as a Content Team Leader in the marketing department of a major metropolitan library. Includes main points from key speakers, photos and video! Talk to me about your experience on Twitter @Webmastergirl or email me at Angela.Hursh@CincinnatiLibrary.org.
10 Content Marketing Mistakes that can be easily avoided Impulse Digital
Content marketing is a part of bigger digital marketing strategy for any brand. However, equal amount of planning and precision is needed to yield the best results. Here are 10 mistakes to avoid while implementing a content marketing strategy.
How to create b2b content that drives leads?Jaslynn joan
Content Marketing Institute recently conducted a study that showed that 88% of marketers use content marketing as part of their marketing strategy.
Source<> http://www.bizbilla.com/articles/How-to-Create-B2B-Content-That-Drives-Leads-1649.html
Your personal brand is a representation of you and your work.
Personal branding is about how people perceive you and what they think when they hear your name. It’s becoming increasingly important that your personal image fits into a brand that appeals to potential customers, industry followers and other brands in your space.
In this guide, we’ll go over 10 ways to build a strong personal brand so you can build your career and company online.
✅ Create an attractive, professional-looking website and blog
✅ Make a personal logo that is unique to you
✅ Develop your own voice – don’t copy what other people are saying
✅ Be consistent with the way you present yourself on social media
✅ Stay up-to-date with industry trends so you’re always in the know
✅ Create an attractive, professional-looking website and blog
✅ Collaborate with other brands
✅ Maintain a tight focus
✅ Manage your expectations
✅ Tell stories
How to Build Marketing Presentations for Webinarstodd.lewis
Marketing webinars can build awareness of your company, help advance prospects along the sales cycle and establish you as a thought leader in your field. Or they can frustrate and annoy your audience so that they never want to hear from you again!
Join Ken Molay, president of Webinar Success and a former director of product marketing, as he presents practical guidelines for creating webinar presentations that engage your audience and create sales interest.
In this one-hour, interactive webinar you'll:
* Find out how to hook an audience quickly and make them want to pay attention.
* Learn the commonly used presentation technique that actually works against you in a webinar.
* Get examples of proper structure and flow for a marketing webinar.
* Hear much more practical advice on building engaging webinar presos.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
If you are starting a new or established company, it is important to build up your reputation. A strong reputation can help you connect with customers and increase sales. So, how do you go about building a great reputation? By knowing what marketing trends are worth following. To help you keep up with the latest industry developments. Many starting businesses try to hire IT Services to promote their business through the latest trending technology.
10 Step guide for writing thought leadership content( Slideshare).pptxVictorOkoli1
There's no better time than now to be perceived as a thought leader in your field.
The opportunities and benefits of creating thought leadership content on LinkedIn are endless and career-changing.
But the path to creating thought leadership is not the easiest.
I mean, it is thought leadership so it has to be unique, non-generic, and authentic all at once.
You have to capture the audience, have data-backed opinions, and also be willing to engage in conversations.
With all of this in mind, how do you create thought leadership content and enjoy those benefits down the line?
You can find all the answers in this free guide that is actionable and straight to the point.
Having ghostwritten thought leadership content for CEOs and Executives in SaaS, BlockChain and AI, you are sure to be getting value-packed content.
8 Expert Tips to Generate More Engagement From Your B2B Content in 2016Uberflip
67% of marketers list brand engagement as the number one objective best supported by content marketing. And yet, 72% of B2B content marketers say creating engaging content is one of their most prominent content marketing struggles.
Engagement matters, but more and more B2B marketers are struggling with creating engaging content.
So, we decided to ask the experts — the marketing leaders who are executing some killer content strategies — to share their sage wisdom and help shed some light on how to tackle the engagement issue.
Here’s what they had to say! →
As we prepare for landing, we hope you've enjoyed our Content Marketing World conference ebook series, a great and fun project with our friends at TopRank Marketing. We hope to see you in September when you'll have a chance to listen to these great CMWorld 2017 speakers and industry authorities. Thanks for being on this journey with us!
Do you struggle to create engaging content that converts leads? Or perhaps you have no idea what content marketing is. Well, look no further.
As a certified content marketer, I’ve written a comprehensive guide to help you communicate with your audience.
Whether you’re a director, designer, account manager or simply somebody who’s suffering from writer’s block, understanding content marketing is important, as to businesses as it’s classed as the foundation of inbound marketing strategies.
The guide includes information on what content marketing is, how to refine your writing, generate ideas, build a content marketing framework and lots more to help grow your business and career.
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.
If you’re having a difficult time getting your brand to take off, you’re probably in need of a solid ecommerce marketing strategy. Lucky for you, we’ve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that you’ll need to develop. In chapter one, we’ll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, we’ll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
Top 5 content marketing tips for attracting high quality trafficMoodyo Social Social
If you’re looking to more than double your stats for traffic that sticks, remember that you’re coexisting in a cyber world where content is king. After ample research, gathering information on the subject and attempting to implement the strategies of internet’s finest in content marketing, combined with a few personal experiences at Moodyo, I’ve decided to create a compilation of all this valuable knowledge so you don’t have to dig. That’s right, I’ll put together the pieces based on content marketing’s major players, along with my own personal two cents so you walk away with a solid foundation on how to attract high quality traffic, and lots of it.
1. 115 Content Nuggets
15 Content Nuggets
Create content worth looking for with this
collection of golden tips from the experts
Content marketing – creating, publishing and promoting helpful content for prospects and customers -
can earn you incredible reach, influence and revenue.
There’s never been a better time to become a content marketer. At the same time as advertising is losing
effectiveness, search engines and social networks are making it easier and easier for audiences to find information
for themselves.
By publishing content that your audience needs and values, you can attract everyone you need to reach -
customers, prospects, journalists, influencers, bloggers and more. With as little as a blog, a website and a Twitter
account, a PR pro can earn as large a following as the New York Times, while a small business can become as
influential as a news channel.
Of course, you need to do it right – which is where our experts come in.
Trust People don’t necessarily trust adverts and they
frequently resent the advertiser for interrupting their
day. Publishing helpful content achieves the opposite
effect. People can find it and explore it when they’re
looking for information. Instead of being a pest, you
become a trusted resource.
Word of mouth It takes just seconds for readers to share
a link to a piece of content they like. After some good
initial promotion, an original, creative piece of content
can quickly take on a life of its own as readers share it
with their friends and contacts.
Visibility By optimizing the keywords in your content,
you can use it to get your company on the front page
of search engines in front of customers looking for
information or journalists researching stories.
Voice As the publisher of your own content, you get
more say in what people hear about you. You can’t
control how people react to your content, but you can
decide what you put out there.
Cost The cost of publishing content starts at zero.
Although you can pay out for elaborate graphics or
production, creating a blog is free and videos can be
made for the cost of a cheap camera.
Our Gold Miners!Five reasons why content marketing done
well is worth its weight in gold...
Joe Chernov
VP of Content Marketing
Eloqua
Adam Singer
Editor
TheFutureBuzz.com
Scott Stratten
President
UnMarketing
Ann Handley
Chief Content Officer
MarketingProfs
2. 215 Content Nuggets
1: Content should help people.
Create something interesting that is a prescription
to help people do their jobs better. You should try to
create content that helps people become proficient
in an area of their lives (hopefully related to your
business) that they knew little about before engaging
with your content.
Don’t let your content suffer from the ‘IBU’ dilemma:
interesting but useless; don’t create a “The History
of Some Nonsensical Business Issue” infographic that
a few people pay attention to and fewer still forward
along. Hold your content to a standard that makes it
more than interesting, and offer practical advice or
teach people something they didn’t already know. JC
2: Make your content about customers.
Don’t be too brand-centric with your content. Many
marketers and PR pros think about the brand first and,
their messaging and their talking points – and that’s
great when you’re making a media pitch or doing an
interview with the media where they will tell your story.
But when you tell your story yourself, make sure you
do it in a customer-centric way. Customers need to
understand the relevance to themselves of what
you’re saying. AS
3: Writing for your readers first and fore-
most earns trust.
Always think about the audience first – that’s the
golden rule. If you’re writing content that is all about
yourself, not only will that one piece of content suffer:
all of the content that you’re going to publish thereon
after is going to suffer because you will lose the reader’s
trust. Take the long-term view and write for the reader
first and your marketing purposes second. Think of
your goal as being to zero out your brand; you’ll never
achieve it, but you need to be the counterbalance to
to those who live to “make the logo bigger”. JC
4: Pictures can be better than words.
Infographics, videos and highly visual presentations al-
low a large amount of information to be consumed in a
blink. They are a limited time commitment and they’re
immensely shareable. At Eloqua, we’ve doubled down
on infographics because they are immensely spread-
able. When we host them on our blog, those particular
blog posts are far and away our most heavily trafficked
posts. People like them. JC
6: Get creative: you can make awesome
content around anything.
I don’t know what company can’t make good content.
I worked for two years as a national sales training
manager for a bubble wrap company, flying around
the country for two-day training classes on how to
be awesome and sell bubble wrap. I can make bubble
wrap awesome, you can make awesome content
too. Blendtech is a great example. Blenders – how
boring a domestic product can you get? And then
they came out with ‘Will it Blend’ and started making
videosofthemselvesblendingiPhonesandbroomsand
anything else. They made awesome content. SS
7: Don’t shy away from being personal –
it builds trust.
Stories are very compelling. We all love stories; however,
many companies think story-telling is a squishy, kind
of amorphous thing, like fairy tales or literature. But it’s
not about that. It’s really a chance to express the soul
of your brand. Who are you? Tell stories about what’s
unique about your employees. Show pictures of what
the after-party looks like – that kind of stuff builds
empathy and trust and it’s what story is about. AH
8: Learn to find stories to tell.
There are a million stories in your company – all you
have to do is pull them out and bring them to life.
I talk to B-to-B companies all the time, for example,
who say, “we have a really boring product and it’s really
hard to explain what it is.” And I talk to other companies
that tell me they have nothing to talk about. But there’s
always a story to tell! Look at what you’re all about.
Start by going back and looking at your marketing
to see what you have been talking about already. You
may find stuff in there that sparks some inspiration
right away. AH
5: Give your whole team the
freedom to get involved.
I think it’s everybody’s job to create awesome
content – so create an environment where they
feel able to do that. Make it top-down driven:
explain that you buy into the idea and you want
them to buy into it too. You need to give your
colleagues or employees the leeway to create
or they won’t feel able to do it. If they feel your
thumb pressing down on them the entire time,
they’re not going to do it. SS
3. 315 Content Nuggets
9: Learn to tell a story bit by bit.
Your challenge is not just to be interesting. It’s to be
consistently interesting. I know that’s asking a lot but
you have to realize it’s no longer about working for
three months on a campaign, issuing it and being done.
You need to build a narrative over time and be agile
with Web publishing so you can tell your story bit by bit.
I tell a lot of clients: your news is important and we’re
not going to stop telling people about your news –
but it’s equally important to tell your audience all
the stuff that happens in between your news. When
you do that with your content, it resonates more and
humanizes your brand. Where your competitors only
talk when they have big news or are releasing a product,
you’re positioning yourself differently. AS
11: When choosing your channels, focus
on the ‘why’ to determine the ‘where’.
You really have to think about why you’re doing what
you’re doing first. A lot of time, the tendency is to go
toward the tools. We need a blog. We need to be on
Facebook. We need a Twitter stream. But you really
don’t. What you really need to do is say, “why are we
doing this?” and then let that strategy question and
its answers drive what channels and tools you are
going to use and what you are going to do. AH
13: Don’t over-commercialize your content
when you publish.
With awesome content, what you leave out is as
important as what you put in. Minimize the commercial
messages and the branding statements and don’t
trademark something every time you speak. I saw a
blog post once where they mentioned their company
name and that they were award-winning, and then
they trademarked it with a little symbol seven times in
one post. It’s like… stop it. SS
14: Don’t go straight for the kill (or the
lead form).
Don’t always go for the kill right away. Don’t produce an
awesome piece of content and then automatically hide
it behind a registration page. That’s not neccessarily the
best way to do it. Try building a relationship over time
throughcontent,thenmaybeaskingforjustalittlebitof
information, and then a little bit more over time. It’s not
about going in for the kill right away– it’s about slowly
building on your relationships with good content. AH
10: Use your blog as a hub.
If you’re not blogging yet, start. For Eloqua, the blog
is without question the hub of our content wheel.
Make your blog the starting point for all your con-
tent; if it’s housed there, you can give your con-
tent life, context and edginess. JC
15: Stay committed – it pays off!
You’ve got to be able to sustain this long term.
Contentisn’taone-and-donething;it’salong-term
commitment. A lot of the time, companies say,
“yeah, let’s get a blog!” And they get it running,
and then a month or two down the road, its like:
“This blog is such a drag and no one is coming.
Let’s just abandon it.” It’s a bit like having a baby.
It’s really awesome but it’s long-term. It really does
pay back, but at the same time, it’s a commitment
that you’ve got to keep, and whatever you do has
to be substantial. AH
12: Give yourself the first bite of
your content.
Don’t spend the majority of your time on other
people’s platforms. Facebook and Twitter aren’t
your platforms – they’re platforms run by other
businesses. There is definitely value there for your
business, but your content should be published
first on a channel owned by your company. I call
it the Right of First Publish. When you really have
good content, publish it on your own channels
first, then syndicate it to other channels while
linking back later. AS
4. 415 Content Nuggets
About our Experts
Joe Chernov is Vice President of Content Marketing at marketing automation SaaS company, Eloqua. He is
responsible for imagining, creating, distributing and measuring content that increases awareness and drives
demand. Since Joe’s arrival, Eloqua has won more awards for its content marketing than any other company in
its category.
Ann Handley is Chief Content Officer of MarketingProfs, a rich and trusted resource that helps businesses
market their products and services smarter and better. Ann is also co-author of the best-selling, Content Rules:
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite
Your Business (Wiley, 2011).
Adam Singer is Social Media Practice Director for LEWIS PR, and a marketing industry speaker and blogger. When
not providing online marketing and social media PR strategy to top B2B and B2C brands, he edits TheFutureBuzz,
rated one of the top 150 blogs by AdAge.com and one of the top ten blogs by Social Media Examiner.
Scott Stratten is the President of Un-Marketing, the place companies like PepsiCo, Red Cross and Fidelity
Investments come to when they need help guiding their way through the viral/social media and relationship
marketing landscape. His book UnMarketing: Stop Marketing. Start Engaging became a national best-seller
before it was released, and more than 100,000 people follow his content on Twitter.
About Vocus
Vocus is a leading provider of cloud-based marketing and PR software that helps organizations reach and
influence buyers across social networks, online and through the media. Vocus provides a suite of software for
online marketing, social media and PR that makes it easy for organizations to generate online visibility, build their
social networks and attract new customers in today’s new customer-led buying cycle. Vocus is used by more than
40,000 organizations worldwide and is available in seven languages. (NASDAQ: VOCS)
To find out more, visit www.vocus.com.