The document presents a collection of 18 social media quotes, reflecting insights on social media strategy from Jay Baer. Key themes include the transformative impact of social media on customer relationships, the importance of authenticity and engagement, and the need to view social media as a tool for cultivating community rather than merely broadcasting messages. The quotes emphasize that social media is about fostering relationships and community rather than solely focusing on profits.

1. 18 Social Media Quotes My Wife
Is Sick of Hearing Me Say

2. Jay Baer
Social Media Strategy
www.convinceandconvert.com
@jaybaer
These are quotes I use all the time,
not all of them are originally mine.

3. Everyone says social media is
a unicorn, but maybe it’s just a
horse?

4. Focus on how to be social, not
how to do social

5. Social media doesn’t create
negativity, it uncovers it

6. Social media is the ultimate
canary in the coal mine

7. Social media is an ingredient,
not an entree

8. Passion is the gasoline of
social media

9. Social media isn’t inexpensive,
it’s di erent expensive

10. The goal of social media is to
turn customers into a volunteer
marketing army

11. Activate your fans, don’t just
collect them like baseball cards

12. It’s not viral unless it is

13. Social media allows big
companies to act small again

14. Social media creates
kinship between companies and
customers, and kinship equals
purchase intent

15. Facebook fan pages are email
newsletters with smaller pictures

16. Linkedin is for people you
know. Facebook is for people
you used to know. Twitter is for
people you want to know.

17. Social media changes
the relationship between
companies and customers from
master and servant, to peer
to peer

18. You must fight social media fire
with social media water

19. Every company is its own TV
station, magazine, and
newspaper

20. Social media is about people,
not logos