Richard has spent 16 years in Vietnam assisting in the development and building of numerous brands to achieve leadership positions. He founded Cimigo in 2003 and today it has offices across eight countries in Asia. Richard resides in Vietnam with his family.
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
Today’s consumer is raising their voice on social platforms and testing the limits of individual influence. They are empowered and enabled, and on a mission to matter. They’re no longer just complaining – they’re flexing social muscle to force brands to change. Whether an individual is campaigning for a cause, or on a quest for influence, or joining a rage-in on social media they can cause irreparable damage to a brand.
We are in a brutal cultural moment when the good, bad and ugly are indistinguishable to a call-out culture that can seem to care very little for the ‘why’ behind the ‘what’. Whether a brand has made an honest mistake or taken an ill-judged decision, social media enables and amplifies cycles of cruelty. To survive in the call-out culture world, brands need to think differently about how they react when they’re put under the spotlight, and how to make their brands less likely to be called out in the first place.
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
My keynote for the latest ZF Digital '13 Conference. Online Reputation Management on Steroids. Reputation is Your Brand's Treasure. Your Main Asset.
Reputation is Directly Related with Your Brand Equity. And Brand Equity Leads to Better Performance.
Now Make your Move!
http://XPLAIN.co
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
Today’s consumer is raising their voice on social platforms and testing the limits of individual influence. They are empowered and enabled, and on a mission to matter. They’re no longer just complaining – they’re flexing social muscle to force brands to change. Whether an individual is campaigning for a cause, or on a quest for influence, or joining a rage-in on social media they can cause irreparable damage to a brand.
We are in a brutal cultural moment when the good, bad and ugly are indistinguishable to a call-out culture that can seem to care very little for the ‘why’ behind the ‘what’. Whether a brand has made an honest mistake or taken an ill-judged decision, social media enables and amplifies cycles of cruelty. To survive in the call-out culture world, brands need to think differently about how they react when they’re put under the spotlight, and how to make their brands less likely to be called out in the first place.
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
My keynote for the latest ZF Digital '13 Conference. Online Reputation Management on Steroids. Reputation is Your Brand's Treasure. Your Main Asset.
Reputation is Directly Related with Your Brand Equity. And Brand Equity Leads to Better Performance.
Now Make your Move!
http://XPLAIN.co
Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer.
By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years.
Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies.
SXSW 2017
Our Skip Button Love Affair
Speaker: Christopher Ferrel
Digital Strategy Director
The Richards Group
Hyatt Regency Austin
Zilker Ballroom 1
March 14, 2017
11:00 AM
Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Format: Solo
Event Type: Sessions
Track: Brands & Marketing
Level: Intermediate
#OgilvyCannes 2014 Social Impact Report at #CannesLionsOgilvy
MediaWeek:
"Ogilvy also had the most prominent unofficial hashtag at the event, #ogilvycannes, which accounted for 82 per cent of mentions of unofficial hashtags with 27,132 mentions."
"Ogilvy demonstrated the value of a well-oiled social machine, with its own strategy playing a significant role in driving the agency to the top of the brand charts."
Salesforce quote: “Ogilvy was the dominant brand at Cannes Lions 2014, clocking 22,652 mentions online [during the week]. It jumped in early with a well-executed social strategy that even propelled Abraham Lincoln into one of the leading celebrity spots over the opening weekend – quoting his famous stance that ‘the best way to predict your future is to create it.’”
Links:
MediaWeek: http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
Salesforce: http://www.slideshare.net/ExactTarget/saturday-36254344?ref=http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
BuzzRadar: http://www.buzzradar.com/the-power-of-storytelling-cannes-lions-2014/
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Top 5 Social Media Marketing Trends You Can't IgnoreRahul Dubey
Don't Ignore It on Social Media!
You shouldn’t ignore these ⤵️
5 Social Media Marketing Trends
✅ 1) Video Rocks
Video Content continues to dominate in social media feeds.
Don't ignore it.
Start creating today.
✅ 2) It's Real "Reel Era"
Short video platforms and micro video content formats like
IG Reels,
YouTube Shorts etc.
have got an advantage over traditional content types
✅ 3) Collaborate for Cross-promotion
Start collaborating with like minded creators
and
help each others grow by leveraging each other's audiences
✅ 4) Live "Live" Life
Live videos continues to get
more engagement and reach.
Use Live Videos to build your viewership.
✅ 5) Tell a Story
Consumption of Social Media Stories will keep increasing as well,
so start creating stories to engage with users.
What’s your take on this?
Let me know in the comments below.
Gen Z are digital pioneers, making them a dream target for brand marketers around the globe. Being sceptical, hyper-aware and socially conscious, this generation is all about expressing individual identity, inextricably blending the physical and digital worlds as never before. And with accounting for 40% or all customers, they are the most powerful consumer forces in the market today. But how can you market to Gen Z on social media?
How to Utilize TikTok in Your Content Marketing Strategyintrotodigital
Mystified by TikTok and how to use it in your content marketing strategy? Don't be. Here are three lessons from brands successfully utilizing Gen Z's new favorite social media platform.
Customer-First Mobile Marketing: How B2B, B2C and nonprofit brands are succe...MarketingSherpa
Watch this session live at 3:40pm EST on Thursday, December 8, 2016 http://aamob.targetmarketingmag.com/session/customer-first-mobile-marketing-how-b-to-b-and-b-to-c-brands-are-succeeding-in-an-age-of-skeptical-customers-2/.
It has long been proven by academic literature that customer satisfaction leads to customer loyalty and an increased share of wallet (Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994)).
But how do you get satisfied customers? By engaging in customer-first marketing. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how B2B and B2C brands are improving their understanding of customers’ needs and wants…and using that knowledge to improve their mobile marketing.
In this session, you will learn from:
• The latest MarketingSherpa research with consumers (fielded in September 2016), including specific data about customers’ actions in response to mobile marketing
• Inspirational stories of customer-first marketing from NakedWines, Metropolis, Brian Gavin Diamonds and Door to Door Organics
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
The presentation explores how advertising works on the different screens and why (which qualities of mobile video advertising are most important in breaking through to audiences and how the differential impact of creative length and screen size variables drive advertising effectiveness). The study analyses multiscreen use and behaviour among more than 13,500 consumers, interviewed by smartphone or tablet across 42 countries, and includes learning from parallel copy testing conducted across TV, online video and mobile video ads. The overall conclusion is marketers cannot simply assume that the device used is a good surrogate for media context, and that different ad formats definitely demand different creative approaches.
The FIFA World Cup was the winning topic for many marketers this summer. Big brands, B2B and B2C alike, jumped on the real-time marketing bandwagon. Who could resist the opportunity to engage with the 3.6 billion people watching the games? Before that, this year’s Super Bowl was a big inspiration for marketing in the moment.
While customers are more distracted than ever, the only things to capture their focus are the virtues of the present: relevance of time, message, and personal value. However, global public sporting events don’t happen every day. Neither do national holidays. Building awareness, preference, and brand-consumer relationships takes an everyday focus on real-time relevancy. Brands that listen to consumers in their day-to-day lives, tap into their mindset, and engage with response-driven conversations, strengthen customer relationships, and build brand loyalty and purchasing power.
You don’t want to fall behind in the engagement competition. Join us for this webinar to hear from our panel of experts and take part in the conversation about:
• Planning ahead for real-time marketing opportunities
• Meeting consumer’s expectations for timely engagement
• Identifying conversations to add brand value for consumers
• Best practices for discovering more moments to engage
• Setting employees up for real-time marketing success
OgilvyOne Worldwide's new offering, “Social Selling,” will help companies drive top-line growth through the use of social media, following new research that reveals a “social media adoption gap” exists between salespeople and sales organizations.
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
special thanks for:
Alexandra Sharina,
Asya Kulikova & #arg_team,
Anna Kasimovskaya for this todo.
credits:
blog.kissmetrics.com/7-social-media-trends/
blog.bufferapp.com/social-media-trends-2018/
sproutsocial.com/insights/marketing-trends/
sproutsocial.com/insights/social-media-trends/
inc.com/zoe-henry/social-media-fails-2017.html/
inc.com/larry-kim/9-social-media-trends-to-pay-attention-to-in-2018.html
socialmediatoday.com/news/social-media-trends-in-2018-infographic/517131/
forbes.com/sites/jaysondemers/2017/12/27/7-social-media-trends-that-will-dominate-2018/#3e2e433025fb/
adweek.com/digital/penny-wilson-hootsuite-guest-post-5-trends-that-will-shape-social-media-in-2018/
Storytelling and TV Advertising (No Story, No Glory)Futurelab
This is a presentation which Alain Thys gave at the VTM TV Day in April 2011 to an audience of marketing and advertising professionals specialised in TV advertising.
Even though Alain is not a big fan of TV advertising, the main message of the speech was "if you want to do TV adverts, at least do them well".
Note: Youtube Video Content is embedded
Copyright notice: All imagery has been selected from the Futurealb (purchased) image libraries or generally available promotional materials. If you somehow feel that your property rights have been violated, please get in touch and any misunderstandings will be addressed immediately.
Creating Engaging Videos: Everything You Need To Know To Produce Authentic Co...Tinuiti
In this session, we partnered with video creative agency ReadySet to talk about how to create engaging, authentic videos that work across platforms, and how to measure their performance.
Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer.
By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years.
Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies.
SXSW 2017
Our Skip Button Love Affair
Speaker: Christopher Ferrel
Digital Strategy Director
The Richards Group
Hyatt Regency Austin
Zilker Ballroom 1
March 14, 2017
11:00 AM
Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Format: Solo
Event Type: Sessions
Track: Brands & Marketing
Level: Intermediate
#OgilvyCannes 2014 Social Impact Report at #CannesLionsOgilvy
MediaWeek:
"Ogilvy also had the most prominent unofficial hashtag at the event, #ogilvycannes, which accounted for 82 per cent of mentions of unofficial hashtags with 27,132 mentions."
"Ogilvy demonstrated the value of a well-oiled social machine, with its own strategy playing a significant role in driving the agency to the top of the brand charts."
Salesforce quote: “Ogilvy was the dominant brand at Cannes Lions 2014, clocking 22,652 mentions online [during the week]. It jumped in early with a well-executed social strategy that even propelled Abraham Lincoln into one of the leading celebrity spots over the opening weekend – quoting his famous stance that ‘the best way to predict your future is to create it.’”
Links:
MediaWeek: http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
Salesforce: http://www.slideshare.net/ExactTarget/saturday-36254344?ref=http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
BuzzRadar: http://www.buzzradar.com/the-power-of-storytelling-cannes-lions-2014/
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Top 5 Social Media Marketing Trends You Can't IgnoreRahul Dubey
Don't Ignore It on Social Media!
You shouldn’t ignore these ⤵️
5 Social Media Marketing Trends
✅ 1) Video Rocks
Video Content continues to dominate in social media feeds.
Don't ignore it.
Start creating today.
✅ 2) It's Real "Reel Era"
Short video platforms and micro video content formats like
IG Reels,
YouTube Shorts etc.
have got an advantage over traditional content types
✅ 3) Collaborate for Cross-promotion
Start collaborating with like minded creators
and
help each others grow by leveraging each other's audiences
✅ 4) Live "Live" Life
Live videos continues to get
more engagement and reach.
Use Live Videos to build your viewership.
✅ 5) Tell a Story
Consumption of Social Media Stories will keep increasing as well,
so start creating stories to engage with users.
What’s your take on this?
Let me know in the comments below.
Gen Z are digital pioneers, making them a dream target for brand marketers around the globe. Being sceptical, hyper-aware and socially conscious, this generation is all about expressing individual identity, inextricably blending the physical and digital worlds as never before. And with accounting for 40% or all customers, they are the most powerful consumer forces in the market today. But how can you market to Gen Z on social media?
How to Utilize TikTok in Your Content Marketing Strategyintrotodigital
Mystified by TikTok and how to use it in your content marketing strategy? Don't be. Here are three lessons from brands successfully utilizing Gen Z's new favorite social media platform.
Customer-First Mobile Marketing: How B2B, B2C and nonprofit brands are succe...MarketingSherpa
Watch this session live at 3:40pm EST on Thursday, December 8, 2016 http://aamob.targetmarketingmag.com/session/customer-first-mobile-marketing-how-b-to-b-and-b-to-c-brands-are-succeeding-in-an-age-of-skeptical-customers-2/.
It has long been proven by academic literature that customer satisfaction leads to customer loyalty and an increased share of wallet (Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994)).
But how do you get satisfied customers? By engaging in customer-first marketing. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how B2B and B2C brands are improving their understanding of customers’ needs and wants…and using that knowledge to improve their mobile marketing.
In this session, you will learn from:
• The latest MarketingSherpa research with consumers (fielded in September 2016), including specific data about customers’ actions in response to mobile marketing
• Inspirational stories of customer-first marketing from NakedWines, Metropolis, Brian Gavin Diamonds and Door to Door Organics
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
The presentation explores how advertising works on the different screens and why (which qualities of mobile video advertising are most important in breaking through to audiences and how the differential impact of creative length and screen size variables drive advertising effectiveness). The study analyses multiscreen use and behaviour among more than 13,500 consumers, interviewed by smartphone or tablet across 42 countries, and includes learning from parallel copy testing conducted across TV, online video and mobile video ads. The overall conclusion is marketers cannot simply assume that the device used is a good surrogate for media context, and that different ad formats definitely demand different creative approaches.
The FIFA World Cup was the winning topic for many marketers this summer. Big brands, B2B and B2C alike, jumped on the real-time marketing bandwagon. Who could resist the opportunity to engage with the 3.6 billion people watching the games? Before that, this year’s Super Bowl was a big inspiration for marketing in the moment.
While customers are more distracted than ever, the only things to capture their focus are the virtues of the present: relevance of time, message, and personal value. However, global public sporting events don’t happen every day. Neither do national holidays. Building awareness, preference, and brand-consumer relationships takes an everyday focus on real-time relevancy. Brands that listen to consumers in their day-to-day lives, tap into their mindset, and engage with response-driven conversations, strengthen customer relationships, and build brand loyalty and purchasing power.
You don’t want to fall behind in the engagement competition. Join us for this webinar to hear from our panel of experts and take part in the conversation about:
• Planning ahead for real-time marketing opportunities
• Meeting consumer’s expectations for timely engagement
• Identifying conversations to add brand value for consumers
• Best practices for discovering more moments to engage
• Setting employees up for real-time marketing success
OgilvyOne Worldwide's new offering, “Social Selling,” will help companies drive top-line growth through the use of social media, following new research that reveals a “social media adoption gap” exists between salespeople and sales organizations.
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
special thanks for:
Alexandra Sharina,
Asya Kulikova & #arg_team,
Anna Kasimovskaya for this todo.
credits:
blog.kissmetrics.com/7-social-media-trends/
blog.bufferapp.com/social-media-trends-2018/
sproutsocial.com/insights/marketing-trends/
sproutsocial.com/insights/social-media-trends/
inc.com/zoe-henry/social-media-fails-2017.html/
inc.com/larry-kim/9-social-media-trends-to-pay-attention-to-in-2018.html
socialmediatoday.com/news/social-media-trends-in-2018-infographic/517131/
forbes.com/sites/jaysondemers/2017/12/27/7-social-media-trends-that-will-dominate-2018/#3e2e433025fb/
adweek.com/digital/penny-wilson-hootsuite-guest-post-5-trends-that-will-shape-social-media-in-2018/
Storytelling and TV Advertising (No Story, No Glory)Futurelab
This is a presentation which Alain Thys gave at the VTM TV Day in April 2011 to an audience of marketing and advertising professionals specialised in TV advertising.
Even though Alain is not a big fan of TV advertising, the main message of the speech was "if you want to do TV adverts, at least do them well".
Note: Youtube Video Content is embedded
Copyright notice: All imagery has been selected from the Futurealb (purchased) image libraries or generally available promotional materials. If you somehow feel that your property rights have been violated, please get in touch and any misunderstandings will be addressed immediately.
Creating Engaging Videos: Everything You Need To Know To Produce Authentic Co...Tinuiti
In this session, we partnered with video creative agency ReadySet to talk about how to create engaging, authentic videos that work across platforms, and how to measure their performance.
8 Things People Don't Tell You About Social MediaFalcon.io
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
5 Reasons You Should Avoid Social MediaScott Eggert
Not everybody should have contact with other. 5 Reasons You Should Avoid Social Media covers 5 postures that should be avoided through social media engagement. It serves as a great catalyst for conversation and helps organizations to rethink their potentially silo'd approach to social strategy.
Should B2B Brands Be On TikTok?: Let's Unpack ItJulie Bourne
Will B2B brands ever have a place on TikTok? Is there a qualified audience there? What should they even be posting?
Check out this scrappy lil' presentation for a bit of related research findings as well as some personal (informed) opinions on the matter.
27 Learnings From Leading A Marketplace Business - FocusDanny Denhard
Here are 27 learnings I had from running a marketplace business for four years with over £220 million raised from 7 million transactions / donation from consumers. Learnings include product: easy to learn, easy to use, easy to share. Always put community & customer first & People always need people & people give to people 24 more learnings and tips
Lithium Likes to Loves Tour - Silicon ValleyLithium
Turn customer likes into customer loves! Get all the presentations from the Lithium Likes to Loves tour stop in Silicon Valley--Lithium, 24 Hour Fitness, HP, and Edelman Digital.
Innovation and the Earned Brand is Edelman's global survey of consumer attitudes toward brand innovation. The online survey was fielded between April and May 2015 across 10,000 consumers in 10 countries, with additional qualitative research among millennials in 5 countries.
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...Tinuiti
In this webinar, our TikTok experts discuss advertising and creative strategies to help your brand leverage social media’s highest engagement channel. As the first independent agency to earn TikTok Accreditation, you won’t want to miss out.
The Changing Vietnamese Consumer LandscapeQuynh LE
This Vietnam consumer market research report presents perspectives on the forces shaping the Vietnam consumer market. More and more consumers have entered the disposable income economy. Conspicuous consumption - of apartments, motor cycles, high-end mobiles, air-con as well as well as day-to-day consumables - has resulted in considerable anxiety in how to keep up with the neighbours. The Vietnamese consumer is plagued with affluenza and many are failing to self actualize.
THE BEHAVIORAL ECONOMICS GUIDE - 2014
Edited by Alain Samson
CONTENTS
Foreword by George Loewenstein and Rory Sutherland
PART 1 - The Basics
An Introduction to Behavioral Economics
Selected Behavioral Economics Concepts
References
PART 2 - Resources
Books Read by 'Behavioral Economics Group' Members
Scholarly Journals with Behavioral Economics Content
Postgraduate Programs in Behavioral Economics and Behavioral/Decision Science
PART 3 - Applied Perspectives
Psychology and Behavioral Economics in Practice
Advocacy
BrainJuicer
Decision Technology
Decode Marketing
Fehr Advice
The Irrational Agency
#ogilvychange
PART 4 - Author and Contributing Organization Profiles
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
2. 2
Richard
has
spent
the
last
sixteen
years
in
Vietnam
assis5ng
in
the
development
and
building
of
numerous
brands
to
achieve
leadership
posi5ons.
Richard
is
a
UK
na5onal
and
resides
in
HCMC
with
his
Vietnamese
wife
and
their
children.
Richard
founded
Cimigo
in
2003
and
today
has
offices
across
eight
countries
in
Asia.
2
Richard
Burrage,
Cimigo
5. Men5ons
of
Dutch
Lady
and
Fonterra
Brands
in
last
30
days
(March
14
–
April
14)
Consistent
online
chaPer
5
6. Share
of
digital
voice:
Dutch
Lady
and
Fonterra
Brands
in
last
30
days
(March
14
–
April
14)
Anmum
70%
share
of
online
voice
6
7. Men5ons
by
Media
type:
Dutch
Lady
and
Fonterra
Brands
in
last
30
days
(March
14
–
April
14)
Blogs,
TwiPer
and
Facebook
dominate
conversa5on
7
8. Top
Influencers
in
the
blog
media:
Dutch
Lady
and
Fonterra
Brands
in
last
30
days
(March
14
–
April
14)
Top
blog
influencer
–
top
shown
over
the
page
8
15. 1. Listening
2. Engagement
3. Brand
tracking
4. Product
development
insights
(e.g.
baby
care,
beauty)
5. Risk
management
6. Digital
engagement
campaign
performance
7. Product/event
launch
tracking
performance
15
Everyone
is
talking
about
social
media
–
how
can
I
use
it?
16. Most
brands
should
be
listening
to
understand
what
is
being
said,
by
whom
and
where.
Some
ver5cals
generate
a
lot
of
brand
specific
men5ons,
other
less
so.
Depends
on
ver5cal,
customer
involvement
in
category
and
whether
you
are
driving
an
online
conversa5on.
Most
FMCG
brands
monitoring
only
when
you
have
specific
decision
points
or
KPIs.
1. You
or
your
compe5tor
has
PR
crisis.
2. Pre-‐post
measurement
of
serious
digital
engagement
campaign.
3. Major
launch
or
event.
4. You
operate
in
a
‘dark’
market
and
use
digitally
heavily.
How
in5mate
do
we
have
to
get
with
these
consumers?
16
17. Banks
Telco
providers
Beauty
Property
Airlines
Auto
Smart
phones
Baby
care
/
formula
Health
/
pharma
Many
FMCG
brands
Digital
engagement
campaigns
FMCG
brands
Dark
market
Product
launch
/
event
High
category
involvement
Low
category
involvement
Low
digital
effort
High
digital
effort
17
18. Very
important!
Influence
and
reputa5on
are
cri5cal
factors.
A
16
y.o.
twee5ng
to
53
friends
that
they
hate
your
new
product
won’t
kill
your
brand,
but
a
blogger
with
a
100,000
followers
can
do
some
damage.
Or
a
lot
of
good…
Be
sure
to
know
your
influencers…
What
influence
do
they
have?
18
19. What’s
your
strategy?
Customer
support?
Social
as
a
sales
channel?
Social
for
brand
building?
Social
part
of
an
integrated
campaign?
There’s
no
“1
size
fits
all”
rule.
If
you
do
engage,
start
small.
It
might
be
“social”
but
you
need
detailed
processes
and
structure
to
make
sure
it
works.
Should
I
be
star5ng
conversa5ons
or
merely
replying?
19
20. Do
I
need
to
be
part
of
the
dialogue?
• Don’t
jump
in
and
start
“engagement”.
• Listen
first,
understand
the
conversa5ons.
• See
what
your
compe5tors
are
doing.
• Fake
men5ons
and
blogs
posts
are
a
bad
idea.
• Genuine
engagement
can
be
powerful.
• Engagement
won’t
work
for
every
brand.
20
21. • What’s
your
strategy?
Do
you
just
want
more
Facebook
likes
(and
if
so..
why??)
• Define
what
you
want
to
achieve
first,
then
look
at
resourcing,
not
vice
versa.
• Set
measurable
targets,
monitor,
iterate
and
learn.
Do
I
need
a
social
media
manager?
21
22. 22
The
world’s
first
golden
ice
cream
now
is
available
in
Indonesia
23. Thousands
of
“Magnum”
men5ons
occurred
between
July-‐October,
highlighted
by
two
peaks.
Who
were
the
top
influencers
of
each
peak?
23
10,000
Magnum
Mentions 1.8 Mio
Total
Reach
Peak
1
(Aug
19-‐20)
6,269
Magnum
Mentions 3.9 Mio
Total
Reach
Peak
2
(Sep
30-‐Oct
1)
Actual
number
of
“Magnum”
men5ons
per
day
from
July-‐October
2012
*Nearly
100%
men5ons
came
from
TwiPer
24. Though
Peak
2
had
lesser
men5ons,
the
top
influencers
have
a
bigger
follower
base,
hence
wider
reach
24
29,431
23,693
19,455
19,442
15,781
14,383
13,263
12,433
11,288
10,252
8,605
7,951
MYMAGNUMID
ALANLANALAN
BISMAROCKERS
ALFAMARTKU
ZAKASUNTARA
ARNEEEST
SHEBENK_BENK
AGILWCK
DINDUTSS
TIGAWAT
ASSJERUK
IBAYLAH
Peak
1
658,703
270,721
128,935
111,439
108,623
106,446
80,830
75,820
67,091
60,927
60,021
53,998
TRANSTV_CORP
ADDIEMS
MEMES605
MARISCHKAPRUE
MISSSHARENA
BENJOSHUA_R
DEWA_KLASIK
DIRASUGANDI
SKYRAMADHAN
MYTRANSTWEET
NICKYXOIX
MYMAGNUMID
Peak
2
-‐ In
Peak
1,
the
effort
of
spreading
the
buzz
was
mostly
done
by
MYMAGNUMID
who
had
the
biggest
follower
base.
The
other
10,000
men5ons
were
contributed
by
twi5zens
with
lesser
followers.
-‐ In
Peak
2,
though
only
6,269
men5ons,
the
top
influencers
included
ar5sts
performing
on
Magnum
Gold
Symphony
who
had
a
wider
follower
base,
even
more
than
MYMAGNUMID.
25. Screenshot
of
manual
coding
example
Content:
“Already
tried
MAGNUM
GOLD.
Yuck,
for
those
who
don’t
like
sweets
don’t
even
try
it.”
Product Awareness:
Consideration:
Purchase Intent:
Consumption:
Nutrition & Health:
Price:
Any
men(ons
on
MAGNUM
GOLD?
Any
considera(ons
to
try
the
product?
Any
indica(on
of
buying
the
product?
Any
men(ons
on
consuming
the
product?
Are
there
any
content
about
nutri(on
and/or
health?
What
about
the
product
taste
or
flavor?
Any
men(ons
on
distribu(on,
stock
or
availability?
Is
the
overall
sen(ment
of
the
men(on
posi(ve,
neutral
or
nega(ve?
Any
men(ons
on
the
price
of
the
product?
25
28. Nega5ve
sen5ments
on
TVC
related
to
product
28
“False
hope
is
like
Magnum
Gold.
The
commercial
is
cool
but
the
taste
is
bad.
Agree?”
Followers:
80,830
Sen(ment:
Nega(ve
“Buying
Magnum
Ice
Cream
=
stupidity.
How
much
does
it
cost
anyway?
Why
is
the
commercial
so
over
the
top
(exaggera(ng)…”
Followers:
20,050
Sen(ment:
Nega(ve
30. 30
Vietnam
Indonesia
India
China
Hong
Kong
Philippines
Singapore
3
billion
customers
We
now
have
the
privilege
of
represen5ng
Star5ng
9
years
ago
in
HCMC
&
HK
we’ve
expanded
to...
32. 32
Cimigo
delivers
a
full
range
of
services
to
ensure
your
business
remains
connected
to
your
consumers
Mo5va5onal
research
Market
scoping
and
segmenta5on
Concept
tes5ng
New
product
development
Brand
posi5oning
1.
Consul5ng
Services
Market
tracking
Product
op5misa5on
Brand
equity
Touch
point
management
Customer
loyalty
2.
Research
Services
Ethnography
Accompanied
shopping
In-‐depth
interviewing
Focus
groups
Vox
pops
Telephone
interviewing
Street
intercepts
Mystery
shopping
On
line
surveys
Social
media
tracking
33. 33
consumer-‐rooted
growth
Online
Panels
45
Consultants
130
Full-‐5me
staff
12
Qualita5ve
Specialists
5
Call
Centres
Face-‐to-‐face
…put
the
consumer
into
the
boardroom
to
deliver
650
Fieldworkers
Cimigo’s
extensive
set
of
resources
and
exper5se...
34. 34
Cimigo
for
Brand
Value
And
for
stronger
consumer
engagement
&
intelligence.
www.facebook.com/CimigoVietnam
@cimigovietnam
www.linkedin.com/company/cimigo
www.chaocimigo.vn