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A Step-By-Step Marketing System
for Creating a Consistent Flow of Income
(Real Estate Edition)
CREATE
More Clients
in
30 Days
DawnD.com
Business Success System
Dear Business Professional,
I BELIEVE that we create what we focus on. When we’re CLEAR on what we
want and we work a plan with consistency, THEN AND ONLY THEN will we
create a predictable flow of income.
With that said, many business professionals go about their days in defense
mode: fighting fires, haphazardly colliding with people, and beating themselves
up for not addressing EVERY item on their to-do list. I’m here to tell you there’s
a better way.
I developed Create More Clients in 30 Days for people who are ready to break
through their self-imposed earnings ceiling. It’s for professionals who want
more and crave a livelihood rooted in purpose.
I say CREATE clients rather than “get” or “attract” because:
 I believe your next best client DIDN’T wake up today knowing they need
you or your service and
 You have an opportunity to ensure they go to sleep tonight believing they
can’t live another day without you.
I encourage you to take this in with an open mind and to take action. The
alternative? Continuing to do the things you’re doing and get the results you’re
getting (Einstein’s definition of insanity!). Isn’t it time to CREATE MORE?
Let’s CREATE more together!
Dawn
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
1
Table of Contents
 Pages 3 – 7 Introduction to Create More Clients
 Pages 8 – 13 Creating a Memorable Impression
 Pages 14 – 15 This Year I’ll

 Page 16 Your Money Formula
 Pages 17 – 18 Selling My “Cake”
 Page 19 It’s Who You Know
 Pages 20 – 22 Applied Abracadabra
 Pages 23 – 26 Time Management Magic
 Pages 27 – 28 Book It “Book Ending”
 Page 29 Meet Dawn Doherty
 Page 30 APPENDIX
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
2
Introduction: CREATE More Clients
Until one is committed, there is hesitancy,
The chance to draw back, always ineffectiveness.
Concerning all acts of initiative (and creation),
There is one elementary truth, the ignorance of which
Kills countless ideas and splendid plans:
That the moment one definitely commits oneself,
Then Providence moves too.
All sorts of things occur to help one
That would never otherwise have occurred.
A whole stream of events issues from the decision,
Raising in one’s favor all manner of unforeseen
Incidents and meetings and material assistance,
Which no man could have dreamed
Would have come his way.
~ Goethe
In the space below, write what Goethe’s words mean to you and how committed
you are (on a scale of 1 – 10) to shifting your behavior starting today.
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
3
Introduction: CREATE More Clients
“The competitor to be feared is one who never bothers about you at all, but goes
on making his own business better all the time.” ~ Henry Ford
They say that “numbers don’t lie.” With that said, here are some numbers that will
wake you up to changing your behavior NOW.
In his book The E-Myth: Why Most Small Businesses Don’t Work & What to Do
About It, Michael Gerber shares:
 40% of business people fail in 1 year;
 Of those who survive 1 year, 80% fail in 5 years;
 And of those who survive 5 years, another 80% fail.
If 100 businesses started today, how many would still be in business in 5+ years?
How much must you net yearly to consider yourself a thriving business in NYC?
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
4
Introduction: CREATE More Clients
“It’s not your customer’s job to remember you. It’s your obligation and
responsibility to make sure they don’t have the chance to forget you.”
~ Patricia
Fripp
Here are more numbers to consider. These come from a highly regarded sales
consulting firm:
 48% of sales professionals say they never follow up with a prospect
 25% of sales professionals make a 2nd contact and stop
 12% of sales professionals make only 3 contacts and stop
 ONLY 10% of sales professionals make more than 3 contacts
List 5 reasons why you don’t contact someone you’ve recently met at an open
house or the client you closed 6 months ago:
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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Introduction: CREATE More Clients
“When you show people that you REALLY care, they’ll tell EVERYONE they care
for about YOU.” ~ Dawn Doherty
Now that we’ve established that ONLY 10% of all sales professionals contact an
individual 3+ times, here are the stats that demonstrate WHY only 2.4% of all
businesses last more than 6+ years:
 2% of sales are made on the 1st contact
 3% of sales are made on the 2nd contact
 5% of sales are made on the 3rd contact
 AFTER 3, it explodes (and only 10% of sales people enjoy this success)
 10% of sales are made on the 4th contact
 80% of sales are made on the 5th – 12th contact
List 3 reasons why we don’t deliberately and systematically stay in front of people
we know or just meet:
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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Introduction: CREATE More Clients
“Whether you think you CAN or you think you CAN’T, you’re RIGHT.”
~ Henry Ford
The difference between those who do and those who don’t is the amount of fear
they harbor. Remember when you were 7? You played freely without a care in the
world. And you didn’t get distracted by what others thought of you.
Awareness around the thoughts that hold us back from taking action is integral to
us creating more clients. Replacing limiting thoughts with a NEW paradigm is
critical for our success.
Turn back to pages 5 and 6 and choose the strongest limiting thought from the
exercises you completed on those pages. Example: “I’ll turn people off if I
repeatedly reach out to them.”
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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Replace the limiting thought with a better thought — a new PARADIGM.
Example: “When I show someone that I care about them, they choose to
deepen their relationship with me.”
Creating a Memorable Impression
“Long after people forget what you’ve said, they’ll remember how you made them
feel.” ~ Maya Angelou
Most of us show up as how WE BELIEVE people want to experience us. For
instance, we’ve been conditioned to believe that a real estate agent acts a certain
way and we play the part we feel will help us land the business.
What makes us unique makes us successful. Instead of covering up our gifts,
passions and talents, we’re being called to LEAD with them. When we’re FULLY
SELF EXPRESSED we leave a lasting impression — this is our most energetic
state. Additionally, our interests and accomplishments allow us to CREATE
RAPPORT with those we’ll do our best work with.
What is 1 THING most people don’t know about you?
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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If you were to poll past clients and people you most care about, “How do you feel
after we’ve spent time together?”, how would they respond?
Creating a Memorable Impression
Our VALUES should be regarded as magnets for attracting relationships that will
serve us best.
List your values (the criteria for choosing clients you’ll do your best work with):
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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What are the life circumstances, interests and other descriptors of clients with
whom you most enjoy doing business? Example: travel minded, sports minded,
first time buyers
Creating a Memorable Impression
Now that you are clear on your values, what’s your gift? It’s the thing you do
BETTER than anyone else. It’s what makes you FEEL good and energized.
Example: listening deeply, unquenchable curiosity, “I’m the queen of connection”
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
10
What do you STAND FOR? Think of Apple — they stand for innovation, improving
lifestyles and design. Our WHY is what gathers our tribe. List answers to this
phrase: “I believe in a world where
”
Creating a Memorable Impression
When someone asks, “What do you do?”, how do you respond?
Our opportunity is to create engagement and break the ice. When we answer with
our professional category, we bypass an opportunity to create our next best client.
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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Grab their attention: People make us successful. Create a “grabber” line that
serves as an instant conversation starter around what you do. Example: “I help
newlyweds get through their first year of marriage.”
What are the top challenges these people have as it relates to your profession?
Example: “They have trouble deciding without feeling they’ve compromised.”
Creating a Memorable Impression
Just as no two snowflakes are alike, you have an opportunity to represent your
way of working through a “program” that is like no one else’s.
We all love opening night, magazine cover parties and other ceremonies for their
promise and excitement. You’ll benefit immensely by creating the same for your
business (plus it’s buzz-worthy).
To get with the program, you’ll create YOUR program. Who is it geared towards
and what is it called?
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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Through what steps will you take people in your unique program that address the
challenges you listed in page 11?
Creating a Memorable Impression
There’s nothing more powerful than a tantalizing testimonial.
Saying “John is the best real estate agent ever,” and stopping there doesn’t serve
you as well as a testimonial that’s “served up.”
A “served up” testimonial has the following components:
 What was life like before they began working with you?
 What was it about you and your process that stood out, was able to get them
to their big result?
 What was the big result they realized after working with you, and how has
this changed their life?
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
13
Write a client testimonial for yourself below (put yourself in the shoes of a past
client or a future client you’ll serve this year):
This Year I’ll (fill in the blank)
“Setting goals is the first step in turning the invisible into the visible.”
~ Tony Robbins
Life is one big classroom. There is no good or bad, right or wrong
there just IS.
Knowing this, take what you experienced this year and leverage your lessons.
 What are 3 things that happened in the past year that you can celebrate?
 What are 3 things that happened in the past year that left you disappointed?
List the answers to these questions in the space below:
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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This Year I’ll (fill in the blank)
Look at the celebrations and disappointments you listed on page 14. What did you
LEARN from these experiences?
In the space below, state lessons you derived from them and state them like advice
you’d give. Example: Always be prepared.
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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Based on your experiences from last year, what would you like MORE of? LESS of?
THIS IS MY YEAR OF ______________________________________________.
Your Money Formula
“The starting point of all achievement is DESIRE.” ~ Napoleon Hill
What do you REALLY want? I ask this question and get blank stares.
For you to call in what you want (I get EVERYTHING I want) you’ll get very clear on
what that is.
Jim Carrey used the “reticular activating” method (APPENDIX, page 31) for creating
his Hollywood dream. When we think in specifics, we call it in specifically!
Go to the “Money Matrix” sheet (APPENDIX, page 31) and complete the following:
I sell _______________ dollars of real estate annually. My average sale is
____________ dollars. I have ______ closings each year and my 12 month rolling
GCI is ___________________.
Complete the “Money Focus Visual” sheet (APPENDIX, page 33). EXTRA CREDIT:
Place this sheet in the center of a poster board and surround the sheet with pictures
of what you’ll call in this year (answers below).
List what you REALLY want below:
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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Selling My “Cake”
“If you chase two rabbits, both will escape.” ~ Unknown
When we hear from someone out of the blue and they refer business to us; when
we, by chance, pick up a new client; or when someone enters our open house
and makes an offer, WE ARE SELLING frosting and sprinkles.
These are unexpected wins that come from being in the RIGHT place at the
RIGHT time.
To create a consistent flow of income requires a DELIBERATE approach.
I call this way of being “selling your ‘cake.’” Go to the “Selling My ‘Cake’” visual
(APPENDIX, page 34) and populate the diagram with the following answers:
The people I do my best work with have the following life circumstances, interests
and experiences (refer to your answers on pages 11 and 12):
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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Selling My “Cake”
The reason these people hire me is to get the following results:
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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The type of dwellings that match their new lifestyle are (describe in detail the type
of home/apartment, price range, neighborhoods, amenities, etc.):
EVERY WEEK: Print out properties that meet the desires of these clients. Preview
EVERY property that is active. Keep a physical folder containing these categories:
 Active
 Under contract
 Sold (past 3 months)
It’s Who You Know
“It’s sad when someone you know becomes someone you knew.” ~ Henry Rollins
People make us successful. We reviewed the statistics of success in the first
section of this program. It was demonstrated that 90% of sales happen after the
3rd contact, yet only 10% of us go this far in our communications!
Our opportunity EACH DAY is to ADD to the number of people we know and
UPGRADE the level of our relationships.
Go to the “Relationship Bullseye” visual (APPENDIX, page 35) and get started
with identifying who will support you in CREATING WHAT YOU WANT:
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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Applied Abracadabra
“Words can inspire. Words can destroy. Choose yours well.” ~ Robin Sherma
What if creating more business were as simple as saying the RIGHT things? Well,
it is! When we know how to engage people and lead them to inquiring more about
us, then we go from “getting market share” to “making market.”
There is nothing more powerful in business than knowing what to do each day,
with CONFIDENCE and CERTAINTY, to create a consistent flow of revenue.
So how do you get started?
The work you have completed up to this point in the program will provide you with
EVERYTHING you need to have people lining up to do business with you!
The meaning of Abracadabra is “I create as I speak.” Here is an example
conversation for you to personalize that will lead you to setting up sales
conversations, what I refer to as “Coffee Tawk,” so you bring in 1 new buyer or
seller client EACH WEEK.
REMEMBER: Meeting in person and speaking over the phone are the methods
that “make market” — get out from behind your computer and pick up that phone!
(See APPENDIX, page 38, “Pick Up the Phone!”)
SAMPLE Applied Abracadabra conversation:
You: Hi, Jane. It’s Molly. I’m so happy to be speaking with you. It’s been a while. Is
this a GOOD time?
Client: Yes it is. I have a few minutes before my next meeting.
You: Great! I’ve been organizing my contacts and I came across your name.
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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Applied Abracadabra
SAMPLE Applied Abracadabra conversation (continued):
You: I remember the last time we met [plug in the details here].
Client: Yes! That was a fun event. I forgot how much fun we have together.
You: I also see [plug in what you learned about them on social media/the internet
and acknowledge/congratulate them]. You’ve always been an inspiration for me.
Client: Yes, same here.
You: I decided that I’m staying in contact with people who REALLY mean a lot to
me, and you’re one of them. With that said, what’s new and exciting in your life?
CLIENT RESPONDS
..LISTEN!!!
You: I’m excited to share what I’m up to. I’m working with newlyweds to ensure
they make it through their first year of marriage with ease and joy. I’m launching a
program called [plug in program details you described on page 12].
AYOTAC: Are you open to a conversation about where the best type of
apartments are for new buyers? If you or anyone you know can use this
information, I’d be happy to set up a complimentary consultation.
AND THAT’S IT! Create your sample script on the following page.
‱ Remember — pepper the conversation with their first name (there’s no
sweeter sounding word in the world than hearing our first name)
‱ Ask EMPOWERING, open-ended questions
‱ Stay away from heavy negative words (but, try, maybe)
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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Applied Abracadabra
Your sample script (review the “Market Making Language” sheet in the APPENDIX,
page 37)
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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Time Management Magic
“Managing your time without setting priorities is like shooting randomly and calling
whatever you hit ‘the target.’” ~ Peter Turla
When we create our IDEAL WEEK, then every minute of each day becomes an
investment in the business you intend to create.
The following practice will have you recovering a minimum of 100 wasted minutes
per day. That’s a 10X return on investment!
What you’ll do each day is take 10 minutes to plan what your ideal day and week
look like. (Suggested real estate “Ideal Week” and blank “Time Management”
forms can be found in the APPENDIX, pages 39 – 41.)
1. CREATE your to-do list: You’ll NEVER finish every item you list for yourself,
so give up on that false belief now! I keep a rolling list of items (I use Google
docs so I can access this from any computer or device) and highlight the 20%
of activities that will give you an 80% payoff. These are items DIRECTLY
related to creating 1 new buyer or seller a week;
2. CREATE more time: I encourage new clients to journal what they do each day
for at least a week. Together we’ll identify the “busyness” behavior that stands
in the way of us doing more business;
3. Develop your IDEAL WEEK: Using the example in the APPENDIX, create
your ideal week. Color code noting: personal time (pink); working IN your
business (green), working ON your business (yellow). It’s time to take back
your time!
4. Learn how to set habits the RIGHT way: In Charles Duhigg’s The Power of
Habit, we are taught a proven method for creating new behavior. After
approximately 21 days, your new habit will be the reward! (See “The Power of
Habit” visual in the APPENDIX, page 42, and watch the webinar I hosted at
http://dawnd.com/calendar to master this method!)
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
23
Time Management Magic
There are key activities, once committed to and mastered, that have real estate
professionals greeting each day with certainty and confidence.
Here’s a list of must-do’s aligned with “making market.” Take this list and create
your Ideal Week Time Block (blank form in the APPENDIX, page 40):
1. Getting reacquainted and reaching out to at least 3 VIPs each day:
Remember, it takes 12 times of individualized contact to secure yourself as the
go-to professional in your category;
2. Deliver your “grabber” line to 3 new people each day: Filling our sales
funnel and planting seeds lead to sustainable business;
3. Service active clients: Do something each day to wow them;
4. Set up “Coffee Tawk” meetings: Be mindful of lining up conversations that
lead to buyer orientations and listings presentations;
5. View the inventory: When we REALLY know our “cake” it becomes easy to
create excitement around it;
6. Host open houses: You’ll practice your pitch and line up prospects;
7. Increase your expertise: Read articles that align with what you offer and file
them for sharing/starting conversations;
8. Education and personal development: Learn new ways to master your
business (e.g., this program) and engage with someone who will hold you
accountable.
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
24
Time Management Magic
Someone once told me that “to plant and make room for the new rose bushes, we
need to pull out the old ones.”
Review your daily journal and how you currently spend your day. List activities that
are no longer serving you:
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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Time Management Magic
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Successful people have a go-to set of habits that guide them each day. Go to
“Dawn’s Big 10” in the APPENDIX, page 43.
Review your “Real estate survival list” on page 26 and review “Dawn’s Big 10” to
establish a go-to set of habits you plan to bring into your life so you create the
business you WANT:
EXTRA CREDIT: Download Dawn’s iPhone app at http://dawnd.com/daily-done-intro
Book it “Book Ending”
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
27
“Acknowledging the good that you already have in your life is the foundation of all
abundance.” ~ Eckhart Tolle
There is a powerful practice that will have you setting yourself up for success each
morning and celebrating at the end of each day. I call this process as “book ending.”
Here is where the “30 days” come in. The program we just worked through comes to
life and pays off when we engage in the following practice for 1 MONTH STRAIGHT.
You will create 30 copies of the “Book It” worksheet in the APPENDIX, page 44, and
place these in a binder. This practice will become second-nature and your fuel for
heightening motivation, upping confidence and securing certainty.
Here are the components of “Book It”:
1. Money Matrix Statement: Read this out loud each morning. Remember, we
only process 2,000 bits of the 40 billion bits of information thrown at us every
minute. Make sure we see the opportunities that surround us at all times by
programming ourselves to do so;
2. “Grabber” Line and “Coffee Tawk”: Review your “grabber” line and “coffee
tawk” 4-part conversation. Thank your dog for his attention afterwards;
3. 10 Minute Time Management: Set your calendar, review and highlight to-do
items, fit them into the intervals between blocks;
4. 3 VIP Individualized Contacts: Reacquaint, make an introduction, share an
article, acknowledge/congratulate. Keep the 12 touch program going!
Book it “Book Ending”
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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“Book It” components (continued):
5. Put on Your Angel Wings: Prepare to bring a smile to the faces of everyone
you meet. Lead them into being interested about you and share your gift.
6. Increase Your Expertise:
 Read articles aligned with the interests of your VIPs as well as those that help you speak
about your business with more relevance and confidence.
 Visit apartments aligned with your market’s needs for firsthand experience.
7. Celebrations/Disappointments: List these and note the lessons you learned.
8. Review Your To-Do List: Go to your Google doc and add what you penned in
during the day and remove what you completed.
Doing this each day and filing these in a binder will help you:
 Establish new behavior that leads to increased business
 Maintain accountability with your coach/mastermind group
 Fall asleep at night BELIEVING that this day was an investment in what you
intend to CREATE!
Meet Dawn Doherty
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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I help accomplished professionals — real estate brokers, coaches, entrepreneurs
and small business owners — to create THRIVING businesses through mastering
business development.
Business is simple when we’re CLEAR about what we REALLY want, when we
BELIEVE in ourselves, surround ourselves with people who BELIEVE in us, and
when we work a program like Create More Clients in 30 Days.
Set up a complimentary “Coffee Tawk” with me at http://dawnd.com/thrive.
Create your profile and get connected at http://about.me/dawnd.
APPENDIX
©Dawn D Inc, 2015 http://dawnd.com
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 Page 31 Jim Carrey Story & Check
 Page 32 Money Matrix
 Page 33 Money Focus Visual
 Page 34 My “Cake” Visual
 Page 35 Relationship Bullseye Visual
 Page 36 Pick up the Phone!
 Page 37 Market Making Language
 Page 38 Week Time Block Example
 Page 39 – 41 Blank Week & Daily Time Blocks
 Page 42 The Power of Habit Visual
 Page 43 “Dawn’s Big 10” & iPhone app
 Page 44 Daily “Book It” Tracking Sheet
 Self Study Learning Archive http://dawndvip.com
Jim Carrey Story
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Here’s how the story goes
..
When Jim Carrey was a fledgling comedian trying to make his way in L.A., he
drove his beat-up Toyota to the top of a hill. While parked there, broke, peering
out at the sprawl, dreaming of his future, he wrote himself a check for $10 million,
put in the notation line 'for acting services rendered,' and dated it Thanksgiving
1995. He stuck that check in his wallet. The rest, as they say, is history.
By 1995, Jim had seen the tremendous success of Ace Ventura: Pet Detective,
The Mask and, my personal favorite, Liar, Liar. His per film fee at that point had
escalated to $20 million.
Complete the following statement:
I sell _______________ dollars of real estate annually. My average sale is
____________ dollars. I have ______ closings each year and my 12 month rolling
GCI is ___________________.
Go one step further and complete the check below. Make it out to yourself in the
amount of money you’ll make this year.
Money Matrix
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Here’s a sample matrix that will help you commit to the level of business you’ll do
this year. (Email me at http://dawnd.com for a copy of the spreadsheet.)
Focus on defining your target average price sale, the types of people you’ll
directly market to and where they intend to live.
Money Focus Visual
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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I sell _______________ dollars of real estate annually. My average sale is
____________ dollars. I have ______ closings each year and my 12 month rolling
GCI is ___________________.
Here’s my list of clients (pen is closed/pencil is active) that will result in the sales
necessary to create the business detailed above:
Client Name Apartment $
Address/description
My “Cake” Visual
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©Dawn D Inc, 2015 http://dawnd.com
34
People I know who meet this criteria or who KNOW people who do:
My target market:
Average home price:
Neighborhoods:
Amenities:
Key contacts who have the same target market:
Organizations they belong to, where they hang out:
Relationship Bullseye
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
35
People make us successful.
Adding to the list of people we know and upgrading our relationships is our daily goal.
Keep a list of those you know in the following categories:
EXTRA CREDIT: http://contactually.com/invite/dawnd
A – Intimates/Inner Circle
B – Friends/VIPs
C – Key Contacts
D – Acquaintances
E – Everyone Else
Intimates/Inner Circle: People, at least a %, who do ANYTHING for you and vice
versa;
Friends/VIPs: They energize and inspire you. You know a lot about them. They’ll
meet you in a heartbeat;
Key Contacts: They share your target market. Conspire and team up. Your alliance
will pay off in a big way;
Acquaintances: People you’re connected to that you don’t know as well as you
could;
Everyone else: People who you don’t know that you could know!
A
B
C
D E
Pick up the Phone!
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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Inspired by a November 2014 Entrepreneur article, “Why a Phone Call is Better Than
an Email (Usually)”: http://www.entrepreneur.com/article/238385
Interaction is energy: Here’s the least
to best ways of creating energy that
leads to wealth and happiness:
1. Email: especially broadcast
2. Phone/Skype: audible and visual =
higher understanding
3. Face-to-face
Market Making Language
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
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It’s WHAT you say that communicates how confident and certain you ARE.
We sparkle when we lead with deliberate and positive communications. Here are some
tips that will have you turning your conversations into conversions:
 Replace “if” with “when”
 Ex: When I land that client
 Drop your should, need, must – replace with opportunity
 Ex: There’s an opportunity for you to improve your communication skills
 Maybe means no
Don’t accept this answer as a yes and avoid using this word
 Ex: Can I interpret your maybe for a no?
 Sure and fine are in most cases used to patronize
.probe when others answer
with these words
 Ex: What do you mean by fine?
 Phrases that will leave others sensing insecurity: “I guess so,” “I’ll try,” “I need to”
 Ex: I’ll complete that
 Watch the use of “but” — it negates every word before it
 Ex: Your dinner was very exciting, but you over salted the food
 “A person's name is to him or her the sweetest and most important sound in any
language.” Sprinkle your conversations with your listener's first name today.
Week Time Block – Real Estate
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
38
Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday
6A-7A
Wake Up/
Meditate/News
Wake Up/
Meditate/News
Wake Up/
Meditate/News
Wake Up/
Meditate/News
Wake Up/
Meditate/News
7A-8A Workout Workout Workout Workout Workout
8A-9A Ready/Travel Ready/Travel Ready/Travel Ready/Travel Ready/Travel
9A-9:15A Kick Off Power Hour Kick Off Power Hour Kick Off Power Hour Kick Off Power Hour Kick Off Power Hour
9:15A- 11A
* Contacts (make 10)
*New Leads (make 10)
*Cards (10)* Facebook
review
lists,comment,like
* Contacts (make 10)
*New Leads (make 10)
*Cards (10)* Facebook
review
lists,comment,like
* Contacts (make 10)
*New Leads (make 10)
*Cards (10)* Facebook
review
lists,comment,like
* Contacts (make 10)
*New Leads (make 10)
*Cards (10)* Facebook
review
lists,comment,like
* Contacts (make 10)
*New Leads (make 10)
*Cards (10)* Facebook
review
lists,comment,like
11:00 A - 12:30 P
SPECIAL PROJECTS:
*Practice Scripts *Search
Properties for Clients
*Prepare Marketing
Pieces
*Sales Meeting
SPECIAL PROJECTS:
*Practice Scripts *Search
Properties for Clients
*Prepare Marketing
Pieces
SPECIAL PROJECTS:
*Practice Scripts *Search
Properties for Clients
*Prepare Marketing
Pieces
SPECIAL PROJECTS:
*Practice Scripts *Search
Properties for Clients
*Prepare Marketing
Pieces
12:30 P - 1 P
Follow Up/ Organize/
Emails
LUNCH
Follow Up/ Organize/
Emails
LUNCH
Follow Up/ Organize/
Emails
1P - 2 P LUNCH
GROUP SESSION: Weekly
topic, Mastermind
LUNCH
GROUP SESSION: Tech
Thursdays
LUNCH
OPEN HOUSES!!!
IN THE FIELD:
*Previewing *Visiting
Alliance Partners
*Showing Buyers
*Showing Listings
IN THE FIELD:
*Previewing *Visiting
Alliance Partners
*Showing Buyers
*Showing Listings
IN THE FIELD:
*Previewing *Visiting
Alliance Partners
*Showing Buyers
*Showing Listings
IN THE FIELD:
*Previewing *Visiting
Alliance Partners
*Showing Buyers
*Showing Listings
IN THE FIELD:
*Previewing *Visiting
Alliance Partners
*Showing Buyers
*Showing Listings
2P-5:30P
*Hold at least 1 Open
House
*Preview at Least 4 open
properties
5:30 P - 6:00 P
Follow Up/ Organize/
Emails
Follow Up/ Organize/
Emails
Follow Up/ Organize/
Emails
Follow Up/ Organize/
Emails
Follow Up/ Organize/
Emails
6:00 PM - 6:30 PM
*Prepare Contacts for
tomorrow's calls
*Prepare Contacts for
tomorrow's calls
*Prepare Contacts for
tomorrow's calls
*Prepare Contacts for
tomorrow's calls
*Prepare Contacts for
tomorrow's calls
Time Block Templates
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
39
Week Time Block- BLANK
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
40
Day Time Block- BLANK
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
41
The Power of Habit Visual
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
42
Dawn’s Big 10
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
43
Live consciously. Make each day an investment in the life you intend to create!
Centering:
Ex: Walk my dog for 30 minutes each morning listing to a meditation.
Gratitude:
Ex: Answering the Tony Robbins morning question: "What am I grateful for today?”
Evening: What can I celebrate/how was this an investment in how I intend to lead?
Time management:
Ex: To-do list and calendar — tangible relationship with it.
Show those you know that you care:
Ex: Speak to your VIPs and know what their interests are.
Meet new people:
Ex: Share your energy on line at Starbucks
anywhere you go
Bab’s story.
Increase your knowledge:
Ex: Read relevant articles/books. View apartments.
Give back:
Ex: Doggie bag to homeless, formal charity.
Fun and enjoyment:
Ex: Plan girls’ night out
spa day.
Family:
Ex: Read to your children
quiet time with your spouse.
Health and fitness:
Supplements, gym, walking instead of cab.
DOWNLOAD the app at
http://www.dawnd.com/daily-done-intro/
Book It
tracking sheet
©The Roos Cohen Group LLC 2015
©Dawn D Inc, 2015 http://dawnd.com
44
TODAY’S DATE: ____________
 Time blocked day/week/review to-do list
 I read my money commitment aloud and reviewed my “why” (vision list)
 I practiced my “grabber” line and reviewed how to speak about my business
 Here is the list of 3 VIPs I reached out to individually
 The NEW people I met today (I added them to my database)
 Apartments/homes I viewed
 Articles I read
 Celebrations/disappointments
 Lessons learned
 To-do list for tomorrow

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REAL ESTATE- Create more clients in 30 Days

  • 1. A Step-By-Step Marketing System for Creating a Consistent Flow of Income (Real Estate Edition) CREATE More Clients in 30 Days
  • 2. DawnD.com Business Success System Dear Business Professional, I BELIEVE that we create what we focus on. When we’re CLEAR on what we want and we work a plan with consistency, THEN AND ONLY THEN will we create a predictable flow of income. With that said, many business professionals go about their days in defense mode: fighting fires, haphazardly colliding with people, and beating themselves up for not addressing EVERY item on their to-do list. I’m here to tell you there’s a better way. I developed Create More Clients in 30 Days for people who are ready to break through their self-imposed earnings ceiling. It’s for professionals who want more and crave a livelihood rooted in purpose. I say CREATE clients rather than “get” or “attract” because:  I believe your next best client DIDN’T wake up today knowing they need you or your service and  You have an opportunity to ensure they go to sleep tonight believing they can’t live another day without you. I encourage you to take this in with an open mind and to take action. The alternative? Continuing to do the things you’re doing and get the results you’re getting (Einstein’s definition of insanity!). Isn’t it time to CREATE MORE? Let’s CREATE more together! Dawn ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 1
  • 3. Table of Contents  Pages 3 – 7 Introduction to Create More Clients  Pages 8 – 13 Creating a Memorable Impression  Pages 14 – 15 This Year I’ll
  Page 16 Your Money Formula  Pages 17 – 18 Selling My “Cake”  Page 19 It’s Who You Know  Pages 20 – 22 Applied Abracadabra  Pages 23 – 26 Time Management Magic  Pages 27 – 28 Book It “Book Ending”  Page 29 Meet Dawn Doherty  Page 30 APPENDIX ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 2
  • 4. Introduction: CREATE More Clients Until one is committed, there is hesitancy, The chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), There is one elementary truth, the ignorance of which Kills countless ideas and splendid plans: That the moment one definitely commits oneself, Then Providence moves too. All sorts of things occur to help one That would never otherwise have occurred. A whole stream of events issues from the decision, Raising in one’s favor all manner of unforeseen Incidents and meetings and material assistance, Which no man could have dreamed Would have come his way. ~ Goethe In the space below, write what Goethe’s words mean to you and how committed you are (on a scale of 1 – 10) to shifting your behavior starting today. ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 3
  • 5. Introduction: CREATE More Clients “The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” ~ Henry Ford They say that “numbers don’t lie.” With that said, here are some numbers that will wake you up to changing your behavior NOW. In his book The E-Myth: Why Most Small Businesses Don’t Work & What to Do About It, Michael Gerber shares:  40% of business people fail in 1 year;  Of those who survive 1 year, 80% fail in 5 years;  And of those who survive 5 years, another 80% fail. If 100 businesses started today, how many would still be in business in 5+ years? How much must you net yearly to consider yourself a thriving business in NYC? ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 4
  • 6. Introduction: CREATE More Clients “It’s not your customer’s job to remember you. It’s your obligation and responsibility to make sure they don’t have the chance to forget you.” ~ Patricia Fripp Here are more numbers to consider. These come from a highly regarded sales consulting firm:  48% of sales professionals say they never follow up with a prospect  25% of sales professionals make a 2nd contact and stop  12% of sales professionals make only 3 contacts and stop  ONLY 10% of sales professionals make more than 3 contacts List 5 reasons why you don’t contact someone you’ve recently met at an open house or the client you closed 6 months ago: ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 5
  • 7. Introduction: CREATE More Clients “When you show people that you REALLY care, they’ll tell EVERYONE they care for about YOU.” ~ Dawn Doherty Now that we’ve established that ONLY 10% of all sales professionals contact an individual 3+ times, here are the stats that demonstrate WHY only 2.4% of all businesses last more than 6+ years:  2% of sales are made on the 1st contact  3% of sales are made on the 2nd contact  5% of sales are made on the 3rd contact  AFTER 3, it explodes (and only 10% of sales people enjoy this success)  10% of sales are made on the 4th contact  80% of sales are made on the 5th – 12th contact List 3 reasons why we don’t deliberately and systematically stay in front of people we know or just meet: ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 6
  • 8. Introduction: CREATE More Clients “Whether you think you CAN or you think you CAN’T, you’re RIGHT.” ~ Henry Ford The difference between those who do and those who don’t is the amount of fear they harbor. Remember when you were 7? You played freely without a care in the world. And you didn’t get distracted by what others thought of you. Awareness around the thoughts that hold us back from taking action is integral to us creating more clients. Replacing limiting thoughts with a NEW paradigm is critical for our success. Turn back to pages 5 and 6 and choose the strongest limiting thought from the exercises you completed on those pages. Example: “I’ll turn people off if I repeatedly reach out to them.” ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 7 Replace the limiting thought with a better thought — a new PARADIGM. Example: “When I show someone that I care about them, they choose to deepen their relationship with me.”
  • 9. Creating a Memorable Impression “Long after people forget what you’ve said, they’ll remember how you made them feel.” ~ Maya Angelou Most of us show up as how WE BELIEVE people want to experience us. For instance, we’ve been conditioned to believe that a real estate agent acts a certain way and we play the part we feel will help us land the business. What makes us unique makes us successful. Instead of covering up our gifts, passions and talents, we’re being called to LEAD with them. When we’re FULLY SELF EXPRESSED we leave a lasting impression — this is our most energetic state. Additionally, our interests and accomplishments allow us to CREATE RAPPORT with those we’ll do our best work with. What is 1 THING most people don’t know about you? ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 8 If you were to poll past clients and people you most care about, “How do you feel after we’ve spent time together?”, how would they respond?
  • 10. Creating a Memorable Impression Our VALUES should be regarded as magnets for attracting relationships that will serve us best. List your values (the criteria for choosing clients you’ll do your best work with): ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 9 What are the life circumstances, interests and other descriptors of clients with whom you most enjoy doing business? Example: travel minded, sports minded, first time buyers
  • 11. Creating a Memorable Impression Now that you are clear on your values, what’s your gift? It’s the thing you do BETTER than anyone else. It’s what makes you FEEL good and energized. Example: listening deeply, unquenchable curiosity, “I’m the queen of connection” ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 10 What do you STAND FOR? Think of Apple — they stand for innovation, improving lifestyles and design. Our WHY is what gathers our tribe. List answers to this phrase: “I believe in a world where
”
  • 12. Creating a Memorable Impression When someone asks, “What do you do?”, how do you respond? Our opportunity is to create engagement and break the ice. When we answer with our professional category, we bypass an opportunity to create our next best client. ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 11 Grab their attention: People make us successful. Create a “grabber” line that serves as an instant conversation starter around what you do. Example: “I help newlyweds get through their first year of marriage.” What are the top challenges these people have as it relates to your profession? Example: “They have trouble deciding without feeling they’ve compromised.”
  • 13. Creating a Memorable Impression Just as no two snowflakes are alike, you have an opportunity to represent your way of working through a “program” that is like no one else’s. We all love opening night, magazine cover parties and other ceremonies for their promise and excitement. You’ll benefit immensely by creating the same for your business (plus it’s buzz-worthy). To get with the program, you’ll create YOUR program. Who is it geared towards and what is it called? ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 12 Through what steps will you take people in your unique program that address the challenges you listed in page 11?
  • 14. Creating a Memorable Impression There’s nothing more powerful than a tantalizing testimonial. Saying “John is the best real estate agent ever,” and stopping there doesn’t serve you as well as a testimonial that’s “served up.” A “served up” testimonial has the following components:  What was life like before they began working with you?  What was it about you and your process that stood out, was able to get them to their big result?  What was the big result they realized after working with you, and how has this changed their life? ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 13 Write a client testimonial for yourself below (put yourself in the shoes of a past client or a future client you’ll serve this year):
  • 15. This Year I’ll (fill in the blank) “Setting goals is the first step in turning the invisible into the visible.” ~ Tony Robbins Life is one big classroom. There is no good or bad, right or wrong
there just IS. Knowing this, take what you experienced this year and leverage your lessons.  What are 3 things that happened in the past year that you can celebrate?  What are 3 things that happened in the past year that left you disappointed? List the answers to these questions in the space below: ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 14
  • 16. This Year I’ll (fill in the blank) Look at the celebrations and disappointments you listed on page 14. What did you LEARN from these experiences? In the space below, state lessons you derived from them and state them like advice you’d give. Example: Always be prepared. ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 15 Based on your experiences from last year, what would you like MORE of? LESS of? THIS IS MY YEAR OF ______________________________________________.
  • 17. Your Money Formula “The starting point of all achievement is DESIRE.” ~ Napoleon Hill What do you REALLY want? I ask this question and get blank stares. For you to call in what you want (I get EVERYTHING I want) you’ll get very clear on what that is. Jim Carrey used the “reticular activating” method (APPENDIX, page 31) for creating his Hollywood dream. When we think in specifics, we call it in specifically! Go to the “Money Matrix” sheet (APPENDIX, page 31) and complete the following: I sell _______________ dollars of real estate annually. My average sale is ____________ dollars. I have ______ closings each year and my 12 month rolling GCI is ___________________. Complete the “Money Focus Visual” sheet (APPENDIX, page 33). EXTRA CREDIT: Place this sheet in the center of a poster board and surround the sheet with pictures of what you’ll call in this year (answers below). List what you REALLY want below: ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 16
  • 18. Selling My “Cake” “If you chase two rabbits, both will escape.” ~ Unknown When we hear from someone out of the blue and they refer business to us; when we, by chance, pick up a new client; or when someone enters our open house and makes an offer, WE ARE SELLING frosting and sprinkles. These are unexpected wins that come from being in the RIGHT place at the RIGHT time. To create a consistent flow of income requires a DELIBERATE approach. I call this way of being “selling your ‘cake.’” Go to the “Selling My ‘Cake’” visual (APPENDIX, page 34) and populate the diagram with the following answers: The people I do my best work with have the following life circumstances, interests and experiences (refer to your answers on pages 11 and 12): ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 17
  • 19. Selling My “Cake” The reason these people hire me is to get the following results: ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 18 The type of dwellings that match their new lifestyle are (describe in detail the type of home/apartment, price range, neighborhoods, amenities, etc.): EVERY WEEK: Print out properties that meet the desires of these clients. Preview EVERY property that is active. Keep a physical folder containing these categories:  Active  Under contract  Sold (past 3 months)
  • 20. It’s Who You Know “It’s sad when someone you know becomes someone you knew.” ~ Henry Rollins People make us successful. We reviewed the statistics of success in the first section of this program. It was demonstrated that 90% of sales happen after the 3rd contact, yet only 10% of us go this far in our communications! Our opportunity EACH DAY is to ADD to the number of people we know and UPGRADE the level of our relationships. Go to the “Relationship Bullseye” visual (APPENDIX, page 35) and get started with identifying who will support you in CREATING WHAT YOU WANT: ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 19
  • 21. Applied Abracadabra “Words can inspire. Words can destroy. Choose yours well.” ~ Robin Sherma What if creating more business were as simple as saying the RIGHT things? Well, it is! When we know how to engage people and lead them to inquiring more about us, then we go from “getting market share” to “making market.” There is nothing more powerful in business than knowing what to do each day, with CONFIDENCE and CERTAINTY, to create a consistent flow of revenue. So how do you get started? The work you have completed up to this point in the program will provide you with EVERYTHING you need to have people lining up to do business with you! The meaning of Abracadabra is “I create as I speak.” Here is an example conversation for you to personalize that will lead you to setting up sales conversations, what I refer to as “Coffee Tawk,” so you bring in 1 new buyer or seller client EACH WEEK. REMEMBER: Meeting in person and speaking over the phone are the methods that “make market” — get out from behind your computer and pick up that phone! (See APPENDIX, page 38, “Pick Up the Phone!”) SAMPLE Applied Abracadabra conversation: You: Hi, Jane. It’s Molly. I’m so happy to be speaking with you. It’s been a while. Is this a GOOD time? Client: Yes it is. I have a few minutes before my next meeting. You: Great! I’ve been organizing my contacts and I came across your name. ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 20
  • 22. Applied Abracadabra SAMPLE Applied Abracadabra conversation (continued): You: I remember the last time we met [plug in the details here]. Client: Yes! That was a fun event. I forgot how much fun we have together. You: I also see [plug in what you learned about them on social media/the internet and acknowledge/congratulate them]. You’ve always been an inspiration for me. Client: Yes, same here. You: I decided that I’m staying in contact with people who REALLY mean a lot to me, and you’re one of them. With that said, what’s new and exciting in your life? CLIENT RESPONDS
..LISTEN!!! You: I’m excited to share what I’m up to. I’m working with newlyweds to ensure they make it through their first year of marriage with ease and joy. I’m launching a program called [plug in program details you described on page 12]. AYOTAC: Are you open to a conversation about where the best type of apartments are for new buyers? If you or anyone you know can use this information, I’d be happy to set up a complimentary consultation. AND THAT’S IT! Create your sample script on the following page. ‱ Remember — pepper the conversation with their first name (there’s no sweeter sounding word in the world than hearing our first name) ‱ Ask EMPOWERING, open-ended questions ‱ Stay away from heavy negative words (but, try, maybe) ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 21
  • 23. Applied Abracadabra Your sample script (review the “Market Making Language” sheet in the APPENDIX, page 37) ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 22
  • 24. Time Management Magic “Managing your time without setting priorities is like shooting randomly and calling whatever you hit ‘the target.’” ~ Peter Turla When we create our IDEAL WEEK, then every minute of each day becomes an investment in the business you intend to create. The following practice will have you recovering a minimum of 100 wasted minutes per day. That’s a 10X return on investment! What you’ll do each day is take 10 minutes to plan what your ideal day and week look like. (Suggested real estate “Ideal Week” and blank “Time Management” forms can be found in the APPENDIX, pages 39 – 41.) 1. CREATE your to-do list: You’ll NEVER finish every item you list for yourself, so give up on that false belief now! I keep a rolling list of items (I use Google docs so I can access this from any computer or device) and highlight the 20% of activities that will give you an 80% payoff. These are items DIRECTLY related to creating 1 new buyer or seller a week; 2. CREATE more time: I encourage new clients to journal what they do each day for at least a week. Together we’ll identify the “busyness” behavior that stands in the way of us doing more business; 3. Develop your IDEAL WEEK: Using the example in the APPENDIX, create your ideal week. Color code noting: personal time (pink); working IN your business (green), working ON your business (yellow). It’s time to take back your time! 4. Learn how to set habits the RIGHT way: In Charles Duhigg’s The Power of Habit, we are taught a proven method for creating new behavior. After approximately 21 days, your new habit will be the reward! (See “The Power of Habit” visual in the APPENDIX, page 42, and watch the webinar I hosted at http://dawnd.com/calendar to master this method!) ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 23
  • 25. Time Management Magic There are key activities, once committed to and mastered, that have real estate professionals greeting each day with certainty and confidence. Here’s a list of must-do’s aligned with “making market.” Take this list and create your Ideal Week Time Block (blank form in the APPENDIX, page 40): 1. Getting reacquainted and reaching out to at least 3 VIPs each day: Remember, it takes 12 times of individualized contact to secure yourself as the go-to professional in your category; 2. Deliver your “grabber” line to 3 new people each day: Filling our sales funnel and planting seeds lead to sustainable business; 3. Service active clients: Do something each day to wow them; 4. Set up “Coffee Tawk” meetings: Be mindful of lining up conversations that lead to buyer orientations and listings presentations; 5. View the inventory: When we REALLY know our “cake” it becomes easy to create excitement around it; 6. Host open houses: You’ll practice your pitch and line up prospects; 7. Increase your expertise: Read articles that align with what you offer and file them for sharing/starting conversations; 8. Education and personal development: Learn new ways to master your business (e.g., this program) and engage with someone who will hold you accountable. ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 24
  • 26. Time Management Magic Someone once told me that “to plant and make room for the new rose bushes, we need to pull out the old ones.” Review your daily journal and how you currently spend your day. List activities that are no longer serving you: ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 25
  • 27. Time Management Magic ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 26 Successful people have a go-to set of habits that guide them each day. Go to “Dawn’s Big 10” in the APPENDIX, page 43. Review your “Real estate survival list” on page 26 and review “Dawn’s Big 10” to establish a go-to set of habits you plan to bring into your life so you create the business you WANT: EXTRA CREDIT: Download Dawn’s iPhone app at http://dawnd.com/daily-done-intro
  • 28. Book it “Book Ending” ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 27 “Acknowledging the good that you already have in your life is the foundation of all abundance.” ~ Eckhart Tolle There is a powerful practice that will have you setting yourself up for success each morning and celebrating at the end of each day. I call this process as “book ending.” Here is where the “30 days” come in. The program we just worked through comes to life and pays off when we engage in the following practice for 1 MONTH STRAIGHT. You will create 30 copies of the “Book It” worksheet in the APPENDIX, page 44, and place these in a binder. This practice will become second-nature and your fuel for heightening motivation, upping confidence and securing certainty. Here are the components of “Book It”: 1. Money Matrix Statement: Read this out loud each morning. Remember, we only process 2,000 bits of the 40 billion bits of information thrown at us every minute. Make sure we see the opportunities that surround us at all times by programming ourselves to do so; 2. “Grabber” Line and “Coffee Tawk”: Review your “grabber” line and “coffee tawk” 4-part conversation. Thank your dog for his attention afterwards; 3. 10 Minute Time Management: Set your calendar, review and highlight to-do items, fit them into the intervals between blocks; 4. 3 VIP Individualized Contacts: Reacquaint, make an introduction, share an article, acknowledge/congratulate. Keep the 12 touch program going!
  • 29. Book it “Book Ending” ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 28 “Book It” components (continued): 5. Put on Your Angel Wings: Prepare to bring a smile to the faces of everyone you meet. Lead them into being interested about you and share your gift. 6. Increase Your Expertise:  Read articles aligned with the interests of your VIPs as well as those that help you speak about your business with more relevance and confidence.  Visit apartments aligned with your market’s needs for firsthand experience. 7. Celebrations/Disappointments: List these and note the lessons you learned. 8. Review Your To-Do List: Go to your Google doc and add what you penned in during the day and remove what you completed. Doing this each day and filing these in a binder will help you:  Establish new behavior that leads to increased business  Maintain accountability with your coach/mastermind group  Fall asleep at night BELIEVING that this day was an investment in what you intend to CREATE!
  • 30. Meet Dawn Doherty ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 29 I help accomplished professionals — real estate brokers, coaches, entrepreneurs and small business owners — to create THRIVING businesses through mastering business development. Business is simple when we’re CLEAR about what we REALLY want, when we BELIEVE in ourselves, surround ourselves with people who BELIEVE in us, and when we work a program like Create More Clients in 30 Days. Set up a complimentary “Coffee Tawk” with me at http://dawnd.com/thrive. Create your profile and get connected at http://about.me/dawnd.
  • 31. APPENDIX ©Dawn D Inc, 2015 http://dawnd.com 30  Page 31 Jim Carrey Story & Check  Page 32 Money Matrix  Page 33 Money Focus Visual  Page 34 My “Cake” Visual  Page 35 Relationship Bullseye Visual  Page 36 Pick up the Phone!  Page 37 Market Making Language  Page 38 Week Time Block Example  Page 39 – 41 Blank Week & Daily Time Blocks  Page 42 The Power of Habit Visual  Page 43 “Dawn’s Big 10” & iPhone app  Page 44 Daily “Book It” Tracking Sheet  Self Study Learning Archive http://dawndvip.com
  • 32. Jim Carrey Story ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 31 Here’s how the story goes
.. When Jim Carrey was a fledgling comedian trying to make his way in L.A., he drove his beat-up Toyota to the top of a hill. While parked there, broke, peering out at the sprawl, dreaming of his future, he wrote himself a check for $10 million, put in the notation line 'for acting services rendered,' and dated it Thanksgiving 1995. He stuck that check in his wallet. The rest, as they say, is history. By 1995, Jim had seen the tremendous success of Ace Ventura: Pet Detective, The Mask and, my personal favorite, Liar, Liar. His per film fee at that point had escalated to $20 million. Complete the following statement: I sell _______________ dollars of real estate annually. My average sale is ____________ dollars. I have ______ closings each year and my 12 month rolling GCI is ___________________. Go one step further and complete the check below. Make it out to yourself in the amount of money you’ll make this year.
  • 33. Money Matrix ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 32 Here’s a sample matrix that will help you commit to the level of business you’ll do this year. (Email me at http://dawnd.com for a copy of the spreadsheet.) Focus on defining your target average price sale, the types of people you’ll directly market to and where they intend to live.
  • 34. Money Focus Visual ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 33 I sell _______________ dollars of real estate annually. My average sale is ____________ dollars. I have ______ closings each year and my 12 month rolling GCI is ___________________. Here’s my list of clients (pen is closed/pencil is active) that will result in the sales necessary to create the business detailed above: Client Name Apartment $ Address/description
  • 35. My “Cake” Visual ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 34 People I know who meet this criteria or who KNOW people who do: My target market: Average home price: Neighborhoods: Amenities: Key contacts who have the same target market: Organizations they belong to, where they hang out:
  • 36. Relationship Bullseye ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 35 People make us successful. Adding to the list of people we know and upgrading our relationships is our daily goal. Keep a list of those you know in the following categories: EXTRA CREDIT: http://contactually.com/invite/dawnd A – Intimates/Inner Circle B – Friends/VIPs C – Key Contacts D – Acquaintances E – Everyone Else Intimates/Inner Circle: People, at least a %, who do ANYTHING for you and vice versa; Friends/VIPs: They energize and inspire you. You know a lot about them. They’ll meet you in a heartbeat; Key Contacts: They share your target market. Conspire and team up. Your alliance will pay off in a big way; Acquaintances: People you’re connected to that you don’t know as well as you could; Everyone else: People who you don’t know that you could know! A B C D E
  • 37. Pick up the Phone! ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 36 Inspired by a November 2014 Entrepreneur article, “Why a Phone Call is Better Than an Email (Usually)”: http://www.entrepreneur.com/article/238385 Interaction is energy: Here’s the least to best ways of creating energy that leads to wealth and happiness: 1. Email: especially broadcast 2. Phone/Skype: audible and visual = higher understanding 3. Face-to-face
  • 38. Market Making Language ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 37 It’s WHAT you say that communicates how confident and certain you ARE. We sparkle when we lead with deliberate and positive communications. Here are some tips that will have you turning your conversations into conversions:  Replace “if” with “when”  Ex: When I land that client  Drop your should, need, must – replace with opportunity  Ex: There’s an opportunity for you to improve your communication skills  Maybe means no
Don’t accept this answer as a yes and avoid using this word  Ex: Can I interpret your maybe for a no?  Sure and fine are in most cases used to patronize
.probe when others answer with these words  Ex: What do you mean by fine?  Phrases that will leave others sensing insecurity: “I guess so,” “I’ll try,” “I need to”  Ex: I’ll complete that  Watch the use of “but” — it negates every word before it  Ex: Your dinner was very exciting, but you over salted the food  “A person's name is to him or her the sweetest and most important sound in any language.” Sprinkle your conversations with your listener's first name today.
  • 39. Week Time Block – Real Estate ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 38 Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday 6A-7A Wake Up/ Meditate/News Wake Up/ Meditate/News Wake Up/ Meditate/News Wake Up/ Meditate/News Wake Up/ Meditate/News 7A-8A Workout Workout Workout Workout Workout 8A-9A Ready/Travel Ready/Travel Ready/Travel Ready/Travel Ready/Travel 9A-9:15A Kick Off Power Hour Kick Off Power Hour Kick Off Power Hour Kick Off Power Hour Kick Off Power Hour 9:15A- 11A * Contacts (make 10) *New Leads (make 10) *Cards (10)* Facebook review lists,comment,like * Contacts (make 10) *New Leads (make 10) *Cards (10)* Facebook review lists,comment,like * Contacts (make 10) *New Leads (make 10) *Cards (10)* Facebook review lists,comment,like * Contacts (make 10) *New Leads (make 10) *Cards (10)* Facebook review lists,comment,like * Contacts (make 10) *New Leads (make 10) *Cards (10)* Facebook review lists,comment,like 11:00 A - 12:30 P SPECIAL PROJECTS: *Practice Scripts *Search Properties for Clients *Prepare Marketing Pieces *Sales Meeting SPECIAL PROJECTS: *Practice Scripts *Search Properties for Clients *Prepare Marketing Pieces SPECIAL PROJECTS: *Practice Scripts *Search Properties for Clients *Prepare Marketing Pieces SPECIAL PROJECTS: *Practice Scripts *Search Properties for Clients *Prepare Marketing Pieces 12:30 P - 1 P Follow Up/ Organize/ Emails LUNCH Follow Up/ Organize/ Emails LUNCH Follow Up/ Organize/ Emails 1P - 2 P LUNCH GROUP SESSION: Weekly topic, Mastermind LUNCH GROUP SESSION: Tech Thursdays LUNCH OPEN HOUSES!!! IN THE FIELD: *Previewing *Visiting Alliance Partners *Showing Buyers *Showing Listings IN THE FIELD: *Previewing *Visiting Alliance Partners *Showing Buyers *Showing Listings IN THE FIELD: *Previewing *Visiting Alliance Partners *Showing Buyers *Showing Listings IN THE FIELD: *Previewing *Visiting Alliance Partners *Showing Buyers *Showing Listings IN THE FIELD: *Previewing *Visiting Alliance Partners *Showing Buyers *Showing Listings 2P-5:30P *Hold at least 1 Open House *Preview at Least 4 open properties 5:30 P - 6:00 P Follow Up/ Organize/ Emails Follow Up/ Organize/ Emails Follow Up/ Organize/ Emails Follow Up/ Organize/ Emails Follow Up/ Organize/ Emails 6:00 PM - 6:30 PM *Prepare Contacts for tomorrow's calls *Prepare Contacts for tomorrow's calls *Prepare Contacts for tomorrow's calls *Prepare Contacts for tomorrow's calls *Prepare Contacts for tomorrow's calls
  • 40. Time Block Templates ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 39
  • 41. Week Time Block- BLANK ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 40
  • 42. Day Time Block- BLANK ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 41
  • 43. The Power of Habit Visual ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 42
  • 44. Dawn’s Big 10 ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 43 Live consciously. Make each day an investment in the life you intend to create! Centering: Ex: Walk my dog for 30 minutes each morning listing to a meditation. Gratitude: Ex: Answering the Tony Robbins morning question: "What am I grateful for today?” Evening: What can I celebrate/how was this an investment in how I intend to lead? Time management: Ex: To-do list and calendar — tangible relationship with it. Show those you know that you care: Ex: Speak to your VIPs and know what their interests are. Meet new people: Ex: Share your energy on line at Starbucks
anywhere you go
Bab’s story. Increase your knowledge: Ex: Read relevant articles/books. View apartments. Give back: Ex: Doggie bag to homeless, formal charity. Fun and enjoyment: Ex: Plan girls’ night out
spa day. Family: Ex: Read to your children
quiet time with your spouse. Health and fitness: Supplements, gym, walking instead of cab. DOWNLOAD the app at http://www.dawnd.com/daily-done-intro/
  • 45. Book It tracking sheet ©The Roos Cohen Group LLC 2015 ©Dawn D Inc, 2015 http://dawnd.com 44 TODAY’S DATE: ____________  Time blocked day/week/review to-do list  I read my money commitment aloud and reviewed my “why” (vision list)  I practiced my “grabber” line and reviewed how to speak about my business  Here is the list of 3 VIPs I reached out to individually  The NEW people I met today (I added them to my database)  Apartments/homes I viewed  Articles I read  Celebrations/disappointments  Lessons learned  To-do list for tomorrow