The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceGerris
What’s InsideOne of the best ways to apply next level tactics to your own outreach marketing strategy is not to read another post where someone simply outlines steps that you should be doing and tactics you should be applying. Dull right?
This ebook is full of real examples and actionable advice from some of the best and most experienced marketers and communicators when it comes to working strategically with influential bloggers.
Examples Include:
A case study from InStyle Maganzine
Jeff Domansky’s (aka PR Coach) view on influencer relations best practices
Gini Dietrich explains how to PROVE blogger outreach success
And so many more gems that will be sure to help you take your work with bloggers to the next level!
42 Useful Digital and Social Media Marketing QuotesAlexandra M. Coțe
Are you in need of some inspirational digital and social media marketing tips and suggestions?
Of course you are! Here are some of the best quotes for your upcoming marketing strategy.
More: https://mktodyssey.wordpress.com/
In our research and conversations, we've come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites. We hope you feel the same.
Interested in learning more about our strategy services and industry research? Have other quotes you love? We’d love to hear from you! Feel free to reach out at michael.brenner@newscred.com.
*Correction: Slide 27 should be attributed to Jonathan Perelman.
LinkedIn Groups might be more beneficial than you think. If you're thinking of walking away from your LI group, or don't think they are worth the time, check out why we think they are a necessity.
Read the full article here: https://bit.ly/2n7aNKL
Interested in getting more leads, clients, and referrals from LinkedIn?
Sign up for our Advanced LinkedIn Masterclass here: https://bit.ly/2u1bN73
The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceGerris
What’s InsideOne of the best ways to apply next level tactics to your own outreach marketing strategy is not to read another post where someone simply outlines steps that you should be doing and tactics you should be applying. Dull right?
This ebook is full of real examples and actionable advice from some of the best and most experienced marketers and communicators when it comes to working strategically with influential bloggers.
Examples Include:
A case study from InStyle Maganzine
Jeff Domansky’s (aka PR Coach) view on influencer relations best practices
Gini Dietrich explains how to PROVE blogger outreach success
And so many more gems that will be sure to help you take your work with bloggers to the next level!
42 Useful Digital and Social Media Marketing QuotesAlexandra M. Coțe
Are you in need of some inspirational digital and social media marketing tips and suggestions?
Of course you are! Here are some of the best quotes for your upcoming marketing strategy.
More: https://mktodyssey.wordpress.com/
In our research and conversations, we've come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites. We hope you feel the same.
Interested in learning more about our strategy services and industry research? Have other quotes you love? We’d love to hear from you! Feel free to reach out at michael.brenner@newscred.com.
*Correction: Slide 27 should be attributed to Jonathan Perelman.
LinkedIn Groups might be more beneficial than you think. If you're thinking of walking away from your LI group, or don't think they are worth the time, check out why we think they are a necessity.
Read the full article here: https://bit.ly/2n7aNKL
Interested in getting more leads, clients, and referrals from LinkedIn?
Sign up for our Advanced LinkedIn Masterclass here: https://bit.ly/2u1bN73
Social Selling: Thought Provoking Insights That Go Beyond the Latest TrendsGretchen Lehman
Learn how implementing a b2b social selling strategy can help you increase your close rate by reading Unthink Solution's brand new 24-page guide, Social Selling: Thought Provoking Insights That Go Beyond the Latest Trends to Explain the How and Why of Social Selling.
35 Inspiring Marketing Quotes to Improve Your ConversionsSwayHub
35 inspiring and actionable marketing quotes from industry greats, chock-full of wisdom to help you improve your conversion rates and optimize your pages more effectively.
Influencer marketing, instagram marketing, and branding the ultimate slide de...Joe Teo
To get the full presentation on Instagram Marketing, Influencer Marketing, and Branding, follow this link to get the full presentation with speaker's notes: http://bit.ly/2MjZmhS
What do the world's most successful marketers at Edelman, Food52, Brit + Co., Dick Clark Productions (and more) say about the latest marketing trends? We took notes on keynote speakers' talks on the most current marketing trends to date and we're sharing these hot insights with you!
The 2013 edition of the Holmes Report's Creativity in PR study, co-authored by NowGoCreate and sponsored by Ketchum. Based on research of 600 people across more than 35 countries, exploring whether the PR industry is creative enough to sway marketing budgets and develop game-changing ideas.
Come dig in with us on three key aspects of engaging with customers and learn about specific techniques that will help drive sustainable growth in your business: Getting into the mindset of your prospects and customers, creating content that resonates with your target audience, and initiating a relationship.
This presentation goes beyond just social media and will include high level strategy as well as low level tactics. It also introduces the importance of engagement in creating and deepening your relationship with brand ambassadors.
Specific case studies are included as well as options for calculating ROI.
Empathic Marketing – aka, what’s true in life is true in marketing.David Murphy
Empathic Marketing was inspired by my observations over time and across categories that the ways in which we form personal relationships mirrors how we form brand relationships.
Forces such as empathy, experiences, endorsement and energy help shape our real life relationships. These 4Es of real relationships – empathy, experiences, energy and endorsement – form a clear and measurable brand planning model to help marketers create more customer-centered brand platforms.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
We've entered a new era in nonprofit marketing. If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach -- your goals?
Join Claire Axelrad, J.D., CFRE for a discussion on social media marketing for nonprofits. We will explore why winging it no longer works in 2014 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you use social media as a tool to boost awareness and investment. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your engagement.
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Looking to break into Marketing, PR or Social Media? Then read the best marketing career advice for recent graduates from 100 global experts. Includes Twitter & reading list.
Social Selling: Thought Provoking Insights That Go Beyond the Latest TrendsGretchen Lehman
Learn how implementing a b2b social selling strategy can help you increase your close rate by reading Unthink Solution's brand new 24-page guide, Social Selling: Thought Provoking Insights That Go Beyond the Latest Trends to Explain the How and Why of Social Selling.
35 Inspiring Marketing Quotes to Improve Your ConversionsSwayHub
35 inspiring and actionable marketing quotes from industry greats, chock-full of wisdom to help you improve your conversion rates and optimize your pages more effectively.
Influencer marketing, instagram marketing, and branding the ultimate slide de...Joe Teo
To get the full presentation on Instagram Marketing, Influencer Marketing, and Branding, follow this link to get the full presentation with speaker's notes: http://bit.ly/2MjZmhS
What do the world's most successful marketers at Edelman, Food52, Brit + Co., Dick Clark Productions (and more) say about the latest marketing trends? We took notes on keynote speakers' talks on the most current marketing trends to date and we're sharing these hot insights with you!
The 2013 edition of the Holmes Report's Creativity in PR study, co-authored by NowGoCreate and sponsored by Ketchum. Based on research of 600 people across more than 35 countries, exploring whether the PR industry is creative enough to sway marketing budgets and develop game-changing ideas.
Come dig in with us on three key aspects of engaging with customers and learn about specific techniques that will help drive sustainable growth in your business: Getting into the mindset of your prospects and customers, creating content that resonates with your target audience, and initiating a relationship.
This presentation goes beyond just social media and will include high level strategy as well as low level tactics. It also introduces the importance of engagement in creating and deepening your relationship with brand ambassadors.
Specific case studies are included as well as options for calculating ROI.
Empathic Marketing – aka, what’s true in life is true in marketing.David Murphy
Empathic Marketing was inspired by my observations over time and across categories that the ways in which we form personal relationships mirrors how we form brand relationships.
Forces such as empathy, experiences, endorsement and energy help shape our real life relationships. These 4Es of real relationships – empathy, experiences, energy and endorsement – form a clear and measurable brand planning model to help marketers create more customer-centered brand platforms.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
We've entered a new era in nonprofit marketing. If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach -- your goals?
Join Claire Axelrad, J.D., CFRE for a discussion on social media marketing for nonprofits. We will explore why winging it no longer works in 2014 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you use social media as a tool to boost awareness and investment. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your engagement.
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Looking to break into Marketing, PR or Social Media? Then read the best marketing career advice for recent graduates from 100 global experts. Includes Twitter & reading list.
A global study into 16 to 25 year olds and everyday banking looking at how banks can stay relevant for young people in the face of disruption in the financial services industry.
This is a gentle introduction to the architecture of the convolutional neural net.Here I have mentioned about operations in the convolutional layer in depth
There are as many views and definitions of Data Mining as there are people working in and on the topic. Confusion reigns and people ask; what is it; why do we need it; and isn’t it just Data Mining rebranded? In this slide deck and presentation we set the scene an highlight the differences and need for Data Mining in order to give a framework for case studies and future projects.
So - why do we need it?
The economic, industrial, commercial, social, political and sustainability problems we face cannot be successfully addressed using the management techniques and models largely inherited from the Industrial Revolution. The world no longer appears infinite in resources, slow paced, linear and stable. We now see the limitations; feel the impact of rapid change; and we can conceptualize the non-linear and unstable nature of it all! We are also starting to comprehend the scale and the need for machine assistance.
Modeling our situation !
Sophisticated computer models for weather systems are now complemented by ecological, economic, conflict and resource modeling of varying depth and accuracy. However, the key is always the accuracy and coverage of the primary data. We started with modest databases and data mining, but they mostly proved inadequate, and we are now amassing vast databases on every aspect of life - people, planet and machines. This ‘BIG DATA’ explosion demands a rethink of how, what, and where we gather data; the way we analyze and model; and the way we make decisions.
So - what is the big difference?
Data Mining was limited, planer, simple, linear and constrained to a few relationships amongst people: what they did, where they went, who they knew and so on. In contrast; Big Data is unbounded, spans all peoples and machines in all domains and activities with application to every aspect of life, business, industry, government and sustainability etc. It also takes into account the non-linear nature of relationships and events.
“Big Data is an almost unconscious outcome of the desire and need to sustain all peoples on a rapidly smaller looking planet”
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-action to other pieces of your content, or thought leadership? Read more from the CMI team in their latest SlideShare presentation on SlideShare.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
Differentiate Yourself From the Competition: 15 Sales Experts Share How jennypoore
We all want to believe that we do a better job than anyone else, that no one else can compare. And while confidence is an important part of succeeding in sales, it isn’t true.
A company’s success is largely based on its ability to articulate and execute why it is DIFFERENT and BETTER than the competition.
Being “better” than someone else won’t get you very far. It might just make you feel good in the short-term. And assuming that your competitor will never “catch up” to you is a dangerous game to play.
If you bring this down to the salesperson’s level, those that tend to succeed are skillful at catching their prospect’s attention. They offer information. They send a ‘thank you’ note. They think ahead. On the flip side, the average low-performing salesperson requests information and time from their prospect (rather than offering it), avoids sending a handwritten thank you note (because that would “take too long”), and thinks on the fly (rather than thinking ahead).
Successful salespeople seek to be different, not just ‘better’. Because being different makes them better (i.e. more successful) in the long run.
We were curious about how our fellow sales pros thought about differentiation at the salesperson’s level, so we asked a few experts this question:
“What is ONE way a salesperson can differentiate him or herself from their competition?”
http://www.salesengine.com/sales/differentiate-yourself-from-the-competition-15-sales-experts-share-how/
11 ways to build your brand on social mediaCDRealEstate
There are many benefits of using social media to grow a business and to craft an online persona that showcases a brand’s values and services. A defined social media strategy can help businesses be more profitable, establish credibility, and gain a strategic edge over the competition. Social media has become a powerful tool in marketing as it’s accessible anytime, anywhere, and is a fun, engaging way to share and collect information.
How to build a strong brand for your recruitment business #RecHangout HighlightsColleague Software
The highlights from the Recruiters Hangout - How to build a strong brand for your recruitment business, 5th March 2015.
The #RecHangout is hosted by Alan Whitford (RCEuro / Abtech Partnership), Louis Welcomme (Colleague Software),Mark Stephens (The Recruitment Alliance / Smart Recruit Online) and Louise Triance (UK Recruiter).
Our guests:
Russell Amerasekera – Personal Branding Expert at Epiphany.
Paul Sharpe – Marketing and Sales Director at niche recruitment business, InterQuest Group PLC.
Clair Bush – Marketing Director at recruitment technology business, Broadbean.
Felix Wetzel – Marketing Executive, advisor to Candarine and eiTalent. Formerly at Jobrapido, Evenbase and JobSite.
Many marketers are banging their heads against the wall
wondering why influencers won’t return their emails or
promote their programs. The reason? Small mistakes can often have a big impact.
To help make your influencer marketing a winner, we have tapped 15 top marketing influencers for reasons they've not responded to a request and included 25 ways to help you win.
21 Quotes That Will Change the Way You Think About MarketingJay Baer
From the new marketing book from Jay Baer, it's 21 Quotes That Will Change the Way You Think About Marketing, featuring some of the smartest minds in content marketing today.
15 thought leaders presenting at the Authority Rainmaker conference share integrated marketing advice on Design, Content, Traffic and Conversion.
Authority Rainmaker conference is May 13-15 in Denver, CO featuring nationally known experts including Daniel Pink, Sally Hogshead, Chris Brogan and Henry Rollins. Marketing experts include Brian Clark, Ann Handley, Joe Pulizzi, Danny Sullivan, and many others.
This eBook was produced for Copyblogger Media by TopRank Online Marketing.
8 Expert Tips to Generate More Engagement From Your B2B Content in 2016Uberflip
67% of marketers list brand engagement as the number one objective best supported by content marketing. And yet, 72% of B2B content marketers say creating engaging content is one of their most prominent content marketing struggles.
Engagement matters, but more and more B2B marketers are struggling with creating engaging content.
So, we decided to ask the experts — the marketing leaders who are executing some killer content strategies — to share their sage wisdom and help shed some light on how to tackle the engagement issue.
Here’s what they had to say! →
Basics of Social Media for Business, a continuing education class and the first step in the Social Media Certificate at Southeastern Community College's Center for Business.
Level 3 Award; Review Health & Safety Procedures in the WorkplaceSay Digital Media
Say have delivered this award since 2005, formerly known as HSS8 or D Unit, we have trained over 2,000 staff members in this time. If you are interested in upskilling your staff members, please get in touch
Some great activities going on at Calvert Trust, in Kielder..
Team building
Disability awareness
Abseiling, Archery, Kayaking, Mountain Biking and much more
Excellent insight into using dynamic questions to move along meetings, projects and generally communicate more effectively worth saving and sharing if you have the time..
Information Security: The Law is Changing are you Ready?Say Digital Media
Breaches cost more than you think:
The EU Data Protection Directive, adopted in 1995 is likely to be replaced in 2015 by the new EU Data Protection Regulation.
The new regulations will require company owners and data processors (such as cloud and offsite data hosting companies) to share the liability for data breaches.
However recent reports show that the vast majority of these service providers are not yet ready to meet these new requirements.
Technological investments in the last 10 years have had many benefits for organisations however much of what was put in place wasn’t designed to be secure in a networked environment, and as a consequence data breaches are on the rise, as are the costs to businesses
as a result of an attack
Missed things on your social media platforms, find out from HubSpot some of the things you might have missed on Linkedin, Twitter, Facebook and Pinterest
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
3. “Have an influencer strategy.
I would say 99% of
businesses that say they
want to partner with
influencers actually have no
strategy. Start with why you
are engaging with
influencers (what it is going
to do for your business).”
Joe Pulizzi
- Founder, Content Marketing Institute
4. Lee Odden
- CEO of TopRank Online Marketing “Grow your influencer
network long before you
need them. The day to create
an army of influential
advocates isn’t the first day
of the war. Find common
interests and develop
rapport.”
5. Lee Odden preaches when working with clients
on influencer marketing. “Work with an influencer,
they’re friends for a day. Help someone become
influential, they’re a friend for life.”
“With scarcity of time, many
influencers are being more
selective about what they
say “yes” to. They make
these choices not just for
efficiency but also to ensure
quality of association.
Factors like how well known
the brand is, the quality of
the project, and
compensation all factor into
decisions about
participation in an
influencer marketing
program.”
Lee Odden Also Says
- CEO of TopRank Online Marketing
6. “Rather than simply blasting
[Influencers] with email,
work on developing a
relationship first by
interacting with them. Start
by leaving comments on
their relevant blog posts,
replying on Twitter, [...] etc.
Once you have taken the
time to actually get to know
them, when you do
approach an influencer
about covering your product
or service, it will not seem
like a cold call pitch.”
Brett Relander
- Founder of Launch and Hustle
7. “Do your research. Don’t just
leave it up to the affiliate
network or PR firm to vet
bloggers or social media
users for you. Take a look at
the influencer’s blog and/or
their social media presence,
and only add the ones who
truly resonate with your
brand to the outreach list. ”
Jess Estrada
- Fashion Blogger
8. “If you can engage the
influencer’s passions, and
work with them to craft a
compelling logical appeal,
then you can leverage the
credibility of the influencer
to actually sway hearts and
minds.”
Tom Webster
- Vice President, Edison Research
9. “Social media is not just an
activity; it is an investment
of valuable time and
resources. Surround yourself
with people who not just
support you and stay with
you, but inform your
thinking about ways to wow
your online presence.”
Sean Gardner
- Social Media Influencer
10. “Influencers hold the keys to
the readership kingdom, but
engagement doesn’t start
with a pitch. Make a list of
people who it’s possible to
build relationships with that
would benefit both of you.”
Alex Turnbull
- CEO and Founder, Groove
11. “The future is not about
marketing to influencers - it’s
about marketing with them.
Treating influencers as an
extension of your company -
rather than a distribution
channel - will result in a more
impactful experience for
influencers and consumers
alike.”
Emily Garvey
- Dir. of Marketing, Starwood Hotels.
12. “What we sometimes forget
is on the other side of every
social media profile is a
human being. Start more
conversations for
conversation-sake. Maybe
initial conversations don’t
directly benefit your
marketing strategy, but they
let the human on the other
end know you’re interested
in them.”
Ginny Torok
- Social Media Strategist, Traackr
13. “Think about adding your
influencers to your CRM to
manage your contacts and
outreach activities. You can
use the system to store pitch
ideas and also set up nurture
campaigns to stay top-of-
mind with your influencers.”
Amanda Maksymiw
- Content Manager, Lattice Engines
14. “When it comes to
measuring influence, it is
important to remember that
the primary objective of an
influencer program is not
just to influence the
influencer. The real objective
is to influence the influencer’
s network, as this is the point
at which the impact of
influencer engagement is
both felt and measured.”
Tim Williams
- Founder, Ignition Consulting Group
15. “A cold request to “promote
my stuff” is not the highlight
of your influencer’s day.
Engage influencers before
you need them. Be helpful.
Promote their stuff first.
Mutual value increases
receptivity.”
Ardath Albee
- B2B Marketing Strategist
16. “The hardest thing is when I
get a request from someone
I’ve never heard from before.
They haven’t tried to build a
relationship at all, but they’
re asking for my time. For
me, time is money. I love to
give back and help, but I’d
also appreciate the flip side
of that.”
Ardath Albee
- B2B Marketing Strategist
17. “If you want your content to
stand out from the noise,
you can do that in four ways
- use drama, use humor, use
celebrities or use influencers.
[Influencer marketing] is not
going away and it shouldn’t.”
Jason Falls
- Digital Strategist
18. “I feel like it is a duty to
present unique points of
views on the questions we
are all asking as an
industry…
For me it just comes down to
whether I feel like I have a
point of view on the topic or
not. When I do, I am honored
to chime in.”
Michael Brenner
- Head of Strategy, Newscred
20. “If you want an influencer to
be a shiny cog in your
content distribution
machine, be one of the
hardest-working cogs in
theirs.”
Doug Kessler
- Co-Founder, Velocity Partners Ltd
21. “One key in influencer
outreach is the research you
put in before you reach out
and ask. Have a very good
feel for where they’re
headed, what their goals are,
and what they care about.”
Robert Rose
- Content Marketing Institute
22. “When activating an
influencer, ask yourself how
you’re helping them
accomplish their own goal. If
you don’t know, find out; if
your ask helps them, you’re
gold; if it doesn’t, you should
probably think hard before
engaging them.”
Pierre-Loic Assayag
- Founder and CEO, Traackr
23. “The cornerstone to success
for influencer marketing is
relevance: relevance of the
influencer around your topic,
brand or issue set, and your
own relevance to the
influencer.”
Pierre-Loic Assayag Also Says
- Founder and CEO, Traackr
24. “It’s important to focus on
finding ways to help the
influencer.
Help them build their brand.
Help them reach a new
audience. Help them gain
access to insights and
content for their audience.”
Michael Brenner
- Head of Strategy, Newscred
25. “If you want to connect with
influencers, you need to
understand what they want
most and give it to them, no
strings attached. Often,
influential people love to be
exposed to new audiences,
see their name in lights and
share their wisdom.”
Michael Stelzner
- CEO, Social Media Examiner
26. “Sometimes marketers
confuse influencer
marketing with
manipulation, bribing or
worse.
Influence is something you
deserve by being relevant for
others.
The support of an
influencers needs to be
deserved by marketers as
well. Indeed, by being
relevant.”
J-P De Clerck
- Digital Marketer, I-Scoop
27. “Adding influencers to your
content initiatives in the
form of quotes, callouts, and
short interviews help
validate your own good
content while helping to
promote the influencers in
your industry. It’s a win-win-
win -- for you, the
influencers and, ultimately,
your audience.”
Jason Miller
- Manager of Content, LinkedIn
28. “The biggest key to
influencer marketing is
building relationships, and
having a real exchange
between the company and
the influencer. Too many
focus on what the influencer
can do for them rather than
how they can help the
influencer. ”
Ann Handley
- CCO, Marketing Profs
29. “The key is that the
influencer has to get
something more out of it
than just free stuff. When
done right it is a two way
relationship that is ongoing.
Both sides get something out
of it and it feels like you are
being respected and
appreciated by the brand.”
C.C. Chapman
- Founder, Never Enough Days
30. “Companies need to realize
that the influencers they
want are busy people and
thus their time is valuable. If
they are going to give up any
time to attend an event,
create content on behalf of
the brand, or be expected to
do anything really, they need
to be compensated in some
way or another.”
C.C. Chapman Also Says
- Founder, Never Enough Days
31. “I love that people care
enough about what I think to
ask me to participate and
quote me, though most
requests are done the wrong
way. That being said, a good
number are simply delightful
in their approach. I love
that.”
David Meerman Scott
- Keynote Speaker and Author
32. “You don’t want to stop
talking with an influencer the
minute you have his/her
email address and they start
sharing your content.
Continue to contribute to
your site, continue to talk
with them at conferences,
and continue to share their
material [...] You have to
remember that these
relationships need nurturing
to be successful.”
Amanda DiSilvestro
- Content Marketer, HigherVisibility
34. “Too many [marketers] make
presumptive requests with
little upside for the person
they’re asking. Too many
have ridiculously high
expectations or (sometimes)
ridiculously vague
expectations.”
Ann Handley
- CCO, Marketing Profs
35. “Quite a few [marketers] are
outright liars. They said they
‘read my blog’ or ‘love my
work’ but the nature of the
request clearly indicates
they found me from some list
and are emailing a lot of
people.”
David Meerman Scott
- Keynote Speaker and Author
36. “You can’t find a list of
influencers, reach out, and
check them off as boxes and
expect them to engage with
your company or product.
Like any relationship, it
takes time and real
interaction for someone to
become comfortable and
trusting of you or your
brand.”
Mike Fraietta
- Social Business Strategist, Social Edge
37. “I’m happy to participate [in
influencer programs], but
generally speaking all
companies would be better
off building relationships
with and amplifying
advocates who REALLY care
(like your customers,
employees and business
partners) than trying to
hitch their wagon to people
who have already been
amplified.”
Jay Baer
- President, Convince & Convert
38. “We need to move beyond
public personas and into
micro influencers; and we
need to stop confusing
popularity and amplification
with influence.”
Danny Brown
- Author, “Influence Marketing”
39. “Communication and
relationship building is easier
than it has ever been. You can
easily get started with social
media or blog conversations,
and that's great. Don't
overlook the power of the old
fashioned way though. More
personal interactions still have
the biggest impact.”
Eric Enge
- CEO, Stone Temple Consulting
40. “Pay-to-Play” as a substitute
for “Love-to-Play”: Many
influencer marketing players
focus on incentivizing
industry influencers to
engage with a brand.
Although this could give a
brand high reach and
exposure in the short-term,
it is not authentic. Using
incentives to buy advocacy
from influencers has not
proven to be a sustainable
strategy.
Branderati
- Advocate Influencer Marketing
41. “The biggest mistake
marketers make with their
influencer marketing
strategies is focusing solely
on people with high Klout
scores [...] Unfortunately, an
influencer can have a high
Klout score but zero
influence over your target
audience.”
Sam Fiorella
- Partner, Sensei Marketing
42. “Stop ‘big name hunting.’
They’re all ego-trapped out.
Focus instead on next-
generation leaders and you’ll
have them all to yourself.”
Joe Chernov
- VP of Content Marketing, Hubspot
44. “When you align with an
influencer, not only do they
bring their audience, but
they also bring their
audience’s network as well.
Because of the loyalty of
their audience, an influencer
has the ability to drive traffic
to your site, increase your
social media exposure, and
flat-out sell your product
through their
recommendation or story
about their experience.”
Kristin Matthews
- Marketing Manager, GroupHigh
45. “It’s a virtuous cycle. Brands
identify those who are
influential. That strokes the
egos of the influencers while
also helping to perpetuate
their influence by building
their personal brands. Those
influencers are then more
open to contributing or
authentically helping the
brand. And the cycle
repeats.”
Michael Brenner
- Head of Strategy, Newscred
46. Lee Odden preaches when working with clients
on influencer marketing. “Work with an influencer,
they’re friends for a day. Help someone become
influential, they’re a friend for life.”
“Work with an influencer,
they’re friends for a day.
Help someone become
influential, they’re a friend
for life.”
Lee Odden
- CEO, TopRank Online Marketing
47. “Those looking to employ
influencer marketing should
choose wisely and also
broaden their universe and
help new influencers emerge.
And, [as influencers] it’s even
more incumbent on us to
help those new influencers
emerge.”
Robert Rose
- Chief Strategy Officer, CMI
48. “I’m not sick of being asked
to participate, because that’
s really a
#FirstWorldProblem, you
know? It’s kind of tough to
keep a straight face when
you utter the words, ‘my life
sucks because too many
people want to know what I
think.’”
Jay Baer
- President, Convince and Convert
49. “In many respects,
influencers are key to
making sense of the billions
of pieces of content and
words that are published
throughout social media
services. They are the ones
we follow, trust and
ultimately help decide what
will succeed or fail.”
Mark Evans
- Principal, ME Consulting
50. “No actual influence occurs
until the influencees produce
a measurable action. If real
influence depends so much
on the influencees, why are
most vendors still so focused
so much on the influencers?”
Michael Wu
- Chief Scientist, Lithium Technologies
51. “An influencer to me isn’t
just someone who can
increase my shares on
Twitter, but people who buy
my product or service
actually look to for advice.
These influencers may not
be widely popular on social,
but can move the needle for
you.”
Jesse Noyes
- Director of Content, Kapost
52. “People build relationships
face-to-face. By making real-
life connections your
communications become
P2P content that breaks
through the clutter in their
inboxes and on social
media.”
Heidi Cohen
- President, Riverside Marketing
53. “It’s about finding
opportunities to build
relationships with people
who touch your potential
customers in some way.
These are the people who
will help you achieve more,
with less. If you earn their
trust, you will be invited into
those new audiences you
crave.”
Evy Wilkens
- VP of Marketing, UNYQ
54. “Influence marketing is an
art and science. The art is
the crafting and creation of
content that adds value to
people’s lives, personally or
for their business. The
science is the tactics and
tools of building tribes and
followers on the big social
networks.”
Jeff Bullas
- CEO, JeffBullas.com
55. “People are overwhelmed by
information density and look
to social proof for guidance
on who to follow. But in the
long term, lasting influence
comes from trust, not your
number of Twitter followers.
“
Mark Schaefer
- Marketing Consultant