1. monetize your blog
up the wazoo
Julia Scott"
BargainBabe.com"
BargainBabe.com"
2. first steps
• Create an appealing site/blog"
• Get into an entrepreneurial mindset"
• Set up diverse revenue streams"
BargainBabe.com"
3. How many ways "
can you "
make money "
from a website?"
BargainBabe.com"
4. advertising
• Ad networks – beyond AdSense!"
"
o Top ad networks http://lists.econsultant.com/
top-10-advertising-networks.html "
BargainBabe.com"
5. banners and more
• Email newsletters"
• RSS feed (AdSense->MyAds->Feeds)"
• Pop ups"
• Target only new visitors with Chitika"
• Join or create an ad network with related blogs"
"
Tip: Reposition ads and test colors, fonts, borders,
and content in ads to optimize payout "
BargainBabe.com"
6. be your own salesperson
• Sponsored post"
• Sponsored giveaway"
• Mini-sponsor"
"
BargainBabe.com"
7. ad placements
• Dedicated email blast " • Product reviews
• Text link " - Charge for this!"
• Embedded video " • Spot on your YouTube
• Facebook updates" channel"
• Tweets" • Podcast placement "
• Host a contest or • White paper placement"
giveaway • High-traffic landing
- Very successful on page"
BargainBabe.com!
BargainBabe.com"
11. how to sell
• Build on existing relationship"
• Ask what their goal is"
• Share your track record"
– Stats and past performance"
• Give them options"
• Be flexible "
• Disclose!"
BargainBabe.com"
12. affiliates
• Guide: http://zacjohnson.com/affiliate-marketing-guide-book/"
• Flat fee: eBates, Swagbucks"
• Networks: CJ, Linkshare, MySavings, Logical Media, Share a Sale"
• Per print: Coupons.com, SmartSource, RedPlum "
• Amazon: 4-8% of sales "
– BARRED in AR, CA, CO, CT, IL, NC, RI"
– Residency loophole alternative? http://www.viglink.com/"
• OpenSky: unique products from small bizes"
• Sales force to create Groupon-type deals "
• Analog Analytics makes deal, you sell it"
– OC Register made $100k in one day "
• Music downloads though Amazon and iTunes "
Tip: Are affiliates legit? http://www.npr.org/include/howtosupportnpr.html"
BargainBabe.com"
13. daily deal$?
Flat Sign Up Fee! % of Sales!
Groupon" $10 Groupon Bucks" 2-10% (through CJ)"
(through G)" 2% for existing users"
10% for new users"
Living Social" $2.50 (through LS)" 30% (through LS)"
Saveology" $10 Saveology Dollars when 5-20% (through S)"
two friends buy deals" 5% for existing users"
20% for new users"
OR 5-15% through CJ"
Gilt City" None" 10% (through CJ)"
"
Tippr" $5 sign up & " None"
$5 for first purchase"
BargainBabe.com"
14. paywall if you dare
• Access to forums "
– Established, niche sites"
– VideoUniversity.com"
• By quantity "
– New York Times!
• By quality "
– MediaBistro"
BargainBabe.com"
16. paid content is a reality!
• Blog on other sites "
• Ghost write for another site "
• Articles for traditional media "
• Leverage column in newspaper or
magazine"
• Syndicate your content with newspapers"
• Guide to pitching editors"
http://goodwritingblog.blogspot.com/2011/01/
how-to-pitch-article-to-editor.html"
BargainBabe.com"
17. create media
• Book, eBook, or Kindle single"
• White paper "
• Audio classes
• Budget worksheets"
• Podcasts and videos
• Host a live chat
• Holiday gift guide"
BargainBabe.com"
18. sponsorships
• Site sponsorship: mega ad package
-Banners, posts, social media, etc.
• Brand rep or panel member"
• Get paid to attend conferences and events
• Endorse a brand or product
• Spokesperson"
• Satellite Media Tour"
BargainBabe.com"
19. offline $$$
Get Out of the House!"
• Host an event sponsorships, sales, event fees, publicity "
• Workshops, how to sessions, coaching "
• Courses to readers: NYTʼs "
"Knowledge Network"
• Speak to groups about "
"blogging or your blog topic"
• Consult other bloggers, "
"brands, and organizations"
• Teach college or high school"
BargainBabe.com"
20. star struck
• Paid TV contributor, host, or star"
• Get paid to judge a contest/entries
• Keynote speaker
BargainBabe.com"
21. what else?
• Grants: community benefit?"
• Donations via Paypal button"
• Voluntary membership with perks "
• Paid Tweets via MyLikes.com"
• Angel investors"
• Social media consulting & implementation "
• Site structure, content organization, and implementation"
• Spin off a micro site"
"
BargainBabe.com"
22. sell your site
What would make your site valuable to a buyer?"
• URL"
• Traffic"
• Brand value"
• Revenue minus expenses"
What steps would create that value?"
• Emotional value v. perceived value"
• Guide to selling your blog "
"http://www.catswhoblog.com/how-to-sell-a-blog-efficiently"
• Top 10 most expensive blogs"
"http://www.catswhoblog.com/the-10-most-expensive-blogs-of-all-times "
• More tips on selling"
"http://www.problogger.net/archives/2007/07/08/how-to-sell-your-blog/ "
BargainBabe.com"
23. ethics
Transparency will save you!"
Where is your ethics/disclosure policy? "
• My ethics policy: http://bargainbabe.com/about/ "
• I do not accept money from any business or manufacturer to blog
about their product on BargainBabe.com. If I write about a restaurant,
retailer, Web site or product it is because I believe there is a good deal
to be had. I sell sponsored posts and advertising on the site and
participate in referral programs, however, because I gotta pay my bills.
Paid content is always identified."
BargainBabe.com"
24. policies
• Get your own"
"http://www.disclosurepolicy.org"
• FTC guidelines for bloggers http://
www.ftc.gov/opa/2009/10/endortest.shtm (Release
dated 10/5/2009)"
BargainBabe.com"
25. monetize your blog
Julia Scott
Julia@bargainbabe.com
"
BargainBabe.com
Strategies, coupons & inspiration
"
to save on everyday expenses!"
BargainBabe.com"