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Successful Strategies    for Monetizing Blogs        Using Affiliate          Marketing                  Missy Ward       ...
@MissyWard
Don’t Be Like This Dude     http://www.missyward.com/ASE12@MissyWard
Make Money With Your Blog Using Affiliate               MarketingKey Points:   “In this session you will get an overview o...
Reasons Why Bloggers Won’t            Monetize                                     m                          mo ney fro  ...
Why Monetize?• Subsidize operational costs to keep blogging hobby afloat.• Create an additional part-time income stream.• ...
When?         The Million Dollar             Question@MissyWard
Build Now, Monetize          Later             Reader’sfocus drawn to content rather than             ads *may* build a s...
Build Now, Monetize From the             Start             •   Some money is better than no money.             •   No need...
Popular Ways to Monetize a          Blog • Direct Advertising Sales / Sponsorships • Paid postings • Contextual Advertisin...
What is    Affiliate   Marketing@MissyWard
“ Affiliate marketing is selling  something you don’t own, to   people you don’t know andearning a commission each timeyou...
@MissyWard
@MissyWard
@MissyWard
@MissyWard
@MissyWard
@MissyWard
@MissyWard
@MissyWard
@MissyWard
@MissyWard
@MissyWard
@MissyWard
What Affiliate Marketing is                           NOT             A way to get rich overnight                         ...
Where To Find     Merchants and      Advertisers with Affiliate Programs@MissyWard
Affiliate             Networks@MissyWard
Digital Products   & Software Networks@MissyWard
CPA Networks@MissyWard
Independent               Programs@MissyWard
Affiliate              Program             Directories@MissyWard
Check out what YourCompetition is Promoting@MissyWard
How do I know what products or services to promote/not promote?      • Promote products and services you use and believe i...
Disclosure Policy • 2009 FTC Ruling on Disclosure of   Endorsements for bloggers ($11k+ per post   fines) • Clears up an e...
Successful Affiliate     Marketing Strategies@MissyWard
Video@MissyWard
@MissyWard
V ideo Tips •   Oneload.com (Part of TubeMogul.com) for uploading & tracking on     top video sharing /social networking s...
Email@MissyWard
@MissyWard
RSS To Email Tips             • Google’s Feedburner: Free (Can run               Adsense automatically in email           ...
Photos@MissyWard
@MissyWard
Photo Tips     • Huge SEO opportunity for optimized images       (Think Google Images)     • Flickr – Embed on blog with A...
Social             Sharing@MissyWard
@MissyWard
Social Sharing Tips    •   Remember relevancy and personalization is key    •   Genuine Recommendations, Build relationshi...
Podcasting@MissyWard
@MissyWard
Podcast Tips      • PodPress, PowerPress Plugin      • Look for Podcast Networks (GeekCast.fm)      • Syndicate to iTunes ...
AutomatedCommissionable    Links@MissyWard
@MissyWard
Automated Af filiate Links          Tips • SkimLinks, VigLink – Don’t need to sign up to Affiliate   Networks • BounceLink...
Offline        Marketing@MissyWard
@MissyWard
@MissyWard
missyward.com/BWE12@MissyWard
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Successful Strategies for Monetizing Blogs

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In this session you will get an overview of how affiliate marketing works; learn how to find complimentary products and services to promote and walk out with seven successful affiliate marketing strategies to monetize your blog immediately.”

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Successful Strategies for Monetizing Blogs

  1. 1. Successful Strategies for Monetizing Blogs Using Affiliate Marketing Missy Ward Co-Founder, Affiliate Summit, Inc.@MissyWard
  2. 2. @MissyWard
  3. 3. Don’t Be Like This Dude http://www.missyward.com/ASE12@MissyWard
  4. 4. Make Money With Your Blog Using Affiliate MarketingKey Points: “In this session you will get an overview of how affiliate marketing works; learn how to find complimentary products and services to promote and walk out with seven successful affiliate marketing strategies to monetize your blog immediately.”@MissyWard
  5. 5. Reasons Why Bloggers Won’t Monetize m mo ney fro "Display "Making y turns it hur t m y i n g a ds wil a hobb iness." blog traf l us f ic. " into a b "Its too hard to make money from a blog." "Bl ogg for ing i say val m s ue e, th just t tak e what I in m ere fun "Peo ple won y k now Im i f th e y c s n ont o s eriously y off my site." ne ent ." ma king mo@MissyWard
  6. 6. Why Monetize?• Subsidize operational costs to keep blogging hobby afloat.• Create an additional part-time income stream.• Career shift from employee to self-employment.@MissyWard
  7. 7. When? The Million Dollar Question@MissyWard
  8. 8. Build Now, Monetize Later Reader’sfocus drawn to content rather than ads *may* build a stronger audience faster. Not knowing when the “right time” is. Underestimating value of traffic *may* leave money on table. Redesigning site to include ads and time investment to discover that readers may not be buyers.@MissyWard
  9. 9. Build Now, Monetize From the Start • Some money is better than no money. • No need to redesign when ready for ads. • Consistent experience for users from day one. • Learning what works early on *can* increase potential income down the road. (products, placements, ad-serving). • New blogs *unlikely* to make significant money without having traffic. • Finding advertisers *can* be more difficult.@MissyWard
  10. 10. Popular Ways to Monetize a Blog • Direct Advertising Sales / Sponsorships • Paid postings • Contextual Advertising (Google Adsense, Chitika) • Selling Your Own Product • Membership Component (Forum, Premium Content) • Text Link Advertising (TextLinkAds, InfoLinks) • Donations • Affiliate Marketing@MissyWard
  11. 11. What is Affiliate Marketing@MissyWard
  12. 12. “ Affiliate marketing is selling something you don’t own, to people you don’t know andearning a commission each timeyou do.” -Author Unknown@MissyWard
  13. 13. @MissyWard
  14. 14. @MissyWard
  15. 15. @MissyWard
  16. 16. @MissyWard
  17. 17. @MissyWard
  18. 18. @MissyWard
  19. 19. @MissyWard
  20. 20. @MissyWard
  21. 21. @MissyWard
  22. 22. @MissyWard
  23. 23. @MissyWard
  24. 24. @MissyWard
  25. 25. What Affiliate Marketing is NOT A way to get rich overnight A scam Multi-level marketing For the easily discouraged@MissyWard
  26. 26. Where To Find Merchants and Advertisers with Affiliate Programs@MissyWard
  27. 27. Affiliate Networks@MissyWard
  28. 28. Digital Products & Software Networks@MissyWard
  29. 29. CPA Networks@MissyWard
  30. 30. Independent Programs@MissyWard
  31. 31. Affiliate Program Directories@MissyWard
  32. 32. Check out what YourCompetition is Promoting@MissyWard
  33. 33. How do I know what products or services to promote/not promote? • Promote products and services you use and believe in. • Don’t stick to marketing what everyone else is marketing. • Find the “next big thing” in your niche.(Google Alerts, Twitter, Facebook, Ebay Pulse, Google Insight, TV advertising.@MissyWard
  34. 34. Disclosure Policy • 2009 FTC Ruling on Disclosure of Endorsements for bloggers ($11k+ per post fines) • Clears up an ethical concerns allowing freedom to make money while being responsible for own reputation • .@MissyWard
  35. 35. Successful Affiliate Marketing Strategies@MissyWard
  36. 36. Video@MissyWard
  37. 37. @MissyWard
  38. 38. V ideo Tips • Oneload.com (Part of TubeMogul.com) for uploading & tracking on top video sharing /social networking sites • Include shortened link in Description on Youtube, etc. and as overlay within video itself. • Transcription on you blog w/links • Embed clickable video on your blog using Viewbix (2 free/then 19.99 month and visit missyward.com/viewbix for tutorial) or LinkedTube (Free) • Merchant Video Creatives • Keep video to no more than 1-1/2 to 2 minutes & include a call to action (almost 60% will abandon at 2minute mark) • YouTube Partner Program (Rev share ads on your videos)@MissyWard
  39. 39. Email@MissyWard
  40. 40. @MissyWard
  41. 41. RSS To Email Tips • Google’s Feedburner: Free (Can run Adsense automatically in email • Aweber: $19/month up to 500 subsribers $29/2,500, $49/5,000, etc. • Automated Weekly newsletters via template with Aweber)@MissyWard
  42. 42. Photos@MissyWard
  43. 43. @MissyWard
  44. 44. Photo Tips • Huge SEO opportunity for optimized images (Think Google Images) • Flickr – Embed on blog with Affiliate Links links • Luminate and Stipple great tools to easily share and monetize embeded images with overlay ads, products in the picture (based on tags). [Think Adsense for Images]@MissyWard
  45. 45. Social Sharing@MissyWard
  46. 46. @MissyWard
  47. 47. Social Sharing Tips • Remember relevancy and personalization is key • Genuine Recommendations, Build relationships • Avoid dropping direct Affiliate Links but rather bring them back to your site to provide additional content • Automation Plugins (Networked blogs, Twitterfeed, etc.) • Sharing Plugins (Social Sharing Toolkit, ShareThis, etc.) • Pretty Link Pro (Shrink, Cloak, Track, Stats, Keyword Replacement w/ blog name in URL)@MissyWard
  48. 48. Podcasting@MissyWard
  49. 49. @MissyWard
  50. 50. Podcast Tips • PodPress, PowerPress Plugin • Look for Podcast Networks (GeekCast.fm) • Syndicate to iTunes • Affiliate links in show notes • Transcription: Great for SEO • (CastingWords.com $.75 /min & Up, Fiverr 12 minutes) • Audible Podcast Affiliate Program (Audible Pre-roll ad pays $15/ free trial)@MissyWard
  51. 51. AutomatedCommissionable Links@MissyWard
  52. 52. @MissyWard
  53. 53. Automated Af filiate Links Tips • SkimLinks, VigLink – Don’t need to sign up to Affiliate Networks • BounceLinks – Keep direct relationship with retailers • They don’t overwrite existing affiliate links • Simple install (plugin or code) • Once installed can monetize even your old blog posts@MissyWard
  54. 54. Offline Marketing@MissyWard
  55. 55. @MissyWard
  56. 56. @MissyWard
  57. 57. missyward.com/BWE12@MissyWard

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