Triple Play Marketing Mojo

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Discover how to uniquely brand yourself and discover your "why you do business." Explore creative ways to engage with your current and past clients, as well as engage in your niche market.

Published in: Real Estate
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Triple Play Marketing Mojo

  1. 1. Branding and Marketing Marke&ng  Mojo   in an Online World Shannon  W.  King   www.ShannonWKing.com   www.RealEstateRoadWarrior.com www.ShannonWKing.com
  2. 2. Does  your  Brand  Do  this?  
  3. 3. What  is  a  Brand?  •  It’s  a  part  of  you  •  It’s  something  your  clients  recognize  •  It’s  a  movement  •  It’s  the  why  
  4. 4. What’s  Your  Unique  Brand?  •  Who  are  you?  •  What  are  your  passions?  •  Any  life  changers?  •  What’s  your  experBse?  •  What  do  you  and  your  client  have  in   common?  
  5. 5. My  Brand  
  6. 6. My  Brand  •  Former  School  Teachers  •  10%  Back  to  Schools  •  High  School  Interns  •  AcBve  on  School  Boards   and  PTAs  •  Engage  in  Community  of   Teachers/Clients  
  7. 7. How  Do  You  Make  $$$     With  Your  Brand?   $   Market  your   Brand   Brand  FoundaBon  
  8. 8. 1)  Create  Your  Logo  www.99designs.com
  9. 9. 2)  Passion  Line  www.Fiverr.com    
  10. 10. 3)  Business  Cards  •  M   www.MooCards.com    
  11. 11. PromoBon  
  12. 12. 4)  E-­‐mail  PromoBon  $199.00  www.emailstaBonery.com  
  13. 13. 5)  Promote  Across  Social  Media   Your   Brand   Note:     User  Name  =   Brand  
  14. 14. Branding/Niche  Free  www.pagemodo.com  
  15. 15. Blog  vs  Website  
  16. 16. Blog  vs  Website  
  17. 17. Blog  vs  Website  www.DrewBurks.com/90-­‐day-­‐blogger-­‐ blueprint-­‐for-­‐realtors  
  18. 18. WordPress  www.arrangingpixels.com  
  19. 19. Website  www.edit.com  
  20. 20. Brand  Recap  Choose  Your  Brand  1.  Create  a  Logo  2.  Passion  Line  3.  Business  Cards  4.  E-­‐mail  PromoBon  5.  Brand  Your  Social  Media  Sites  6.  Build  Your  FoundaBon  
  21. 21. Market  Your  Brand  SPHERE  of  INFLUENCE   TARGET/NICHE   1.  Connect   1.  Network   2.  Engage   2.  Spread  the  Word   3.  Measure   3.  Create  Community   4.  Promote   4.  Monitor  
  22. 22. 1st  Part  of  MarkeBng  Plan   SPHERE  of  INFLUENCE   1.  Connect   2.  Engage   3.  Measure   4.  Promote  
  23. 23. Sphere  of  Influence   Best  Ways  to  Connect  •  Snail  Mail  •  E-­‐mail  •  Face  to  Face  
  24. 24. Connect  via  E-­‐mail  www.ConstantContact.com  
  25. 25. Face  to  Face  1)  ParBes  2)  EducaBonal  Events  3)  Community  Events  
  26. 26. Measure  www.surveymonkey.com  
  27. 27. Promote  
  28. 28. Promote  
  29. 29. 2nd  Part  of  the  MarkeBng  Plan   TARGET/NICHE   1.  Network   2.  Spread  the  Word   3.  Create  Community   4.  Monitor  
  30. 30. Network  
  31. 31. Spread  the  Word  •  Free  PR  is  easy-­‐  takes  Bme  •  List  of  all  media  outlets  in   your  area  •  Editorial  Calendar/Events   Calendar-­‐  deadlines-­‐  Create  a   PR  Calendar  •  Send  news-­‐worthy  PR   weekly:  Events  held,  Seminars,   personal  interest  stories,  mkt   opinions    
  32. 32. Spread  the  Word  •  Instant  Press  Releases  www.ducbapemarkeBng.com/IPR.htm    •  Grade  your  Press  Releases  www.pressreleasegrader.com    -­‐Looks  at  language,  content    -­‐Considers  Links  and  Search        Engine  OpBmizaBon  
  33. 33. Spread  the  Word  •  FREE    Press  Release  DistribuBon!  •  PRLOG      www.PRLog.org  
  34. 34. Create  Community  www.365SanDiego.com  
  35. 35. Create  Community  www.ILoveCommunity.com  
  36. 36. Create  Community  InspiraBon    Newspapers      -­‐Events      -­‐RE/Mortgage  News      -­‐Stats      -­‐Passion  Related  News    Other  Blogs    NAR  Research  
  37. 37. Use  Video  •    -­‐  Resume  •    -­‐  Welcome  to  Your  Site  Video  •    -­‐  Process  ExplanaBons  •    -­‐    Frequently  Asked  QuesBons  •    -­‐  Client  TesBmonials  •    -­‐  MarkeBng  Videos  •    -­‐  Seller  Home  Tours  •    -­‐  Buyer  Home  Tours  •    -­‐  Neighborhood  Tours  •    -­‐  Community  Highlights      hbp://www.youtube.com/creators/playbook.html  
  38. 38. Content  for  your  Site  
  39. 39. Content  for  your  Site  Cost:  $249/yr  www.animoto.com  
  40. 40. Social  Media  on  the  Go  
  41. 41. Social  Media  Free  www.roost.com  
  42. 42. Monitor  Free  www.google.com/alrets    
  43. 43. Monitor  Free  www.vizibility.com  
  44. 44. I  LOVE….  Sites:  •  www.ducbapemarkeBng.com  •  www.webinknow.com  •  www.webrealestatetools.com  Books:  New  Rules  of  PR  and  MarkeBng  Customers  for  Life  Never  Eat  Alone  
  45. 45. Buy  Today-­‐  $20  www.ShannonWKing.com  
  46. 46. www.RealEstateRoadWarrior.com www.ShannonWKing.com  

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