Lets see what’s Outbound
Marketing, first.
Outbound Marketing
• Offline
– Television
– Print: Newspapers, Magazines.
– Radio
• Online
– Display (Banners)
– Paid Sear...
The Problem with Outbound Marketing
• Offline
– Television
– Print: Newspapers, Magazines.
– Radio
• Online
– Display Bann...
Display Advertising
Display Advertising
Paid Search
Welcome to the club!
Buying Email lists?
But there is one more reason why we
don’t Spam
Video Ads
Outbound Marketing
Outbound Marketing ==
Obtrusive
Outbound Marketing ==
Interruption
Similarly, the way people buy today
has changed too.
How people buy today?
• Desire/Need
• Discovering Options
• Comparison & Shortlisting
– Ask Friends
– Expert Opinion
• Con...
What is Inbound Marketing?
Inbound marketing is the process of efficiently
attracting strangers and then converting them t...
What is Inbound Marketing?
• Organic Search Results
• Social Discovery
• Content Marketing
– Blog Posts
– Podcasts
– Webin...
The Process
The Top 3
• Dominating SERPs using your Blog (SEO) + Link
Building
• Guest Posts
• List Building
Keywords
• Find what people want
• Convert it into keywords
Tools
• www.ubersuggest.org
• www.hittail.com
• www.mergewords...
Keywords
Content Idea
• Find high-ranking link-worthy content using
link analysis.
Tools:
• www.opensiteexplorer.com
• www.topsy.co...
Write better content
• Make It Longer
– If you find a link magnet with a title like “50
Healthy Snack Ideas”, publish a li...
Outreach
• List out all the links pointing to your
competitor’s content.
• Remove referring pages that don’t make sense
to...
Outreach Template
Broken Link Building Technique
• Find Resource pages from your Niche
“your niche” + “resource page”
“your niche” + “resour...
Other Techniques
• Links
– HARO
– Info-graphics
– App Review Sites
• feedmyapp.com
• killerstartups.com
• Authorship
• Fre...
Guest Posts
• Very relevant high authority links
• Thought leadership
• Tons of Relevant Traffic
Finding Opportunities
• Search
– “add guest post” + niche
– “become a contributor” + niche
– “become a guest blogger” + ni...
Creating AWESOME Content
• Target Audience.
• Scannable content – Lists, Sub-Headings,
Pictures, Get to the Point.
• Actio...
List Building – Why?
• An Email list contains people who already like your content, give them why
they should become your ...
List Building – How?
• Incentive to Join
• Value to Retain
• Relationship to Convert
List Building – How?
Case Studies
• BufferApp
– How Guest Posting Propelled One Site From 0 to
100,000 Customers.
– 100,000 – 9 months – 150 Gu...
Case Studies
• Articulate
– Provider of e-learning authoring software
– Created a community of 100,000 members
– Tutorials...
Case Studies
• QuickSprout
– 40,000 word guide – SEO & Content Marketing.
– 361,494 Visitors
– 8421 Email Opt-ins
– Coding...
Thank you
ankit@adpushup.com
References and Sources:
www.backlinko.com
www.moz.com
www.hubspot.com
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
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Inbound Marketing

  1. 1. Lets see what’s Outbound Marketing, first.
  2. 2. Outbound Marketing • Offline – Television – Print: Newspapers, Magazines. – Radio • Online – Display (Banners) – Paid Search – Contextual Ads – Video Ads
  3. 3. The Problem with Outbound Marketing • Offline – Television – Print: Newspapers, Magazines. – Radio • Online – Display Banners – Paid Search – Contextual Ads – Video Ads
  4. 4. Display Advertising
  5. 5. Display Advertising
  6. 6. Paid Search
  7. 7. Welcome to the club! Buying Email lists?
  8. 8. But there is one more reason why we don’t Spam
  9. 9. Video Ads
  10. 10. Outbound Marketing Outbound Marketing == Obtrusive Outbound Marketing == Interruption
  11. 11. Similarly, the way people buy today has changed too.
  12. 12. How people buy today? • Desire/Need • Discovering Options • Comparison & Shortlisting – Ask Friends – Expert Opinion • Conversion/Sale
  13. 13. What is Inbound Marketing? Inbound marketing is the process of efficiently attracting strangers and then converting them to people who want to do business with you.
  14. 14. What is Inbound Marketing? • Organic Search Results • Social Discovery • Content Marketing – Blog Posts – Podcasts – Webinars – Info-graphics • Natural Citations • Opt-in Email Subscriptions • Q&A Sites
  15. 15. The Process
  16. 16. The Top 3 • Dominating SERPs using your Blog (SEO) + Link Building • Guest Posts • List Building
  17. 17. Keywords • Find what people want • Convert it into keywords Tools • www.ubersuggest.org • www.hittail.com • www.mergewords.com • www.wordstream.com/keywords
  18. 18. Keywords
  19. 19. Content Idea • Find high-ranking link-worthy content using link analysis. Tools: • www.opensiteexplorer.com • www.topsy.com • www.ahrefs.com
  20. 20. Write better content • Make It Longer – If you find a link magnet with a title like “50 Healthy Snack Ideas”, publish a list of 150 (or even 500). • More Up-To-Date • Better Designed • More Thorough
  21. 21. Outreach • List out all the links pointing to your competitor’s content. • Remove referring pages that don’t make sense to contact (forums, article directories etc.). • Create a template for email outreach.
  22. 22. Outreach Template
  23. 23. Broken Link Building Technique • Find Resource pages from your Niche “your niche” + “resource page” “your niche” + “resources” “your niche” + “recommended sites” “your niche” + “links” • Find Broken links using the Chrome Extension “Check My Links” or Xenu's Link Sleuth. • Contact Site Owner
  24. 24. Other Techniques • Links – HARO – Info-graphics – App Review Sites • feedmyapp.com • killerstartups.com • Authorship • Fresh content ranks best!
  25. 25. Guest Posts • Very relevant high authority links • Thought leadership • Tons of Relevant Traffic
  26. 26. Finding Opportunities • Search – “add guest post” + niche – “become a contributor” + niche – “become a guest blogger” + niche – “become a guest writer” + niche – “become an author” + niche – “bloggers wanted” + niche • www.myblogguest.com • www.alltop.com • www.guestblogit.com • www.bloggerlinkup.com • www.guestr.com • www.postjoint.com
  27. 27. Creating AWESOME Content • Target Audience. • Scannable content – Lists, Sub-Headings, Pictures, Get to the Point. • Actionable Insights. • Title, Title, Title. • Content Frameworks. • Statistically backed. • Create Stories (where applicable).
  28. 28. List Building – Why? • An Email list contains people who already like your content, give them why they should become your customers and more importantly, your ambassadors. • Send emails once or twice a month. • Engaging Content > Marketing Pitch.
  29. 29. List Building – How? • Incentive to Join • Value to Retain • Relationship to Convert
  30. 30. List Building – How?
  31. 31. Case Studies • BufferApp – How Guest Posting Propelled One Site From 0 to 100,000 Customers. – 100,000 – 9 months – 150 Guest Posts. – Used MyBlogGuest and BloggerLinkUp. – “Copy the hell out of others”. – Helped develop relationships with other bloggers.
  32. 32. Case Studies • Articulate – Provider of e-learning authoring software – Created a community of 100,000 members – Tutorials – Forums – Blogs – Downloads – User Generated content
  33. 33. Case Studies • QuickSprout – 40,000 word guide – SEO & Content Marketing. – 361,494 Visitors – 8421 Email Opt-ins – Coding: Responsive – Design – Collect Emails
  34. 34. Thank you ankit@adpushup.com References and Sources: www.backlinko.com www.moz.com www.hubspot.com

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