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How to Keep an Aligned Team by
Primary Angle Founder
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Gretchen Anderson
T O N I G H T ’ S S P E A K E R
@gretared Mastering Collaboration@gretared Mastering Collaboration
@gretared Mastering Collaboration@gretared Mastering Collaboration
@gretared Mastering Collaboration@gretared Mastering Collaboration
@gretared Mastering Collaboration
Why Collaborate?
Complexity
Ambiguity
Alignment &
Engagement
@gretared Mastering Collaboration@gretared Mastering Collaboration
What Gets In The Way?
Individualism &
Independence
Unclear
Objectives
Expertise
Dominates
Poor
Communication
@gretared Mastering Collaboration@gretared Mastering Collaboration
How To Adapt? The Core Pillars of Mastering Collaboration
Environment Setting Vision
Exploring
Solutions
Communicating
Clearly
Individualism &
Independence
Unclear
Objectives
Expertise
Dominates
Poor
Communication
@gretared Mastering Collaboration
The Secrets of Success for Today
Environment Setting Vision
Exploring
Solutions
Communicating
Clearly
Enlist Everyone
Give Everyone a Role
Enable Trust
Make Space
Make a Plan
Set Clear Objectives
Explore Many
Possibilities
Make Sound Decisions
Find Out What Others
Think
Communicate
Transparently
Tell the Story
@gretared Mastering Collaboration
Enable Trust
Secret #1
@gretared Mastering Collaboration
Incubate and Sow Trust.
Over time split teams with high trust and have them support new/evolving teams.
Always do this in increments of 2.
@gretared Mastering Collaboration
Experience together is
gold.
Teams will move faster and be more open, make better decisions when they know
what each other are capable of, and where they should support each other.
@gretared Mastering Collaboration
Make a first pancake.
For an all new, or low-trust team, create a low-stakes effort to develop an
understanding.
@gretared Mastering Collaboration
Make Space image
Secret #2
@gretared Mastering Collaboration
Together / Alone
Balance the space between “aligning and defining” and “figuring it out” vs. “getting
it done.” Establish a cadence.
@gretared Mastering Collaboration
Tired: co-located vs
remote teams
Wired: asynchronous vs
synchronous communication
@gretared Mastering Collaboration
Visual Space Helps
Synthesize
Use the “room” to organize ideas, show where there’s energy, help people feel
heard by reflecting what they say.
@gretared Mastering Collaboration
Mural Virtual Whiteboard
@gretared Mastering Collaboration
Give Everyone
a Role
Secret #3
@gretared Mastering Collaboration@gretared Mastering Collaboration
@gretared Mastering Collaboration
Navigators & drivers
wanted.
When close collaborators work through problems, it helps to have structure.
#pairdesign
@gretared Mastering Collaboration
Decider
Advisor
Contributor
Informed
Who’s decision? Who’s accountable? Who can veto? Who’s closest to the work?
Who can help test and refine? Who needs to coordinate?
@gretared Mastering Collaboration
Set Clear,
Urgent
Objectives
Secret #4
@gretared Mastering Collaboration
Define your own
urgency.
What’s at stake? What if you did nothing?
@gretared Mastering Collaboration
Outcomes over outputs,
really.
What change do you aim to see in the world? What evil are you trying to avoid?
@gretared Mastering Collaboration
Make them actionable
for the team.
Profit, engagement aren’t helpful targets. They contain hidden hypotheses and
assumptions, and little direction. Translate them as a team.
@gretared Mastering Collaboration
Hold onto
your
success
criteria for
the long-
term (if you
can).
@gretared Mastering Collaboration
Tell the Story
Secret #5
@gretared Mastering Collaboration
We are hardwired for
stories.
Kendall Haven at Stanford shows that we will invent, invert, and ignore to make
information fit a story. If you don’t give people a story, they’ll make up their own.
@gretared Mastering Collaboration@gretared Mastering Collaboration
@gretared Mastering Collaboration
Stories don’t just
happen.
Give someone the responsibility to be the historian and editor.
@gretared Mastering Collaboration@gretared Mastering Collaboration
How To Adapt? The Core Pillars of Mastering Collaboration
Environment Setting Vision
Exploring
Solutions
Communicating
Clearly
Individualism &
Independence
Unclear
Objectives
Expertise
Dominates
Poor
Communication
@gretared Mastering Collaboration
Why Collaborate?
Complexity
Ambiguity
Alignment &
Engagement
@gretared Mastering Collaboration@gretared Mastering Collaboration
@gretared Mastering Collaboration
For more check out the
book from O’Reilly Media
or Amazon.
www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

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How to Keep an Aligned Team by Primary Angle Founder

Editor's Notes

  1. If you’re interested to connect with other Product Managers, aspiring PMs, or those within tech, join our Slack community of over 40,000 professionals. It’s a great place to network and to find interesting content. We host a weekly AMA through our Slack channel on Tuesdays from 11:15am - 12pm PST. We have also recently launched the Job Portal where you can find the latest Product Management opportunities! As members of the Product School community, we'd like to provide you with these resources at your disposal.
  2. Product School’s Product Management Certificate Path comprises of 3 part-time courses for professionals with strong technical or business background who want to further explore Product Management at software-based companies. During Product Management Training you will first learn Product Management fundamentals to understand the software product lifecycle and what it takes to successfully transition into a product management role. You’ll then be trained to retrieve data, understand its value and make impactful decisions with SQL, data visualization and Tableau. Learn to understand your users to deliver exceptional UX/UI design and develop a robust digital marketing plan. During the Full Stack Product Management Training, you will deep dive into the technical knowledge to enhance your ability to work with agile teams. Finally, Product Leadership Training will elevate your product knowledge to become an effective Product Leader. You'll do an in-depth analysis on how to implement best PM practices on a strategic level to significantly impact your company’s portfolio and revenue. Learn the soft skills to manage product teams and manage stakeholders to deliver performing products.
  3. As well as individual courses we provide corporate training across the world! If you’d like to upskill your product team this is the best option for you. We have trained employees from multiple companies such as Deloitte, Salesforce, JP Morgan, Bank of America amongst many other companies across all industries.
  4. Tonight's talk is “ [TITLE] ” with [NAME]. Welcome, [NAME].
  5. It’s complicated It’s not 24/7
  6. Feel free to speak with me and I can point you in the right direction (explain where to apply). Or you can visit www.productschool.com Have a good night!