Facebook Introduction in Vietnam

668 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
668
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Facebook Introduction in Vietnam

  1. 1. FACEBOOK STRATEGY<br />Proposed by Eleven Communication<br />
  2. 2. AGENDA<br />1. SOCIAL NETWORK DEVELOPMENT<br />2. FACEBOOK FACTS AND FIGURES IN VIETNAM<br />3. FACEBOOK EFFECTS ON COMMUNICATION<br />4. COMMUNICATION SOLUTION<br />5. IMPLEMENT PROCESS<br />
  3. 3. SOCIAL NETWORK DEVELOPMENT<br />96% user joint in social network from 16 to 34years old.<br />1.5 billion visits to social networks per day<br />
  4. 4. SOCIAL NETWORK DEVELOPMENT<br />There are more than 200 millions bloggers, 34% of them post information and comments on products and brands.<br />78% customers trust in others’ recommendations, only 14% trust in advertising.<br />
  5. 5. SOCIAL NETWORK DEVELOPMENT<br />Users no longer search for the news,<br />the news find us…<br />In the near future we will no longer search for products and services,<br />they will find us via social media.<br />
  6. 6. THE SOCIALISATION OF BRANDS<br />47% joining brand communities<br />Asian joined a brand community for following main reasons:<br /><ul><li>80%: To learn more about it and to get advance news on products
  7. 7. 70%: To get free content
  8. 8. 60%: Because it was recommended to me</li></li></ul><li>THE SOCIALISATION OF BRANDS<br />The benefits to brands<br />Of those people who joined a brand community:<br />72% said they thought more positively of the brand<br />71% said they are more likely to buy the brand<br />66% said they felt more loyal to the brand<br />63% said they recommended others to join<br />
  9. 9. THE SOCIALISATION OF BRANDS<br />Listening first, selling second.<br />
  10. 10. FACEBOOK FACTS AND FIGURES<br />IN VIETNAM<br />
  11. 11. Yahoo!360 closed in 2009<br />Yahoo!360 user moved to Facebook and grown so fast<br />
  12. 12. Ongoing development chart in Vietnam<br />
  13. 13. After 2 years, Facebook had become one of top ten websites in Vietnam<br />
  14. 14. FACEBOOK EFFECTS ON COMMUNICATION<br />
  15. 15. 1. Branding<br />Facebook builds up dynamic environment for Brands to develop relationships, awareness and engagement to customers<br />2. Customer engagement<br />Applications allow Brand engage customers effectively with many tools such as: promotions, sale promotion, discusstion, events,...<br />3. Drive Web Traffic<br />Facebook can drive more traffic to Brand’s website than google. <br />4. Reputation Management<br />In social network, customer easily share what they need and how they satisfy, so Brand can listen customer and understand customer insights.<br />
  16. 16. 5. New Customer Acquisition<br />Providing oppoturnities to seek new potential customers. <br />6. Advertising<br />Advertising on FB can be implemented according to budgets, target audiences, geography, gender, education level, CPC or CPM advertising. <br />7. Client Retention<br />Buiding customer relationship via social network.<br />8. The Viral Effect<br />Social network is the best environment for viral marketing.<br />9. Feedback Mechanism<br />Easily receiving customer’s feedbacks about brands via applications and conversations of communities.<br />
  17. 17. COMMUNICATION SOLUTIONS<br />
  18. 18. SOLUTION 1: ADVERTISING BY FLYER<br />FLYER<br />
  19. 19. FLYER FIGURES<br />Advetising by flyer, Brands can choose target audiences follow with:<br /><ul><li>Age
  20. 20. Geography
  21. 21. Gender
  22. 22. Education level</li></ul>Budget per day<br />CPC or CPM advetising.<br />Daily report<br />
  23. 23. SOLUTION 2: COMMUNITY BUILDING<br />This the method is applied for traditional marketing which require big investment & traditional media used<br />
  24. 24. Unconventional method requires a close update and follow up on activities.<br />What we gain from this small budget method is insights, controlled customer data<br />
  25. 25. IDEAS IMPLEMENT - EFFECTIVE MESUREMENT AND REVIEW<br />CONCEPT AND COMMUNICATIONSTRATEGY<br />RESEARCH<br /> ONLINE CUSTOMER BEHAVIORS<br />COMMUNITION OBJECTIVES<br />COMMUNICATION MESSAGES<br />UPDATE SOCIAL TRENDS<br />ELEVEN PROPOSE MASTER ONLINE COMMUNITION SOLUTIONS<br />
  26. 26. COMMUNICATION TACTICS ON FB<br />Full social campaign on Facebook, proposed by Eleven, will be executed from building landing page with applications to get loyal fans. <br />
  27. 27. Please contact us for further information<br />ELEVEN COMMUNICATION LTD.<br />No.23, B6 street, Ward 12, Tan Binh Distric, Ho Chi Minh city<br />Phone: (08) 38 119 244 <br />Fax: (08) 38 119 254<br />Email: dung.le@eleven.vn<br />HP: 0988 335 397<br />
  28. 28. THANK YOU VERY MUCH<br />

×