The document discusses selecting and implementing social media strategies. It begins by noting the rise of social media and its scale due to the internet. Several key statistics are presented about social media usage and spending to emphasize its importance. The document then discusses developing a long-term social media strategy and focusing on engaging people rather than just technology. It provides examples of strategies and analytics for platforms like Facebook, Twitter, Pinterest, YouTube, and developing customized offers. The goal is to help businesses maximize their reach and return on investment through an integrated social media approach.