More Related Content Similar to International Growth Strategies (20) International Growth Strategies1. International
Growth Strategies
Alex Barrera (@abarrera)
Berlin, November 2012
3. 2007
Pool Mansion
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6. 2012
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8. Show
Me
The
Money
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9. Change
our
mentality
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10. Local market = comfort zone
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11. Expensive
VERY
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14. Language
Barriers
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15. VS
Content Interface
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16. “No one is a prophet in
their own land”
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17. The grass is always greener on the other side
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19. Try it in Southern EU...
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21. hold it... no, keep waiting...
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22. Faster
More
& money
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27. Going DOWN
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29. GDP -1.1%
No Gov
Going DOWN
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30. GDP -1.1%
No Gov
Going DOWN
Neutral
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31. GDP -1.1%
No Gov
Going DOWN
Neutral Music?
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32. GDP -1.1%
No Gov
Poor neighbors
Going DOWN
Neutral Music?
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33. Vodka
GDP -1.1%
No Gov
Poor neighbors
Going DOWN
Neutral Music?
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35. Oh my! Scary
countries!
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38. English
FIRST
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40. My province
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42. Step 1: Grow your international network
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43. Engage
with
visitors
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46. Engage with people that live in planes
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47. Engage with global connectors
#wheelsUp #touchdown
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48. Step 2: Where next?
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49. Who is your customer?
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50. How about homework?
Socio-Economical analysis
Tech analysis
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52. WE ARE STARTUPS
Limited
resources
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54. Step 3: Learn the culture
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57. NO,
you just think you know
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62. Step 4: Deploy the strategy
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63. Strategy IS
information
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64. Become known in the ecosystem
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68. Find the orgs
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72. TNW
NYC VC
Venture Village
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73. Ping them WAY before
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74. Engage
with the
community
Be a speaker
Startup competition
Help the locals
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75. Give before you take
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76. Don’t WASTE time
FOCUS
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80. Define the tactic & execute
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86. Rinse & repeat
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87. Step 4: Scaling out
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88. Define hard trend strategy
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90. Use the force
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91. Cross sell across global orgs
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93. Keep FOCUSED
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95. Kayak / Hipmunk / Fly scanner
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96. Free lunch
speakers, customers, mentoring
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99. Fly on the wings of love...
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102. Conclusion
Keep it simple, one at a time
Grow your international footprint
Do your homework: Culture matters
Engage with the locals
Partner with locals
Deploy tactic and measure
Keep the focus on the global strategy
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103. THANKS!
Alex Barrera (@abarrera)
alex@press42.com
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