Get Paid to Promote Yourself

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Traditional marketing is an expense on your profit and loss statement. We flip this on its head and discuss how you can earn money as you promote yourself. This could spark some ideas for a new income stream and even a new business model for your organization.

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Get Paid to Promote Yourself

  1. 1. Get Paid to Promote Yourself Geoff McDonald @IdeasArchitect
  2. 2. Free Listen to the Podcast-Audio http://geoffmcdonald.com/promote-yourself/
  3. 3. Part 1 The Marketing Blindspot Geoff McDonald @IdeasArchitect
  4. 4. Promotion Costs Money! Podcast Recording : GeoffMcDonald.com/Promote-Yourself/
  5. 5. Ads, Brochures, PR Geoff McDonald @IdeasArchitect
  6. 6. Lifetime Customer Value http://www.facebook.com/GeoffMcDonaldcom
  7. 7. The Holy Grail Geoff McDonald .com / Blog
  8. 8. Expense or Income? Podcast Recording : GeoffMcDonald.com/Promote-Yourself/
  9. 9. See Things Differently x4 Geoff McDonald @IdeasArchitect
  10. 10. The Holy Grail Sometimes we find incredible answers in unlikely places
  11. 11. The Holy Grail Are you part of our cult?
  12. 12. Part 2 What are you promoting? Geoff McDonald .com / Blog
  13. 13. $$$ Relationship The Ideas Marketing Curve
  14. 14. $$$ Relationship The Ideas Marketing Curve
  15. 15. $$$ High Low Free Relationship All Roads Lead to Rome
  16. 16. $$$ Consult Workshop Webinar Relationship Ideas Marketing : My Business
  17. 17. $$$ High Low Free Relationship Paid to Promote : Your Best Opportunity
  18. 18. $$$ Low Free Relationship Up the Curve : From Free to Fee
  19. 19. $$$ High Low Relationship Down the Curve : From High To Low
  20. 20. Make it good enough to sell Key Principal : Move Up The Curve
  21. 21. 50 Visual Book Summaries available at : BookRapper.com
  22. 22. $$$ Low Free Relationship From Free to Fee V From Fee to Free
  23. 23. Productize Your Service Key Principal : Move Down The Curve
  24. 24. Sell Your Service Without you Being There
  25. 25. Part 3 Are you shy and lazy? Geoff McDonald .com / Blog
  26. 26. How do you get paid to promote your services? Geoff McDonald @IdeasArchitect
  27. 27. Geoff McDonald @IdeasArchitect
  28. 28. Books are dying! http://www.facebook.com/GeoffMcDonaldcom
  29. 29. Books are lazy and shy! Geoff McDonald @IdeasArchitect
  30. 30. Are your products shy and lazy? Podcast Recording : GeoffMcDonald.com/Promote-Yourself/
  31. 31. Passive Geoff McDonald @IdeasArchitect Active
  32. 32. Which Sells More?
  33. 33. Which Sells More?
  34. 34. The Web has changed!
  35. 35. Passive Major Product Trend Active
  36. 36. What do these three things have in common?
  37. 37. What am I selling? Geoff McDonald @IdeasArchitect
  38. 38. http://www.facebook.com/GeoffMcDonaldcom
  39. 39. Public Passive Active Private
  40. 40. Public Passive Active Private
  41. 41. Public Passive Active Private
  42. 42. Public Passive Active Private
  43. 43. Public Passive Active Private
  44. 44. Create an Active Product Geoff McDonald @IdeasArchitect
  45. 45. Create a Public Product http://www.facebook.com/GeoffMcDonaldcom
  46. 46. a BIG opportunity Podcast Recording : GeoffMcDonald.com/Promote-Yourself/
  47. 47. The easiest opportunity Geoff McDonald @IdeasArchitect
  48. 48. The easiest opportunity Geoff McDonald @IdeasArchitect
  49. 49. The easiest opportunity Geoff McDonald @IdeasArchitect
  50. 50. Part 4 What’s Next Geoff McDonald .com / Blog
  51. 51. Make it good enough to sell Four Principles to Get Paid To Promote Yourself
  52. 52. Productize Your Service Four Principles to Get Paid To Promote Yourself
  53. 53. Create an Active Product Four Principles to Get Paid To Promote Yourself
  54. 54. Create a Public Product Four Principles to Get Paid To Promote Yourself
  55. 55. Free Listen to the Podcast-Audio http://geoffmcdonald.com/promote-yourself/

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