International Growth Strategies

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With the current economic turmoil, there is a great need for startups, especially in Europe, to learn how to expand their global reach so they can diversify their markets and their risk. We'll cover the international strategy through these bases: media strategy, local investor strategy and key influcenrs. I will show students how to locate them, how to interact and influence the 'influencers'. The goal of the workshop is for startups to start thinking about going international from day one and that they start building their strategy towards world dominiation with an inexpensive budget.

Business

International
Growth Strategies

Alex Barrera (@abarrera)
Berlin, November 2012

http://www.slideshare.net/press42 @abarrera #goGlobal

2007

Pool Mansion

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2012

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Local isn’t enough

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Show
Me
The
Money
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Change
our

mentality

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Local market = comfort zone

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Expensive
VERY

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Then global

Start local

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Back to reality

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Language

Barriers

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VS

Content Interface
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“No one is a prophet in
their own land”

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The grass is always greener on the other side

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LONG sales cycles

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Try it in Southern EU...

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Keep waiting...

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hold it... no, keep waiting...

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Faster

More
& money

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Size matters?
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Going DOWN

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No Gov

Going DOWN

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GDP -1.1%

No Gov

Going DOWN

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GDP -1.1%

No Gov

Going DOWN

Neutral
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GDP -1.1%

No Gov

Going DOWN

Neutral Music?
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GDP -1.1%

No Gov

Poor neighbors

Going DOWN

Neutral Music?
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Vodka
GDP -1.1%

No Gov

Poor neighbors

Going DOWN

Neutral Music?
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Once local, always local

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Oh my! Scary
countries!

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Going
global
Strategy
(GGS)

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Mentality
shift

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English
FIRST

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My province

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My country

My province

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Step 1: Grow your international network

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Engage

with

visitors

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Locate your hub

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Engage with international orgs

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Engage with people that live in planes

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Engage with global connectors

#wheelsUp #touchdown

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Step 2: Where next?

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Who is your customer?

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How about homework?

Socio-Economical analysis
Tech analysis

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Narrow your scope

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WE ARE STARTUPS

Limited
resources

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3X

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Step 3: Learn the culture

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Culture MATTERS

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Culture is EVERYTHING

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NO,
you just think you know

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Meet the locals...

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Step 4: Deploy the strategy

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Strategy IS

information

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Become known in the ecosystem

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Eventbrite, FB, Twitter, Digest, Plancast, Upcoming

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Find the orgs

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Efficient networking

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TNW
NYC VC

Venture Village

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Ping them WAY before

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Engage
with the
community

Be a speaker
Startup competition
Help the locals

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Give before you take

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Don’t WASTE time

FOCUS

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Find key players

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Build relationships

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ROI?
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Define the tactic & execute

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Who?

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Where?

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What?

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Sandwich technique

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Rinse & repeat

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Step 4: Scaling out

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Deﬁne hard trend strategy

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Use the force

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Cross sell across global orgs

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Be READY

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Keep FOCUSED

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Kayak / Hipmunk / Fly scanner

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Free lunch

speakers, customers, mentoring

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Redbull

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Fly on the wings of love...

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Coﬀee is expensive!

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Conclusion

Keep it simple, one at a time
Grow your international footprint
Do your homework: Culture matters
Engage with the locals
Partner with locals
Deploy tactic and measure
Keep the focus on the global strategy

http://www.slideshare.net/press42 @abarrera #goGlobal

THANKS!

Alex Barrera (@abarrera)
alex@press42.com

http://www.slideshare.net/press42 @abarrera #goGlobal

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International Growth Strategies

1. International Growth Strategies Alex Barrera (@abarrera) Berlin, November 2012

2. http://www.slideshare.net/press42 @abarrera #goGlobal

3. 2007 Pool Mansion http://www.slideshare.net/press42 @abarrera #goGlobal

4. http://www.slideshare.net/press42 @abarrera #goGlobal

5. http://www.slideshare.net/press42 @abarrera #goGlobal

6. 2012 http://www.slideshare.net/press42 @abarrera #goGlobal

7. Local isn’t enough http://www.slideshare.net/press42 @abarrera #goGlobal

8. Show Me The Money http://www.slideshare.net/press42 @abarrera #goGlobal

9. Change our mentality http://www.slideshare.net/press42 @abarrera #goGlobal

10. Local market = comfort zone http://www.slideshare.net/press42 @abarrera #goGlobal

11. Expensive VERY http://www.slideshare.net/press42 @abarrera #goGlobal

12. Then global Start local http://www.slideshare.net/press42 @abarrera #goGlobal

13. Back to reality http://www.slideshare.net/press42 @abarrera #goGlobal

14. Language Barriers http://www.slideshare.net/press42 @abarrera #goGlobal

15. VS Content Interface http://www.slideshare.net/press42 @abarrera #goGlobal

16. “No one is a prophet in their own land” http://www.slideshare.net/press42 @abarrera #goGlobal

17. The grass is always greener on the other side http://www.slideshare.net/press42 @abarrera #goGlobal

18. LONG sales cycles http://www.slideshare.net/press42 @abarrera #goGlobal

19. Try it in Southern EU... http://www.slideshare.net/press42 @abarrera #goGlobal

20. Keep waiting... http://www.slideshare.net/press42 @abarrera #goGlobal

21. hold it... no, keep waiting... http://www.slideshare.net/press42 @abarrera #goGlobal

22. Faster More & money http://www.slideshare.net/press42 @abarrera #goGlobal

23. Size matters? http://www.slideshare.net/press42 @abarrera #goGlobal

24. http://www.slideshare.net/press42 @abarrera #goGlobal

25. http://www.slideshare.net/press42 @abarrera #goGlobal

26. http://www.slideshare.net/press42 @abarrera #goGlobal

27. Going DOWN http://www.slideshare.net/press42 @abarrera #goGlobal

28. No Gov Going DOWN http://www.slideshare.net/press42 @abarrera #goGlobal

29. GDP -1.1% No Gov Going DOWN http://www.slideshare.net/press42 @abarrera #goGlobal

30. GDP -1.1% No Gov Going DOWN Neutral http://www.slideshare.net/press42 @abarrera #goGlobal

31. GDP -1.1% No Gov Going DOWN Neutral Music? http://www.slideshare.net/press42 @abarrera #goGlobal

32. GDP -1.1% No Gov Poor neighbors Going DOWN Neutral Music? http://www.slideshare.net/press42 @abarrera #goGlobal

33. Vodka GDP -1.1% No Gov Poor neighbors Going DOWN Neutral Music? http://www.slideshare.net/press42 @abarrera #goGlobal

34. Once local, always local http://www.slideshare.net/press42 @abarrera #goGlobal

35. Oh my! Scary countries! http://www.slideshare.net/press42 @abarrera #goGlobal

36. Going global Strategy (GGS) http://www.slideshare.net/press42 @abarrera #goGlobal

37. Mentality shift http://www.slideshare.net/press42 @abarrera #goGlobal

38. English FIRST http://www.slideshare.net/press42 @abarrera #goGlobal

39. http://www.slideshare.net/press42 @abarrera #goGlobal

40. My province http://www.slideshare.net/press42 @abarrera #goGlobal

41. My country My province http://www.slideshare.net/press42 @abarrera #goGlobal

42. Step 1: Grow your international network http://www.slideshare.net/press42 @abarrera #goGlobal

43. Engage with visitors http://www.slideshare.net/press42 @abarrera #goGlobal

44. Locate your hub http://www.slideshare.net/press42 @abarrera #goGlobal

45. Engage with international orgs http://www.slideshare.net/press42 @abarrera #goGlobal

46. Engage with people that live in planes http://www.slideshare.net/press42 @abarrera #goGlobal

47. Engage with global connectors #wheelsUp #touchdown http://www.slideshare.net/press42 @abarrera #goGlobal

48. Step 2: Where next? http://www.slideshare.net/press42 @abarrera #goGlobal

49. Who is your customer? http://www.slideshare.net/press42 @abarrera #goGlobal

50. How about homework? Socio-Economical analysis Tech analysis http://www.slideshare.net/press42 @abarrera #goGlobal

51. Narrow your scope http://www.slideshare.net/press42 @abarrera #goGlobal

52. WE ARE STARTUPS Limited resources http://www.slideshare.net/press42 @abarrera #goGlobal

53. 3X http://www.slideshare.net/press42 @abarrera #goGlobal

54. Step 3: Learn the culture http://www.slideshare.net/press42 @abarrera #goGlobal

55. Culture MATTERS http://www.slideshare.net/press42 @abarrera #goGlobal

56. Culture is EVERYTHING http://www.slideshare.net/press42 @abarrera #goGlobal

57. NO, you just think you know http://www.slideshare.net/press42 @abarrera #goGlobal

58. http://www.slideshare.net/press42 @abarrera #goGlobal

59. Meet the locals... http://www.slideshare.net/press42 @abarrera #goGlobal

60. http://www.slideshare.net/press42 @abarrera #goGlobal

61. http://www.slideshare.net/press42 @abarrera #goGlobal

62. Step 4: Deploy the strategy http://www.slideshare.net/press42 @abarrera #goGlobal

63. Strategy IS information http://www.slideshare.net/press42 @abarrera #goGlobal

64. Become known in the ecosystem http://www.slideshare.net/press42 @abarrera #goGlobal

65. http://www.slideshare.net/press42 @abarrera #goGlobal

66. Eventbrite, FB, Twitter, Digest, Plancast, Upcoming http://www.slideshare.net/press42 @abarrera #goGlobal

67. http://www.slideshare.net/press42 @abarrera #goGlobal

68. Find the orgs http://www.slideshare.net/press42 @abarrera #goGlobal

69. Efficient networking http://www.slideshare.net/press42 @abarrera #goGlobal

70. http://www.slideshare.net/press42 @abarrera #goGlobal

71. http://www.slideshare.net/press42 @abarrera #goGlobal

72. TNW NYC VC Venture Village http://www.slideshare.net/press42 @abarrera #goGlobal

73. Ping them WAY before http://www.slideshare.net/press42 @abarrera #goGlobal

74. Engage with the community Be a speaker Startup competition Help the locals http://www.slideshare.net/press42 @abarrera #goGlobal

75. Give before you take http://www.slideshare.net/press42 @abarrera #goGlobal

76. Don’t WASTE time FOCUS http://www.slideshare.net/press42 @abarrera #goGlobal

77. Find key players http://www.slideshare.net/press42 @abarrera #goGlobal

78. Build relationships http://www.slideshare.net/press42 @abarrera #goGlobal

79. ROI? http://www.slideshare.net/press42 @abarrera #goGlobal

80. Define the tactic & execute http://www.slideshare.net/press42 @abarrera #goGlobal

81. http://www.slideshare.net/press42 @abarrera #goGlobal

82. Who? http://www.slideshare.net/press42 @abarrera #goGlobal

83. Where? http://www.slideshare.net/press42 @abarrera #goGlobal

84. What? http://www.slideshare.net/press42 @abarrera #goGlobal

85. Sandwich technique http://www.slideshare.net/press42 @abarrera #goGlobal

86. Rinse & repeat http://www.slideshare.net/press42 @abarrera #goGlobal

87. Step 4: Scaling out http://www.slideshare.net/press42 @abarrera #goGlobal

88. Deﬁne hard trend strategy http://www.slideshare.net/press42 @abarrera #goGlobal

89. http://www.slideshare.net/press42 @abarrera #goGlobal

90. Use the force http://www.slideshare.net/press42 @abarrera #goGlobal

91. Cross sell across global orgs http://www.slideshare.net/press42 @abarrera #goGlobal

92. Be READY http://www.slideshare.net/press42 @abarrera #goGlobal

93. Keep FOCUSED http://www.slideshare.net/press42 @abarrera #goGlobal

94. http://www.slideshare.net/press42 @abarrera #goGlobal

95. Kayak / Hipmunk / Fly scanner http://www.slideshare.net/press42 @abarrera #goGlobal

96. Free lunch speakers, customers, mentoring http://www.slideshare.net/press42 @abarrera #goGlobal

97. http://www.slideshare.net/press42 @abarrera #goGlobal

98. Redbull http://www.slideshare.net/press42 @abarrera #goGlobal

99. Fly on the wings of love... http://www.slideshare.net/press42 @abarrera #goGlobal

100. http://www.slideshare.net/press42 @abarrera #goGlobal

101. Coﬀee is expensive! http://www.slideshare.net/press42 @abarrera #goGlobal

102. Conclusion Keep it simple, one at a time Grow your international footprint Do your homework: Culture matters Engage with the locals Partner with locals Deploy tactic and measure Keep the focus on the global strategy http://www.slideshare.net/press42 @abarrera #goGlobal

103. THANKS! Alex Barrera (@abarrera) alex@press42.com http://www.slideshare.net/press42 @abarrera #goGlobal

International Growth Strategies

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