Magazine Report Q3 2009

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Magazine Report Q3 2009

  1. 1. Magazine Accomplishments, August-October 2009 <ul><li>PT9 Published </li></ul><ul><ul><li>New advertisers increased by 300% </li></ul></ul><ul><ul><li>Retained 33% of previous advertisers </li></ul></ul><ul><ul><li>20% increase in subscribers </li></ul></ul><ul><ul><li>90 volunteers with the magazine – 10% increase </li></ul></ul><ul><li>PT10 in planning stages </li></ul>
  2. 2. Magazine: Projections for Next Quarter <ul><li>PT10 to be completed by January 15, 2010 </li></ul><ul><li>New website design by Melissa Berg, to better feature magazine content </li></ul><ul><li>Better integration of subscriptions into the website and into database (Salesforce) </li></ul>
  3. 3. Tasks Moved <ul><li>PT store – delayed from November to January due to site redesign </li></ul><ul><li>Web advertising promotion – delayed from November to December due to site redesign </li></ul><ul><ul><li>Make sure you integrate technological delays into your timeline! </li></ul></ul>
  4. 4. Connections Between Departments <ul><li>Mini-issue and Institute Insert in PT9 </li></ul><ul><ul><li>Linked the institute with magazine content </li></ul></ul><ul><ul><li>Shows the magazine readership more about the institute </li></ul></ul><ul><li>eJewish Philanthropy Partnership </li></ul><ul><ul><li>Publicized the magazine through the PT Network and a Jerusalem Hub coworker </li></ul></ul><ul><li>Upcoming PT9 Philanthropy Panel (Nov) </li></ul><ul><ul><li>Connects Hebrew speakers with the English-language magazine </li></ul></ul>
  5. 5. Budget: Summary <ul><li>For PT9, net income is -$1733.50 </li></ul><ul><li>Plan to make up shortfall with: </li></ul><ul><ul><li>Web advertising </li></ul></ul><ul><ul><li>Syndication </li></ul></ul><ul><ul><li>PT11 & 12 advertising </li></ul></ul><ul><li>Should be at breakeven and turning a profit by Q3 2010. </li></ul>
  6. 6. Network: Projections for Next Quarter <ul><li>Newsletter </li></ul><ul><ul><li>Drastically reduce extraneous content so that newsletters are targeted to specific audiences and are under 250 words </li></ul></ul><ul><li>Salesforce </li></ul><ul><ul><li>Reorganization for better useability and productivity </li></ul></ul><ul><li>Website </li></ul><ul><ul><li>New site design from Melissa Berg </li></ul></ul><ul><ul><li>500% increase in web ad revenue (through April 1, 2010) </li></ul></ul>

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