The document outlines a social media plan to brand the Sunflower Group educational institutes. Key elements include creating profiles on Facebook, LinkedIn, Twitter and YouTube to share content like announcements, photos, and videos. An action plan details posting regularly and engaging followers. Tracking metrics like likes, shares and views will measure reach. Resources required include permission to create accounts and 6 hours per week of an employee's time to manage the social media presence.

1. BRANDING
SUNFLOWER GROUP
VIA
SOCIAL MEDIA
By: Satya Mehta, Assistant Manager E-Skool

2. Flow of Presentation
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Social Media Goals
Summary of Existing Online Presence
Focus Channels
Content Type
Analysis of few other Educational Institutes
Action Plan
Modus Operandi Focus Channel Specific
Tracking Reach
Resources Required

3. Social Media Goals
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Brand the Sunflower Group by increasing member
base.
Keeping local community and stakeholders update on
happenings, events and celebrations.
Understanding what members are saying, feeling and
discussing about the group.
Keeping community inform about New Educational
Products and services, recruitment, referrals,
participation and CSR Activities.

4. Summary of Existing Online Presence
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Facebook
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LinkedIn
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No Company Profile existed
All Staff members not connected, neither have updated profiles
YouTube
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No Page Established
Students, staff members and parents symbolizes school with different names
No Has Tags Established
No Channel
Twitter
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No Presence
No Has Tags Established

5. Focus Channels
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Facebook Company Page
LinkedIn Company Page
Twitter Account
YouTube Channel

6. Content type
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Reminders, Notifications, Announcements, Recruitment, Product or service launch
Photographical Testimonials
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Expert Articles
Video Testimonials
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Events
Celebrations
Guests
Visits and Picnics
Events
Celebrations
Brochure and PPTs converted in videos
Biographical Sketch of Group
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Trustees, Top Management, Heads
Allied Subsidiaries
Products
Services

7. Analysis of few other Educational Institutes
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MEFGI
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Presence on FB, YouTube, Has tags
TGES
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Presence on FB, LinkedIn, Twitter, YouTube, Has Tags
Facebook allows indirect gateway to other social media like:
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Quora, Flickr, Istagram, About Me – Social Sites
Slide share, Scribd, Doc Stop – Document sharing portal
Skill Pages, My Parichay, Glass Door – Job portals
Academia.edu – Research Journals

8. Action Plan: Facebook
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A common Facebook page for Sunflower Group
A detailed history, logo, vision mission and complete
biography will be established
Every Sunflower student and staff will update their
Facebook with : education / employment details; by liking
and tagging page
All schools will use different has tag to justify identity. For
example #sessapar #sesbkt #sessundaram
Almost 1000 likes possible in first 10 days.

9. Action Plan: Facebook
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More invitees possible by sending request via .csv
export file of email id.
Trend is such; once getting 1000 original likes, can
request all the active users to invite their Facebook
friends via invite option
Spam, remarks and obscene content can be controlled.
Adding Like Button on website

10. Action Plan: LinkedIn
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Creating Business page of Sunflower Group
A detailed history, logo, vision mission and complete biography will be
established
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(an dedicated email account is must. For eg: if we submit
satyamehta@sescampus.com, name of the company would form such)
Compulsory account making of all staff members, updating as and when
changes happen.
Compulsory account making of new staff on recruitment itself
Posting Jobs, new product / service launch.
More invitees possible by sending request via .csv export file of email id.
Adding Follow Button on website

11. Action Plan: Twitter
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Crafting Sunflower Group account
A detailed history, logo, vision mission and complete
biography will be established
All schools will use different has tag to justify identity. For
example #sessapar #sesbkt #sessundaram
Although limited in usage among Saurastra, Can link
Facebook account page and twitter
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(account formed to use Facebook page will also give an
individual user account)
Adding Follow Button on website

12. Action Plan: YouTube
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A new Gmail account to be created for LOG IN in
YouTube
A new Sunflower Group Channel can be formed
All the events, PPTs converted in to video via
converter, visits and celebrations since inception of
schools of all the branches can be uploaded.
Adding Follow Button on website

13. Modus Operandi : Facebook
Action Type
Action Details
Frequency
Time / Week
Increase
“Like "Count
Produce and post
interactive content
Ongoing
1Hour/Week
Post Content
Utilize existing
resources to create
engaging content
Replying and Feedback giving
2/3posts / week
30 Mins/ Week

14. Modus Operandi : LinkedIn
Action Type
Action Details
Frequency
Time / Week
Create
Business Page
Add company details,
ensure consistency
Across platforms
On going
1Hour / Week
Increase
Company
Follower
Count
Engage LinkedIn
users to follow
for updates
Ongoing
1Hour/ Week
Posting Content,
Community
Engagement &
Reputation
Management
Engage in group
discussions
Reply to users
Comment on updates
related to key words,
phrases, industries
1 Update / week
30 Mins/Week
Posting new
recruitment
Sharing across all
platforms
As and when
required
As and when
required

15. Modus Operandi : YouTube
Action Type
Action Details
Frequency
Time / Week
Create Channel
Add company details,
ensure consistency
across platforms
Ongoing
I hour/Week
Add videos
Add video
testimonials to
Channel
1 Video /
Fortnightly
30Mins / Week
Can convert all
Brochures, leaflets and
PPTs in video

16. Modus Operandi : Twitter
Action Type
Action Details
Frequency
Time / Week
New Account Activities
Add company details,
ensure consistency
across platforms
Ongoing
1Hour/week
Tweet
Retweet other Twitter
user’s content
Reply to users
Post new things
1 tweet/day
Ongoing
20 Mins/ Week

17. Tracking Reach
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Analytical reach / share / View insights possible
 Facebook:
Likes, Share, viewed, Feedback, Has Tags
 LinkedIn: Followers, Profile View
 YouTube: Views, Likes, feedback
 Twitter: Followers, Retweet, replies

18. Few other Social Media for Buzz
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Quora: Question Answer Forum
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generate own community
Skill Pages, Glass Door, My Parichay: Recruitment
Doc Stop, Slide Share, Scribd : Document Sharing
 Can
Upload All PPTs and Leaflets, Brochures for Buzz

19. Resource Required
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Permission to open a new Gmail Account to login in:
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Facebook
LinkedIn
YouTube
Twitter
Permission to open Facebook Page, Twitter Account, LinkedIn Company
Profile and YouTube Channel
A dedicated to email account for LinkedIn
6Hours of new work profile
Asking all staff members to:
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Submitting .csv export of email ids from Gmail
Compulsory LinkedIn Profile