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Social Media Insights for Media and Entertainment Brands


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Since 2009 Jumpwire Media has built social media ecosystems for media companies around the world.

This slide share will give you an overview of our philosophy as well as our strategic thinking around effective social media programs for media brands.

Why social media is important for your media business in 2015:
Industry credibility
Increasing ratings, views, referrals, subscribers, revenue, ARPU, downloads, etc.
Data collection & analysis
New business & lead generation
Reinforcing your brand online
Audience feedback & engagement
Marketing opportunities & trend analysis
Employee recruitment & retention

Published in: Business
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Social Media Insights for Media and Entertainment Brands

  2. 2. 1/28/15 2 SOCIAL MEDIA SINCE 2009 Welcome to JUMPWIRE. We offer 2 social media products Turn-key packages for media companies under 50 employees Custom social media packages for large media organizations
  3. 3. 1/28/15 3 SOCIAL MEDIA SINCE 2009 Social media is important for your business in 2015 1. Industry credibility 2. Increasing ratings, views, referrals, subscribers, revenue, ARPU, downloads, etc. 3. Data collection & analysis 4. New business & lead generation 5. Reinforcing your brand online 6. Audience feedback & engagement 7. Marketing opportunities & trend analysis 8. Employee recruitment & retention
  4. 4. 1/28/15 4 SOCIAL MEDIA SINCE 2009 Why JUMPWIRE is different 1. Senior contacts inside all the key social media platforms (Facebook, Twitter, etc.) 2. Errors and omissions insurance to protect your company. 3. Industry experts. We only work with media companies. 4. Use of in-depth data analysis to improve your social media. 5. Work in partnership with your current social media personnel.
  5. 5. 1/28/15 5 SOCIAL MEDIA SINCE 2009 We are a recognized industry leader
  7. 7. 1/28/15 7 SOCIAL MEDIA SINCE 2009 We specialize in social media for media companies Bloggers App Companies Television Networks YouTube Personalities Radio Stations Video Games Companies Television Shows Film & TV Distribution Newspapers Celebrities Music Artists Talent Agencies Record Labels Film Industry Movie Theaters Media Associations MCN Networks Mobile Companies Online Magazines
  9. 9. 1/28/15 9 SOCIAL MEDIA SINCE 2009 Why we focus on Facebook first but not Facebook only MAU – Monthly Active Users 1.2 billion 300 million 284 million
  10. 10. 1/28/15 10 SOCIAL MEDIA SINCE 2009 Facebook is not a website, but a newsfeed. Not all of your fans see the same post.
  11. 11. 1/28/15 11 SOCIAL MEDIA SINCE 2009 OUR STRATEGY: Increase fan engagement through high frequency content posting. People expect more content from media brands. We post up to 50 times per day on Facebook pages. Ask us how it works.
  12. 12. 1/28/15 12 SOCIAL MEDIA SINCE 2009 How we create social media posts for your brand Post & Manage Community Improve Posts Build Posts Analyze Post Data
  13. 13. 1/28/15 13 SOCIAL MEDIA SINCE 2009 3 steps to audience growth on Facebook Attracting the right fans with highly targeted Facebook ads builds your engagement rate Step 1 Step 3Step 2
  14. 14. 1/28/15 14 SOCIAL MEDIA SINCE 2009 How we calculate your Facebook engagement rate 3+ High Engagement 2 Above Average 1 Average 0.5 Low 0 No Engagement Your Facebook page insights Example: YOUR FACEBOOK ENGAGEMENTS Formula: YOUR TOTAL FACEBOOK LIKES YOUR WEEKLY ENGAGEMENT RATE=÷ 493,737 102,881 4.97 ENGAGEMENT RATE=÷people engaged likes Jumpwire Engagement Scale
  15. 15. 1/28/15 15 SOCIAL MEDIA SINCE 2009 PACKAGES Total daily posts by Jumpwire Minimum Facebook fans Recommended Facebook ad buy Facebook fan guarantee Referrals guarantee Client meetings Package 1 ENTRY LEVEL 3 posts per day per platform (FB + 1 other) 500 $500/month 7,500* 32,000/year* Bi-monthly Package 2 GROWTH 6 posts per day per platform (FB + 1 other) 1200 $500/month 8,000* 77,000/year* Bi-monthly Package 3 MAINTENANCE 12 posts p/d per platform (FB + 1 other) 2000 $1,000/month 16,000* 300,000/year* Weekly Package 4 MONETIZATION 24 posts p/d per platform (FB + 1 other) 4000 $2,500/month 40,000* 1.4 million/year* Weekly Turn-Key Social Media Packages * based on 12 month contract Package prices range from $500USD to $7,500USD per month
  16. 16. 1/28/15 16 SOCIAL MEDIA SINCE 2009 Each turn-key package includes: • Social Media Audit: assessment of client’s social media platforms posting frequency and account/administrative settings. • Strategy: to determine key client objectives and develop actionable plans to produce, execute and engage on social media, and capture measurable data points. • Content posting: creative content development, formatting, and round-the-clock posting on social platforms for optimal engagement. • Set-up: claim URLs, set up company bios and add images for targeted social media platforms. • Training: key client personnel trained by Jumpwire Media staff in best practices and current social media policies. • Platform optimization: review administrative settings and graphic assets to meet each social media platform’s guidelines. • Online content calendar: create web/mobile-based calendar showing meetings and content posting schedule. • Client meetings: 30-minute client updates, focusing on measurable results and establishing best practices.
  17. 17. 1/28/15 17 SOCIAL MEDIA SINCE 2009 Customized social media packages include: 1. Detailed scope of work outlining key measurable objectives, targets, and revenue opportunities 2. In-depth analysis of client’s social media and digital data 3. Strategy creation and presentation to key stakeholders 4. On-site implementation including: training, optimization, etc 5. Real-time data monitoring and target adjustment 6. Wrap up documentation Fees range between $10,000USD to $50,000USD per month
  18. 18. 1/28/15 18 SOCIAL MEDIA SINCE 2009 Additional services we provide: • Platform Management: YouTube, Snapchat, LinkedIn, Pinterest, WhatsApp, Instagram, Google+, Vimeo, Tumblr, Vine, MeetUp, Flickr, etc. • Content Creation: Video and animation production • Media Ad Buys: YouTube, Twitter, Facebook, Google Ads, LinkedIn, etc. • Contesting • Email Campaigns • Social Tools Assessment • Search Engine Optimization • Software Analysis
  19. 19. 1/28/15 19 SOCIAL MEDIA SINCE 2009 Contact us to help find the right package for your business: @jumpwiremedia +1-347-270-8181