1. PRADEEP KUMAR
Mobile: 08130380008 ● E-Mail: pradeepkharb9@gmail.com
SALES & MARKETING MANAGERSALES & MARKETING MANAGER
A Business Development manager from a marketing and Sales background, with over 8 years of
managerial experience of working for a Leading Solar PV module manufacturing & EPC companies .
Extremely focused with a comprehensive knowledge and understanding of the Solar Industry. An
MBA in Marketing & Finance from the IILM-GSM, Greater Noida. Excellent interpersonal, written and
oral communication skills, including presentation experience to large and diverse audiences.
- KEY SKILL SETS -
Sales ~ Business Development ~ Strategy Development ~ Contractual Agreement ~ Customer
Relationship Management ~ DPR ~ Financial Modelling~ Tendering & liaison ~ Team Management
CURRENT EMPLOYMENTCURRENT EMPLOYMENT
Regional Sales Head North - Business Development with Jinko Solar from 1st
September
2015 to till date
 Responsible for creating the business of Solar PV module.
 Share market intelligence and recommend effective product/solutions while also employing
quantitative abilities to makeeffective, strategic decisions.
 Consultative sales to understand client needs and deliver measurable solutions.
 Maintained and managed customer database, developed online marketing campaigns,
determine new opportunities by analysing business needs.
 Proficient in mapping business requirements and developing customized solutions
Highlights
- Successfully able to achieve a sales target of 36 MW in Q3 & Q4 of 2015 and 40 MW in Q1 and Q2, 2016
and build up a pipeline of potential customers for Q3& Q4 some of which are expected to
materialize in the near future i.e. Q3 with business worth INR 280 Crores and Bulid up a
strong pipeline for Q4, expected business volume in Q4 (80 MW ).
- Worked on promotions and marketing activities of solar PV Division and there by creating
visibility, Brand Awareness among Developers, EPC companies and channel partners

2. PREVIOUS EMPLOYMENTPREVIOUS EMPLOYMENT
Sr. Sales Manager - Business Development with Renesola ltd. from 4th
March 2013 to
August 2015
 Responsible for creating the business of Solar PV module, LED lights and grid/offgrid solar
inverter across the India.
 Share market intelligence and recommend effective product/solutions while also employing
quantitative abilities to makeeffective, strategic decisions.
 Consultative sales to understand client needs and deliver measurable solutions.
 Involved in product certifications, and interaction with outside customers and vendor.
 Maintained and managed customer database, developed online marketing campaigns,
determine new opportunities by analysing business needs.
 Proficient in mapping business requirements and developing customized solutions
 Finalization of orders, tendering and negotiations
Highlights
- Successfully able to achieve a sales target of 62 MW in the year 2015
- Successfully able to achieve a sales target of 38 MW in the year 2014.
- Played an instrumental role of gate crasher to take the entry of Renesola Module in many big
company like Tata power, Bosch ltd., Harsha-abakus, Jakson , KEC international, IL&FS
Energy ltd.,Welspun, Renew Power, Lanco, Mahindra, Azure, Acme, Renew Power, Belectric
solar ltd. etc.
Manager – Business Development with Bergen Solar Power & Energy Ltd, Gurgaon from
July’ 2011 to Feb 2013
 Implement business models to create new business ventures and Determine new
opportunities by analyzing business needs with excellent Understanding of Renewable
Energy Business areas in Solar Energy and Government of India National Solar Mission to
promote Green Solar Energy to mitigate threats of Energy Insecurity and global Warming.
 Expertise in Decentralised/Off grid, Rooftop and Grid connected Solar PV Projects through
development, installation and commissioning of large scale Renewable Energy projects.
 Good knowledge about Renewable Energy purchase obligations (RPO), Trading of
Renewable Energy Certificates (RECs) through Power Exchanges. Competent in Clean
Development Mechanism (CDM) methodology, CER, REC Mechanism.
Pro-actively hunt for target organizations and establish communications with businesses that
can use our Company’s products and services.
 Prepare the annual Business Development Plan.
 Define and follow up of yearly sales targets and objectives.
 Implement business models to create new business ventures.
 Determine new opportunities by analyzing business needs.
Increase the company’s involvement with existing clients which inter-alia includes dealing with
the top management of companies, handling international clients and suppliers.
 Further develop multi-tier relationships to organically grow the clients’ accounts.
 Lead all tenders related to the Solar PV EPC business: government, Off-Grid & On-Grid.
 Liaise with governmental authorities on a regular basis to implement business ideas and
Coordination with Statutory Bodies like CERC, MNRE, NVVN, STUs, State Pollution Control
Board, Ministry of Environment & Water Resources and Water Allotting authorities in the
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3. respective states for Participation to develop MW size grid connected solar Projects as per
Solar Mission guidelines
 Build referral and lead generation network.
 Develop the corporate brand strategy and the marketing strategy for the Solar EPC Division.
 Adopt a hands-on approach in monitoring the implementation and execution of marketing
programmes.
Develop and deliver the business plans through carrying out research, formulate market
analysis and deliver accurate business reports.
Highlights
- Successful in building up a pipeline of potential customers, some of which are expected to
materialize in the near future with business worth Rs 45 million.
- Played an instrumental role in bagging tenders of the government that the company is now
executing. The value of the tenders is approximately Rs 90 million.
- Successfully able to achieve sales targets to the tune of Rs. 80 million in the last year
including on grid and off grid plants.
- Worked on promotions and marketing for the Group’s EPC Division by choosing appropriate
partners and planning, designing and executing the marketing activities for the Solar EPC
Division thereby creating visibility, Brand Awareness and Brand Recall.
Assistant Manager (sales & Marketing) with RNR INFOSOLUTION , Noida from July’09 to
April’ 2011
Job Responsibilities: -
 Responsible for acquiring new customer, managing existing customers and providing product
& after sales services.
 Responsible for generate revenue through selling product (AMC, Fax, Scanner,
Photocopier, Projector, Consumables, CCTV LCD ,Computers &Security Solution
etc)Providing Security Solution to the Consultants , meeting architects, builders,
contractors, corporate, government departments etc for the generation of business and
approval of the system in the project.
 Finalization of orders, tendering and negotiations
 Co-ordination with warehouse and the accounts department
 Formulation of business strategy, competitor’s know-how.
 Handling independent correspondence
 Co-ordination and supervision of application work in the project, budgeting for the
works
 All Pre-Sales activity to ensure our specifications in the tender and later maximize
the profit when order awarded.
Value Additions:-
 Leveraged Product Knowledge to sales team.
 Building harmony between sales and operation Department.
 Corporate studio: One of the initiatives undertaken to groom Sales Team which included
knowledge tests, presentation skills, better customer service, role plays in presence of Top
management.
Astt. Manager with Horizon Technologies, Noida from Feb’09 to June’09
 Acquired new clients and business for the training program and modules that the
company offered.
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4.  Management of new opportunities, including routine contact i.e. discern service concerns,
forecast future activity,expand service offering, and explore new opportunities within existing
clients/new clients.
 Manage Revenue Target for Domestic market
 Responsible for the development and delivery of short and long term strategic business
goals,Strategy development , Planning and Reporting
 Prepare overall marketing strategy together with partners, practice group leaders and
senior business management
 Analyses market trends, recommend changes to marketing and business development
strategies based on analysis and feedback
 Identify, analyses, pursue and report on business opportunities with existing and
prospective clients
 Manage multiple projects, prioritize work and balance strategic and tactical issues
 business opportunities.
ACADEMIC CREDENTIALSACADEMIC CREDENTIALS
 PGDM from Institute for Integrated Learning in Management-Graduate school of Management
(IILM-GSM), Greater Noida (Approved by AICTE and recognized by Ministry of HRD, GOI).in
2007-09
 Bachelors in Computers from GALGOTIA C0LLEGE OF ENGG. TECH., with 1st
Division.
 Senior Secondary Examination (12th
) from D.A.V Public School, Panipat. (HR).
 Secondary School Examination (10th
) from D.A.V Public School, Panipat ( HR) .
PERSONAL DOSSIERPERSONAL DOSSIER
Date of Birth : 13th
Sept., 1981
Address : #1610, DLF PHASE IV, 3rd
Floor, Gurgaon (Haryana) .
Marital Status : Single
Nationality : Indian
DeclarationDeclaration
I do hereby declare that all the information furnished above is true to the best of my knowledge
and belief.
Place : Gurgaon
Date : / /
(Pradeep Kumar)
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