Harnessing Social in a B2B Space: A Case Study With Rockwell Automation

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Rockwell Automation, the world’s largest company dedicated to industrial automation, works closely with their communications agency and Hootsuite Solution Partner, PadillaCRT, to scale social media. Rockwell Automation and PadillaCRT partner with Hootsuite on various campaigns to build brand engagement and advocacy among Rockwell Automation’s B2B customers.

One of their most successful initiatives was a six-week ROKstar Hall of Fame customer and partner recognition campaign that helped prove the ROI of social in a B2B space.

Published in: Social Media, Business, Technology
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