We spotlight your expertise for those who matter and create a dialogue around what matters now using our strong relationships within the industry to build your brand’s thought leadership.

1. Establishing your brand’s global authority
WE ARE LFPR

2. We spotlight your expertise for those who matter

4. And create a dialogue around what matters now

5. Big data integration
and its impact on the
construction industry
Software interoperability
standards and practices
concerning the data exchange
of construction projects
Customer success stories
using CRE-related software
Estimating software
that speaks to the needs of
construction and real estate
industries concerned about
bid-to-win ratios
Mobile technology growth
and use out in the field
Cloud Computing
to streamline
construction processes

6. Using our strong relationships within the industry

8. To build your brand’s thought leadership

9. Securing interviews with media and inserting you into the
industry-wide mobile technology conversation
Establishing third-party credibility by placing customer
stories in publications
Positioning you as a thought leader on new and developing
technology affecting the construction industry
Gaining exposure for your brand’s unique offering by providing
insight on concerns affecting the industry via byline articles
Drafting articles with your executives on trending topics and
placing articles in national media

10. Here’s what we did for
Sage Construction and Real Estate
Although a leader in the industry, Sage Construction and Real Estate did not have a presence in
industry media. Paired with the downturn in the economy and the massive hit the construction
industry took as a whole, Sage Construction and Real Estate needed to reach new and existing
customers who were in the process of rebuilding and streamlining. LFPR was tasked with
demonstrating how the latest technology could keep construction owners in the black while
shaping the way the construction industry does business as it moves toward a more digital
and social media focused environment.
The Challenge
The Goals
1) Increase exposure for
Sage CRE by targeting
industry media to reach
key demographics
2) Develop Sage CRE executives
as thought leaders in an
industry where many
construction businesses
are still recovering from a
down economy
3) Educate industry press
about the important role
of technology in the
construction business

11. Our Strategy Our Results
(for FY2014)
33
Article placements
2,067,278
Total circulation of media
LFPR made use of the vast Sage North America
customer base by interviewing several Sage customers
and creating case studies that reflected the types of
concerns and struggles similar construction businesses
were experiencing.
Survey questions were created that concentrated
on the current use—or lack—of technology-based
tools within their businesses. Sage executives were
developed into thought leaders by offering industry
insights focused on current inefficiencies and the use
of investments and streamlining of work processes to
increase productivity in support of recovery.
This campaign created a unique perspective on how
business is handled in the industry, which opened doors
for Sage at many media outlets, ultimately leading to
coverage in Constructech, Building, Retrofit, Grading &
Excavation Contractor, Compact Equipment, Contractor,
Professional Remodeler, and Construction Executive.
350,007
Ad placement value

12. Jared LayPort, Senior Analyst
Foremost global media analysis firm CARMAInternational, Inc.
CARMA observed a dynamic thought leadership
program (by LFPR) of depth and breadth that was
among the best we have encountered.
”
“

13. A Sample of Global Exposure for Sage CRE
“Leveraging Big Data for Insight-Driven Decision Making”
“Mobile Technology Improves Technology”
“Software Set for Take Off”
“The Keys to a Solid IT Infrastructure” “10 Tips for Planning Your IT Investment”
“Cloud From the Ground Up”
“The Importance of Spot-On Estimates”
“Building a Mobile Infrastructure for a New
Generation in the Construction Industry”
“Streamlining the Masonry Industry”
“Technology is Still Not a Priority for Most
Construction Firms”

14. Since 2008, LFPR has been providing award-winning
PR and Social Media expertise to promote
CRE technology to a global audience.
We’re looking for the next awesome CRE brand
that’s ready for their turn in the spotlight.

15. If that’s you, let’s talk.

16. Brandon Buttrey
Business Development
Lucid Fusion | LFPR
p: 949.502.7750 ext 206
e: BrandonB@lucidfusion.com
Irvine | New York | London
P U B L I C R E L AT I O N S
LF PR