Enterprise IT #CEA17

1. 3/2017
www.displr.com
Rui José (co-founder)
rui.jose@displr.com
Caixa Demo Day, 16 de Março, Culturgest, Lisboa
Communication where it matters

2. Place owners and brands need to reach people when
they actually care about the message
Place-based communication combines public
displays with mobile interaction and contextual media
to maximise relevance and engagement
No simple solution exists to deliver effective, large
scale, place-based communication
Place-based is the next frontier for digital marketing

3. Create, out-of-the-box, a unique,
place-based communication
space. No expensive custom
projects or messy workarounds
Combined use of public displays
and personal devices maximises
engagement, analytics and user
generated media
Places are part of a global
platform where they can share
their media space with publishers,
partners and sponsors
Displr is a web platform that connects places with social media, sponsoring
brands, media creators and place visitors to bring simple and effective
place-based communication to place owners and brands
Save Money ShareEngage

4. Create spots to represent places
Place → Media → Display

5. Add media sources to produce a unique and dynamic media space
Place → Media → Display

6. Display anywhere and let mobile users gain interactive access to your media
Place → Media → Display

7. Market
Digital place-based advertising is worth 5 billion USD (2015) and a 15%
growth is forecasted for next years. Revenue growth rate (14,3%) for
2015 outpaced all other major media (DPAA)
Digital Signage market is worth 16 billion USD (2015) and is forecasted
to reach 28 Billion USD by 2022, fuelled by innovation in display panel
technologies.
360º customer experiences
Phygital marketing
Hyperlocal marketing
Contextual marketing
Convergence point for
major marketing trends

8. Key Target
verticals
Generic Generic Generic
Bars,
Restaurants
Generic
Place-based
support
No No No Yes Yes
Value added
Software
features
Software
features
Software
features
Closed Media
service
Open Media
service
Many to many
media sharing
No No No
Only selected
partners
Yes
Mobile interaction
by design
No No No Yes Yes
Main target
audience
DS Experts DS Experts Organizations Organizations Organizations
Analytics
Foot traffic
Eyeball count
Foot traffic
Eyeball count
Foot traffic
Eyeball count
Media
engagement
Media
engagement

9. Unique expertise
6 years, over 2M€ of international research on open display
networks, and 60+ scientific publications
Strong capability to explore innovation funding and
international networking
Platform thinking approach
Capability to capture value from multiple parties and deliver
more value than Displr alone could ever offer
Network effects as major entry barrier for competitors
Competitive Advantages

10. Go to Market Strategy
Key Target customers
Mid-size organizations that directly or indirectly own many places. Key Verticals for places: Municipalities,
Universities, Retail, Cafes, Education, Tourism, Clinics and Beauty, Car repair, workplaces
Brands seeking a digital presence at target places
Distribution channels
Web channel for awareness, customer support, acquisition and payment
Partner channel for physical proximity to customers in the global market
Direct sales channels for major clients and large scale projects
Revenue
Flexible service subscription plans for places from 239€ to 1264€ per year
Marginal cost per active spot under 0,5€ per month
Launching advertising/sponsoring services in Q3 2017

11. Market Validation
+100%
Annual growth rate
2016, 2017
87%
Renewal rate
in 2016
100%
Upselling
in 2016
Deals across multiple
market segments
Schools
Municipalities
Beauty
Retail
Libraries
Cafés
Corporate
Higher education
50 000
People reached
per day

12. The team making it happen
Pedro is Director at EURYSSPF
(Luxembourg), and was until 2013 Director
at Mediapost (Portugal) and GALEX
Mediapost (Spain). He is a successful
entrepreneur and businessman, having
successfully led three companies from
start-ups to international companies with
millions of euros in annual sales.
Pedro Barroso, CFO
Rui is Assistant Professor at the University
of Minho, where he co-lead the FET-Open
project PD-NET on Open Display Networks.
He co-founded Ubisign, where he gained
signi! cant experience about the Digital
Signage market and its limitations
Rui José, Product Archit ect
pt.linkedin.com/in/ruijose
Adriana has a strong Sales and Marketing
background. As Manager at BloomPink, she
helped creating a major content portal. She
was responsible for Digital Marketing, Sales
Strategy, New business (B2B) and Pricing.
She was also the founder of Apartamento
38, a lifestyle blog.
Adriana Carneiro, CEO
pt.linkedin.com/in/adrianapachecocarneiro
Hélder Pint o, Dev Lead
Hélder Pinto holds a PhD in Information
Systems. He worked for Ubisign, where he
gained experience in Digital Signage
technology. As a Microsoft Certi! ed
Professional and as manager of IT operations
in several companies including PRIMAVERA
BSS, Hélder has acquired a large experience
in DevOps and IT infrastructures.
pt.linkedin.com/in/hspint o
Previous companies in Digital
Signage, Digital Media and Direct
Marketing
Working together for several years
Combined expertise in management,
marketing, media, sales, product
architecture and development
8 people (w/ co-founders)
Mentored by
Key People Key points

13. Communication where it matters
www.displr.com
Adriana Carneiro (CEO)
adriana@displr.com
Rui José (co-founder)
rui.jose@displr.com